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Billboard & Twitter Partner Up To Create A Chart For Most Talked About Songs

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Billboard and Twitter announced a new chart that will track the hottest songs based on how much it’s being talked about or trending online. “The Billboard Hot Trending powered by Twitter” chart will monitor conversations and trends related to music such as award shows, festivals, threads, video & album releases.

 

Unlike the past billboard charts, the new chart doesn’t focus on what people are listening to but rather it focuses on what they are talking about. The new groundbreaking chart will update every 24 hours to stay up to date with the hottest music trends from all over the world.

 

Billboard has been the industry’s indicator for what’s hot for over 50 years but in this new digital world where social currency matters, it’ll be interesting to see the effects of this partnership.

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People & Lifestyle

Incredible Zigi Storms Accra Mall with Guinness Ghana’s Black Shines Brightest Flash Mob

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In between the daily deluge of late afternoon stress, shoppers, workers, and passersby at the Accra Mall were entertained to an energetic flash mob performance led by none other than Ghana’s dancing sensation, Incredible Zigi.

The flash mob which generated waves and trended on social media is an ode to Guinness Ghana’s Black Shines Brightest Campaign and a means to call on Ghanaians to join the new and exciting wave of up-and-coming cultural change makers within Ghana and Africa at large.

Onlookers could not hide their amazement and excitement as many who were present pulled out their phone cameras to record a moment that would never come back but only be etched in their minds as one of the most memorable.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century.

This new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets

Energetic and empowering the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential and the flash mob performance fell nothing short of portraying the creativity of individuals coming together with so much energy and pizzazz to dance to a tune that tells the whole of Ghana and Africa that indeed Black Shines Brightest.

Throughout the campaign, Guinness is working with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways.

These individuals will create moments, events, and content to be enjoyed by everyone and as the Ghanaian brand influencer, Incredible Zigi has proved that he is indeed a real culture maker through his recently gone viral dance challenge and storming Accra Mall with arguably the most energetic flash mob performance ever seen in Accra.

 

 

 

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I Will Release A Video For Every Song On The Lighthouse Album – Akwaboah

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Ghanaian Highlife sensation Akwaboah has declared that his fans should not be surprised if he releases a video for every song on the Lighthouse album.

According to the Akwaboah, all the songs on the Lighthouse album are so good that each deserves to be appreciated as a standalone work of art.

A video for the first single Ensesa has already been released to extremely positive reviews on YouTube. Akwaboah is also scheduled to release the second singe ‘Ntro Naa’ exclusively to boomplay on 24th September 2021.

‘I see lighthouse as a rebirth for me as a musician. I am therefore searching very deep within to bring out songs that will be timeless.’

Akwaboah who counts to his credit song writing and production of Sarkodie’s critically acclaimed ‘Mary’ album, is set to collaborate with Strongman, Sarkodie, Cina Soul, Efya and Adina on the Lighthouse Album.

It remains to be seen whether he will indeed carry out the promise of releasing a video for every song on the album.

 

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Get the Best Deals and Offers with the Huawei ‘Back to School’ Promo

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School Season is here again! Huawei is giving you amazing offers when you buy any of these Huawei wearables as you go back to school .Buy a Band 6, Freebuds 4i or a Watch Fit and enjoy instant gifts ranging from Mini Portable fans, Stainless Steel Bottles and Gift Boxes.

Buy Band 6 and Get a mini portable fan

Keeping track of your heart rate is one of the best things you can do for your fitness and health as you go back to school. The TruSeen™ 4.0 heart rate monitoring technology on the Huawei Band 6 uses an optical lens and AI-based data processing to accurately monitor your heart rate 24 hours a day. Be alerted instantly when your heart rate drops below or rises above safe levels. With just GHS 359 you can still maintain a healthy lifestyle on a budget with Huawei Band 6.

Buy  Freebuds 4i and Get a stainless steel bottle

Studying is very vital in achieving your academic goals. However, this can be interrupted by outside factors from friends chatting to loud music playing. With Huawei Freebuds 4i active noise cancellation feature, you can join in your online lectures without being overly bothered with outside distractions. The sensors in HUAWEI FreeBuds 4i actively detect and reduce ambient noise. HUAWEI FreeBuds 4i also has remarkable endurance. It can play music for 10 hours continuously on a full charge and also gives you 4 hours’ audio enjoyment from a 10-minute charge – perfect when you’re in a hurry. For only GHS 429 you can grab yourself a Freebuds 4i.

