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Ameyaw Says

Creating the leading hub for Ghana’s pop culture, the hurdles and the wins! AmeyawDebrah.Com is 10 years old #10yearsofAmeyawDebrah

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12 years ago, I started a journey in cyberspace that aligned itself to a career path, which I never could have imagined. In the process, I helped to create an online phenomenon that took celebrity and pop culture to new heights in Ghana.

But that was not after an almost two-year stint at Ovation Magazine, where I started entertainment and lifestyle writing after completing Kwame Nkrumah University of Science and Technology. When I was about to leave ovation magazine, I started searching online for publications I could write for. I came across two pan-African portals namely Jamati.com and Orijin-ent.org between August 2007 and October 2007.

jamati

Although I wished they could pay me for my writings, I ended up contributing to both platforms for free. These were platforms operating from the US, so I contributed content from Ghana and Africa regularly, from news to exclusive interviews and features.

orijin

But perhaps the most impactful opportunity came when I met internationally acclaimed photographer, Nana Kofi Acquah that same year, at a gathering to plan a future-parenting magazine, the first of its kind in Ghana. From that acquaintance, Nana Kofi later contacted me about a platform he thought I would be a great fit for. It was a Voice of Africa Media Foundation (VOAMF) project. A project that gave Nokia phones to young journalists across Africa to use in recording, editing and filing stories for Africanews.com.

In November 2007, I sent an email with my interest to the project managers and soon I was accepted. I started creating several news features from politics, to environment and health, although I still had a keen interest in the entertainment space. I used the access I had built in the industry over the years to get in some arts and entertainment features as well on Africanews.com.

Africanews

The beginning of the now

In September 2008, I was invited to speak at the Digital Citizen Indaba as part of the Highway Africa summit in South Africa. It was a gathering of new media workers, cyber activists, digital citizens and journalists from Africa. The theme for the year was Technology for the Digital Citizen and it looked at the empowering technologies that enable anyone to have a digital voice. So I was invited with my colleagues from around the continent to share the story of our Voices of Africa project.

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The Highway Africa event featured various personalities and stories in the digital voice agenda from all over the world, and hearing the impact some people had with their blogs in their various countries, was a wake-up-call for me to pay more attention to ‘The Jaded Renegade’, a blog I created earlier that same year for my entertainment writings.

After my return to Ghana, I dedicated more time to the blog and my YouTube channel in general. Just around that time, my work for the Voices of Africa project had caught the eyes of the owners of Ghanaweb and they made a proposition for me to become their content editor.

Ghanaweb offcer

I took up the offer, as my contract with the Voices of Africa project was ending just about the same time. I continued posting on my blog alongside my new job at Ghanaweb, and with the growth of Facebook in Ghana I carved a niche for myself as the go-to-person on Ghana’s pop culture! If anything happened in Ghana, you would find it through me; and if anything major was about to happen, I had the juice in it!

Although I wasn’t the only one with an entertainment ‘website’ around that time, my approach was different, and my focus was refreshing. I focused on building more of a celebrity culture, informing the public on what their favourite stars were up to, and in the process I even helped to create new ones. I turned what I heard on radio or saw on TV to news instantly for the web. I was at every major event, creating content out of them. My contents were picked up and republished on other online platforms and even traditional media as well.

I soon started receiving messages from Chris-Vincent Febiri Agyapong, who was then also building his platform, Ghanacelebrities.com from the UK. He contacted me directly after communications with a ghost account called ‘Ama’ from Ghanacelebrities.com has gone cold! He reached out to me on the connection of our alma mater, Adisadel College. A new friendship was formed, which soon led to me also contributing content to Ghanacelebrities.com for free as well.

Chris-Vincent then helped my to get my own domain, www.ameyawdebrah.com, which was registered on July 19, 2009. He set it up for me and he managed the server for me until the point when I was a little savvy to manage everything myself, that he transferred everything over to me.

We started off managing the website with Joomla, and any time I had server issues I would be on his neck to solve it for me. Around this time I was still contributing to Jamati.com, and I could now publish directly instead of sending my articles via email for them to publish. Jamati.com was running of WordPress, which I found more friendly compared to Joomla. So I suggested to Chris-Vincent that we should switch to WordPress. As stubborn as he is, he was against it initially but later decided to give it a try. We switched to WordPress for both my blog and his website.

