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What You Can Learn From YouTube Creators Who Rebranded

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Popular YouTube channels SSSniperWolf, JrEG, and Cocomelon all have one thing in common: they gained greater success through rebranding. With each creator gaining an incredible number of subscribers in the past year, these have become some of the most successful YouTube channels in 2021.

Each of these creators took a risk by shifting focus from their previous videos to something new. They all have something unique tied to their success in rebranding their channel.

Here’s what you can learn from creators who rebranded their channels.

SSSniperWolf: Learn What Is Currently Trending

SSSniperWolf

SSSniperWolf YouTube

 

When American YouTuber SSSniperWolf first started her channel, she focused on creating Call of Duty and Black Ops videos. She saw some success in gaining a following, becoming recognized as one of the biggest female gamers. Since then, she evolved to focus more on reactions and TikTok videos, occasionally focusing on gaming and challenges. The immense success of TikTok drove her reaction videos to the Trending Page on YouTube, gaining her tons of subscribers.

It’s worth looking into popular trends across YouTube to see what content is on the rise at the time. With her shift to TikTok and reaction videos, SSSniperWolf solidified her success as a content creator.

JrEG: Don’t Be Afraid to Experiment A Little

JrEG

JrEG YouTube

 

American YouTuber JrEG first created his channel in 2009 under the name lavacrava. He focused mostly on random skits and music, garnering little traction until his first rebranding in 2019. The release of one of his videos, titled “Political Compass Rap,” marked his rebranding music and skits to political satire. From this point, he created videos that made up his first web series, Centricide. Following this, he rebranded once more as JrEG, making videos that focus on satire about psychology as well as political satire.

The biggest takeaway from JrEG is to not be afraid to experiment with how you rebrand yourself. JrEG wasn’t discouraged from changing up his content many times. He even deemed his old content as the first “JrEra.”

Cocomelon: Don’t Give Up If It Doesn’t Work At First

Cocomelon

Cocomelon YouTube

 

Few channels personify the importance of rebranding more than Cocomelon. The insanely successful YouTube channel first started off under the name “That’sMEonTV” in 2006, where they focused on educational videos about the alphabet. The channel updated videos at a sporadic pace before their first rebranding in 2013. Now named “ABCkidTV,” the channel began to focus on nursery rhymes and children’s songs. The channel also switched from 2D animations to 3D animations. The final rebranding as Cocomelon clicked well with viewers, as the channel began growing at a high rate in 2018. As of 2021, the channel is one of the fastest-growing channels with over 100 million subscribers.

When rebranding, don’t feel let down if you don’t see success right away. For Cocomelon, it was a while before it established itself as a top YouTube channel.

Rebranding could be the key to revitalizing your career. You aren’t required to change everything about your channel, but experimenting a bit can be the key to long-term success.

We hope you enjoyed this blog.

 

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Abeiku Santana Bags Another Master’s from University of Ghana Business School

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Abeiku Santana Bags Another Master's from University of Ghana Business School

Gilbert Aggrey, popularly known as “Abeiku Santana,” has just earned another Master’s degree from the University of Ghana Business School in Marketing Strategy. Santana is a well-known seasoned professional with a wealth of knowledge in various areas of media, public relations, and marketing, including relationship marketing, brand strategy, social marketing, strategic management, and marketing research.

Read Also: Abeiku Santana Walks With MD of OmniBSIC Bank

During his studies at the UGBS, Abeiku Santana continued the trajectory of developing a keen interest in the hospitality industry and its dynamic nature. He conducted a research study on service quality and hotel performance post-COVID-19, which has garnered significant attention. His research aimed to explore how service quality affects the performance of hotels in the wake of the COVID-19 pandemic, a pertinent issue in the hospitality industry.

In addition to his Master’s degree in Marketing Strategy from the University of Ghana Business School, Abeiku Santana also holds a Master’s degree in Tourism and Hospitality Management from the University of Cape Coast and a Postgraduate Diploma in Public Administration from GIMPA.

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Africa’s Best Premier League players take centre stage

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SuperSport viewers on DStv can look forward to a special dedicated to the best African players which have graced the Premier League through the years.

