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People & Lifestyle

Why you are losing money on Instagram!

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According to NapoleonCat.com, there were 2,028,000 Instagram users in Ghana in January 2021, which accounted for 6.4% of its entire population. People aged 18 to 24 were the largest user group (770 000). Instagram has become more important today than any traditional broadcaster ever was. It is instant gratification in our hands. Companies have long used Instagram for brand awareness. Today, if you are not making money from your Instagram page then you are losing it. 

 

Only a handful of  Small and Growing Businesses (SGBs) in Ghana have mastered the sales machinery that is Instagram. These businesses are selling daily on Instagram. 

 

If you invest the time to take the perfect picture, buy data, pay for graphic design and even boost (paid advertising), then you must monitor conversion into sales – daily, weekly, or monthly. Instagram offers analytics tools that a business can combine with other tracking techniques to determine sales conversions. 

 

Whether you offer a service or product, you must be intentional and consistent about converting visibility into hard cash. 

Consider the five reasons below, as to why your Instagram activity may not be translating to sales.

  • DM for the price!

Put yourself in your customer’s shoes. They are scrolling Instagram. They are relaxed, they are feeling good, they have some cash and they want to treat themselves. Instagram is just that – ‘install. They want to see it, like it, order it and have it today – latest, tomorrow. So when they land on your product and you tell them to DM for the price, you have lost them. They will quickly press that arrow on the right side of your profile so Instagram can show them pages similar to yours – essentially your competitors. Put a price for each item you have for sale. This allows a faster purchase decision by the customer. 

 

 

  • Payment before delivery!

In this day and age of e-commerce giants like Jumia offering payment on delivery, who are you to ask for payment before delivery? Your customers’ words, not mine. All business must be based on trust. The truth is, for every nine sales that will go through, only one will not complete the order. By demanding payment on delivery you are telling the customer “I do not trust you!” You end up losing nine customers who were willing to pay cash on delivery for that one that might have wasted your time. Do the math! 

  • Where is your WhatsApp Link? 

Customers still appreciate speaking to a real person for reassurance. In case anything happens, they feel they still have a way to reach you. Instagram draws the customer to you but WhatsApp deepens the connection. By offering a WhatsApp link in your bio, you are telling the customer “come closer, I’ve got you.” It does not matter if they will WhatsApp at odd hours of the night, get a separate line for work and have a dedicated team member to engage customers on WhatsApp. This is also your golden opportunity to create a customer database of real people you can reach directly when you have promos and offers. Use that link in bio to connect with your followers on WhatsApp. 

 

  1. Slow responses to messages 

Customers understand you are busy. They do not! If a customer was in the supermarket and needed some information, they would not understand if the attendants were busy. Take your Instagram page as your supermarket or shop. When a customer sends a comment, DM, or WhatsApp message, you had better respond to it as soon as possible. Have a target response time to all inquiries and add it to your Key Performance Indicators. Every month do an audit and check your average response time to all the customers’ messages. Aim to shorten that response time each month. This works more effectively if you have a team member assigned to that role. You may choose to rotate team members each month and make it a fun competition on who has the shortest response time. Understandably no team member is expected to be responding to messages at 3 am or 9 pm. However, as soon as work hours start, the customer must receive the first message politely explaining the business working hours ( add your time zone) and quickly move to a response. The longer a customer waits for your response, the sooner you lose the sale!   

 

  1. Hashtags, hashtags, hashtags 

Once again put yourself in your customer’s shoes. When they realize they need a product or service, what will come to their mind when they decide to search on Instagram? What kind of words would they type in the search? Imagine all the possible keywords or phrases they may use. Use them as hashtags in all your posts to make it easier for your customer to find you. For example, if I needed shoes, I might type in #shoesinghana or #shoesinaccra or #womensshoesgh. Think along those lines and let the hashtags work for you. 

