Kumasi came to a virtual standstill as a star-studded line up of the biggest culture change makers in the country and region came together to thrill guests at the Guinness Bright House Experience held at the Golden Bean Hotel.

The Bright House Experience, a fundamental part of the Guinness Black Shines Brightest campaign, is a model bar which will serve as a cultural space and a hub for people to connect and energize each other with creativity, inspiration and, of course, a cold bottle of Guinness.

Graced by several celebrities, media influencers, culture makers and industry partners, the launch of the Guinness Bright House Experience in Kumasi was the melting pot for the celebrations of talent and achievements.

The Bright House Experience started with performances from some of the top Kumerica artistes who set the tone, with guests screaming for more at each performance.

Camidoh, Wendy Shey, Strongman, Mr. Drew and AMG Business Beyond Kontrol rapper, Medikal dropped hit song after hit song getting patrons gyrating and singing in unison as they performed.

With all the exciting performances, the crowd had lots of energy to jive along with Incredible Zigi, Face of the Black Shines Brightest Campaign. He showed off his dance skills with his Afrozig crew to a variety of songs and eventually taught the audience the viral dance to the theme song for the campaign.

The Bright House Experience will see Guinness working closely with bars across the country, to show the company’s commitment to partnering with its customers and consumers for the best lived experiences when enjoying a cold bottle of Guinness. These bars will also appear in Accra, Kumasi, Takoradi and Tamale.

One of Ghana’s best reggae selectors, African Child kept the momentum on as he engaged the crowd with his ‘Kumoo’ hit song.

The next stop for the Guinness Bright House Experience is Tamale where consumers will get to feel and enjoy the Black Shines Brightest campaign.

About Black Shines Brightest

Guinness ‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

Energetic and empowering, the campaign celebrates individuals coming together, fizzing with optimism, creativity and potential.  The ambition of this exciting new campaign is to make Guinness the most magnetic brand in culture, by championing new talent and all those people making waves in culture.