DStv is the only true home of football in Africa, offering a range and depth of action from one of the most trusted sports brands in the world – it’s ‘Unbeatable Football’!

Friday 24 March 2023 will see the Premier League channel air a ‘PL GOATs African XI’ special (at 20:00 CAT) in which SuperSport, in conjunction with Premier League Productions, will feature a special 52 minute show in which Thomas Mlambo, Leeds legend Lucas Radebe and former Premier League star, John Barnes, select their greatest African PL XI of all time in celebration of 30 years of the Premier League.

After the March 24 broadcast, fans will be able to vote for the Premier League’s greatest African XI from a shortlist of 30. A vibrant mix of talent and star power who have shone through the years and revealed between the 7th and the 24th of March on www.supersport.com/africaxi

From March 24 to May 25, fans will be able to vote online (www.supersport.com/africaxi) for their 11 best-ever African players – no formation required. The campaign will culminate in a gala awards dinner in Lagos, Nigeria to unveil the chosen African All-Star XI as per the fans’ selections.

The day of March 24 – in the build up to ‘PL GOATs African XI’ – will feature interviews, stories and features on some of the African stars past and present that have plied their trade in the English Premier League, including the likes of Tony Yeboah, Didier Drogba, Mohamed Salah, Jay Jay Okocha, Lucas Radebe, and more.

These interviews, stories and features will underline how African players have helped to define what today is regarded as one of, if not the, greatest sporting league in the world – from Radebe’s inspiration leadership on the field and his community work off it; the power and desire of Drogba which helped transform Chelsea to a powerhouse of the game; Salah’s wondrous scoring exploits for Liverpool that have guaranteed him hero status on Merseyside for all time; and everything in between.

No rival can compete with SuperSport’s coverage. Our viewers on DStv enjoy an unrivalled selection of football from around the world!

Don’t miss the best football action on SuperSport on DStv. Visit www.dstv.com to subscribe or upgrade and join in on the excitement. And while you’re on the move, you can stream matches on the DStv App.

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Slamm Technologies, AmaliTech Ghana seal partnership to boost digital employability skills

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Prince Carl Tuffuor Frimpong Head of IT Training Support and Services at Slamm Technologies left signing the MoU with Matthew Opoku Darkwa Director of Operations at AmaliTech Ghana

Slamm Technologies Limited – a leading global Information Technology (IT) services provider – has partnered with AmaliTech Ghana Limited to provide employment opportunities and industry experience to young Ghanaians in the technology space.

The collaboration, formalised with the signing of a Memorandum of Understanding (MoU), will focus on three areas upskilling students in web and software development; mentorship programs, as well as employment, National Service, and internship opportunities at AmaliTech.

Speaking at the ceremony, Head of IT Training Support and Services at Slamm Technologies, Prince Carl Tuffuor Frimpong, who signed the MoU on behalf organisation explained that the partnership aims to bridge the skills gap in the country and equip young persons with the necessary tools to excel in the digital world.

“This MoU is to support the development of Ghana’s youth by providing them with valuable employment opportunities and industry experience in the technology sector. As part of the initiative, Slamm Technologies will seek to connect its graduates with digital and non-digital programs offered by AmaliTech and these programmes are designed to equip participants with the skills needed to work as freelancers or secure decent job opportunities upon completion of their training,” he said.

He stated that the agreement forms part of Slamm Technologies’ effort to contribute to the rapidly growing tech space and the country’s overall economic growth.

“The partnership between Slamm Technologies and AmaliTech Ghana Limited represents a valuable opportunity for Slamm Technologies to expand its reach, improve the employability of its graduates, and support the growth of the tech industry in Ghana,” Mr. Frimpong further remarked.

On his part, the Director of Operations at AmaliTech Ghana, Matthew Opoku-Darkwa, reiterated the need to train more young people, especially women, in the digital space. According to him, Slamm Technologies represents the ideal partner to help recruit people operating in the tech space, particularly women, to their service centre.

“This agreement is in place to encourage more participation in the tech sector, and we need to support our young people who are interested in technology, particularly women. This agreement aims to prepare these students for the local as well as the global job market,” he said.

He was optimistic that the union will achieve its objective of giving young people who are interested in technology jobs that require technical skills for both the domestic and global markets.

