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Apple Music’s latest Africa Rising artist is Afro-Pop singer-songwriter and producer, Amaarae

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Apple Music today announces the latest featured artist in its Africa Rising artist development program as Ghanian singer-songwriter and producer, Amaarae (real name Ama Serwah Genfi).

“It’s amazing to be selected by Apple Music as their Africa Rising artist. The love and support the album has received from the Apple Music family has been incredible to say the least. I am truly honored and can’t wait to share this milestone with my Angel Army, who I know, will be just as elated as I am. I look forward to a successful campaign!”

Raised between Ghana, Georgia, and New Jersey, Amaarae’s cross-cultural experience is the driving force behind her deeply experimental ethos and emotive writing style, with her West African heritage at the core of the music she makes.

After dropping her scene-changing, self-released EP, Passionfruit Summers (2017), Amaarae capitalised on her burgeoning success with the rip-roaring “Spend Some Time” which featured Wande Coal and the sleeper hit “Like It”, that established her as a social media trendsetter.

Her recently released 14-track debut album, THE ANGEL YOU DON’T KNOW draws on a myriad of genres from Afro-fusion to pop-punk to progressive house to neo-R&B, and garnered global recognition from publications like Pitchfork, The Guardian, The New Yorker and CLASH Magazine because of its unique vision.

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The latest music from Amaarae, along with the next generation of African superstars is available now on the Apple Music Africa Rising playlist https://apple.co/3bhTtwT

Apple Music’s Africa Rising, is an exclusive artist development programme and companion playlist geared towards identifying, showcasing and elevating rising talent and introducing the next generation of African superstars. Africa Rising will see Apple Music select six artists every year who will each receive a minimum of two months of editorial support across the Apple Music platform including the new Apple Music 1 radio station. Previous Africa Rising artists are Omah Lay, Manu WorldStar and Tems.

Africa Rising is the latest of many Apple Music initiatives aimed at taking African talent to the world. Now available in 33 countries across Sub-Saharan Africa, Apple Music 1 is home to Africa Now Radio with host Cuppy which has featured interviews with some of the continent’s hottest artists such as Tiwa Savage, Davido, Sho Madjozi, Yemi Alade, Cassper Nyovest, Fireboy DML, Omah Lay, Mr Eazi, Patoranking, Rayvanny, Adekunle Gold and Master KG.

Apple Music also selected Nigerian Afro-popstar Rema as one of it’s 2020 Up Next artists, following the addition of Burna Boy to the roster in 2019 and Mr Eazi back in 2017. Up Next is Apple Music’s global emerging artist program.

 

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Parts of Medikal’s public statements are a great departure from truth – Fella Makafui

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Ghanaian actress and entrepreneur,  Fella Makafui, has publicly expressed her distress over recent comments made by her ‘ex-husband’, Samuel Adu Frimpong, popularly know as Medikal. (more…)

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Fella Makafui physically abused me many times, says Medikal

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Watch: Medikal and I might pull a surprise at VGMA - Fella Makafui.

Ghanaian rapper Medikal is opening up about being a victim of domestic abuse at the hands of his now ex-wife and baby mama, Fella Makafui. (more…)

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The Role of Communication in Coaching Sales Teams to Success

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An image of a person taking notes in a conference room on the best practices for coaching sales teams.

Effective communication is the cornerstone of any successful sales team. When sales leaders harness the power of clear and constructive interaction, they create an environment where trust prospers, and their effectiveness soars through the roof in terms of coaching sales teams. From active listening to personalized feedback, each conversation shapes the future of sales engagements. This impacts not only the team’s cohesion but also its ability to close deals and foster client relationships. In this article, we explore how communication channels and styles can significantly impact sales team dynamics and outcomes.

Understanding the Impact of Effective Communication in Sales Team Performance

Effective communication fosters a culture of transparency, enabling a sales team to operate as a united front. When sales representatives understand the goals, strategies, and tactics at play, they are better equipped to function cohesively. Clear guidelines and expectations mitigate confusion and provide a solid foundation from which sales teams can rise to the occasion.

Beyond clarity, effective communication also involves empathy and understanding. Sales managers who listen to their team’s feedback and concerns can make informed decisions that boost morale and productivity. Acknowledging achievements and addressing challenges head-on shows a level of engagement that encourages team members to strive for excellence.

Leveraging Active Listening to Identify Sales Opportunities

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Active listening extends beyond simply hearing a client’s words; it involves understanding the underlying needs and desires that drive their actions. For sales professionals, this skill is critical in identifying opportunities that might otherwise be missed. Active listening can reveal the subtle nuances of a sales conversation, leading to more effective positioning of products or services.

Sales coaching often highlights the importance of active listening in building rapport with clients. When team members demonstrate that they truly understand a client’s situation, it builds trust and credibility—two essential components in any sales relationship. By mirroring and validating client concerns, sales professionals increase the likelihood of a successful transaction.

However, beyond understanding the client, active listening within the team itself is also vital. When sales leaders listen to their representatives, they capture valuable insights into frontline experiences, customer feedback, and product pain points. This internal intelligence is instrumental in refining strategies and addressing market challenges.

The Power of Constructive Feedback in Sales Team Development

Providing constructive feedback is one of the most significant contributions a manager can make to a salesperson’s growth. Constructive feedback celebrates strengths while also addressing areas for improvement in a supportive manner. This approach encourages continuous personal and professional development, which is essential in the fast-paced world of sales.

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To be truly effective, feedback must be timely and relevant. This means highlighting specific instances where a sales representative excelled or could use improvement, rather than vague generalizations. In doing so, sales leaders set clear benchmarks for performance and create a roadmap for individual and collective progress.

Tailoring Communication Styles to Enhance Sales Training