People & Lifestyle
Six Things You Need To Know Before Hiring A Reputation Manager
When you’ve worked hard building up your brand and making it a trusted source for your customers, the last you want is to have to defend it. But all too often, underhanded tactics, scare stories and rumours threaten to undermine all your hard work. While you can turn your hands to most business matters, there are some things that are always better just left to the experts and managing your brand reputation is one of those things.
You’re looking for a Reputation Manager that will not only defend your brand but also be proactive in spotting any hidden dangers on the horizon. You need someone smart and reliable and we have six tips to find that special someone.
1. Make Your Needs Clear
Think about why you need to hire a Reputation Manager to begin with. Are you hoping they’ll be on the frontline dealing with customer complaints or will they take a more strategic role on social media and sit within your marketing team?
If you’re not sure what their exact role will be, then you need to go back to the drawing board and figure out whom this person is and what they will be doing to defend your reputation. Make sure you have a clear idea of who they will be reporting to and which team they will be supporting.
2. Who Do You Need?
Or perhaps, how will it work? You should ask yourself if your Reputation Manager will work for you on a full-time or part-time basis or if you would consider a contractor on retainment. There are several options on offer if you’re not convinced you need someone full-time, including having employees working remotely.
Graham Smith, Recruiting Consultant at Bigassignments and Study demic, says: “When it comes to getting just the right fit for your team there really isn’t a one-size-fits-all approach. If there’s a lot of initial work to do but then it looks like dying down, you might want to hire someone on a project-by-project basis but if there’s a firefight going on then taking someone in-house might be your best bet”.
3. Create A Clear And Accurate Job Description
By spelling out your exact requirements before you even get to interview stage, you should help filter out those applicants who just don’t have the skill set you need. Getting your job description just right is crucial, so if you need extra help with your own writing skills use the tools below to help you create accurate, error-free text.
– Mywritingwayand Simplegrad: two online guides to help with your general copywriting needs
– Australian help: a professional online editing and proofreading tool
– Reviewealand Academized: to help generate specific keywords and titles for job searches
– Australian reviewer: to go over all your grammar for accuracy
4. Make Sure You Really Need A Reputation Manager
This might seem like an obvious thing to say but do you really need to make this hire? It might be entirely possible that the problems you’re experiencing can be dramatically improved with a little staff training, saving you time and money.
If, for example, you’re receiving negative reviews on customer service then staging an intervention and re-training staff on telephone interaction with customers may be the solution. Avoiding a costly and often time consuming hire may well be better in the long-run and will give you a better idea where problems are on the ground, giving you greater control.
5. Make Sure You Have A Plan
Whether you have a lot of work or just a few ongoing issues having a set of objectives in place is going to make the role a lot clearer for your hire and for your current staff and management.
This reputation management plan doesn’t have to be rushed, it should be the conclusion to a well thought out and considered collaboration between management with input from staff and customers.
You might even consider it a project your new manager could take on straight away.
As Corby Bennett, an HR Manager at do my homework and Essayroo, says: “You have your marketing and sales goals and this area of your business should be no different. It’s not good enough to think short-term, you need to have a sense of the general direction of this area.”
6. Consider A Wide Range Of Candidates
While you’re looking for the best fit, not all Reputation Managers come from the same backgrounds. Applicants will be as varied as the role itself and will come from areas as diverse as Public Relations, Marketing and Customer Services. Don’t dismiss someone just because they don’t have a formal qualification but consider experience a top priority.
Your brand is worth the investment so make a great hire and put out those fires before they cause you too much damage.
Freddie Tubbs is a communication manager at Ukwritings. He regularly takes part in online marketing and communications events, and contributes posts to Essayroo and Boomessays blogs.
People & Lifestyle
‘Dubai in Accra’ set to thrill Ghanaians on Sunday, April 28
In the heart of Accra, excitement buzzes as the city eagerly anticipates the grand spectacle known as “Dubai in Accra,” set to take place this Sunday 28th April 2024 at the prestigious Stanbic Heights, Icon House Airport. (more…)
People & Lifestyle
Celebrating 25 Years: Otumfuo Osei Tutu II’s Reign
Today marks the 25th anniversary of Otumfuo Osei Tutu II’s reign as the Asantehene, the King of the Ashanti Kingdom.
Otumfuo Osei Tutu II: Celebrating 25 Years of Local and Global Impact.
Showing on @GTV_Ghana and streaming on all our social media platforms on Sunday, April 28, at 8:30PM.#Asanteman #OurCultureOurHeritage pic.twitter.com/g3u0Ql5q6i
— GTV Ghana (@GTV_Ghana) April 26, 2024
The celebrations, which began with spectacular fireworks witnessed by Otumfuo himself, will culminate in the Silver Jubilee anniversary on Akwasidaekese on June 12 at Dwabrem, Manhyia Palace.
This milestone is a testament to Otumfuo’s impactful leadership, dedication to the Asante people, and contributions to education and research as the Chancellor of KNUST.
❤️ @AkwaboahMusic meets The King of Ashanti Kingdom Otumfoc Osei Tutu II. pic.twitter.com/wdvlulV7Ez
— FELICIA OSEI (@Osei_Feliciaa) April 26, 2024
The event is being celebrated across Ghana, with well-wishes and congratulations pouring in from various quarters, highlighting the significance of this occasion for Asanteman and Ghana as a whole.
People & Lifestyle
Mr. Beast in Ghana: Surprising Visit Sparks Excitement
World-renowned YouTuber Mr. Beast, known for his philanthropic acts, has been spotted in Ghana, specifically in Accra and Tema, sparking excitement among locals.