The Challenges

With the growth of the Ameyaw Debrah brand came some challenges. My employer from Ghanaweb who was based in the Netherlands came to Ghana for a visit in 2012 and that was when he realized how strong my brand had become in the entertainment space. He started hearing my name on radio and television as a media partner to some events and got worried. He wanted to rather hear the name of Ghanaweb and not mine.

Ghanaweb conflict1

This soon started a back and forth conversation about conflict of interest and how we could resolve it. I was offered a higher salary and also the option of being bought out by Ghanaweb. But I took the difficult decision to go with my brand, which was popular, but not generating any real source of revenue to give me the security I needed. Letting go of a salaried job was difficult!

Ghanaweb conflict2

Ghanaweb conflict3

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With Ghanaweb out of the way, I now had to find a way to make sustainable income for myself. Google AdSense became my main source of income and at that time, I was making around $400 a month from AdSense.

I was soon hit with some bad news one morning when I woke to an email form Google, saying that my website had been taken off the AdSense program because I had infringed on some of their policies. What a bummer!

This meant that I had to adapt quick and adopt new strategies. And I did! This included charging for promotions that hitherto were done for free, and looking for direct advertisement on my website. The latter was like getting an elephant through the eye of a needle but I remained resolute and focused on building my brand and my reach; and soon advertisers were contacting me.

And with my strategy to include social media in everything I did, my audience and reach across these platforms kept growing to allow me to make money from them.

In September 2013, I registered Ameyaw Debrah Media to formalize my operations and a business.

The glory and the future

God being so good, the years kept getting better. Along the line, I got deals with brands such as Samsung and Vodafone. Malta Guinness also signed me up as an Ambassador for its Africa Rising campaign. I started exploring other avenues with influencer marketing both within Ghana and across the world.

I had successfully built the most authoritative voice on Ghanaian pop culture online. Publications around the world started using my content as sources, and my voice mattered. Everyone who mattered wanted to work with my platforms to promote their works and business. Adding a lifestyle component to the entertainment content opened me up to even more opportunities.

In August 2014, Ringier Ghana reached out to me with an offer to become the Editor in Chief for their new product, Pulse.com.gh. I accepted the offer, this time spelling out clearly that, I would still run my blog fully alongside the new job without it being seen as a conflict of interest. I started employing my team members and by December 2014, we officially launched pulse.com.gh.

I managed the project for six months and moved on to start Yen.com.gh for Genesis Technology Partners. In December 2017, I left Yen.com.gh to again pursue fully the business of Ameyaw Debrah Media.

Inspired by the growth of video content online, I conceived a new project, Ameyaw TV in 2018. The idea was to create exciting video content for various online platforms that would reflect the ideals of www.ameyawdebrah.com over the last decade. We will be producing content on fresh ideas around lifestyle, pop culture, celebrity, events, creativity, entrepreneurship and more.

Ameyaw TV has been my most ambitious project yet. It has been capital intensive; buying equipment and hiring staff. The success of this project would be largely hinged on the growth of digital in Ghana. There is not enough digital marketing in our space; businesses are still stuck in their old ways to a great extent. So far, it has been spending and spending; but I remain faithful that the project will grow as the gem it, is from strength to strength.

The Ameyaw TV team has now become the same force working on www.ameyawdebrah.com, yes finally I have people writing and publishing for me, and I am not doing everything myself.

As I celebrate 10 years of www.ameyawdebrah.com I say a big ‘thank you’ to everyone who has contributed to this journey; my family, the readers, the advertisers, the critics (and well the haters too). What a journey it has been, it wouldn’t have been this meaningful without you!

