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Emelia Brobbey named brand ambassador for EVE Labour Pack



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Actress, television host, and singer, Emelia Brobbey has signed a new endorsement deal.

Emelia Brobbey is now the brand ambassador for EVE Labour Pack, for pregnant women.

The announcement and unveiling took place on April 1 2021.IMG 20210401 WA0065

EVE comes in two types which is the Eve Normal which comes in a white Pack and EVE plus Labour pack which comes in a pink pack and it is ideal for every mother in Labour.


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Eve Plus Labour packs are organic and they are longer, softer, and much more absorbent and more so the pack does not irritate skin, as they don’t have the plastic coating that many standard sanitary towels do.IMG 20210401 WA0062

The Eve Labour Pack is available in all stores, supermarkets, pharmacies and health shops nationwide.



People & Lifestyle

Meetings Africa Launches To Enthusiasm, Demonstrating Sector’s Growth Potential 



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JOHANNESBURG – Amidst global challenges and growing collaborations, organisations are increasingly relying on in-person conferences and business meetings to devise solutions and strengthen relationships.


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Amerado Drops Official Video for Hit Song “Abronoma”



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Ghanaian music star Amerado has set the stage ablaze once again with the much-anticipated release of the video for his hit single “Abronoma”. The music video, a vibrant and dynamic accompaniment to the infectious rhythms and powerful lyrics of the song, promises to captivate audiences worldwide.

Abronoma, which has been making waves since its release, showcases Amerado’s lyrical prowess and unique style, earning him acclaim from fans and critics alike. With its catchy hooks and thought-provoking verses, the track has quickly become a favourite among music lovers across the globe.

Directed by acclaimed filmmaker Gordon Appiah, the music video for “Abronoma” is a visual masterpiece, blending stunning cinematography with innovative storytelling to bring the song’s narrative to life. From mesmerizing dance sequences to striking visual effects, the video is sure to leave a lasting impression on viewers.

Speaking about the release, Amerado expressed his excitement, saying, “I’m thrilled to share the visuals for Abronoma with the world finally. This song is very dear to my heart, and I believe the video captures its essence. I can’t wait for fans to see it.”

For fans eager to experience the magic of “Abronoma”, the music video is now available on Youtube here:

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Comparing Your Options for Private Jet Charter: How to Pick the Best Service



Comparing Your Options for Private Jet Charter: How to Pick the Best Service

Commercial airlines cannot equal the degree of luxury, comfort, and flexibility that private jet charter provides. It might be challenging to select the best charter company because so many options and services are available. This guide will assist you in navigating the process and choosing the ideal private jet charter choice for your requirements:

  • Define Your Needs:

Concerning private jet charter, defining your demands entails determining and ranking your forthcoming trip’s particular needs and preferences. Ascertain the size of your travel group, considering the total number of passengers flying with you. This will make it easier to choose an airplane big enough to fit everyone comfortably. Indicate the destination or destinations you want to reach and any possible detours or layovers. Please take into account variables like proximity, runway length, and airport accessibility to make sure it works with the aircraft you have selected. Establish your desired departure times and dates, along with any scheduling flexibility. Private jet charter provides more freedom than commercial airlines, enabling you to tailor your trip to your convenience. Determine any specific amenities or features you require for your journey, such as in-flight entertainment systems, Wi-Fi connectivity, spacious seating arrangements, or special accommodations for pets or medical needs.

  • Research Charter Companies:

Finding the best private jet charter service for your needs requires research from the charter firms. Start by looking for charter businesses online and perusing testimonials and rankings left by previous clients. Websites such as Yelp, Google Reviews, and Trustpilot may offer important information about each company’s reputation and level of customer service. Examine trade publications and groups like the Air Charter Association (ACA) and the National Business Aviation Association (NBAA). These sources frequently include certified charter operators’ listings and helpful details about their offerings. Make safety your priority by examining each charter company’s safety records and certifications. Seek out pilots that have received credible safety ratings from Wyvern, ARGUS, or IS-BAO (International Standard for Business Aircraft Operations). Go to the charter web pages. Review their aircraft portfolios to ensure they offer suitable options for your travel needs.