Wow, Mr Beast is in Ghana! Look at how boys are gathering to take pictures with him. pic.twitter.com/46gawXYWnJ
— Big Kay🇬🇭 (@OfficialBigkay) April 26, 2024
His visit has led to discussions about his choice of Ghana over other African countries, with some suggesting that the country’s popularity as a tourist destination played a role.
MrBeast is in Ghana and no one is talking about it? Make I step out more times I go get new phone or car saf pic.twitter.com/AUP9CSoDoV
— Kofi Ntim (@NtimBarima) April 26, 2024
Mr. Beast’s presence in Ghana is part of his global outreach, as he recently gifted a Ghanaian $25,000 as part of his X (Twitter) giveaway.
Read Also: Producers of 'Beast of No Nation' return to filming in Ghana, causing upset in parliament
The YouTuber has been seen exploring the country and interacting with locals, with many expressing their desire to meet him and participate in his charitable endeavors.
People & Lifestyle
Stephen Appiah to contest John Dumelo and Lydia Alhassan in MP race for Ayawaso West Wuogon
Former Black Stars captain Stephen Appiah is set to enter the political fray by rubbing shoulders with notable personalities in the upcoming general elections.
The former Juventus midfielder is believed to be lacing his boots to face the likes of John Dumelo and the incumbent member of Parliament for the Ayawaso West Wuogon Constituency Lydia Alhassan.
While Dumelo and Alhassan represents the NDC and NPP respectively, Appiah is expected feature in the elections as an independent candidate.
This was revealed by the Spokesperson of the Ayew family Fiifi Tackie via X on Friday afternoon.
“Stephen Appiah to contest Ayawaso West Wuogon constituency as an independent Parliamentary candidate,” he wrote.
If Stephen Appiah affirms the reported news, he will be following in the footsteps of other renowned figures in Ghana football who have indulged in politics recently.
Earlier this year, all-time top scorer of the Black Stars Asamoah Gyan was appointed as the sub-committee chair of Youth and Sports in the campaign committee of Dr Bawumia, the flagbearer of the ruling New Patriotic Party.
In acceptance of the appointment, Gyan emphasised the need to share hos ideas garnered through experience in the game.
Anas took $100,000 to stop documentary release – Kwesi Nyantakyi
‘I have enough experience to contribute to sports – Asamoah Gyan reacts to political appointment
“I always ask myself, how do we create change if we don’t want to change? How do we spectate without being on the bench, and how do we score without being on the field?… All I know and will ever know, all I love and will ever love is SPORTS.” he stated.
Another figure in Ghana football who recently announced his intention to engage in partisan politics is Kwesi Nyantakyi, former Ghana Football Association (GFA).
The former football administrator showed up as one of the candidates to contest in the NPP primaries for the Ejisu constituency following the demise of incumbent John Kumah.
However, it didn’t pan out well for the former Wa All Stars owner as he lost disappointingly.
He garnered a paltry 35 votes after close to 1,081 delegates had cast their votes in the parliamentary primary of the New Patriotic Party (NPP) held in the Ejisu Constituency on April 13.
People & Lifestyle
Rebecca Osam: A Champion for Women’s Empowerment in Africa
In a heartfelt social media post, Rebecca Osam, Managing Director of Reflo Company Limited, Reflo’s TV, and Femme Fatale Productions Limited, has pledged her full commitment to empowering young women.
Rebecca expressed her desire to move beyond mere inspiration and instead build a deeper connection with young women, offering guidance and support to help them achieve their goals.
Her passion for women’s empowerment stems from her experiences growing up in Africa, where she witnessed firsthand the oppression and lack of opportunities faced by women. This drove her to co-found The Florence Mensah Foundation with her mother, aiming to empower African women and girls, and encourage them to recognise their worth, strength, and potential.
Through her foundation and personal endeavors, Rebecca seeks to provide a supportive platform for young women to thrive. She aims to be a relatable figure, offering mentorship and encouragement to help them overcome challenges and achieve success on their own terms.
Rebecca’s dedication to empowering young women proves her leadership and commitment to creating positive change in her community. Her efforts serve as an inspiration to others, highlighting the impact one person can have in driving gender equality and women’s empowerment.
As Rebecca continues her work, her message resonates with young women across Africa: “Anything is possible, and I am here to support and cheer you on every step of the way.”
People & Lifestyle
Caradise Ghana Car Rental Facilitates Transportation for Global Christian Forum held in Accra
Caradise Ghana Car Rental has once again successfully facilitated the transportation of over 240 participants from 60 countries across the globe for the recently ended Global Christian Forum in Accra, Ghana.
Numerous buses hauled the various participants from the Airport to their designated hotels from the 12th to 15th of April, 2024. Participants were then transported from their hotels to the conference grounds daily for the gathering of devoted Christians from the 16th to the 19th of April, 2024.
The forum began with a vibrant, joyful worship service held at Accra Ridge Church. The Rev. Dr. Casely Essamuah welcomed participants to Ghana and to the Fourth Global Gathering, and participants spent the day sharing their faith stories with one another across the litany of differences represented.
The forum was climaxed with a dinner and 25th anniversary celebration at the Action Chapel Internation Church hosted by Archbishop Nicholas Duncan-Williams.
After the forum, the participants took the opportunity to visit the Kwame Nkrumah Memorial Park and Mausoleum where they learnt about the great Pan-Africanist, Osagyefo Dr. Kwame Nkrumah and Ghana’s journey to inpendence.
The participants also spent a day in Cape Coast where they learnt about the millions of enslaved, dehumanised African men, women, and children at the Cape Coast Castle. Witnessing first hand how Africans were forcibly taken captive to the Americas, Caribbean, and Europe as objects of lucrative trade.
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