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Radio & TV

No show from Sista Afia and more catfights, as cast of ‘GH Queens’ gather for ‘Reunion show’

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Just as it was reported during the premiere event for ‘GH Queens’ sometime in April, some stars from the pseudo-reality TV show were again missing from the Reunion show, which started airing on Friday. Yes, the fiesty Sista Afia and Fantana will not be making an appearance on the three-part special reunion show on Akwaaba Magic (DStv channel 150). (more…)

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Ameyaw Says

Coachella through the eyes of an African

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Ameyaw Debrah at Coachella 2022

My second showing at the Coachella Music & Arts Festival confirmed to me the sheer diversity of talent and music that gets showcased each year. But Coachella is more than music and arts, it is a celebration of cultures, the spirit of people, fashion, and more. If you’re a conservative African,  then expect some cultural shocks as the festival doesn’t hold back in celebrating life and accepting it in all of its forms.

The festival embraces queer and intersecting groups, so seeing raunchy and over-the-top costumes from festival-goers is to be expected. Some of the washrooms on the festival grounds are even gender-neutral, so expect to see both women and men queuing up to use the same washroom.  Marijuana has been legal in California for many years, so you should also expect people to smoke at free range; without much care for those who don’t.  If you’re able to look beyond all these as “an African”, then you too can have a swell time at Coachella!

 

After seeing Burna Boy and Mr Eazi perform in 2019, when I had my first experience of Coachella,  I felt proud as an African.  I also noticed how the African festival-goers (from mainly across the United States and the United Kingdom) watched with some pride the performances from Mr Eazi and Burna Boy on the Coachella stage. So when the lineup was announced for 2000 to include Seun Kuti & Egypt 80 and Aya Nakamura, I was happy that Africans were becoming a regular on the festival’s lineup.  Sadly, Covid-19 didn’t let that happen in 2020 and 2021. In fact, I almost entered a $2,000 bet with my colleague blogger, David Mawuli that when the festival returned, there would be a Ghanaian artist on the lineup. Thank goodness I rather spent that money on a bonus hunt online casino. Well, at least I won $120 back!

 

When the lineup was announced for 2022, the only African on the main stages was Black Coffee, while fellow South Africans,  Major League DJZ scheduled for The DoLab tent. So when I attended weekend two of the festival, I made sure to watch Black Coffee’s set. He played on Day 1. Unlike the Burna Boy and Mr Eazi sets, that I witnessed in 2019, the audience at Black Coffee’s set was not predominantly Africans. It was a global audience. The crowd was as thick as it was energetic.  It was also exciting to hear the 2022 Grammy Award Best Dance/ Electronic Album-winner, incorporate remixes of some authentic African rhythms in his set.

 

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Arooj Aftab Coachella 2022 Friday 04 22 Gobi Performances Weekend 2

Arooj Aftab, Coachella 2022, Friday 04-22, Gobi, Performances, Weekend 2 Credit/Provider
Beth Saravo

On Day 1, I also showed some interest in Pakistani vocalist Arooj Aftab, who won the Grammy this year for Best Global Performance.  A lot of Africans had tipped ‘Essence’ by Wizkid and Tems for that award. So, I had to find out for myself what makes Arooj Aftab tick.

 

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With these two performances of interest out of the way, I stuck to my plan of focusing on big acts that I haven’t seen performing before because, with the grand nature of the festival and the sheer size of the venue, it is simply impossible to experience everything!

 

The Empire Polo Club is a 78-acre polo club, which leases out its polo grounds for the festival. The venue is so huge that festivalgoers walk for several miles before getting into the main entrance to the festival grounds. When accounting for land used for parking and camping, the event covers a footprint of over 600 acres!

 

Across the grounds, several stages continuously host live music. The main stages are the Coachella Stage, Outdoor Theatre, Gobi Tent, Mojave Tent, and Sahara Tent; in addition to the smaller Yuma stage and Sonora stage. Each stage was unique in appearance and suited for the lineup of artists on it. The big stages had elaborate settings to create various visual aesthetic attributes needed to project the individuality of the artists and make festival-goers enjoy their performances even better.

Ari Lennox Coachella 2022 Coachella Stage Friday 04 22 Performances Weekend 2

Ari Lennox, Coachella 2022, Coachella Stage, Friday 04-22, Performances, Weekend 2

 

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I missed Ari Lenox’s performance at Afrochella in Ghana this past December so, I had to experience her set especially after all the buzz she generated on social media with her visit to Ghana.  The sultry singer hit the stage, giving fans a look and performance to remember. The D.C. native hit the stage in a jaw-dropping gold ensemble to perform several ‘woke female’  themed songs for her fans.

