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This is how much top 7 music streaming services really pay artists

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According to Atlas VPN investigation,Music streaming services are now the largest source of revenue for recorded music. In 2019, music streaming accounted for $7.1 billion or 63.6% of all recorded music revenue, which reached $11.1 billion.

To compare, CD sales revenue amounted to $4.3 billion and 55.2% of total recorded music sales in 2009, but fell sharply to $614.5 million and accounted for only 5.5% of total revenue in 2019. Meaning, throughout this 10 year period, CD sales slumped by nearly 7 times.

So, the music industry has had a major shift toward streaming services, but what platforms should artists focus on?

At first sight, it might seem that creators should concentrate on music streaming services that pay the most per play. However, there is another important factor the number of users an artist can reach.

To help artists and those interested in the music industry navigate the complex streaming service landscape, we provide real-world revenue data as well as the userbase of the most popular streaming services.

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Napster tops the list with a $0.00916 payout per-stream, which amounts to $9,160 per 1 million clicks. To earn the US monthly minimum wage of $1,260, artists will have to average over 137 thousand streams per month. Those who want to make the US monthly median wage ($3,714) will have to get more than 405 thousand hits.

Apple Music is second on the list with $0.00675 revenue per play, which means that 1 million listens will rake in $6,750 for the artist. For artists to earn minimum wage, they will have to reach nearly 187 thousand plays per month. For artists who wish to earn the US median wage $3,714, they will have to look for 550 thousand streams.

Deezer takes the third place with $0.00562 revenue per hit, which amounts to $5,620 for 1 million streams. Artists on Deezer will have to get 224 thousand clicks to earn $1,260. To earn the US median wage, artists will have to get nearly 661 thousand plays.

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Amazon Music sits in fourth place, paying out $0.00426 per play or $4,260 for 1 million listens. Creators on this platform will have to get almost 296 thousand plays to earn a US monthly minimum wage of $1,260. To bring in the US median wage, artists will have to score around 872 thousand streams.

Spotify, arguably the most popular music streaming service, compensates artists $0.00348 per hit, or $3,480 for 1 million plays. Singers will have to get at least 362 thousand clicks to see $1,260 hit their bank accounts. To get $3,714, artists should aim for around 1.07 million plays per month.

Pandora, one of the oldest players in the market, offers around $0.00203 revenue per play or $2,030 for 1 million listeners. On Pandora, creators normally need 621 thousand listeners to earn a US monthly minimum wage of $1,260. To earn the medium wage of $3,714, Pandora will squeeze out 1.83 million plays per month.

YouTube, the most popular streaming service overall, pays the least to creators $0.00154 per play or $1,540 per 1 million hits. Just to earn $1,260, musicians will have to reach 818 thousand views. And finally, to earn $3,714, YouTube will require an average of 2.4 million clicks.

As a side-note, the per-stream payout rate is in constant flux, since it depends on multiple factors main of which are: the listener’s country and currency, whether the user has a paid or free account, the specific artists royalty rate, and the percentage of ownership the artist has on the song.

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Userbase

Userbase is the second most important element when considering potential revenue, so it is vital to consider this factor before jumping on a specific platform.

Even though Napster has a considerably higher per-play payout rate than other services, you can expect that a total stream count will be minuscule compared to Spotify and YouTube. Napster has only 32 million users, of which 2.5 million are paid subscribers.

In comparison to Napster, Apple Music provides the potential to reach a wider audience since this platform has over 68 million paid users. Following Apple Music comes Deezer, a service that has only 16 million active listeners, out of which 7 million pay for a premium subscription.

Amazon Music is one of the more popular platforms which has 55 million paid subscribers. A music streaming service that is becoming more popular by the day Spotify, has over 299 million subscribers as of October 2020.

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The old-timer Pandora has 60.9 million listeners, but only 6.2 million decided to purchase a premium subscription.

Finally, the Google-owned platform YouTube can boast of its 2 billion users. On the other hand, only 20 million users decided to upgrade to a premium subscription, which explains the lower payout rates.

Each artist has to weigh the advantages and disadvantages of these services, keeping in mind the two most important variables users and payout rates.

Finally, most artists do not have exclusive deals with any of the music streaming platforms, which allows them to upload music to all of them. After seeing the results, they can shift their focus to markets that bring the most profits.

Hopefully, this real-world data provides valuable insights into the music streaming industry.

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Methodology

We used data from the following sources:

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Social Trends: Sarkodie’s lyrics on ‘Hate’ Sparks Online Debate

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Sarkodie’s indirect diss on Jay Bahd’s song ‘Hate’ has sparked a significant online debate. (more…)

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Police arrest Nigerian music star, Portable over G-Wagon debt ..watch how he jumped over a gate to escape previous arrest

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Police arrest Nigerian music star, Portable over G-Wagon debt

The Lagos State Police Command, on Tuesday, arrested popular musician, Habeeb Okikiola, popularly known as Portable, for refusing to pay the debt he incurred when he purchased G-Wagon from a car dealer in the state.

PUNCH Online gathered that Portable, during the purchase of the vehicle worth N27m, paid only N13m and had refused to pay the N14m balance.

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It was learnt that whenever the car dealer contacted him to pay the balance, he usually claimed that the vehicle was bad

When efforts to get Portable to pay the balance proved abortive, our correspondent gathered that the car dealer reported the matter to the police and policemen detailed to investigate the case arrested Portable.

When contacted, the state Police Public Relations Officer, Benjamin Hundeyin, confirmed that Portable had been arrested.

He said, “Yes, Portable has been arrested. He bought G-Wagon for N27m, paid N13m and refused to pay the rest, claiming the vehicle was bad. We arrested him today.”

