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IWD Women’s Profile Questions – Ethel Anamoo

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Ethel Anamoo Chief Business Officer AirtelTigo

In a field dominated by men, many women have been excelling in their various roles. AirtelTigo, one of the leading telecommunications companies, recognizes and values the contributions of women to their business. In a move to embrace equity, the company is highlighting some women whose impact on the organization has been significant.

We discover Ethel Anamoo’s journey to AirtelTigo, her significant contributions to the company, the impact of mentorship on her professional growth, and her advocacy for women’s advancement.

 

Background

The first of three children, Ms. Ethel Anamoo was born in the cool coastal area of Keta and later moved to 37 Military Hospital barracks with her parents where she spent her formative years.

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Education

Ethel attended Keta Secondary and Labone Secondary Schools for her O’levels & A Level respectively, reading business subjects. She holds a Bachelor of Commerce & Diploma in Education from University of Cape Coast, Post graduate Certificate & Diploma in Communications Management from Coventry University UK.  Mini MBA & Advanced Telecom Strategy- Informa Telecoms Academy, Project Management Certificate, APM Group & Marketing Certificate from GIMPA.

Career

Her career spans over 23 years in the telecommunications industry. Ethel started her career as an Assistant Manager for Customer Experience at the then Ghana Telecom now Vodafone and rising through the ranks to the position of Global Enterprise Country Manager & Head of Corporate Sales before assuming her role as the Chief Business Officer at AirtelTigo.

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In her current role, she leads an integrated team comprising Enterprise Sales, Products Development & Marketing, Commercial Management & Analytics in delivering Commercial Plans for all Enterprise segments.

 

  1. How did you end up in your role as a Chief Business officer?

After serving as the Head of Corporate Sales at Vodafone Business Solutions in Ghana, I was approached by an international recruiter who was searching for a candidate to fill a vacant position. Following four rounds of interviews, I was eventually chosen for the role.

 

  1. What do you think helped you get so far in your career?

Focusing on the task at hand, pursuing excellence, being receptive to new knowledge, and confronting difficulties and obstacles head-on by overcoming them.

  1. Has mentorship played a role in your career?

Mentorship played a key role in my career growth, and I was fortunate to have been mentored by women in senior leadership positions who became my role models. I believe that it’s important for women to lift each other up and encourage each other in our career journeys.

  1. What do you see as the biggest barrier to embracing equity of women in the economy, especially in Technology/STEM (Science, Technology. Engineering. Mathematics) and what more needs to be done?

One of the barriers for women in STEM fields is gender stereotyping, where these fields are often seen as masculine and reserved for men. Additionally, there are fewer female role models to inspire interest in these fields. To address this, we need to start promoting STEM education from an early age, positioning it as problem-solving through innovative and creative methods. This will help narrow the gender pay gap, create a diverse and talented STEM workforce, enhance women’s economic security, and prevent biases in STEM fields and the products and services we produce for consumers.

 

  1. What is the most important message you want to send to young women thinking about their careers? 

Self-belief is crucial – believe that you have the potential to climb the corporate ladder just like anyone else. Work hard and aim for excellence. Don’t hesitate to pursue new opportunities. Seek guidance from mentors to support you on your journey.

 

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  1. On the backdrop of 2023’s International Women’s Day theme “Embrace Equity”, do you think society is embracing equity? In your line of work, is equity something we are inching closer to?

I believe that there is still room for improvement when it comes to society embracing equity. The goal of equity is to remove systemic and structural barriers that hinder people from succeeding. In my line of work, we strive for equity and make efforts to give women equal opportunities, but there is still room for improvement.

 

  1. At your level, what actions do you take towards gender equality in your workplace?

I make sure that there is equal opportunity for everyone, particularly women, when it comes to recruitment and placement in my department. Additionally, I ensure that all employees have access to the necessary resources to successfully complete any task assigned to them.

  1. What advice will you give women struggling in a male-dominated industry?

Continuous self-improvement is key, and it’s important not to engage in unhealthy competition. Being focused, open to learning, and embracing adversity are important traits for success.

  1. What positive changes have you seen regarding women in the workplace since you started your career?

In recent years, there has been more equity in the workplace, including greater access to resources and opportunities for women. However, there is still room for improvement.