Anitta proved why she is a sensation in the Latin world and beyond, with her high octane performances. The Brazilian singer changed into three different sexy outfits that accentuated her figure as she rocked them in front of an enthusiastic crowd.

 

Baby Keem, who recently won a Grammy for best rap performance, was one of the up-and-coming hip-hop performers at the festival. One of the highlights from his set was bringing on label boss, Kendrick Lamar, a little over 30 minutes into his set. The rappers, both in all-black ensembles, performed together for the final two songs including “family ties.”

 

I ended Day 1 with Harry Styles who literally brought disco to the desert! One of the biggest highlights from the set of the “As It Was” singer, was bringing Lizzo on stage to perform a song from the One Direction archives.  It was fun to see him perform with so much energy, and he was very interactive with the crowd too.

 

Day 2

Giveon Performances Saturday 04 23 Weekend 2

Giveon, Performances, Saturday 04-23, Weekend 2

 

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On Day 2 I kicked things off with a performance from R&B singer, Giveon. I was late in getting to the venue but was happy to at least see him perform his hit song ‘Heartbreak Anniversary’ before he left the stage. I then visited The Do Lab stage for some electrifying DJ mixes and performances.

 

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Grammy-winning rapper, Megan Thee Stallion showed all the hot girls and boys of Coachella how a superstar commands a stage during her hour-long set. She opened her show with “Megan’s Piano” wearing a black and silver spacey one-piece with futuristic glasses on. She and her backup dancers shook everything they had, and the crowd went wild as expected.

 

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Rapper, Isaiah Rashad opened his set with a powerful pre-recorded film acknowledging recent speculation about his sexuality. In a collage of media footage and audio, commentators react to a video of Rashad leaked this year,  showing the rapper being intimate with two men.  He gave fans back-to-back performances of his hit songs amidst cheers and a lot of support.

Billie Eilish Coachella Stage Saturday

Billie Eilish, Coachella Stage, Saturday

When I saw Billie Eelish on the Coachella lineup in 2019 I didn’t know her back then, so I didn’t attend her set, but days after I found out she was the new it-girl and she later went on to sweep the Grammy Awards the following year. So, this time I simply had to experience her, and I did! Her 90-minute set featured songs like “NDA,” “Therefore I Am,” “idontwannabeyouanymore” and “You Should See Me In A Crown.” She had a small accident when she fell onstage while singing “Getting Older.” Later on during her set, Eilish brought along her brother Finneas O’Connell for an acoustic cover of her single “Your Power.”

21 Savage Coachella 2022 Performances Sahara Saturday 04 23

21 Savage, Coachella 2022, Performances, Sahara, Saturday 04-23

I closed the night with a little bit of 21 Savage!

 

Day 3

 

On Day 3 I was physically worn out from all the standing and walking, so I didn’t want to do too much. I circled my day around a few acts.  I kicked off with Brixton rapper Dave, whose set was attended by a huge UK crowd that cheered him along throughout his performance!

 

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He recreated his “Alex From Glasto” viral moment from 2019 by picking a fan from the crowd to join him on stage to rap a verse from ‘Thiago Silva,’ his 2016 hit with AJ Tracey.  He also performed his hit song ‘Location’ which features Burna Boy. Dave’s set was one of my favorites!

 

Since I had seen Doja Cat recently at Day N Vegas, I only saw the tail end of her set, as I wanted to go to the Coachella Stage on time to get closer to the headliners Swedish House Mafia and The Weeknd. I wasn’t so sure when they were announced as the replacement of Kanye West but seeing them back-to-back made so much sense, and the energy was just what was needed to bring Coachella to an end!

 

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Swedish House Mafia started things off, dropping hit electronic dance music tracks back-to-back, punctuated by fireworks and pyrotechnics.  Their set lasted about 55 minutes. When they played their most popular song, “Don’t You Worry Child,” they dropped the music entirely at the key moment to allow the crowd to sing the chorus in unison.

