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Streaming not enough, let’s bring back CDs and pen drives -Philipa Baafi

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In a digital age dominated by streaming services, Ghanaian gospel singer Philipa Baafi is advocating for a return to physical media tools like CDs and pen drives.

The renowned singer believes CDs and pen drives ought to be brought back to help in the marketing of music as well as break even and probably make some good returns on investments.

Though she is all for music streaming, Philipa believes Ghana’s music industry made a rushed shift into the digital space and did not fully capitalise on the potential of hard copy sales.According to her, both systems should be operated alongside each other because it will offer stakeholders a tangible means to monetise their products.
In a conversation with Graphic Showbiz on Monday, May 13, 2024, the gospel music diva who recently released the video of her new single dubbed ‘Eda Ho Pefee’ averred that the advent of digital stores and major streaming platforms caused dwindling sales leading to a significant shift in the industry.

“Actually, I believe in streaming as well as in CDs and pen drives. You see, we are there, but not really there yet because if you compare the Western countries to us, we are not there yet. We have so many people who even don’t know anything about social media in Ghana”, she said.

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Philipa Baafi went on to emphasise on the financial challenges faced by musicians, citing the high cost associated with recording, producing music videos and promoting their work.

“With studio time costing around GHc6,000 per song, music video production averaging GHc50,000 and GHc100,000 to promote it very well using a blend of social media and traditional media, we need alternative revenue streams to sustain our careers effectively and the reintroduction of sales of music via pen drives and CDs is the best bet. And how are you going to get all this money if you are not selling?”, she questioned.

According to her, contrary to the misconception that there’s no longer a market for CDs and pen drives, there was still demand for hard copies of music among consumers, particularly in settings such as churches, and cars among others where digital access may be limited.

“Those who may think I am old school because of what I am saying may be wrong. I have my songs on digital platforms but if I go to the churches now and I have my CDs and pen drives with me, I will sell them. People need to play them in their cars on their way to work in the morning etc. So to me, it is feasible.

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“Consumers are still out there. They buy CDs and we shouldn’t only spend time to promote and sell music on digital stores”, she added.

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I’ll return to stage even if I’ve to crawl – Celine Dion

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Renowned Canadian singer, Celine Dion has recently expressed her unwavering determination to overcome Stiff Person Syndrome and make a triumphant return to the stage.  (more…)

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GHANA ENTERTAINMENT AWARDS USA TO HONOR PRINCE BRIGHT, DELORIS FRIMPONG MANSO (DELAY), JAY Q, MC PAPA LINKS, DJ E LOVE, DJ PRINCE PAUL FSRDJ & DOREEN ANDOH AT 2024 EVENT

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GHANA ENTERTAINMENT AWARDS USA

The Ghana Entertainment Awards USA is proud to announce that it will be honoring seven outstanding individuals in the Ghanaian entertainment industry at this year’s event. The 2024 awards ceremony, scheduled for July 6th at the Merkin Hall Theatre, Kauffman Music Center in New York, will recognize the significant contributions of ace musician Prince Bright of Buk-Bak fame, renowned TV and radio host Deloris Frimpong Manso, popularly known as Delay, celebrated music producer & sound engineer Jay Q, ace radio broadcaster Doreen Andoh, and US-based Ghanaian talents MC Papa Links, DJ E Love, and DJ Prince Paul.

Prince Bright, known for his influential role in the music duo Buk-Bak, has been a pivotal figure in the Ghanaian music scene for decades. His contributions have helped shape the sound and direction of modern Ghanaian music.

Delay, a household name in Ghana, has made remarkable strides as a TV and radio host. Her impactful interviews and shows have set new standards in the media industry, making her one of the most respected and influential media personalities in the country.

Jay Q, a legendary music producer and sound engineer, has been instrumental in producing some of Ghana’s biggest hits. His innovative production techniques and dedication to quality have earned him a place among the elite in the music production field.

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Doreen Andoh, a highly esteemed radio broadcaster, has been a trailblazer in the media industry for over 2 decades. Her compelling voice and engaging style have captivated audiences for years, earning her a distinguished place in Ghanaian media.

MC Papa Links, DJ E Love, and DJ Prince Paul FSRDJ have each made significant impacts in the entertainment scenes within the Ghanaian diaspora in the US. Their contributions to music and entertainment have fostered a vibrant cultural exchange and brought Ghanaian music to a broader audience.

The Ghana Entertainment Awards USA is thrilled to honor these extraordinary talents for their exceptional contributions to the Ghanaian entertainment industry. Their dedication and hard work have not only elevated their respective fields but also inspired countless others.

Tickets to the event can be purchased now via https://bit.ly/GEAWARDS. Voting is currently underway, so fans and supporters are encouraged to participate in the process by visitingwww.ghentawards.com/vote.

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About GEA USA: The Ghana Entertainment Awards USA was established to showcase the achievements of Ghanaian creatives and entertainers who excel in their fields both in Ghana and the diaspora. The event brings together industry professionals and fans to celebrate the rich culture and talents of Ghana.

Contact:

GEA USA Press Office Accra Email: [email protected]

For more information, follow GEA USA on Instagram, Facebook, and Twitter at @geawardsusa.

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