Buy Huawei Watch Fit and get a gift box

School sometimes can be stressful from all that hard work of learning and completing assignments. HUAWEI TruRelax™ technology and all-day stress tracking algorithm can effectively monitor your stress levels to see if you are feeling tense. Try to follow the suggested guided breathing exercises to release your stress when you are stressed out. HUAWEI WATCH FIT is also the perfect smartwatch that blends technology with fashion.  With just GHS 569 you can match your fashion style whilst keeping fit with this smart watch.

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5 Steps: How To Be An Entrepreneur As An African

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Becoming an entrepreneur in Africa is the obvious option for most young people. Africa is known to be blessed for various natural resources but I dare say they aren’t the biggest resources the continent possesses. This thinking has resulted in paying attention to mining and exporting our natural resources which aren’t limitless. That’s, diminish over time. Our key resources are our problems. Problems mean more economic development. Some of Africa’s biggest problems is youth unemployment.

 

Africa Will Be The Most Populated Continent By 2050.

According to the World Bank, Youth account for 60% the unemployed in Africa. This is a huge problem. But with other problems, this could be a good opportunity to raise economic giants in Africa. That’s, our primary problem is untapped human resources. If we master this, we will be able to deal with the other problems which the second largest continent in size and population. Africa is set to be the most populated continent in 2050 accounting or more than half of the world’s population.

 

How Can We Make Good Use Of Our Population?

These are quite interesting statistics but what have they got to do with our problems and how to solve them? More importantly what is the link to entrepreneurship?

That’s a great question. My short answer is a lot. But of course, I shall explain.

Unemployment is one of Africa’s biggest problems. And so is population. We have various problems in environment, banking and finance, some societies lack basic needs, how can we create a shared success that makes sure everyone enjoys a healthy and worthwhile life? Now that’s where entrepreneurship comes in.

The basic requirements for entrepreneurship are opportunities and problems. And Africa has lots of that. There is no point denying that.

 

Entrepreneurship Is The Way

Entrepreneurship means our vastly untapped human resources can brainstorm solutions to our numerous problems, in so doing create employment for other youth. Everyone benefits. Everyone gets to do something productive.

Tony O. Elumelu, CON, Founder of The Tony Elumelu Foundation says “It is a timely topic because the reality is that no advanced nation has achieved that status without prioritising and driving entrepreneurship and small business growth.”

Having made this point, how can we all become entrepreneurs knowing the problems that inhibit the development of entrepreneurship in Africa.

One of the best theories on how to become an entrepreneur based on a study conducted by Saras D. Saravathy is the Effectuation theory. In this article, I will delve into the five main principles behind effectuation and how you can use them to build a sustainable business which survives the storms of Africa.

Effectuation: How to Be an Entrepreneur as An African

  1. The Bird in Hand Principle

The bird in hand principle basically means aspiring entrepreneurs must look at what they currently have in terms of knowledge, resources such as money, people you know, and everything that will be useful in making a successful venture. This principle helps avoid looking for funding and outside support such as loans which may become debts if the venture fails.

 

Using the bird in hand principle helps you to think in terms of what you have and how best you can utilise them to build your business. It forces you to be resourceful. The basic principle of being resourceful is not what you have but what you are able to do with what you have even if it is little.

 

  1. The Affordable Loss Principle

You have identified your resources. The affordable loss principle asks you to consider which of your resources you are willing to sacrifice, to lose, to build your venture even if you aren’t assured of success.

 

In other words, you should only invest what you are willing to part with into your business.

 

What are the benefits of working with what you have instead of going to look for funding? A lot. One of them is a psychological. Using the affordable loss principle helps the entrepreneur reduce the tension on them to produce results as would be if the entrepreneur gets a bank loan. Businesses often take time to make ends meet. This cuts the perspective of the entrepreneur to making decisions for short term instead of long-term gains.

 

A good example (but probably unfair) is Snapchat which made no revenues prior to going public but had a valuation of $24 million putting a whooping $4 Million in their cash coffers alone.

 

Working with the principle of affordable loss helps you to minimize risk and potential loss. Taking off stress related to fears of losing what you don’t.