 

“Instagram is a powerful marketing tool. Ensuring consistent activity and engagement on Instagram has led to us building an audience and customer base both locally and internationally” – Nana Ama Yankah, CEO of Naya Naturals. 

 

A training course or a consultation with a digital media expert can help your small and growing business, in maximizing your sales on one of the most powerful advertising and sales platforms. Start by working on the above and then go further. 

 

Contributor:

Leah Nduati 

Leah Nduati

 

The writer is an SME Growth Advisor and a Communications Expert with over 10 years of experience helping corporates and SMEs in Brand Building and Sales. Connect with her: Leah.Nduati@gmail.com 

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People & Lifestyle

The Benefits of Pets for Mental Health

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emotional support dog guide

Pet ownership is becoming increasingly common. According to recent surveys, the majority of Americans own a pet. There are many potential benefits of pet ownership for human health, including reducing stress and risk of heart disease.

These animals can provide us with unconditional love and support in hard times, as well as help us cope with stress and anxiety on a daily basis. Pet ownership has many proven benefits for human health, such as lowering blood pressure and cholesterol, reducing stress and even preventing depression.

Pets and Mental Health

In recent years, the idea that pets can provide mental health benefits has taken off. Studies have revealed that owning a pet can actually improve your mental health and alleviate the symptoms of certain mental health issues.

From reducing loneliness and stress to providing structure and an outlet for looking after something, there is a wealth of evidence that shows how having a pet can improve your mental health. In this blog, we’ll discuss the many benefits of owning a pet for mental health.

One of the main benefits of owning a pet is that it can reduce loneliness and isolation. For many people, their pet is their best friend and they provide invaluable companionship. Pets can help to reduce feelings of loneliness and isolation by providing us with someone to talk to, cuddle and care for. In fact, research has shown that people who own pets are less likely to suffer from loneliness and isolation than those who don’t.

Pets can also help to reduce stress and anxiety. Caring for a pet can provide a sense of purpose and routine, which can be helpful for people who are struggling with stress or anxiety. Taking your dog for a walk, for example, can help to reduce stress and anxiety levels. Pets can also provide us with a sense of comfort and security, which can be very helpful for people who suffer from anxiety.

Another benefit of owning a pet is that it can provide structure and routine. For many people, having a pet can help to give their day a sense of structure and routine. This can be especially helpful for people who are struggling with mental health issues such as depression or anxiety, as it can provide a much-needed sense of purpose.

How a pet can help someone with depression

Depression is a mental health disorder characterized by feelings of sadness, loneliness, and hopelessness. Symptoms of depression can include insomnia, fatigue, irritability, and anhedonia (loss of pleasure in activities that were once enjoyed). Depression can be extremely debilitating, making it difficult to function on a day-to-day basis. While there is no one-size-fits-all solution for depression, many people find that owning a pet can help to ease symptoms and improve their overall mood.

Conclusion

Having a pet will bring enormous benefits to your health. Especially if you are struggling with anxiety or depression. Remember that if you have any questions, it is always important to have a medical consultation with a mental health professional. Even if you don’t have access to one, there are many non-profit mental health organizations like Imana that can guide you on how to move forward.

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People & Lifestyle

4 User-Friendly Mobile and Video Games

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Mobile and Video Games

The gaming sector has evolved in the last couple of years not just technologically but also with many new modern mobile and video games. Due to the sheer number of available options, it can be a bit overwhelming and challenging to find user-friendly mobile or video games for collection. In order to make the decision easier for you, we have compiled a list of the best games that you could have in your gaming library.

Slots

Online slots are typically considered easy to play, and they are user-friendly and easy to navigate with multiple features and even characters. You’ll be able to find hundreds of different online casinos with a vast collection of slot games that come in different themes. For example, you can try your luck with slots based on TV shows, sports, popular video games, celebrities, and many other options.

If you also want to try out more challenging casino games, you’ll be glad to know that reliable online casinos also offer a great selection of table and card games which are also available live with a human dealer.

