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AC MILAN MAKES DEBUT APPEARANCE AT SXSW 2024 BRIDGING FOOTBALL WITH ENTERTAINMENT

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Yesterday, AC Milan – the globally renowned soccer club headquartered in Milan, Italy – made its debut appearance at South by Southwest (SXSW), the internationally renowned festival held annually in Austin, Texas.

AC Milan took center stage at the event, with Chief Marketing Officer Tania Moreno  participating in the panel “From Goals to Touchdowns: Cultivating Brands Across Continents,” alongside the Chief Marketing Officer of the Tampa Bay Buccaneers. Moderated by Sportico journalist Asli Pelit, the panel offered valuable insights into AC Milan’s strategies for enhancing its international presence and expanding its fanbase.

AC Milan’s participation at SXSW 2024 reflects the Club’s strategic positioning as a sports entertainment icon, capable of transcending the playing field, captivating the passions, especially of younger generations, living at the intersection of different worlds such as music, fashion, and lifestyle. A journey that is experiencing a phase of rapid acceleration thanks to the vision, skills, and expertise of RedBird Capital Partners – which acquired the Club in 2022 – in sports business, media, the ability to develop global brands, and create virtuous synergies.

Created in 1987, SXSW has evolved into a global showcase, annually hosting over 300,000 attendees, featuring thousands of artists and speakers from across the globe and serving as a meeting point for diverse industries such as technology, film, television, music, education, and sports. Through conferences, festivals, showcases, exhibitions, and screenings, SXSW brings together a diverse global audience, reflecting a dynamic convergence of ideas and perspectives. This unique environment serves as a catalyst for innovation and collaboration, making it an ideal platform for AC Milan to showcase its brand and engage with a global audience.

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Some of the key topics addressed during AC Milan’s participation at SXSW below:

 

Tania Moreno on maintaining brand consintency and leveraging AC Milan’s platform to spread positive messages

Maintaining consistency in brand representation while adapting to various platforms is paramount. With over 500 million fans globally and nearing our 125th Anniversary, AC Milan holds a fortunate position in the football world. We ensure brand guidelines are upheld across all platforms, yet tailor strategies to each. Cultural nuances are key when connecting with our international fanbase.

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As a brand with a significant platform, it’s important to us to leverage it beyond engagement and revenue.  We have a responsibility to convey the right messages and actively contribute to positive change. Whether it’s advocating against racism in football or promoting social causes, we recognize the power of our platform in effecting meaningful change and shaping a better future for the global community.”

 

Tania Moreno on AC Milan’s key markets

“Outside of Italy, some of our key markets are the US, and the Middle East, each offering unique opportunities. In the US, we are super proud to have a player like Christian Pulisic to expand the reach of what we do, but he is not our strategy. Our main strategy involves targeting a significantly younger audience compared to other markets. We leverage existing brand equity from brands and categories that are important to this demographic, allowing us to cultivate authentic relationships and authentically engage them. In the Middle East, we opened an office at the end of last year and we also have some fantastic partners like Emirates that allow us to expand our reach.”

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Tania Moreno on leveraging cultural trends

“Cultural trends play into our expansion strategy. From entertainment to fashion, our approach extends beyond football to be able to catch the attention of a new audience, who might not necessarily follow the sport. Our most recent Fourth kit launch was a perfect example of that, with over 60% of the audience engaging with our Instagram posts comprised non-followers, which demonstrated our ability to attract new demos beyond the realm of AC Milan fans.”

 

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Tania Moreno on AC Milan and technology

“We leverage technology to address our business challenges and enhancing fan experiences. As an example, in tackling issues like racism in football, we utilize AI to sift through social media comments, swiftly identifying and removing hate speech. Additionally, we will harness technology to personalize content on our website, providing tailored experiences for our audience. We have also experimented with AR-powered filters, such as our recent Fourth kit filter, offering fans unique interactive experiences in our stadium . Leveraging our extensive archive of over 100 years of content, we are exploring AI solutions to tag players and streamline content creation processes, ensuring we deliver compelling highlights and videos efficiently. Our focus remains on solving real-world business problems through technology, rather than solely prioritizing engagement metrics.”

AC Milan’s presence at SXSW 2024 underscores the Club’s strong connection with the US market. With 43 million fans in the US and recognition as the most-followed Serie A club in

the country as well as the best-regarded Italian soccer Club according to international market research YouGov, AC Milan is deeply rooted in the American sports landscape.

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The Club’s partnerships with the New York Yankees and YES Network, the recent Fourth kit launch with its partner PUMA and Los Angeles streetwear brand PLEASURES – AC Milan’s most successful kit launch – as well as last summer’s Pre-Season Tour in the West Coast, represent some key highlights that testify its presence and influence in the USA.

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People & Lifestyle

German officials decry racist attack on 8-year old Ghanaian girl and her father

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German officials decry racist attack on 8-year old Ghanaian girl and her father

Police say a group of youths and teenagers injured an 8-year-old Ghanaian girl and her father in the town of Grevesmühlen in the state of Mecklenburg-Western Pomerania.

