People & Lifestyle
Why you are losing money on Instagram!
According to Instagram stats from NapoleonCat.com, there were 2,028,000 Instagram users in Ghana in January 2021, which accounted for 6.4% of its entire population. People aged 18 to 24 were the largest user group (770 000). Instagram has become more important today than any traditional broadcaster ever was. It is instant gratification in our hands. Companies have long used Instagram for brand awareness. Today, if you are not making money from your Instagram page then you are losing it.
Only a handful of Small and Growing Businesses (SGBs) in Ghana have mastered the sales machinery that is Instagram. These businesses are selling daily on Instagram.
If you invest the time to take the perfect picture, buy data, pay for graphic design and even boost (paid advertising), then you must monitor conversion into sales – daily, weekly, or monthly. Instagram offers analytics tools that a business can combine with other tracking techniques to determine sales conversions.
Whether you offer a service or product, you must be intentional and consistent about converting visibility into hard cash.
Consider the five reasons below, as to why your Instagram activity may not be translating to sales.
- DM for the price!
Put yourself in your customer’s shoes. They are scrolling Instagram. They are relaxed, they are feeling good, they have some cash and they want to treat themselves. Instagram is just that – ‘install. They want to see it, like it, order it and have it today – latest, tomorrow. So when they land on your product and you tell them to DM for the price, you have lost them. They will quickly press that arrow on the right side of your profile so Instagram can show them pages similar to yours – essentially your competitors. Put a price for each item you have for sale. This allows a faster purchase decision by the customer.
- Payment before delivery!
In this day and age of e-commerce giants like Jumia offering payment on delivery, who are you to ask for payment before delivery? Your customers’ words, not mine. All business must be based on trust. The truth is, for every nine sales that will go through, only one will not complete the order. By demanding payment on delivery you are telling the customer “I do not trust you!” You end up losing nine customers who were willing to pay cash on delivery for that one that might have wasted your time. Do the math!
- Where is your WhatsApp Link?
Customers still appreciate speaking to a real person for reassurance. In case anything happens, they feel they still have a way to reach you. Instagram draws the customer to you but WhatsApp deepens the connection. By offering a WhatsApp link in your bio, you are telling the customer “come closer, I’ve got you.” It does not matter if they will WhatsApp at odd hours of the night, get a separate line for work and have a dedicated team member to engage customers on WhatsApp. This is also your golden opportunity to create a customer database of real people you can reach directly when you have promos and offers. Use that link in bio to connect with your followers on WhatsApp.
- Slow responses to messages
Customers understand you are busy. They do not! If a customer was in the supermarket and needed some information, they would not understand if the attendants were busy. Take your Instagram page as your supermarket or shop. When a customer sends a comment, DM, or WhatsApp message, you had better respond to it as soon as possible. Have a target response time to all inquiries and add it to your Key Performance Indicators. Every month do an audit and check your average response time to all the customers’ messages. Aim to shorten that response time each month. This works more effectively if you have a team member assigned to that role. You may choose to rotate team members each month and make it a fun competition on who has the shortest response time. Understandably no team member is expected to be responding to messages at 3 am or 9 pm. However, as soon as work hours start, the customer must receive the first message politely explaining the business working hours ( add your time zone) and quickly move to a response. The longer a customer waits for your response, the sooner you lose the sale!
- Hashtags, hashtags, hashtags
Once again put yourself in your customer’s shoes. When they realize they need a product or service, what will come to their mind when they decide to search on Instagram? What kind of words would they type in the search? Imagine all the possible keywords or phrases they may use. Use them as hashtags in all your posts to make it easier for your customer to find you. For example, if I needed shoes, I might type in #shoesinghana or #shoesinaccra or #womensshoesgh. Think along those lines and let the hashtags work for you.
“Instagram is a powerful marketing tool. Ensuring consistent activity and engagement on Instagram has led to us building an audience and customer base both locally and internationally” – Nana Ama Yankah, CEO of Naya Naturals.
A training course or a consultation with a digital media expert can help your small and growing business, in maximizing your sales on one of the most powerful advertising and sales platforms. Start by working on the above and then go further.
Contributor:
The writer is an SME Growth Advisor and a Communications Expert with over 10 years of experience helping corporates and SMEs in Brand Building and Sales. Connect with her: Leah.Nduati@gmail.com
People & Lifestyle
Celebrating 25 Years: Otumfuo Osei Tutu II’s Reign
Today marks the 25th anniversary of Otumfuo Osei Tutu II’s reign as the Asantehene, the King of the Ashanti Kingdom.