Elaborating further on the opportunities presented by the partnership, Executive Secretary at Slamm Technologies, Cinzia Amartei, stated that graduates of the Software Development programme would be considered for promotion to Level 2 of AmaliTech’s GTP programme.

This, she added, would hinge upon passing assessments in areas such as HyperText Markup Language (HTML) and Cascading Style Sheets (CSS).

The graduates would also have access to AmaliTech’s Digital Innovation Programme for National Service and freelancing opportunities, she noted. “The primary objective is to connect Slamm Technologies’ graduates with AmaliTech’s Graduate Trainee Programme, with a focus on web and software development, although not limited to it. Successful completion of the programme would lead to employment as a software developer,” she said.

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From Chicago to Chorkor: High School Students Will Travel 6,000 Miles to Teach and Play Chess in Ghana

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With passports and chessboards in hand, six Chicago Public Schools (CPS) students will travel 6,000 miles to Chorkor, a small fishing community in Accra, Ghana. There, they will teach and play chess and learn about local culture from the experts: Ghanaian students. Sponsored by a grant from the U.S. Embassy in Ghana, this trip is designed to promote cross-cultural understanding for urban youth in both countries and to expose youth to the power of citizen diplomacy.

“Chess is a universal language, spoken by people from all walks of life through the centuries,” said Matthew Kearney, Executive Director of the Chicago Chess Foundation. “This international trip demonstrates how chess has the power to break down barriers—including geography, religion, race, and gender—to unite people.”

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The students are a part of the Ghana-Chicago Chess Exchange, a partnership that started online during the pandemic as a way to create cross-cultural relationships between students in Ghana and Chicago. Over the past two years, the teens have participated in virtual meet-ups to play chess and have conversations about their lives and cultures. The visiting Chicago students are from the Austin, Belmont Cragin, Edgewater, Gage Park, Jefferson Park, and Norwood Park neighborhoods. To broaden the visit’s reach, additional Chicago students will participate in online chess and cultural activities with Ghana students during the trip.

The Chicagoans have prepared an itinerary of chess learning and competition for the Ghana students during their week-long visit. In addition to chess, the Ghana students will learn about U.S. history and play American football. They will host a free street chess festival to give local adults and children the chance to learn and play chess, as well.

“All of the students are excited to meet and talk with their new friends from Chicago and learn how to become more competitive chess players,” said Patricia Wilkins, founder and Executive Director of BASICS, aThe hosts in Ghana will prepare cultural visits to areas of Ghana, including the capital city of Accra and Cape Coast, which is known for its dark history of transatlantic slave trading. Chicago students will learn about African drumming and screen printing.

“I am really excited to visit Ghana and share my passion for chess with the students and community in Chorkor,” said CPS student Jack Heller, 16, a U.S. Chess Federation-titled Expert and 501(C)(3) nonprofit in the US and a recognized non-government organization (NGO) in Ghana. “They are also eager to show off the beauty, culture, and history of Ghana to our visitors.”

Since 2000, BASICS International has impacted over 300,000 through community outreach, and provided more than 3,000 educational sponsorships, of which half was provided to girls. one of Chicago’s top chess players. “I may be going there as a chess teacher, but I am definitely a beginner student when it comes to Ghana culture and history. I think this will be a life-changing trip for me.”

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Waakye Summit leads ‘Eat Ghana’ agenda… aspires to be biggest food festival in Africa

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The Waakye Summit, one of Ghana’s largest food festivals, has once again brought Accra to a standstill with its fifth edition held earlier this month at the Mmofra Place, next to Marvel’s mini-golf, at Dzorwulu, Accra.

The festival, organized by a group of young and enterprising business executives, saw about 4,000 people from all walks of life converge to eat, drink, play and network. The event served not only as a chance to celebrate and enjoy delicious Waakye, but as an opportunity for businesses to network and build partnerships.

It brought together some of the most renowned and best Waakye vendors in the capital including Sisters Waakye, Adabraka; Hajia Waakye Boutique, Madina; Rockz Waakye, Rockstone’s Office; Fulera Waakye and Waakye Wifi, both at Madina. Others include Waakye Exclusive, (Nyaho) Airport Residential Area; Anadwo Waakye, East Legon; The Lord is My Shepherd Waakye, Adjiringanor; and Assibi Number 1 Waakye also located at East Legon.