In case you like to stick to the best online casinos for South Africans, go now to this website, where you can learn more about trustworthy casinos that accept ZAR payments. It’s worth noting that reliable casino sites are mobile- friendly, so you can play any game on your desktop and mobile device.

Florence

Florence is an award-winning mobile game that is known for its outstanding visuals, beautiful animations, touching story, and even more captivating soundtrack. If you’re looking for a more relaxing game, then this is a good option for you since Florence is an interactive novel.

You follow Florence as she makes a life-changing decision and falls in love with a cellist from the park. You have to help her with her first date and also follow along as she needs to make other decisions regarding her professional life and relationship.

South Park: The Fractured But Whole

This is the second part of the franchise after The Stick of Truth. For many fans of the TV Show, South Park: The Fractured But Whole is the best video game version that captures the spirt of the show. You will have a chance to play with your favorite characters and embark on dangerous adventures and battles. In our opinion, it’s a thoroughly enjoyable game for South Park fans.

Yooka-Laylee

Yooka-Laylee is a colorful ореn world platformer with a string of memorable and interesting characters and all kinds of adventures. Yooka and his friend Laylee embark on a challenging journey that requires them to defeat their opponents, enter a different world through magical books and solve tricky puzzles.

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People & Lifestyle

The Best Bitcoin Casino Sites for US Players

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There are a growing number of bitcoin casino sites that are available to US players. These casinos offer a great experience, with top-notch games and bonuses. Players can enjoy a variety of games, including slots, blackjack, and roulette. In addition, bitcoin casinos often offer generous bonuses to new and existing players.

When selecting a bitcoin casino US players should look for the following:

  • Security and fairness – All reputable casinos use state-of-the-art encryption technology to protect user data and transactions. Players should also make sure that the online casino is regularly audited by a third party organization to ensure fair play.
  • Games and software – A good bitcoin casino will offer a wide selection of games from respected software providers. This ensures gamers have access to high-quality titles across multiple platforms such as mobile, desktop, virtual reality (VR) or augmented reality (AR).
  • Bonuses – Many bitcoin casinos are generous with their bonuses, offering both welcome packages and regular promotions to keep players happy. Look out for generous deposit bonuses, free spins, cashback offers and other rewards.
  • Customer support – A good casino should offer 24/7 customer service in case players have any queries or issues. There should be a variety of contact methods available, such as live chat, email and phone.
  • Banking options – Be sure to check what banking options are available at the casino before signing up to make sure your preferred method is supported. Players should also ensure that withdrawals are handled quickly and efficiently with no hidden fees or processing times attached.

 

By doing some research into these five key areas, US players can find the best bitcoin casinos around and enjoy an amazing gaming experience online!

How to Choose the Right Bitcoin Casino Site

When it comes to gambling high low game online, there are many options to choose from when it comes to casino sites. However, when looking for a Bitcoin casino, there are a few key factors to look for in order to ensure you’re playing with a reputable and safe site.

One of the most important things to look for is how long the casino has been in operation. A site that has been around for awhile is typically more reputable than one that is new and unproven. You can also check online review sites to see what others have had to say about their experiences with different Bitcoin casinos.

Another thing to look for is whether or not the casino is licensed and regulated. This ensures that the site is following all applicable laws and regulations and that your funds are safe. Finally, make sure that the casino uses secure encryption technology to protect your data and financial information.

If you follow these guidelines, you can be sure that you’re playing with a safe and reputable Bitcoin casino site.

The Top Bitcoin Casino Games for US Players

Bitcoin casino games are some of the most popular games being played online today. This is because bitcoin provides a safe and secure way to play casino games online. Additionally, bitcoin transactions are fast and easy to make, making it a preferred payment method for many players.