  • Fleet Diversity and Availability:

When evaluating fleet diversity and availability, you consider the variety of aircraft types that private jet charter firms provide and how adaptable those aircraft are to your demands. Seek out private jet charter providers with a varied fleet of planes to meet different travel needs. Consider the number of seats, range, and amenities that various aircraft types provide. Standard classifications include light jets, midrange jets, super-midsize jets, huge cabin jets, and ultra-long-range aircraft. Examine the number of seats and the layout of every aircraft in the charter company’s inventory. Check if your group can fit comfortably on the available aircraft and if you have any special needs, such as extra legroom, a bed, or workstation facilities. Assess the performance capabilities and range of the aircraft in the fleet. Consider maximum cruising speed, range (in nautical miles), and runway requirements. Choose an aircraft that can efficiently meet your itinerary’s distance and destination requirements.

  • Safety and Compliance:

Safety and compliance are the most important factors when renting a private jet. Verify that the charter business complies with all applicable aviation rules and regulations. This involves following the rules established by aviation authorities, such as the Civil Aviation Authority (CAA) in other areas, the European Aviation Safety Agency (EASA) in Europe, or the Federal Aviation Administration (FAA) in the United States. Examine the charter company’s safety ratings and certificates. Seek for industry-accepted safety certifications like Wyvern Wingman, ARGUS Platinum, or IS-BAO (International Standard for Business Aircraft Operations). These certificates show a dedication to aviation safety and a knowledge of industry best practices. Find more about the aircraft maintenance methods and procedures the charter firm uses. Confirm that their aircraft undergo regular maintenance inspections and comply with manufacturer recommendations and regulatory requirements. Ask about the aircraft’s maintenance records in their fleet to ensure they meet safety standards.

  • Transparency and Pricing:

Pricing and transparency are essential when choosing a private jet charter provider. Seek out charter providers who offer an understandable and open price schedule. This involves outlining the upfront expenses related to your charter flight, including hourly rates, landing fees, fuel surcharges, taxes, and any other extra charges. Steer clear of businesses who withhold information regarding their prices. Get detailed prices for your preferred trip from many charter providers. To compare prices accurately, ensure the quotations contain a breakdown of all fees. Be mindful of additional costs or levies that might not be immediately obvious. Make sure the pricing does not include any unexpected or hidden fees. Request that the charter provider disclose any potential additional fees upfront, such as catering fees, ground transportation costs, de-icing fees, or overnight parking fees. Transparency regarding all expenses helps prevent surprises and allows for better budget planning.

  • Personalized Services and Amenities:

When selecting a private jet charter service, personalized services and facilities are important considerations. Seek charter businesses that provide individualized trip-planning services catering to your needs and tastes. Please select a travel service provider who can meet your unique requirements, including making many stops, accommodating certain departure times, or including ground transportation services. Look for charter companies that provide concierge services to help with bookings for restaurants, hotels, event tickets, and recreational activities, among other parts of your vacation. A committed concierge crew may take care of all the minutiae, freeing you to enjoy the trip. Find out what possibilities there are for fine dining on board the airplane. Select a charter provider that provides a selection of food options to your culinary preferences, dietary restrictions, and special occasions. Catering services can elevate your in-flight dining experience, from gourmet meals to custom-designed menus.


You may compare private jet charter choices and choose the best service for your needs, interests, and budget by paying close attention to these suggestions and doing extensive research. A well-selected charter operator will guarantee an opulent and hassle-free flight from takeoff to touchdown, regardless of your travel purpose.



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Digital Marketer Gorbachev Awuah Surprises MzGee with Special Gifts on Her First Anniversary at UTV



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Ghanaian media personality MzGee celebrated her first anniversary at UTV on Saturday, February 24, 2024. As she marked a year as the host of UTV’s United Showbiz, she was met with surprises from Digital Marketer Gorbachev Awuah and his clients.

Gorbachev Awuah, known for his strategic approach to Digital Marketing, seized the opportunity to present MzGee with special gifts during the celebration. Alongside his team, he joined MzGee and the pundits at the UTV studio to honor the occasion.

The surprises included a hamper from AMADIA filled with wine, champagne, chocolates, and other goodies, as well as a juicing machine from KITCHEN AND BEYOND. Additionally, Gorbachev Awuah, affectionately known as REMs, gifted MzGee with a Caveman Watch.

Reflecting on MzGee’s impact on the media landscape, Gorbachev Awuah highlighted her instrumental role in Visual Display Network’s journey. He commended her hard work and described her as one of the driving forces in the media fraternity, using her influence for positive change.

Gorbachev Awuah, the Founder of Visual Display Network (VDN), is recognized as a marketing strategist who helps companies focus their resources on maximizing sales and achieving sustainable competitive advantage.
The surprises presented by Gorbachev Awuah and his clients added an extra touch of joy to MzGee’s anniversary celebration, highlighting the appreciation and admiration she has garnered within the media industry.