These were accompanied by other local delicacies including palm wine, sobolo, asana, lamogin and also suya, grills, ice cream and pancakes. Side attractions included paintball, video games, painting sessions, a kids’ area, and music from a live band and brass band; it was once again a top-notch memorable experience.

Beyond Accra and Ghana – a tourism initiative

The festival is also in line with the ‘See Ghana, Eat Ghana, Wear Ghana, Feel Ghana’ campaign, which aims to promote domestic tourism and enhance the economic viability of Ghana’s cultural identity while growing local markets and gaining access to global markets. The ‘Eat Ghana’ agenda is given top priority, and the festival offers the perfect platform to promote Ghanaian food and culture.

Consequently, in line with expanding the national ‘Eat Ghana’ agenda, the organizers of the Waakye Summit have set their sights on taking the event to other cities in the country and then beyond the shores of Ghana, in the process becoming the biggest food festival on the continent.

“We have seen first-hand the reception from local and foreign participants and we are optimistic that this could be one of the country’s major tourism exports. The goal is to promote tourism in Ghana through this initiative,” said Derrick Crentsil, the Founder and Lead Organizer.

The origin

Recounting its origin, Derrick Crentsil said the Waakye Summit started through the @Waakye_Radar blog on Instagram and Facebook, which he founded with Jessica Poku, a partner, and they sought to share their reviews and direct lovers of the Waakye delicacy to the best joints in Ghana.

“As the community of Waakye lovers grew, I created the festival as the next step in bringing both the followers and Waakye vendors together to celebrate and promote this delicacy in an effort to make it known globally. I am grateful to be working with a team who are equally as excited about the idea and passionate in making this vision a reality,” Derrick Crentsil noted.

The maiden edition was held in December 2018 at the Efua Sutherland Park in Accra with seven Waakye vendors, and was attended by about 500 attendees. Subsequent editions saw steady growth in patrons and vendors.

Empowering women and promoting digital inclusion

The Waakye Summit, according to Lady Mardell Masopeh, one of the organizers, is particularly concerned about ensuring that vendors, most of whom are women, receive payments at the lowest cost possible. Consequently, the Waakye Summit is viewed as an intersection between women empowerment and technology.  In this recent edition, the vendors were set up to receive payments via GhQR.

“About 75 percent of the vendors were women, and as organizers, who are passionate about promoting digital transactions, we have taken steps and ensured that about 40 percent of the transactions were done digitally. Our goal is to drive this up significantly in subsequent editions,” she added.

Next edition

According to Caleb Darko, a co-organiser, the sixth edition of the Waakye Summit scheduled for December 26, 2023, will be even bigger, and will provide the opportunity for more corporate participation, a wider catalogue of side attractions and businesses of other local products, and most importantly, an increase in the number of participating Waakye vendors.

The fifth Waakye Summit was sponsored by Maggi, Malta Guinness, Fidelity Bank, Bel Aqua, Uber, and Vigor Security Services. Media partners were Asaase Radio, Mx24 TV, NET2 TV, and Oman FM.

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Ghana’s Affluent Experience $3,000 Whisky & More At Exclusive Event in Accra

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Ghana’s elite had a once-in-a-lifetime experience at a recent event where they got to taste The Macallan Reflexion, one of the world’s most prestigious Scotch whiskies priced on average at $3,000 a bottle.
Part of The Macallan Masters Decanter Series, Reflexion was created to showcase the beautiful range of The Macallan’s natural colours.

The event tagged “The Macallan Experience” was a rare opportunity for Ghana’s elites to experience the luxury of the brand in an eco-friendly location, Country Club, Accra.

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The guests were wowed by The Macallan’s unparalleled quality and taste making it the world’s most renowned single malt whisky.

One of the attendees who chose to remain unidentified expressed his delight, saying, “The Macallan Experience was truly an unforgettable evening. Getting to taste some of the most exclusive whisky in the world and learning about the distillation process was truly unique.”

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