There are many different bitcoin casino games that players can enjoy, but some of the most popular include poker, blackjack, and slots. These games offer excitement and thrills that players cannot find at traditional casinos. Additionally, playing these games with bitcoin allows players to enjoy anonymity and privacy while they play.

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People & Lifestyle

The Pros & Cons of Owning the Popular Citadel Boss 25

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Citadel Boss 25

Lovers of the Citadel Boss 25 will know all of the great things that this popular semi-automatic 12-gauge shotgun offers. Sought after due to its cool-looking AR-15-style design and excellent performance, it’s a weapon that most gun owners would at the very least, like to try out!

However, in the interests of impartiality, there’s no such thing as a perfect product, so in this blog, we’ll be looking at what’s great and perhaps not-so-great about the rifle. So let’s waste no time in getting started and seeing what they are. 

Citadel Boss 25 Benefits 

First off, it’s worth reiterating its uber-cool styling, as it’s certainly a bonus! However, it’s about more than aesthetics, as there are a bunch of extra advantages as shown below.

  • Easy to fire – it’s a shotgun that feels great in the hand and is super-easy to get used to, meaning that it’s a good choice for novice shooters.
  • Super dependable – you buy a gun like this one for defense, so it’s good to know that the Boss 25 is known for being reliable. Real peace of mind indeed. 
  • Tons of configurations – do even just a little research and you’ll find a bunch of neat add-ons that make it set up for you. 

 

The Boss 25 is also available with 4 different lengths of barrel, as well as 2 sizes of chamber and three varieties of stock. This means that whoever you are and whatever you’re using it for, you’ll find an option that suits you perfectly. 

Boss 25 Drawbacks 

Now we put on our cynical hat and look at the Boss 25 from Citadel through much more scrutinous eyes! What don’t we like about the weapon?

  • Pump-action Only – The only mode available is pump-action, so you’ll need to have fairly strong arms to use the shotgun to defend yourself and your family. Truth is, you need to be in shape to use this kind of weapon. 
  • Low Rounds-per-Minute – while the firing rate of the Citadel Boss 25 may be fast enough for your needs, there are many others on the market that will outdo it in this regard. 

A Great Weapon For the Money You’re Paying! 

In review then, we have a popular shotgun in the Citadel Boss 25 that looks great, is easy to fire, dependable and is available in more than enough configurations to suit everyone. 

On the downside, we have a slow firing rate and limited action, but where this weapon falls down, it more than makes up for it in different areas. We’ve not even had time to mention that this 12-gauge shotgun is super safe, with features that prevent negligent discharges from ever happening. 

When you consider that this beauty will cost you less than $350, depending on where you buy, you’re getting an awful lot for the money. Watch just a couple of YouTube videos about the weapon and you’ll see exactly what we mean. 

Then, we think, you’ll love it as much as we do!

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People & Lifestyle

Why Should You Go for No-nicotine E-liquids?

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Why Should You Go for No-nicotine E-liquids?

Most people relate vaping with nicotine, and many smokers use it to quit smoking tobacco. There are plenty of other benefits of transitioning to vapes, one of which is the decency and design of vapes.

Vaping is very different from smoking, and zero nicotine E-liquids (vape juices) are available. Many people who take up vaping do so to reduce their nicotine intake gradually. For more unrelated reasons, some users only use zero nicotine vape juices. you should use E-liquids from famous brands e.g Signature e liquid, and amazingly 88 vape liquid offer nicotine-free eliquids you can buy products of these brands.

In this post, let’s discuss some benefits and reasons for switching to non-nicotine E-liquid.

No Dependence – No Addiction

Nicotine is an addictive substance, so most smokers depend on its constant consumption. On the other side, the zero nicotine vape juices are not addictive as they do not have any added addictive component.

In easier words, the zero-nicotine E-liquids will not create a user dependency.