Swedish House Mafia x The Weeknd Coachella Stage Performances Sunday 04 24

Swedish House Mafia x The Weeknd, Coachella Stage, Performances, Sunday 04-24
Credit: Jacob Mulka

The Weeknd then rolled through with a crowd-pleasing list of hits, including “The Hills,” “Starboy” and “I Feel It Coming.” He was amazing on the night although his set lacked a lot of the theatrics and stagecraft and special guests.  He closed his set with a slowed-down version of his mega-hit “Save Your Tears.” Then Swedish House Mafia rejoined him and they closed the set, and the 2022 Coachella experience, together with the song “Moth to a Flame.”

 

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Ameyaw Debrah wants to sue Kanye West for pulling out of Coachella, after he spent over $3000 planning his trip

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Ghanaian blogger, Ameyaw Debrah is looking to sue someone over Monday’s news that rapper, Kanye West had pulled out of the upcoming Coachella Music and Arts festival…and Kanye for now is the obvious choice!

According to the blogger, he has spent almost $4,000 in booking flights and a hotel for the two-weekend festival in Indio, California, which runs April 15-17 and April 22-24.  He pointed out the unusually high prices of accommodation in the area due to the festival.

In a video posted on Ameyaw TV, Debrah cited possible mental stress from spending so much money, and not getting what he paid for in the end.  He however hopes the Kanye’s replacement can make up for his troubles.

According to reports from Variety, reps for West and the festival did not immediately respond to requests for comment as to why the rapper pulled out of the festival.

The reason for his cancelation was not immediately clear, although a source tells Variety that he had not rehearsed or prepared for the appearance. While West played a full set, accompanied by Drake, at the Los Angeles Coliseum in December, Coachella is North America’s largest music festival and by necessity runs a very tight operation. West also pulled out of a planned headlining appearance at the 2020 festival — which ultimately was postponed until this year due to the pandemic — mere days before it was announced, sources confirmed to Variety at the time.

Yet there are many other reasons why news does not come as a shock, as West’s unpredictable and combative behavior in recent months put a question mark over his appearance even as it was announced in January; he had been barred from a planned appearance at Sunday night’s Grammy Awards due to what was described as his “concerning online behavior.” West canceled the closing dates of his 2016 “Saint Pablo” tour and was hospitalized for mental-health reasons shortly afterward, following incidents that were similar in ways to his behavior in recent months. West has said many times that he suffers from bipolar disorder.

Coachella’s first two nights will be headlined by Harry Styles and Billie Eilish. The festival essentially hedged its bets on West by billing EDM titans Swedish House Mafia in an unspecified spot on the lineup, listed at the bottom of the official announcement poster, leaving open the option of the group replacing him as Sunday’s headliner in the event he pulled out. With the festival just 11 days away, that seems a likely scenario.

Rumors had been circulating that Travis Scott would be joining West for the performance, but TMZ says that he will not be appearing either. Scott has been keeping a low profile since 10 people died in a rush toward the stage during his headlining performance at his Astroworld festival in Houston in October.

Such an appearance would be on-message for West, who in recent months has been publicly embracing such ostracized celebrities as Marilyn Manson, who is accused of sexual assault, and DaBaby, who has made unapologetically homophobic comments in recent months.

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‘I hail you’- Kelvynboy reacts as Sarkodie requests for his “Down flat” song to be played in a club in London

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Ghanaian rapper, Sarkodie is all about helping bring the young ones in the music industry up. (more…)

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People & Lifestyle

Africans don’t trust each other – my experience with an Ethiopian taxi driver in Las Vegas

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Ameyaw Debrah at palazzo gondola

My recent trip to Las Vegas, Nevada came with many experiences, as I put myself out there to explore the city a lot more than I did in my previous two visits. My first time in Vegas was for one night only, to attend the Miss Universe finale in 2017.  My second time was for the Day N Vegas festival in 2019, which also brought me back for a third time this year.

On day-two of Day N Vegas, I had an experience that corroborated the belief of many Africans, that we do not trust one another.  Due to Day N Vegas, most of the area around the Las Vegas Festival Grounds was closed to taxis and rideshare apps such as Uber and Lift, which made it very stressful to get a car whenever I closed from the festival and headed to my hotel room. It meant that after walking and standing at the grounds for hours, we had to walk quite a distance to look for cars.