 

When you believe there’s not much to lose, you release your creative juices as you have the freedom to explore all that there is to. And that’s what has made some companies really successful. They played around with different industries, products and services before finding their ground.

 

  1. Crazy Quilt Principle

Let’s face, you can’t do everything. When you are starting out, you have few resources to work with. In most cases, you can partner with other players who aren’t competitors but can complement your business in certain areas.

 

An example is suppliers if you source raw materials. You can negotiate to have materials delivered and payment made over a period or when goods have been produced and sold.

 

If you operate a shipping and transport business, you can negotiate a deal to pay for your fuel after certain periods and in bulk.

 

The crazy quilt principles force the entrepreneur to think about how to forge alliances which can help the business grow by handling key aspects of the business at a negotiated, favourable payment plans or low-cost models.

 

In identifying those key players, the entrepreneur must be willing to learn from the partnerships and be willing to change direction of their company based on what works and not their “business plan”. This is partly because when you are starting out, much of what you do is based on guestimates and best practices. You have little “for sure” knowledge. In such stages of the business, your business model is still being developed. Hence, the need for open mindedness and development as the business grows.

 

  1. The Lemonade Principle

The key word here is iteration! The entrepreneurial journey is one ridden with mistakes, unproductive partnerships, and many avenues for learning. The lemonade principle says that detours and mistake are a part of the journey and the entrepreneur has to see them as learning opportunities for growth and development.

 

  1. The Pilot in the Plane Principle

Pilots have a lot of responsibility. Imagine manning an aircraft carrying over 100 people. They all depend on you for their safe arrival.

So must the entrepreneur see themselves. It is true that life can be unpredictable but the entrepreneur must act in their capacity as pilot in the plane of their business. They must take responsibility for creating the desired results without making excuses.

 

Uncertainty must be accepted and even embraced. Such an attitude clears the way for more proactive measures in areas such as planning, forecasting, making strategic decisions, adapting to change and running effectively.

 

In sum, the pilot in the plane principle says the future cannot be predicted as life is inherently inconsistent. But the future can be created through a conscious evaluation of options and making choices.

 

Conclusion

Effectuation works with the basic principle that we can all build a business through an iterative process of logic. Also, you cannot predict the future but you can control certain things to create the future you desire.

As Africa is in need of innovative solutions to our unemployment problems, I charge you to use these principles to take that step. You do not need the best idea in the world to become successful but you do have to get started to be successful.

 

This article was written by Enoch Kabange

Enoch W. Kabange is a passionate fellow who sees the best in every situation. He is the Founder of Wordinspired Media, a personal development brand and Alien Media.  Alien Media helps businesses and brands create digital assets which can deliver them higher visibility and enable them to grow like never before.

Enoch is a Digital Marketer, Brand Strategist/Consultant, and a Content Writer. 

His mission is to inspire millions of people to become entrepreneurs and to pursue their passions by motivating them to the greatness that resides within them.

Written by: Enoch Weguri Kabange

Contact: 

E: enochkabange@gmail.com

Website: EnochKabange.com / bit.ly/EnochKabange

 

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The Real Housewives of Lagos is set to debut early 2022 as a Showmax Original

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Following its success in 50 countries across Africa, The Real Housewives of Durban S1 has also launched in numerous international territories  

We’ve seen what The Real Housewives of Atlanta, Jersey, Durban and Melbourne get up to. Now it’s time to take a peek inside the opulent lives of some of the most affluent women in Lagos.

 

The Real Housewives of Lagos (RHOL) will be the first Nigerian instalment of the award-winning franchise, which is distributed internationally by NBCUniversal Formats, a division of Universal Studio Group. This also marks the 16th international version of The Real Housewives format and the third to be adapted in Africa.

RHOL will build on the success of the first two African editions. The Real Housewives of Johannesburg was one of the 10 most streamed local series on Showmax in 2019, while The Real Housewives of Durban (RHOD) broke records when it launched on the African streaming service in January 2021. RHOD has since launched with success in 50 countries across Africa, as well as on hayu in 27 territories internationally, including Canada, UK, Ireland, Spain, France, Germany, the Netherlands, Singapore and the Philippines. Season 2 of the hit show will return to Showmax early next year.