Kitchen And Beyond Limited stands as Ghana’s leading destination for premium brands encompassing kitchenware, electronic appliances, mobile devices, cutting-edge gadgets, and more. Situated at 24 Westland Building in Accra, Ghana, Kitchen And Beyond Limited is dedicated to offering top-quality products to its customers.

Amadia Shopping Center, nestled in the heart of Tema Metropolitan District, Greater Accra Region, stands as a beacon of convenience for locals seeking a one-stop-shop experience. Offering a vast collection of groceries, household detergents, and more, this neighborhood store has become synonymous with quality and comfort.

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Slamm Foundation, ISC2 set to empower women in free Cyber Security Training to mark IWD 24



Slamm Foundation ISC2 set to empower women in free Cyber Security Training to mark IWD 24

As part of measures to commemorate this years, International Women’s Day (IWD 2024), the Slamm Foundation, International Information System Security Certification Consortium (ISC2) and Yadaba Communications are partnering to offer a free, one-week intensive cyber security training program for young women aged 20 to 36.

The program, which runs from March 4 to 8 in Kumasi, under the 2024 IWD general campaign theme – ‘Inspire Inclusion, will address the gender gap in the tech industry by providing women with the skills and knowledge they need to succeed in cybersecurity.

Director for Slamm Foundation, who doubles as Chief Operations Officer for Slamm Technologies, Fransisca Boateng said this represents a great opportunity for women who were never encouraged to pursue STEM careers. 

She said while an information technology degree can be helpful, it is not mandatory and cyber skills can be taught on the job.

“This program is designed to open doors for young women to the burgeoning field of cybersecurity, addressing the gender gap and fostering equality in this critical area of technology,”she said.

Read Also: Slamm Foundation, ISC2 join forces to boost cybersecurity education …Trains 400 Ghanaians in cybersecurity basics for free

She added that the: “Slamm Foundation and ISC2 are committed to providing a comprehensive learning experience that not only covers the fundamentals of cybersecurity but also offers insights into the latest trends and practices in the field.”

The program includes a combination of practical skills training, mentorship, and insights into the latest cybersecurity trends. 

Bridging the Gender Gap in Cybersecurity

Despite the growing demand for cybersecurity professionals worldwide, women remain underrepresented in the tech sector, particularly in specialized fields like cybersecurity. 

An ISC2 study highlighted the dramatic decline in the percentage of girls choosing I.T., tech or computer classes past primary school. Meanwhile, aPWC research reported that just 3% of women who studied information technology at the tertiary level went on to work in cybersecurity.

This program aims to change that narrative by offering young women the tools, knowledge, and confidence they need to excel within the domain.

Director of Diversity, Equity and Inclusion at ISC2, Dwan Jones made a clarion call to young women on the need to participate in the training and any other training that presents an opportunity to study cybersecurity 

“We invite young women with a passion for technology and an interest in cybersecurity to seize this unparalleled opportunity and any other opportunity that they lay their hands on particularly in the field of cybersecurity,” she noted. 

Public Relations Executive at Yadaba Communications, Mabel Ocansey said the program would not be just a talkshop but one that drives impact. 

“This promises not only to equip participants with valuable skills but also to inspire them to pursue careers in a field where they can truly make a difference,” she said. 

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What are the different business analytics approaches to data?



Machine Learning vs Data Mining

In the constantly evolving landscape of business analytics, various approaches to data analysis have emerged, each offering unique perspectives and methodologies for deriving insights and driving decision-making. From descriptive analytics, which focuses on summarizing historical data, to predictive analytics, which leverages statistical models to forecast future trends, along with prescriptive analytics, which provides actionable recommendations for optimal decision-making, business analytics offers a spectrum of approaches to extract value from data. In this blog, we delve into the different business analytics approaches, exploring their characteristics, applications, and implications for organizations seeking to harness the power of data-driven insights in gaining a competitive edge in today’s dynamic business environment.

Business analytics has emerged as a coveted career choice due to its pivotal role in aiding businesses to make data-driven decisions and gain competitive advantages. With businesses increasingly relying on data to build strategy and operations, the demand for skilled professionals proficient in analytics has surged. Pursuing a business analytics course equips individuals with essential data analysis, statistical modeling, and data visualization skills, making them a valuable asset in the job market. By mastering these techniques and gaining hands-on experience, individuals can unlock diverse career opportunities across industries, positioning themselves for success in the rapidly expanding field of business analytics.

