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Pharrell Williams named Louis Vuitton Men’s Creative Director



American record producer, rapper, singer, songwriter, and fashion designer, Pharrell Williams has been announced as the new Louis Vuitton Men’s Creative Director.

Williams will become the second Black American designer to head the position at the French luxury house.

He replaces the late Virgil Abloh who made history as the first Black American designer to hold the position March 2018.


Williams’s new roll was announced via a statement by Pietro Beccari, Louis Vuitton’s Chairman and CEO on the official Louis Vuitton Instagram page;

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“Louis Vuitton is delighted to welcome Pharrell Williams as its new Men’s Creative Director. His first collection for Louis Vuitton will be revealed next June during Men’s Fashion Week in Paris,” the statement read.

Williams was described as “a visionary whose creative universes expand from music to art, and to fashion – establishing himself as a cultural global icon over the past twenty years. The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.”


“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” the statement added.

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Williams is not new to fashion; aside winning 13 Grammy Awards and was a judge on the popular television talent competition “The Voice,” he c0-founded the streetwear label Billionaire Boys Club with Japanese designer Nigo.

He has also collaborated with sportswear giant Adidas, luxury brands Moncler and Chanel, and has designed eyewear for Louis Vuitton designer Marc Jacobs.

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