Buzz
Top 7 Ghanaian stars laughing all the way to the bank from brand endorsements
If you are looking for big figures on the net -worth of Ghanaian stars, you won’t find them here. This is a fun list compiled based on monitoring celebrity brand deals over the years; no facts, no hype (Laugh out loud), and hopefully you would agree with my list! Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. Marketers use celebrity endorsers in hopes that the positive images of the celebrity endorser of the brand will also be passed on to the products or the brand image associated with the celebrities. Celebrity endorsement is usually commonly used by fashion or beauty brands, but a non-profit organizations rely on celebrities as well, as celebrities have mass communication skills which can attract people’s attention and is helpful in reaching a wider audience to raise their awareness towards a certain organization or an issue. In Ghana we have seen the likes of Wiyaala and Becca being used to create awareness on issues facing children, by UNICEF. Also in Ghana, some celebrities have also been used for political campaigns, with most of them claiming they didn’t do it for monetary gains but rather based on their belief in the various parties they supported. Anyway, this list focuses on celebrity branding that surely came with rewards that are making our stars laugh all the way to the bank. PLEASE note that the list does not include the likes of Lilwin, Agya Koo, Akrobeto and others due to the ‘visibility’ of the brands they often endorse. They are definitely smiling to the bank as well!!! Wink…
- Nana Ama Mcbrown
- Caroline Sampson
- Juliet Ibrahim
- Joselyn Dumas
- Sarkodie
- Jackie Appiah
- John Dumelo
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