German officials have condemned an attack that resulted in the injury of a Ghanaian girl and her father.

Police said that an 8-year-old Ghanaian girl and her 10-year-old sister were attacked by a group of around 20 teenagers and young adults late on Friday.

The 8-year-old girl and her father sustained mild injuries and were hospitalized.

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The attack occurred in the town of Grevesmühlen in the northeastern German state of Mecklenburg-Western Pomerania.

Police said the attackers kicked the younger girl in the face, after which the girl’s parents intervened.

According to police reports, one of the suspected attackers continued to direct racist insults at the victims after officers arrived at the scene.

Police are investigating a breach of the peace, grievous bodily harm, incitement of hatred and verbal abuse.

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Federal Interior Minister Nancy Faeser said on the platform X, formerly Twitter, that her thoughts and solidarity were with the children and their family.

“Calling children racist names and brutally attacking them is a sign of deep hatred and inconceivable inhumanity,” she said.

Grevesmühlen Mayor Lars Prahler told the German public radio station NDR 1 Radio MV that he was shocked at the incident.

“This racially motivated offense simply leaves me stunned. It shows bottomless hatred and uninhibited inhumanity and cannot be excused,” he said.

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He added that the fact that some of the suspects are teenagers is no excuse for the behavior.

State Premier Manuela Schwesig condemned the attack in a post on X.

“The injured girl is 8 years old — as young as my daughter. We must not allow hatred and hate speech to poison our society and violence to threaten our children,” she declared.

Jana Michael, Mecklenburg-Western Pomerania’s Integration Commissioner, urged those in the group of youths to name the perpetrators.

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“Every witness who remains silent is complicit and prevents the investigation of this disgusting violence against children,” she said.

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Social Trends: 101 Nations Unite for Ukraine Peace

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101 Nations Unite for Ukraine Peace

The Ukraine Peace Summit in Bürgenstock, Switzerland, convened with the participation of 101 countries and international organizations, focusing on achieving a just and sustainable peace between Ukraine and Russia.

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Key issues discussed included nuclear and food security, the release of civilian and military prisoners, and the return of deported children. A draft declaration emphasized the recognition of Ukraine’s sovereignty and territorial integrity, the need for Russia to hand over control of the Zaporizhzhia nuclear power plant to Ukraine, and the unacceptability of attacks on merchant vessels in the Black and Azov Seas.

Read Also: Freedom Fashion Ukraine heads to New York

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President Volodymyr Zelenskyy expressed hope for international agreement on a peace proposal to present to Russia, while President William Ruto of Kenya and other world leaders participated in discussions aimed at addressing the conflict.

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Social Trends: Global Leaders Unite in Eid al-Adha 2024 Celebration

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Global Leaders Unite in Eid al-Adha 2024 Celebration

Eid al-Adha, a significant Muslim holiday, was celebrated globally on June 16, 2024. Public figures, politicians, and sports personalities took to social media to extend their greetings and wishes to the Muslim community.

The messages conveyed unity, joy, and blessings, with many expressing hope for peace, prosperity, and acceptance of sacrifices made during the festival.

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Read Also: Cristiano Ronaldo faces $1bn lawsuit over Binance ads

The greetings were shared across various platforms, reflecting a global celebration of the event.

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Social Trends: Alicia Keys & Jay-Z Tease New Collab

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Alicia Keys & Jay-Z Tease New Collab

Alicia Keys and Jay-Z are set to release a new collaboration soon, following the success of their previous hit ‘Empire State of Mind’ which recently surpassed a billion streams on Spotify.

The announcement has sparked excitement among fans, with many expressing anticipation for the upcoming song.

Read Also: Alicia Keys Reflects on the 20th Anniversary of The Diary of Alicia Key With Apple Music,First Grammys Experience & Learning To Celebrate Herself

“Empire State of Mind” is a song performed by American rapper Jay-Z featuring American singer Alicia Keys from the former’s 11th studio album, The Blueprint 3 (2009). It was released on October 20, 2009. Produced by Al Shux, the song features a music sample of “Love on a Two-Way Street” performed by The Moments. Angela Hunte and Janet Sewell-Ulepic originally wrote it as a tribute to their hometown, New York City.

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The following month, they submitted it to Jay-Z’s label Roc Nation, whose reviews were discouraging. They later took the suggestion of an associate of EMI Music Publishing and resubmitted it to Jay-Z, who kept the “New York” singing part on the hook, changed the verses, and recorded it. The song’s title, similar to “New York State of Mind” by Billy Joel and “N.Y. State of Mind” by Nas, is a wordplay and tribute to New York’s nickname “Empire State” and could also be a reference to the Empire State Building in Manhattan.