  1. What three values govern the way you live your life?

Integrity, Excellence and Godliness

The AirtelTigo International Women’s Day Profiling campaign spans over a month and is aimed at celebrating women in their respective workplaces. The campaign is designed to recognize and highlight the significant contributions made by women to the growth and success of the company. Through this campaign, AirtelTigo aims to promote gender equity and encourage women to strive for excellence in their careers. Overall, the campaign seeks to promote gender diversity and inclusivity in the workplace.

 

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People & Lifestyle

HAVE YOUR BATH AT LEAST TWICE DAILY DURING MENSTRUATION – DIANA HOPESON ADMONISHES YOUNG GIRLS

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HAVE YOUR BATH AT LEAST TWICE DAILY DURING MENSTRUATION - DIANA HOPESON ADMONISHES YOUNG GIRLS

Mrs Diana Hopeson ( Akiwumi ) the formal MUSIGA president and a renowned gospel musician who made her mark in the early 90s with hit songs winning many National and International awards admonishes young girls to try take their bath at least two times daily during their menstrual cycle.

Joining over 400 both young girls and boys at the Ashiaman Senior High School to mark this years World Menstrual Hygiene Day Commemoration, she stressed on the need for a complete healthier menstrual management by these teenage girls bearing in mind that bathing their body is an essential part of menstrual hygiene.

A collaborative effort from the Bonabear Foundation Ghana under the auspices of the Special Monitoring Missions of the International Human Rights Commission Ghana in partnership with the SHEP Department of the Ashaiman Municipal Education Directorate of the Ghana Education Service and WO YE BRA Schools Project this year engaged the Pupils of the AshaiSec to mark the all important date on the UN calendar.

Mrs Hopeson on the theme of this years commemoration dubbed “ Making Menstruation a normal Fact of Life by 2030” also explained on the main need for every girl to know that “Menstruation leads to Procreation” therefore every growing girl must not be ashamed of her Menstruation and that it’s a normal thing. She lamented on how she felt during her “Menarche” at age 12 and the funny experiences she went through that time. Mrs Hopeson has been the project Ambassador two years running to the MENSTRUATE 2 PROCREATE initiative with a few of her friends mobilizing support for the project.

HAVE YOUR BATH AT LEAST TWICE DAILY DURING MENSTRUATION - DIANA HOPESON ADMONISHES YOUNG GIRLS

HAVE YOUR BATH AT LEAST TWICE DAILY DURING MENSTRUATION – DIANA HOPESON ADMONISHES YOUNG GIRLS

The Founder and the Project Lead of the Bonabear Foundation Ghana who doubles as the Commissioner for the Special Monitoring Missions of IHRC Ghana- Amb Dr Bernard Kofi Bonarparte in his speech added his voice to the call to totally scrap off all Taxes on Sanitary Materials and pleaded with the Government to consider implementing policies to make Sanitary materials in the Schools more accessible and free mostly in deprived communities a cross the country.

He reiterated that , it is about time Menstruation is considered as a Human Rights issue and as such  the need to put in measures to ensure every girl is not denied of this  Right. The need to easy access to water in the various Schools is also a contributing factor for ensuring a clean , safe and healthier society.

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HAVE YOUR BATH AT LEAST TWICE DAILY DURING MENSTRUATION - DIANA HOPESON ADMONISHES YOUNG GIRLS

HAVE YOUR BATH AT LEAST TWICE DAILY DURING MENSTRUATION – DIANA HOPESON ADMONISHES YOUNG GIRLS

The Amb , also called on various corporate bodies to partner organizations and civil societies that have embarked on this journey to ensure that Ghana does not fail to achieve the agenda 2030 of the UNSDG.

All participants received free Disposable and Reusable Pads and were trained on the management of those with live demonstration from the male students of the School by the help of the School Nurse and the Lead Facilitator for the WO YE BRA SCHOOL Project-Ms Jennifer Moffat as The head Mistress of the School Madam Jemimah Quarshie and her staff received the team warmly.