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Ghanaian footballer, Yaw Yeboah proposes to girlfriend, Gifty Boakye

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Yaw Yeboah proposes to girlfriend, Gifty Boakye

Ghanaian fashion model, Gifty Boakye has revealed on her birthday that her boyfriend and Ghanaian midfielder, Yaw Yeboah has officially proposed marriage to her.

Gifty shared photos of the happy moment when the Major League Soccer star, who plays for the Columbus Crew, popped the question ‘Will you marry me question?” in front of family and friends.

 

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A post shared by @giftyb_

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Yaw Yeboah won two trophies with Major League Soccer side Columbus Crew in 2023. The former Ghana U23 captain scored the winner as the Gold and Blacks defeated Los Angeles FC to win their third MLS title. Yeboah also starred in the Eastern Conference final as Columbus Crew came from two goals down to beat city rivals FC Cincinnati at the TQL Park. Yeboah, who made 37 appearances scoring four goals and providing five assists in the 2023 campaign, was rewarded with an invite to the Black Stars ahead of the 2023 Africa Cup of Nations.

Gifty Boakye was born in the USA to parents who had immigrated from Ghana. At the age of 16 her dark complexion created drive and passion in her to begin to model and further to inspire young girls to love the skin they’re in. Today I enjoy sharing my story .life as a model, Entrepreneur, philanthropist, & public speaker now living in Accra Ghana.

After receiving my degree in communications arts from St Johns University, I started my first company NVTIVE in 2017 an online Boutique that pays homage to international cultured in apparel & art. In 2018 I founded Sister S.L.A.Y a nonprofit that empowers young girls ages 11-18 through educational workshops and self-confidence rebuilding.

Fun facts about Gifty, she can rap almost any Jay Z record word for word. She loves spending time with family& friends. Her favorite food is Waakye and in 2017 also Gifty reigned as the face of festival AFROCHELLA. Her guilty pleasure is gummy bears. She was also in a relationship with Ghanaian footballer Thomas Partey.

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Rema Sparks Big 3 Debate in Nigerian Music Scene

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The Nigerian music scene is buzzing with discussions about the ‘Big 3’ artists, with Olamide, Davido, and Wizkid being the most frequently mentioned. (more…)

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“I produced most of the biggest hit songs in Ghana last year” – Beatz Vampire claims the crown ahead of TGMA 2024

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Beatz Vampire

Showbiz and showboating go hand in hand and Beatz Vampire is sticking to the script. As one of the industry’s most sought-after producers, he confidently declares 2023 his own and believes none of his peers even come close heading into the Telecel Ghana Music Awards 2024.

Despite the prominent awards show just a month away–June 1, Beatz Vampire is already anticipating a clean sweep under its rebranded glory. His gaze is set on one of the night’s most coveted achievements: the “Producer of the Year” award. And with four hits credited to him under three artists in the previous year alone, it is easy to see why he is confidence levels are stratospheric.

Last year, the young producer was all over the place. His work on JZyNO and Lasmid’s ‘Butta My Bread’ was a mega success, bringing over 160M streams across platforms. The song’s popularity on TikTok also got under the skin of artists like Nigeria’s Ruger, who tried to downplay its quality and appeal. Beatz Vampire chased this down with equally catchy tracks like ‘Goodsin,’ ‘Likor’ and ‘I Lied,’ which garnered similar acclaim. 

Indeed, Beatz Vampire has a good chance of winning the award. Since the nominations list dropped, his name has been on the lips of fans who showed their support. The producer chimed in on his fans’ sentiments, saying: “I feel honored even though this was expected. I produced most of the biggest hit songs in Ghana last year, from JZyNO and Lasmid’s ‘Butta My Bread’ to Olivetheboy’s ‘Goodsin,’ Kidi’s ‘Likor’ and ‘I Lied,’ so it’s only right I am handed the award on that night. Big shouts to the rest of the nominees though.”

Of course, Beatz Vampire is no stranger to the hype around prestigious awards. In 2022, he was nominated “Producer of the Year” at the Ghana Music Awards USA and Ghana Music Awards France. His contributions over the years, like Jahmiel’s ‘Beautiful,’ P-Square’s ‘Jaiye,’ Shatta Wale’s ‘Hajia Bintu’ and ‘1 Don,’ Mr Drew’s ‘Mood’ and ‘S3k3,’ Lasmid’s ‘Atele’ and ‘Sika,’ among others, were super hits of their time. But this year in review is a special one. He believes after so many years of missing out, the award is coming home.

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As the Telecel Ghana Music Awards (formerly the Vodafone Ghana Music Awards) draws close, Beatz Vampire stands on the cusp of glory.

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Gospel singer KODA passes on, after reportedly battling a kidney disease

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Gospel singer, Kofi Owusu Dua Anto popularly known as KODA is dead.

He died on Sunday after reportedly battling a kidney disease.

Tributes, especially from gospel musicians started flying on social media on Sunday when they heard about KODA’s passing.

Some musicians expressed shock when they heard about the death of the gospel stalwart.

Among those who expressed their shock were, Empress Gifty, who posted on Facebook: “I hope it’s not true, KODA,” with crying emojis.

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Speaking to Graphic Showbiz on Sunday afternoon, Gospel musician Nii Okai, a very close friend of KODA said, “I wish I could tell you another thing but that’s the truth. KODA is dead”.

He said it was quite shocking to him considering that KODA was doing very fine after going through treatment.

KODA, celebrated for his uplifting melodies and soulful compositions, was not just a singer but a producer who left an indelible mark on the Ghanaian music scene.

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