Buzz
We spent over Ghc975,000 in a year to make Camidoh’s “Sugarcane” a hit- George Britton
George Britton, Manager of singer Camidoh has revealed exactly how much they spent to make “Sugarcane” a global hit.
Over the last couple of weeks, Camidoh had stressed on how much of an investment his team had to make to get “Sugarcane” to the world.
While he did not mention the exact amount they spent on promotions, his manager, George Britton has now given an exact figure.
According to George Britton in a long Facebook post, they spent at least Ghc975,000 in a year, on one song (Sugarcane).
Read also: It wasn’t luck, we invested to make “Sugarcane” a hit worldwide- Camidoh
“Camidoh attained global success as one of Africa’s most streamed artists after spending just over Ghc975,000 in a year, on one song,” part of his post read.
George Britton also stressed that “to constantly achieve this success and more, the music industry will need a much stronger enabler, i.e., the presence of major record labels, heavy financial support from the government, and angel investors in the music industry to help propel the artists to a global stage.”
Read his full post below;
The music industry has evolved into one of the most costly but also most lucrative creative endeavors of our day. From creation to consuming cost a fortune. Let me use Camidoh’s Sugarcane original and remix as a case study. JWillz and Rex, two incredible Ghanaian directors, shot and edited two music videos, Sugarcane and Sugarcane Remix, respectively. Promotions were run on both radio and TV in Ghana, Nigeria, Kenya, Rwanda, Tanzania, Sierra Leone, the UK, and the US.
Online ad sponsors, social media influencers, and content creators in Ghana, Nigeria, Kenya, the UK, the US, Tanzania, etc. were equally engaged. Nightclubs and bars in Africa as well as the UK played a significant role. Camidoh attained global success as one of Africa’s most streamed artists after spending just over Ghc975,000 in a year, on one song.
This feat was achieved by the amazing team behind Camidoh, i.e., Grind Don’t Stop, GB Recz, and Crux Global, not forgetting some amazing support from the media, family, and friends. To constantly achieve this success and more, the music industry will need a much stronger enabler, i.e., the presence of major record labels, heavy financial support from the government, and angel investors in the music industry to help propel the artists to a global stage.
Buzz
Lil Win Involved in Car Accident at Amakom in Kumasi
Ghanaian renowned actor, Lil Win, has been involved in a frightening car accident near Kumasi’s Amakom area this morning. (more…)
Buzz
Medikal honours Gborbu Wulomo’s invitation
Ghanaian musician Samuel Adu Frimpong, known professionally as Medikal, has responded to an invitation from the Gborbu Wulomo to verify a document regarding the purchase of land in Nungua. (more…)
Buzz
Fella Makafui honours Gborbu Wulomo-Shitse’s invitation to verify the legitimacy of a land document bearing her name
Ghanaian actress and entrepreneur, Fella Makafui has paid a visit to the Gborbu Wulomo Shitse and Nungua Traditional leaders. (more…)
Buzz
I will be surprised if I don’t win TGMA Artiste of the Year – King Promise
Ghanaian Afrobeats musician, Gregory Bortey Newman, better known as King Promise is optimistic about winning the prestigious Artiste of the Year award at this year’s Telecel Ghana Music Awards (TGMA).
(more…)
Buzz
Internal Power Struggles in Actors Guild Hindering Progress – Fred Amugi
Legendary Ghanaian actor, Fred Amugi has expressed his frustrations over the ongoing leadership disputes within the Actors Guild of Ghana, which he believes are detrimental to the growth of the movie industry. (more…)
Buzz
I might just vote for cheddar; both NPP and NDC are the same – Efia Odo
Ghanaian actress and social media personality, Andrea Owusu, popularly known as Efia Odo has expressed her disillusionment with the country’s two major political parties, the New Patriotic Party (NPP) and the National Democratic Congress (NDC). (more…)
- Buzz1 week ago
‘We Sleep in Separate Rooms’ – Medikal Reveals He’s Not Been Intimate with Fella Makafui for Nearly a Year
- Gossip8 hours ago
Highlife Musicians KK Fosu, Bless involved in a car crash at Apam
- People & Lifestyle3 days ago
Akwasi Koranteng Causes Arrest of Fella Makafui For Selling Unregistered Drugs, False Advertising and more
- Gossip1 week ago
Social Trends: Sarkodie’s lyrics on ‘Hate’ Sparks Online Debate
- Buzz2 days ago
Pray for me; my heart is heavy – James Gardiner tells fans as he battles depression
- People & Lifestyle6 days ago
Fidelity Bank refutes allegations by TikTok star, Frema Shows
- Listen2 days ago
KING PROMISE FEATURING SARKODIE & OLIVETHEBOY – FAVORITE STORY
- Buzz2 days ago
I will register my house, kids, and kidney in your name – Strongman tells baby mama
- Buzz2 days ago
Banky W undergoes fourth cancer surgery, shares inspiring testimony
- Buzz3 days ago
Phones have become our best friends – Stonebwoy
- Buzz1 week ago
Kuami Eugene’s father will finally be laid to rest this weekend
- Buzz7 days ago
Parts of Medikal’s public statements are a great departure from truth – Fella Makafui