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The Mommy Club premieres on 27 June 2023, exclusively on Showmax

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The Mommy Club premieres on 27 June 2023, exclusively on Showmax

In the City of Gold, there are levels to everything. Being a mom is no different … (more…)

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Yahu Blackwell The Ghanaian From the Diaspora, To be enstooled as Osu Noryaa ManTse

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Yahu Blackwell, the US-based boxer set to be enstooled as 'Noryaa Tse'

In August of 2023 nearing the Annual Homowo Festival; The Ghanaian boxing champion who resides in Baltimore, Maryland and serial entrepreneur will be returning back to his homeland (Ghana). Yahu Blackwell is a Ghanaian whose family lineage is among those that was taken as slaves at the “Cape Coast Castle” and the “Elmina Castle” in Ghana. (Trans Atlantic Slave Trade). (more…)

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Zeepay MD crowned Africa Fintech Leader of the Year two times running at Ghana CEO Summit 2023

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Andrew Takyi Appiah Co Founder and Managing Director of Zeepay scaled

Andrew Takyi-Appiah, the Managing Director (MD) of Zeepay, a leading mobile financial services company, has emerged Africa’s Fintech Leader of the Year for the second year in a row at the recently held 2023 edition of the CEO Summit. 

The prestigious award was presented to him before a gathering of more than 500 of his peers, was an acknowledgement of his instrumental role in the growth and advancement of Sub-Saharan Africa’s economic landscape.

Mr. Takyi-Appiah emerged victorious amidst stiff competition from prominent figures in the fintech industry, and the award reflects the high satisfaction of users with Zeepay’s platforms and services.

Expressing his gratitude at the event which had as its theme: ‘Economic Sovereignty, Sustainable Corporate Governance, Digital Industrial Transformation: New Paths for Growth and Prosperity. A Private-Public Sector CEO Dialogue & Learning’, Mr. Takyi-Appiah stated, “Winning this award is a testament to all that African youth are Capable of and have what it takes to build global business. It means that we the youth in Ghana must be taken seriously as we have indeed taken our destiny into our hands to contribute to build a better Ghana.”

Prior to co-founding Zeepay in 2016, Mr. Takyi-Appiah held key positions at renowned organizations such as UT Bank Ghana, PwC Ghana, PwC UK, Ecobank Transnational Incorporated, and GTBank. 

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With an annual turnover of approximately US$900 million as of 2021, Zeepay has established itself as the largest cross-border remittance aggregator in Africa. Mr. Takyi-Appiah emphasized that this accolade is a testament to the strength of Ghana’s fintech regulations and legal systems, which have contributed to the rise of companies like Zeepay.

“Our customers should expect an improved business, an increase in our distribution network and availability. Going forward our customers should expect affordability in terms of reduced cash-out fees and more product innovation. I would like to dedicate the award to all our customers and staff for believing in the dream and driving it to this growth. I feel great and excited about the additional new markets we have added to the mobile money business,” Mr. Takyi-Appiah added.

This comes as Zeepay also emerged as the number-one company in Ghana at the 19th Club 100 awards. The recognition underscores Zeepay’s exceptional performance and its significant contribution to the nation’s economic growth.

The feat was attributed to the ingenuity of CEO Andrew Takyi-Appiah and as Zeepay’s vision is to expand its presence in the fintech and mobile money space beyond Ghana. 

With its innovative mobile financial services, Zeepay has been revolutionizing the remittance and mobile money sectors. The company’s impressive growth and strategic approach have propelled it to the forefront of Ghana’s business landscape. By clinching the top position in the Ghana Club 100 rankings, Zeepay has solidified its status as a key player in the country’s corporate sphere.

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As Zeepay looks toward the future, it aims to leverage its success to further establish itself as a dominant force in fintech and mobile money across Africa. With CEO Andrew Takyi-Appiah at the helm, the company is poised to unlock new opportunities and drive financial inclusion on the continent.

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From Lemonade Finance to LemFi: International Payments for Everyone

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In a bold move to further its commitment to providing international payments for everyone and better serve its expanding community, Lemonade Finance announces its rebranding to LemFi. The decision to change the name was driven by a desire to simplify and capture the essence of the company’s vision and to differentiate itself in the evolving financial services landscape.

Lemonade Finance was founded in 2020 with a simple vision,to empower immigrants seeking to achieve more in their lives. The company delivers its services through an app that enables users to send money to 10+ countries.