What is business analytics?

Business analytics involves applying statistical analysis, data mining, predictive modeling, and data visualization techniques to interpret complex data sets and derive actionable insights. It aims to inform strategic decision-making, optimize operations, and drive business growth by uncovering patterns, trends, and correlations within data. By leveraging advanced analytics tools and methodologies, business analysts transform raw data into valuable information that guides organizations in identifying opportunities, mitigating risks, and enhancing performance. Ultimately, business analytics enables companies to gain a competitive edge in today’s data-driven landscape by facilitating informed decisions and fostering innovation across various functions, right from marketing and finance to operations and supply chain management.

Types of Business Analytics

Business analytics encompasses three main types: descriptive, predictive, and prescriptive analytics. Descriptive analytics focuses on summarizing historical data to provide insights into past performance and trends. Predictive analytics utilizes statistical models and machine learning algorithms to forecast future outcomes and identify potential opportunities or risks. Prescriptive analytics goes a step further by recommending specific actions or strategies based on the insights generated from descriptive and predictive analytics, guiding decision-making towards optimal outcomes. Together, these types of business analytics enable organizations to gain a comprehensive understanding of their operations, anticipate future trends, and make data-driven decisions to drive growth and competitive advantage.

Importance of Business Analytics

Business analytics plays a pivotal role in today’s data-driven world by providing organizations with the means to extract valuable insights from data and make informed decisions. By leveraging advanced analytical techniques, businesses can gain a deeper understanding of their operations, customers, and market trends, allowing them to identify opportunities, mitigate risks, and optimize performance. Business analytics facilitates strategic planning, resource allocation, and performance measurement across various functions, from marketing and finance to operations and supply chain management. It enables organizations to uncover hidden patterns, trends, and correlations within data, empowering them to stay competitive, adapt to changing market dynamics, and drive innovation. Ultimately, the insights derived from business analytics fuel growth, efficiency, and profitability, making it an indispensable tool for modern enterprises.

Business Analytics Approach

Data Collection: Data collection is the initial step in the data science process, involving the gathering of relevant data from various sources such as databases, APIs, sensors, and files. This includes identifying the types of data needed to address specific questions or problems, determining the appropriate data sources, and extracting data in a structured format. Data collection methods may vary depending on the nature of the project and the available resources. It is essential to ensure the quality, accuracy, and integrity of the collected data to produce reliable insights and analyses.

Data Cleaning: Data cleaning, also known as data preprocessing or data wrangling, is the process of identifying and correcting errors, inconsistencies, and missing values in the collected data. This involves tasks such as removing duplicates, handling outliers, imputing missing values, and standardizing data formats. Data cleaning is crucial for ensuring the quality and reliability of the dataset before proceeding to analysis and modeling. It requires careful examination and manipulation of the data to prepare it for further processing, visualization, and analysis.

Data Visualization: Data visualization is the graphical representation of data to visually communicate patterns, trends, and insights contained within the dataset. It involves creating visualizations such as charts, graphs, maps, and dashboards to explore and present data in a clear, intuitive, and insightful manner. Data visualization helps stakeholders, decision-makers, and analysts to understand complex data relationships, identify outliers, and uncover hidden patterns that may not be apparent from raw data alone. Effective data visualization facilitates better decision-making, communication, and storytelling by conveying complex information in a visually compelling and easily understandable format.

Data Analysis: Data analysis examines, interprets, and derives insights from the collected and cleaned data. It involves applying statistical techniques, machine learning algorithms, and other analytical methods to uncover the dataset’s patterns, trends, correlations, and relationships. Data analysis may include descriptive statistics to summarize the characteristics of the data, inferential statistics to make predictions or test hypotheses, and exploratory data analysis (EDA) to gain deeper insights into the data. Data analysis aims to extract actionable insights that inform decision-making, drive innovation, and solve business problems based on evidence and empirical findings.


Understanding the various business analytics approaches to data is essential for organizations seeking to harness the power of data-driven insights. From descriptive analytics to prescriptive analytics, each approach offers unique methodologies for extracting value from data and informing strategic decision-making. Pursuing a business analytics course equips individuals with the skills and knowledge needed to navigate these approaches effectively, making them valuable assets in the modern business landscape. By mastering data analysis techniques, statistical modeling, and data visualization, individuals can build a futuristic career in business analytics, driving innovation, and enabling organizations to thrive in the increasingly data-centric world.


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