Otumfuo Osei Tutu II: Celebrating 25 Years of Local and Global Impact.
Showing on @GTV_Ghana and streaming on all our social media platforms on Sunday, April 28, at 8:30PM.#Asanteman #OurCultureOurHeritage pic.twitter.com/g3u0Ql5q6i
— GTV Ghana (@GTV_Ghana) April 26, 2024
The celebrations, which began with spectacular fireworks witnessed by Otumfuo himself, will culminate in the Silver Jubilee anniversary on Akwasidaekese on June 12 at Dwabrem, Manhyia Palace.
This milestone is a testament to Otumfuo’s impactful leadership, dedication to the Asante people, and contributions to education and research as the Chancellor of KNUST.
❤️ @AkwaboahMusic meets The King of Ashanti Kingdom Otumfoc Osei Tutu II. pic.twitter.com/wdvlulV7Ez
— FELICIA OSEI (@Osei_Feliciaa) April 26, 2024
The event is being celebrated across Ghana, with well-wishes and congratulations pouring in from various quarters, highlighting the significance of this occasion for Asanteman and Ghana as a whole.
People & Lifestyle
Mr. Beast in Ghana: Surprising Visit Sparks Excitement
World-renowned YouTuber Mr. Beast, known for his philanthropic acts, has been spotted in Ghana, specifically in Accra and Tema, sparking excitement among locals.
Wow, Mr Beast is in Ghana! Look at how boys are gathering to take pictures with him. pic.twitter.com/46gawXYWnJ
— Big Kay🇬🇭 (@OfficialBigkay) April 26, 2024
His visit has led to discussions about his choice of Ghana over other African countries, with some suggesting that the country’s popularity as a tourist destination played a role.
MrBeast is in Ghana and no one is talking about it? Make I step out more times I go get new phone or car saf pic.twitter.com/AUP9CSoDoV
— Kofi Ntim (@NtimBarima) April 26, 2024
Mr. Beast’s presence in Ghana is part of his global outreach, as he recently gifted a Ghanaian $25,000 as part of his X (Twitter) giveaway.
Read Also: Producers of 'Beast of No Nation' return to filming in Ghana, causing upset in parliament
The YouTuber has been seen exploring the country and interacting with locals, with many expressing their desire to meet him and participate in his charitable endeavors.
People & Lifestyle
Stephen Appiah to contest John Dumelo and Lydia Alhassan in MP race for Ayawaso West Wuogon
Former Black Stars captain Stephen Appiah is set to enter the political fray by rubbing shoulders with notable personalities in the upcoming general elections.
The former Juventus midfielder is believed to be lacing his boots to face the likes of John Dumelo and the incumbent member of Parliament for the Ayawaso West Wuogon Constituency Lydia Alhassan.
While Dumelo and Alhassan represents the NDC and NPP respectively, Appiah is expected feature in the elections as an independent candidate.
This was revealed by the Spokesperson of the Ayew family Fiifi Tackie via X on Friday afternoon.
“Stephen Appiah to contest Ayawaso West Wuogon constituency as an independent Parliamentary candidate,” he wrote.
If Stephen Appiah affirms the reported news, he will be following in the footsteps of other renowned figures in Ghana football who have indulged in politics recently.
Earlier this year, all-time top scorer of the Black Stars Asamoah Gyan was appointed as the sub-committee chair of Youth and Sports in the campaign committee of Dr Bawumia, the flagbearer of the ruling New Patriotic Party.
In acceptance of the appointment, Gyan emphasised the need to share hos ideas garnered through experience in the game.
Anas took $100,000 to stop documentary release – Kwesi Nyantakyi
‘I have enough experience to contribute to sports – Asamoah Gyan reacts to political appointment
“I always ask myself, how do we create change if we don’t want to change? How do we spectate without being on the bench, and how do we score without being on the field?… All I know and will ever know, all I love and will ever love is SPORTS.” he stated.
Another figure in Ghana football who recently announced his intention to engage in partisan politics is Kwesi Nyantakyi, former Ghana Football Association (GFA).
The former football administrator showed up as one of the candidates to contest in the NPP primaries for the Ejisu constituency following the demise of incumbent John Kumah.
However, it didn’t pan out well for the former Wa All Stars owner as he lost disappointingly.
He garnered a paltry 35 votes after close to 1,081 delegates had cast their votes in the parliamentary primary of the New Patriotic Party (NPP) held in the Ejisu Constituency on April 13.
