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Gyakie becomes first African to join Spotify’s EQUALs program

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Spotify recently unveiled its EQUAL hub in celebration of International Women’s Day. On the heels of this launch, the leader in all things audio will now extend its global commitment to fostering equity for women in music with its new EQUAL Music Program debuting today.

 

The global initiative is uniquely designed to foster gender equity in music by adapting and extending the cumulative blueprint of Spotify’s successful programs into a cohesive experience – supporting female creators under one brand. Only 1 in 5 artists in the charts are women, a stark contrast to how integral women’s influence is to Spotify’s success today and the music industry at large. Spotify takes the responsibility of upending these disparities seriously, and believes the first step towards amplifying the work of all creators identifying as women is to extend critical resources to this community to create opportunity.

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Speaking on the initiative, Phiona Okumu, Spotify Head of Music Sub-Saharan Africa said, “In a time where we as a society are re-examining equity on so many levels, Spotify is prioritising its goal to make female faces and voices seen and heard. Our goal is to lead by example, joining hands with the African music industry stakeholders with the means and platform to help elevate the next generation of women in the music industry to deserving new heights.”

 

Spotify’s inaugural class of EQUAL artists kicking off the program includes Ghanaian Afrobeats & Afro-fusion singer Gyakie, who is the first African creator to be selected for the program. The 20-year-old singer who recently released her debut EP ‘Seed’ has not only gained popularity in Ghana but in Nigeria and Kenya where her single ‘Forever’, is a chart-topping fan favorite, with its remix featuring Omah Lay not far behind.

 

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“I am deeply honoured to be the first African woman to partner with Spotify for EQUAL. This is huge for so many women across the continent and the entire globe. I don’t take this lightly at all. Navigating an industry, where the voices of women can easily be drowned out, I’m committed to playing my part…with volume,” says Gyakie on her inclusion in the program.

 

Other female artists selected for the inaugural class include American rapper Saweetie, Brazillian pop artist DUDA BEAT, British singer-songwriter Griff, Mexico’s Natalia Lafourcade and German singer Zoe Wees – Global Artist of the Month.

 

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The full program includes:

  • EQUAL local playlists: Each playlist will reflect the 35 markets spanning over 50 countries – from Japan to Argentina, from the UK to Ghana.
  • EQUAL Global Playlist: The “best-of” flagship playlist will contain music from EQUAL artists from all around the world, as the ultimate listening experience amplifying the EQUAL class of each month beyond borders.
  • EQUAL Artists of the Month: One artist from each participating market will be featured on the cover of their respective, local playlist.
  • Artist marketing: Each EQUAL Artist of the Month will be supported with organic and on-platform promotion throughout the Spotify editorial space – which has proven to propel significant growth on platform in both artists’ home countries and beyond.
  • Created By Women Playlist: The co-branded EQUAL + NOTEABLE playlist is the first of its kind, which will feature 40 songs100% written, produced, and performed exclusively by women songwriters, producers, and artists from around the world. The new playlist will give fans a new dedicated place to discover music from a host of talented creators with diverse perspectives.

EQUAL Board: A network of organisations joining forces with Spotify to empower women around the world including: She’s the Music (US), Girls Rock Australia Network (Australia), She Said So (Italy), MEWEM Europa (Europe), Girls Connected (Canada), Music Women (Germany).

  • EQUAL Directory re-launch: Spotify is partnering with SoundGirls, to relaunch the EQUAL Directory, formally EQL Directory. The Directory allows women of all experiences and gender nonconforming creators to create a profile and claim their space in the community of women changing the game in audio. You can search The EQUAL Directory by region and audio discipline to find suitable candidates to hire for your next tours and events, studio projects, film and TV production, game audio, post production, podcasts, and more.

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Kira Forex: The Ghanaian woman setting the pace in the Forex Trading business

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The advent of new media and digital money-making platforms has provided a plethora of opportunities for people to earn money and transform their life stories through legitimately acquired wealth and affluence.

One such life-changing and lucrative opportunity presented by new media is the forex trading business, which has surged in the past decade, leading to the creation of millions of new millionaires and billionaires worldwide.

Forex Trading is essentially the art of studying the global currency market and leveraging information about currency rates to buy and exchange currencies on a forex marketing platform.

The popularity of Forex Trading has soared in the country over the past half-decade, with several Ghanaians studying currency trends and making significant financial gains from it. However, only one name stands out in the business.

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Amid the growing interest in the Forex Trading business in the country, only one name has emerged as the pioneer and pacesetter: Lamidi Sikira, better known by her brand name, “Kira Forex.”

Just as Yaa Asantewaa is synonymous with feminine bravery in Ghana, Kira Forex has become the prime face of Ghanaian and African excellence in the forex trading business.

With over ten years of experience, Kira Forex has rightfully earned the reputation of a forex trading luminary, with several awards in Ghana and across the continent validating her position as one of Africa’s leading forex traders.

Her success in the field is so profound that she revealed in 2023 that she turned down a $20,000-a-month job to continue leading the pack in the forex trading industry.

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A trait of Kira Forex that endears her to many Ghanaians is her selflessness and willingness to guide others, particularly Ghanaian women, out of poverty. Having established herself in the field, Kira Forex founded the Kira Forex Academy with the goal of enlightening Ghanaians, especially women, about the forex trading industry, enabling them to earn money from the comfort of their homes.

A staunch advocate for the independence and growth of women, Kira Forex believes that financial freedom is the most crucial condition for independence and is thus leading many Ghanaian women on the path to financial freedom and wealth.

She also established the Kira Foundation, a Non-Governmental Organization committed to enlightening, enriching, and empowering individuals in Ghana and across Africa. Through this foundation, she actively supports programs and social causes aimed at improving the lives of youths and the elderly, exemplifying her commitment to serving humanity.

Her outstanding work as a Forex Trader and philanthropist has earned her several awards, including Most Influential Trader and Best Forex Trader in Singapore, Outstanding Service Award in Nigeria, Africa’s Under 40 CEOs Award in Uganda, and Best Female Forex Trader of the Year in South Africa, among others.

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YouTube is what is feeding filmmakers now – Ruth Kadiri

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Well-known Nollywood actress and movie producer, Ruth Kadiri has detailed reasons for uploading her movies on YouTube. (more…)

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Mahama made us feel good, vote for him for more – Mercy Asiedu to creative industry

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Renowned Kumawood actress, Oheneyere Mercy Asiedu has publicly endorsed former President John Dramani Mahama for the upcoming presidential elections. (more…)

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I have no issues with King Promise despite not responding to his congratulatory message on X – Stonebwoy

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Reggae/ dancehall musician, Stonebwoy has addressed recent speculations regarding his lack of response to a congratulatory post from his fellow artiste, Gregory Bortey Newman, otherwise known as King Promise on the social media platform X, formerly known as Twitter. (more…)

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I didn’t disrespect nor threaten Baba Sadiq’s wife; all the claims are preposterous lies – Stonebwoy.

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Ghanaian Reggae/dancehall artiste, Stonebwoy, known in private life as Livingstone Etse Satekla has vehemently denied accusations that he disrespected or threatened the wife of aspiring politician and entertainment critic, Baba Sadiq. (more…)

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I was arrested every week – Dr. Likee Reflects on His Past as a Drug Trafficker

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Ghanaian actor and skit maker, Ebenezer Akwasi Antwi, popularly known as Dr. Like, has recently shared shocking details about his previous life. (more…)

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