 

“We’ve seen audiences across Africa devour The Real Housewives of Johannesburg and The Real Housewives of Durban,” says Candice Fangueiro, Showmax’s head of content. “The Real Housewives franchise lends itself to localisation and we know our audience is going to love seeing the show reinvented Naija-style. We can’t wait to show the continent – and the world – another side of Lagos, with all the drama, high fashion and luxury you’d expect from The Real Housewives franchise.”

 

“We are so proud to build on the international success of The Real Housewives of Johannesburg and Durban with our partner Showmax,” added Ana Langenberg, SVP, Format Sales & Production, NBCUniversal International Formats. “The vibrancy of Lagos and its rich culture, fashion and opulence makes for the perfect setting for the show. We also can’t wait to see the second season of Durban come to life and deliver fans all over the world even more extravagance and entertainment.”

 

RHOL will be produced by Livespot 360. RHOD is produced by Let It Rain Films, with Thumeka Hlotshana attached to direct Season 2 and Emmy winner Lee Doig (Survivor USA) creative directing.

 

RHOL and RHOD S2 will be available first on Showmax in more than 40 African countries in early 2022.

 

RHOL will be the second Showmax Original reality series in Nigeria, following on from the success of I Am LAYCON, starring Big Brother Naija S5 winner Lekan Agbeleshe, which set a Nigerian first-day record for Showmax when it launched in February 2021.

Audiences can relive the drama and excitement of Seasons 1-2 of The Real Housewives of Johannesburg on Showmax here and S1 of The Real Housewives of Durbanhere.

 

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3 important parts of the digital marketing in 2021

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In 2021, it is especially important for B2B marketing to implement digital strategies and create online experiences. The active digitalization of B2B businesses is making personal offline meetings with company leaders of secondary importance. Now it is much more important to attract the attention of decision makers online and guide them through the sales funnel to conversion. The B2B space is evolving and the influence of B2C marketing is increasingly felt. There are certainly many more trends in B2B marketing that will continue to grow in popularity. We’ve compiled a list of ten top B2B marketing trends to watch out for in 2021.

 

Omnichannel marketing

Omnichannel marketing involves establishing seamless interaction with existing and potential customers, regardless of channels and devices. The number of possible communication channels is constantly increasing. Whereas previously consumers used 2-3 points of contact in the buying process, now, before making a transaction, the buyer goes through 4-6 points of contact. At the same time, customers expect constant and continuous interaction. Omni-presence is very important. If you are in the video space, then you should forget TikTok and Twitch along with YouTube. Start with Twitch, is the latest trend in video space. Create separate content and streaming topics for the platform. Buy Twitch followers to have some presence before people find your streams. Be on every possible platform, so fans know that they can connect with you anywhere. 

 

B2B companies that care about customer retention must ensure brand consistency across all environments. The marketing strategy should cover and connect all the channels used: the company’s website, pages on social networks, instant messengers, other digital channels, offline branches.

 

Strategic approach to the marketing 

 

Digital technologies are constantly being improved, which leads to the regular emergence of new tools, tactics and methods. Marketers are faced with a difficult choice – a lot of good things and they want to apply everything. As a result, an overabundance of even very good tools leads to poor performance and chaos in general.

 

In 2021, B2B marketers will rethink the waste of time, energy and resources. Instead of thinking about what can be done, they will start thinking about what should not be done. This approach will partly reduce marketing reach. But on the other hand, more attention will be paid to real sales as the final goals. B2B marketers will become less obsessed with classic metrics and will focus on bottom line results. For this, selectively applied MarTech tools are combined, which ensures the best integration and, as a result, reduced costs.

 

The use of AI (Artificial intelligence) 

The ability to analyze large amounts of data in real time is becoming increasingly important for B2B businesses. This allows you to better understand the target audience, timely implement the necessary marketing technologies and optimize your strategy. 

Managing the growing volume of data collected and transferred manually becomes almost impossible. Artificial intelligence comes to the rescue. Implementing big data analytics and machine learning will increase your marketing campaign ROI. Artificial intelligence will provide the ability to build customer interactions based on accurate information, rather than guesswork and guesswork. For example, having audience data can help increase the effectiveness of your ad campaigns. 

AI can automate processes that used to be dependent on humans. This will increase productivity and save the company’s budget. For example, the introduction of chat bots will improve the quality of customer service and eliminate the cost of maintaining a large staff of operators.

 

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