People & Lifestyle
Rebecca Osam: A Champion for Women’s Empowerment in Africa
In a heartfelt social media post, Rebecca Osam, Managing Director of Reflo Company Limited, Reflo’s TV, and Femme Fatale Productions Limited, has pledged her full commitment to empowering young women.
Rebecca expressed her desire to move beyond mere inspiration and instead build a deeper connection with young women, offering guidance and support to help them achieve their goals.
Her passion for women’s empowerment stems from her experiences growing up in Africa, where she witnessed firsthand the oppression and lack of opportunities faced by women. This drove her to co-found The Florence Mensah Foundation with her mother, aiming to empower African women and girls, and encourage them to recognise their worth, strength, and potential.
Through her foundation and personal endeavors, Rebecca seeks to provide a supportive platform for young women to thrive. She aims to be a relatable figure, offering mentorship and encouragement to help them overcome challenges and achieve success on their own terms.
Rebecca’s dedication to empowering young women proves her leadership and commitment to creating positive change in her community. Her efforts serve as an inspiration to others, highlighting the impact one person can have in driving gender equality and women’s empowerment.
As Rebecca continues her work, her message resonates with young women across Africa: “Anything is possible, and I am here to support and cheer you on every step of the way.”
People & Lifestyle
Caradise Ghana Car Rental Facilitates Transportation for Global Christian Forum held in Accra
Caradise Ghana Car Rental has once again successfully facilitated the transportation of over 240 participants from 60 countries across the globe for the recently ended Global Christian Forum in Accra, Ghana.
Numerous buses hauled the various participants from the Airport to their designated hotels from the 12th to 15th of April, 2024. Participants were then transported from their hotels to the conference grounds daily for the gathering of devoted Christians from the 16th to the 19th of April, 2024.
The forum began with a vibrant, joyful worship service held at Accra Ridge Church. The Rev. Dr. Casely Essamuah welcomed participants to Ghana and to the Fourth Global Gathering, and participants spent the day sharing their faith stories with one another across the litany of differences represented.
The forum was climaxed with a dinner and 25th anniversary celebration at the Action Chapel Internation Church hosted by Archbishop Nicholas Duncan-Williams.
After the forum, the participants took the opportunity to visit the Kwame Nkrumah Memorial Park and Mausoleum where they learnt about the great Pan-Africanist, Osagyefo Dr. Kwame Nkrumah and Ghana’s journey to inpendence.
The participants also spent a day in Cape Coast where they learnt about the millions of enslaved, dehumanised African men, women, and children at the Cape Coast Castle. Witnessing first hand how Africans were forcibly taken captive to the Americas, Caribbean, and Europe as objects of lucrative trade.
People & Lifestyle
DJ Khaled Announces Second Annual We The Best Foundation Golf Classic On June 12 & 13 in Miami Beach !
GRAMMY® Award-winning, global megastar DJ Khaled proudly announces the return of his annual WE THE BEST FOUNDATION GOLF CLASSIC for the second year in a row.
For 2024, the mega-popular charity event expands to two days on Wednesday June 12 and Thursday June 13 in Miami, FL. Given the demand by countless superstar artists, A-list athletes, and entertainers to participate, he needed to stretch the proceedings over two days!
Once again, the event will be sponsored by Jordan Brand, and all proceeds support the We The Best Foundationand its numerous efforts to bolster education. Stay tuned for the multitude of exciting confirmed guests, and more.
Khaled created a cultural groundswell and personally appeared on ESPN’s SPORTSCENTER to break the news of the second installment of the WE THE BEST FOUNDATION GOLF CLASSIC today. Watch HERE.
Regarding the return of the WE THE BEST FOUNDATION GOLF CLASSIC, he commented, “Last year, the WE THE BEST FOUNDATION GOLF CLASSIC brought out so many friends and family to make a difference, play some great golf, and have an incredible day for a great cause. This year, we’re going even bigger, and we thank everyone for their continued support. TEE UP AND BLESS UP!”
Last year, the inaugural WE THE BEST FOUNDATION GOLF CLASSIC hosted Serena Williams, pro golfers Michael Block and Bubba Watson, Odell Beckham, JR., Shannon Sharpe, Victor Cruz, Jalen Rose, Terrell Owens, Marcus Jordan, Jeezy, Quavo, The-Dream, Swizz Beatz, Timbaland, Fat Joe, Cedric The Entertainer, Joey Fatone, and more. The foundation raised over $500,000 which benefited the enrichment of children and youth through educational programming, scholarships, and extracurricular activities.
More guests and partners for 2024 will be unveiled soon.
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