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Good Example: PepsiCo drops Mountain Dew spokesman Lil' Wayne over offensive lyrics

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Good Example: PepsiCo drops Mountain Dew spokesman Lil' Wayne over offensive lyrics

It seems like the good folks at Mountain Dew are paying closer attention to the rappers they associate their brand with, now that they’ve also dropped Lil Wayne from the roster.  A few days ago, we told you about the embarassing ad the company yanked featuring Tyler, The Creator and now they’ve bowed to public pressure and fired Lil’ Wayne too. Lil’ Wayne, who has been appearing in Mountain Dew ads since 2012, infuriated the family of Emmitt Till, after his “Karate Chop” song included the lyric, “Pop a lot of pain pills, ’bout to put rims on my skateboard wheels … beat that p***y up like Emmett Till.” Though he sent a letter apologizing to the family, it was rejected by the descendants and along with mounting criticism from the public, Pepsi Co announced late Friday that Weezy’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.”  These rappers gonna learn today… Though the company did not provide any specifics, the departure was confirmed by Sarah Cunningham, a publicist for Lil Wayne who covered up by saying the split was due to “creative differences… That’s about all I can tell you at this time.” For those who may not recall the specifics of the legendary Mississippi murder, Emmitt Till was a 14-year-old Black child who was beaten and disfigured beyond identification for allegedly flirting with a white woman in 1955.  And this is how Weezy described his sexual prowess.]]>

Ameyaw Kissi Debrah, known professionally as Ameyaw Debrah, is a Ghanaian celebrity blogger, freelance journalist, and reporter.

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