LemFi is licensed as an Electronic Money Institution with the Financial Conduct Authority in the United Kingdom, under the name RightCard Payment Services. It is also registered as a Money Service Business  by the Financial Transactions and Report Analysis Centre in Canada.

“The name we started with was Lemonade Finance. And as our app gained popularity, our reach expanded across multiple countries, and we became the vital link between families and loved ones separated by distance,” explains Ridwan Olalere, the CEO and Co-Founder. 

However, the company’s growth and evolution demanded a name that would resonate even more deeply with its purpose while embracing the uniqueness of its community. Through extensive collaboration with the team and community, the decision to rebrand was made to better encapsulate the vision of providing a more inclusive and efficient means for people to send money home.

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Introducing LemFi, a name that embodies the spirit of No Borders, No Barriers and no BS. The new name reflects the company’s dedication to simplicity, agility, and accessibility while retaining its commitment to facilitating seamless financial transactions for its users.

“Our new name, ‘LEMFI,’ represents our unwavering dedication to breaking down barriers and transcending borders,” says Ridwan. “It symbolises the strength and resilience of our community and allows us to carve our own unique meaning within it.”

 

The rebrand also comes with an expansion of vision. Hitherto, the goal was to power “International Payments for immigrants globally”; now LemFi aims to deliver “International Payments for Everyone”.This commitment will be demonstrated by unveiling an exciting lineup of product updates in the coming weeks and months.

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The LemFi team thanks its valued users for their continued support and invites them to embark on this new chapter together. As LemFi, the company will continue building a product and expand to more countries in the coming weeks, empowering individuals to confidently pursue their dreams.

 

The company’s new website and social media channels will now be:

 

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Website:www.lemfi.com

Facebook: UseLemfi

Instagram: @UseLemfi

Twitter: @UseLemfi

Email:support@lemfi.com

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YouTube’s Alex Okosi Highlights The Need For A Comprehensive Digital Trade Strategy For Africa

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YouTube’s Managing Director, Emerging Markets, EMEA, Alex Okosi, was among the key speakers at the Africa Debate 2023, which took place on Thursday, May 11, 2023, at the Guildhall in London.

 

Okosi’s session, titled “Building a Comprehensive Digital Trade Strategy for Africa,” highlighted the challenges facing Africa in terms of digital infrastructure despite advancements in digital trade and e-commerce. He debated the best path forward for a digital trade strategy, with a focus on the 7th protocol of the African Continental Free Trade Area (AfCFTA) on e-commerce.

 

Joining Okosi on the panel were Michelle Chivunga, a Digital Trade Expert for AfCFTA and Chief Executive Officer & Founder of Global Policy House, who moderated the session, as well as Wayne Hennessy-Barrett, Chief Executive Officer, 4G Capital; Peter Njonjo, Chief Executive Officer, Twiga Foods; Toulay Oueslati, Head of Trade Finance & Commodity Trade Finance, Bank of Africa United Kingdom and Hardy Pemhiwa, Chief Executive Officer & Chairman, Cassava Technologies.

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Organized by Invest Africa, a leading business and investment platform with over sixty years of experience on the continent, and in partnership with Africa Finance Corporation, the event was in its 9th year and focused on Africa’s trade profile through a comprehensive programme of talks, discussions, and networking opportunities.

 

“I believe that digital trade has the potential to transform Africa’s economy and improve trade relations with the rest of the world. However, to achieve this goal, we need to address the challenges of infrastructure development, regulatory frameworks, and digital skills training,” Okosi said.

 

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The panel discussion explored the future of African trade and how the private sector can best support and prepare for a more integrated and competitive African trade environment.

 

“Collaboration between governments, businesses, and financial institutions is crucial in creating an enabling environment for digital trade. This includes developing regulatory frameworks, financing solutions, and digital infrastructure,” Okosi added.

 

Okosi is a highly experienced television, content, and tech executive with over 25 years of experience building successful businesses and brands globally. He has a track record of identifying and scaling new business opportunities, generating multi-million-dollar revenue streams, and delivering profitable growth.

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Currently serving as Managing Director, Emerging Markets, YouTube EMEA, Okosi has been instrumental in driving the platform’s growth across key verticals, including music, gaming, TV/film, kids & family, news, and sports. In 2022, Okosi was named one of the UK Powerlist’s 100 most influential people of black heritage for the second year in a row.

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