My experience was even made worse when the data on my AT&T phone number kept failing, meaning that after all the stress covering the concerts, I couldn’t use Uber to request for a ride.  On the night of day 2, I discovered that there was a pick-up point for taxis within the Circus Circus Hotel, Casino & Theme Park. Sadly the taxis were not coming in as rapidly as I would have wished for. I was the third in line, but it took over one hour of standing in the queue till I finally got a taxi.

When the taxi came, I got in but when the driver asked for the address I was going to, I couldn’t remember the location of my hotel. I mentioned the name of the hotel, but the driver wasn’t familiar with it and insisted that he couldn’t take me if I didn’t get the address for him. I wasn’t willing to waste the hours of standing and waiting to be turned down by any driver. My internet wasn’t working, and I tried to ask him to use his internet Ito locate the hotel, but he was indifferent. I told him “lets go to downtown and I will know where my hotel is,  because it’s not far from the Fremont Street”.

Finally, he agreed and moved on. Then he started a conversation with me, once he suspected I was from Africa. I told him I was from Ghana when he told me he was Ethiopian. He asked about my visit and thought I was a ‘new rich African’ when I told him I was in town for Day N Vegas.

When, I finally arrived at my hotel I tried to pay with a card. Since it was a metered cab, I could see my fare right in front of me, with a POS device for payment. But I noted it was slightly expensive paying with  a card compared to paying cash, so I told the driver that I would rather pay with cash, after all I am African!

Then surprisingly he asked me how much I would pay him, the meter said $18 so I said I will give him $20 but he screamed “no $25!” I then gave him a $100 note to which he retorted, “are you sure it’s not fake?”.  I said no, laughed it off and collected my change.

Watch my vlog on the experience below:

Interestingly, the following night, I had internet, so I ordered for an Uber ride after the Day N Vegas finale, and again the driver was Ethiopian. This time it was a younger driver and we had an interesting conversation about Africa and the civil war in Ethiopia.

I had noticed that there were a lot of Ethiopians in Vegas. Most of the African restaurants listed on Uber Eats are Ethiopian and most of the drivers were too. When I pointed it out in our conversation, he told me that Vegas has the next biggest concentration of Ethiopians in the USA after the DMV tristate.  I also found out that affluent Ethiopians like to buy Mississauga Real Estate styled homes in the USA.

According to the U.S. Census Bureau, approximately 68,001 people reported Ethiopian ancestry in 2000. Between 2007 and 2011, there were approximately 151,515 Ethiopia-born residents in the United States. According to Aaron Matteo Terrazas, “if the descendants of Ethiopian-born migrants (the second generation and up) are included, the estimates range upwards of 460,000 in the United States.

Some Ethiopians living in the US enjoy using exquisitely designed Ten Point Crossbow in archery games. Football is the most popular sport in Ethiopia. The Ethiopian national football team called the “Walyia Antelopes” won the 1962 African Cup of nations and in 2013 Ethiopia qualified for the Africa Cup of Nations for the first time in 31 years.

Other sports played include basketball, volleyball, and tennis. Ethiopia has a tradition of medal-winning runners: Abebe Bikila, Belayneh Dinsamo, and Derartu Tulu. Haile Gebreselassie has set several world records.

Ethiopia has made remarkable progress in education, with primary school net enrolment tripling between 2000 and 2016 to the current 100 per cent.  Although most children enroll in school, many do not complete their education: 85 per cent make it past Grade 5 and 54 per cent past Grade 8. Progress has been enabled through a sustained government-led effort to reduce poverty and expand the public education system equitably. This has been backed by substantial increases in national education expenditure and aid to the sector, as well as improved planning and implementation capacity at all levels. According to Boardingschools.ca, there is a good number of Ethiopians having higher education in Canada.

Ethiopian national identity is grounded in the long history of Christianity and Islam in the region, and independence from foreign rule since antiquity.

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How to make money online as a blogger or content creator

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The world loves South African wines CapeWine2018 810x600 1

With over 15 years of covering entertainment in Ghana and beyond under my belt, I still cannot get over comments on social media that suggest that many Ghanaians don’t understand the concept of blogging. (more…)

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