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Tyla, Ice Spice, Ms. Lauryn Hill & YG Marley join the performance lineup for BET Awards 2024

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BET announces Culture’s Biggest Night, “BET Awards” 2024, just got bigger with the addition of Tyla, Ice Spice and Ms. Lauryn Hill & YG Marley, hitting the stage with previously announced performers GloRilla, Latto, Muni Long, Sexyy Red, Shaboozey, and Victoria Monét. Additionally, Tanner Adell will perform on the BET Amplified stage. Academy Award® nominated, and Golden Globe® winning actor, author, director, producer, and philanthropist Taraji P. Henson will return to host, and GRAMMY® award-winning global entertainment icon USHER will be honored with the prestigious Lifetime Achievement BET Award. BET Awards” 2024, will air LIVE on Monday, 1 July, 2024, at 2:00 am WAT/3:00am CAT on BET Africa  DStv Channel 129 and GOtv Channel 21.
“BET Awards,” has been the #1 cable award show among all adults 18-49 for the last three consecutive years and is the #1 cable award show among Black adults 18-49 for the 22nd consecutive year (CY02-CY23). “BET Awards” is the ultimate platform to showcase the best, brightest, and most beautiful aspects of the Black experience – honoring the present and future of Black music, creativity, and sportsmanship, by celebrating the culture and being a driving force for social change.
Drake leads “BET Awards” 2024 nominations with an outstanding seven nods, while African global stars, Tyla, Burna Boy, Tems, Ayra Starr, Focalistic, Davido, Lojay, Asake, Tyler ICU, Seyi Vibez, Ayo Edebiri, Damson Idris among others, received nominations across various award categories The official “BET Awards” 2024 nominees were selected by a voting academy of esteemed music industry insiders, performers, and presenters. Click HERE for the complete list of “BET Awards” 2024 nominees.
Vote now for “BET Awards” 2024 Viewer’s Choice Award. Voting ends June 30, 2024, at 6:30 PM PT/ 9:30 PM ET.
BET.com/bet-awards is the official site for “BET Awards” 2024 and is the official source for the latest news and updates about this year’s show. Follow us @BET and @BETAWARDS.
Connie Orlando, EVP of Specials, Music Programming & Music Strategy, will oversee and Executive Produce the annual show, with Jamal Noisette, SVP of Tentpoles & Music Community Engagement, to also Executive Produce for BET. Jesse Collins Entertainment is the production company for the show, with Jesse Collins, Dionne Harmon, and Jeannae Rouzan-Clay also serving as Executive Producers.
BET is transforming Culture’s Biggest Night into Culture’s Biggest Week with BET Experience 2024, promising the ultimate in Black culture and entertainment. With a lineup of culture’s most influential artists, including Davido, Cardi B, Gunna, Sexyy Red, The Roots, Common, Queen Latifah, Jungle Brothers, and many more electrifying talent, experts, and tastemakers, the week promises to be one to remember.
Attendees will enjoy unforgettable live performances, comedy shows, culture-shifting conversations, immersive workshops, and much more! Anchoring this year’s Experience is fan-favorite BETX 2024 Fan Fest, a free, all-ages two-day cultural festival taking place at the Los Angeles Convention Center on Friday, June 28, and Saturday, June 29. For more information, visit BETExperience.com.
For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit betpressroom.com.
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Moneybagg Yo Releases Highly Anticipated New Album “Speak Now”

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Moneybagg Yo

Today, multi-platinum artist / rapper Moneybagg Yo releases his highly anticipated new album SPEAK NOW. Coming in at 17 tracks, the sprawling project delivers bone-rattling beats and rapid-fire bars as well as a number of superstar collaborations including country icon Morgan Wallen, R&B great Chris Brown, and many more. Listen HERE via CMG/N-Less/Interscope Records.

Today’s record arrives alongside official music video for standout track “TABOO MIAMI”. The Frankie-directed visual matches the energy of the club-ready anthem perfectly, featuring vibrant visual effects and fast cuts of Bagg in various clubs around Miami. Watch HERE.

SPEAK NOW kicks off with “ALL YEAR,” which sets the stage with kinetic beats and white-hot bars. Other standouts include “GANGSTA RELATE” featuring Lil Durk, a somber track exploring the hard knocks that helped shape the hitmaker, and “WHISKEY WHISKEY” featuring Morgan Wallen — a southern hip-hop/country hybrid about drowning sorrows. Recent single “TRYNA MAKE SURE” also stands tall as does just-released “PLAY DA FOOL.” See SPEAK NOW’s full tracklist below.

With the release of SPEAK NOW, Moneybagg Yo re-introduces himself to fans with a diverse, genre-hopping collection of undeniable anthems.

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SPEAK NOW Track-list:

  1. “ALL YEAR”
  2. “SPEAK”
  3. “P RUN”
  4. “TRYNA MAKE SURE”
  5. “TABOO MIAMI”
  6. “FIREPLACE”
  7. “I FEEL IT”
  8. “DRUNK OFF U” feat. Chris Brown
  9. “BUSSIN” feat. Rob49
  10. “TIC TAC TOE”
  11. “GANGSTA RELATE” feat. Lil Durk
  12. “PLAY DA FOOL”
  13. “RICH VIKING”
  14. “ON DET” feat. YTB Fatt
  15. “WHISKEY WHISKEY” feat. Morgan Wallen
  16. “AW SH_T”
  17. “GO GHO$T” feat. Kevo Muney
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