Larger Massive Clouds

Having no nicotine in E-liquids is not only good for your health. But also, nicotine vape juice lets you increase the percentage of other ingredients. If you appreciate big vapour clouds, you can use vape juices with a higher concentration of VG (vegetable glycerin). It is an essential ingredient that is attributed to the bigger formation of clouds.

Societal Vaping

Some people are not hyped about nicotine use but are attracted to the social aspects of vaping. Like you can find electronic hookahs for people who enjoy vaping socially. Moreover, enthusiasts love to try out new devices, and they will especially appreciate flexing their new vape kits in social gatherings.

Less Impact on Lungs and Throat

When you vape without nicotine, you will successfully avoid the throat hit. It is a sensation that one feels in the throat as the smoke passes through. You can also feel this sensation in your lungs if you smoke stronger cigarettes.

Higher nicotine levels will end up irritating your throat and turn the overall experience less fun. Suing a zero per cent nicotine E-liquid, you are in for a smoother overall experience for your lungs and throat. As there will be no irritant to make you cough.

Zero-Percent Nicotine E-Liquids are Ideal for Vaping Tricks

Almost all of the cloud chasers play around using zero-nicotine vaping liquids. Most vape users have attempted to blow out O-rings at least once. Practising the vapour tricks with zero-nic vaping liquids is far easier and more convenient.

It is comparatively easy to inhale zero-nic vape juices, and there is no point in using nicotine vape liquids if you merely want to perform vaping tricks.

Conclusion

Not only are the zero-nicotine E-liquids perfect for your health, but they are also good for your finances, enjoyment, and smoking experience. With zero-nic liquids, you get to enjoy the experience of vaping without facing the downsides of nicotine.

Give the nic-free vape juice a try if you want to transition from smoking, remove nicotine, or want a break from smoking nicotine. While the nic-free liquids are ideal for performing vape tricks and chasing clouds, they also have multifaceted benefits in the longer run.

Give it a try if you want to quit smoking, remove nicotine, or take a break from it.

 

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People & Lifestyle

Mod Menuz Introduces The Best GTA 5 Mods

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Mod Menuz Introduces The Best GTA 5 Mods

Statistics for Grand Theft Auto V show that, as of the moment, around 120 million copies were purchased globally. This demonstrates that it is the most purchased game in the history of the video gaming industry. According to Digital Phablet, GTA 5 has always been one of the top five video games since its release.

Digital Phablet also testifies that even since the game’s release, GTA 5 has earned six billion dollars. One day after the launch of the game, Rockstar earned $800 million. We can safely assume that GTA 5 is indeed really popular. This also gives the impression that GTA 5 is the most profitable video game. The top purchasers of the game are from the United Kingdom.

What could be the reason for such high statistical data? GTA 5 has mod menus that allow players to make their desired modifications to the gameplay. They give liberty for customization in many aspects, like the location or setting, character appearance and apparel, transportation, weapons, and climate, among many others. Mod Menuz describe the advantages of mod menus and provide examples of popular mods that have been downloaded and used.

First, we have Enhanced Native Trainer, which offers several customization features. With this mod menu, you can alter and manipulate your character and streetwalkers. It is so enjoyable to use this mod because you can also alter vehicles and armaments, among others. You can also transport your character from one area to another.

Second, in Menyoo PC, the player’s gaming experience is made more realistic by allowing the player to control the gameplay. Customizable features include climate manipulation and armament selections, and you can also augment tasks.

Third, we have the Simple Trainer, where players can alter as much as anything because they can customize everything they need. You can also alter the character’s movements. You can select armaments, transportation, and much more.

Fourth is Redux, which permits players to modify the setting. This is best when you want to go on a road trip.

Fifth is the gravity gun. With the Gravity Gun, you can make any item fall with the click of a button.

GTA Zombies comes in sixth. This is a unique feature that, when used, will transform the characters and streetwalkers into the walking dead. When this happens, the best thing you can do as a player is to avoid their attacks and eliminate them one by one. Rewards are in store for every successful zombie wave.

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