Carmakers face intense competition. It can be challenging to come up with car marketing ideas or ideas for sales promotion unless there is a viable marketing strategy to back it. Among various marketing strategies, advertising makes a significant impact. Taking to Instagram for selling cars has given a shot in the arm to automakers as they can exploit the power of social media to advance their marketing goals. Maintaining a positive and interactive profile on Instagram can do wonders for carmakers’ reputation to derive maximum mileage in branding and marketing. 

Most car buyers take to the social media platform to gather information about car brands on which they base their decisions. Instagram is the platform of choice due to its high appeal. It is only reasonable for automobile companies to be there to engage with customers, and generate leads and conversions.

Instagram has revolutionized content creation that has now turned more visual by exploring the platform’s creative features for close bonding with the audience through images and videos.  Gone are the days when content meant more text and minimal or no pictures. Instagram has turned the tables. Now it is all about content creation through images and videos by crafting exciting stories that resonate with the audience, engage them, and inspire them to act.

To get the most from Instagram, besides creating compelling content by using images and videos, car makers use many other marketing techniques that are unique for Instagram. How to get going in launching a forceful Instagram campaign that drives auto sales will become clear on going through this article.

To enhance engagement buy likes on Instagram and use hashtags

Hashtags create an easy connection with the audience, and as a rule, every Instagram post must have appropriate hashtags to draw attention.   Studies show that Instagram posts with hashtags result in 12% higher engagement than posts without hashtags. For example, Instagram posts with hashtags like #carlifestyle and #carsforinstagram are highly trending because it creates an association of ideas among like-minded people in the audience who all love cars. Hashtags are so powerful in connecting with the right people that they are also used in flyers, TV ads, and every other place. Hashtags help the audience to discover your content and improve the optimization and engagement prospects.

In addition to hashtags, ‘likes’ is the other Instagram metric that impacts marketing. ‘Likes’ indicate the popularity of the content and helps to gauge the campaign performance. When the audience likes the content, they express it through ‘Likes,’ but the process of garnering likes organically takes time. To speed up the process, marketers buy likes on Instagram, which connect then to real users.

Connect to prospects

Using branded hashtags is just one of the many ways to connect to prospects. There are many other ways that marketers must use to their advantage to bolster their initiatives in customer engagement. While it is crucial to publish engaging content, it is equally important to interact with them by responding timely to their queries so that it helps to build interest in the brand.  Your interactions on Instagram will create a positive impact as the conversations are in the public eye and draw more people towards the brand.  When some prospect connects with you, it is an excellent opportunity to use a one-on-one conversation to inspire decisive action that leads to sales. Create personalized content to generate more interest as it brings customers closer to the brand and business.

Create a story

The Instagram platform is ideal for creating stories by using images and videos, and most car companies take to it to create a forceful marketing campaign. People love stories, and saying a story about a car through images about the brand or model is the easiest way to connect with the audience in the most convincing manner. It creates an instant connection between the brand and the customer as they discover various aspects that match their lifestyle and ideas about the way they want to enjoy life.  You can create compelling videos to narrate real customers’ stories that can become important credentials for the brand.

Go Live

In addition to posting compelling content, Instagram allows marketers to Go Live on the platform to real-time interaction with followers and customers. When customers directly interact with you, you can answer the questions that provide more insights about the brand that they were not aware of earlier. It is easier to gain trust and confidence than posting a series of content that they might or might not take an interest in. You can use the opportunity to offer exclusive deals to customers in the advanced stages of conversion to expedite sales.

Since cars are exciting and intriguing, it is easy to create real-life stories that strike a chord with the audience.