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Justin Bieber reveals meaning behind “Holy” video

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Global superstar Justin Bieber and award-winning music video director Colin Tilley (Nicki Minaj, 50 Cent, Lil Wayne) have teamed up with Vevo to reveal everything you didn’t know about his latest music video, “Holy,” for a brand new episode of Vevo Footnotes.
Bieber’s latest single, featuring Chance The Rapper, was released simultaneously with its companion clip on September 17, and quickly broke the record of his most-viewed video on his Vevo channel in 24 hours with 13 million views.

WATCH “JUSTIN BIEBER – THE MAKING OF ‘HOLY’ | VEVO FOOTNOTES”
Tilley, who first worked with Bieber 10 years ago on the “Never Let You Go” video, and with both Bieber and Chance back in 2014 on “Confident,” explains how closely the two worked together to create a narrative that reflects the pain, heartache and frustration people are experiencing all around the world right now.
“The fact that JB and Chance have an incredible connection and can tell this story together, and I can help orchestrate, is a powerful moment and evolution from ‘Confident,’” says Tilley.
FOOTNOTES OUTLINE:
[00:13] “Holy” is the latest release from Justin Bieber who announced the release, stating “New era, New Single. It begins.”
[00:19] The song features Chance The Rapper and was produced by Jorgen Odegard and Jon Bellion.
[00:32] The video was directed by Colin Tilley who first worked with Justin Bieber 10 years ago on his video for “Never Let You Go.”
[00:52] Tilley also previously worked with both Justin Bieber and Chance the Rapper back in 2014 when he directed the video for “Confident.”
[01:11] “When Justin sent me the song…I really wanted to know the meaning and what it meant to him.” – Colin Tilley
[01:16] “He was like ‘You could be having the worst day in the world but what kept me going was the love I had with my wife which is the meaning behind ‘Holy.’” – Colin Tilley
[01:31] “That’s how the story developed. It touches on what the world is going through – people are losing their jobs, it’s a crazy time.” – Colin Tilley
[01:36] “The idea of strangers helping each other can change the outcome of everything. That’s the light at the end of the tunnel we were trying to push for.” – Colin Tilley
[01:50] To make sure the performances came through authentically, the entire video was shot with dialogue and played out as real scenes.
[01:56] Tilley was particularly inspired by two indie films — Blue Valentine and Place Beyond the Pines.
[02:02] They shot the video at a studio in Pomona and recreated each of the sets of a couple of days.
[02:51] The video stars actress and singer Ryan Destiny who you may recognize from television series such as Starand Grown-ish.
[02:58] She also starred in Big Sean’s music videos for “Single Again” and “Paradise.”
[03:10] Fun fact: Destiny actually won a singing contest to attend the red carpet premiere of Justin Bieber’s film Never Say Never back in 2011.
[03:19] Tilley wanted Chance to feel like more of a narrator for this piece.
[03:22] “I wanted Chance to tell his side of the story. It’s a small departure from the rest of the story we were telling.” – Colin Tilley
[03:44] “The fact that JB and Chance have an incredible connection and can tell this story together and I can help orchestrate is a powerful moment and evolution from ‘Confident…’”
[03:49] “Our intention was not to make your typical music video; we really wanted to push this in a narrative direction. A new era of Justin.”
[04:42] Deciding who to cast for the video was a collaborative effort between Justin Bieber and Colin.
[04:45] “Wilmer came up as someone who might really step up to the plate to play this character. It was cool when I got on the phone with him, he spoke about wanting to represent the Latinos and was passionate about this role that I wrote for him and the glove fit perfectly.” – Colin Tilley
[05:06] “Colin and I put our hearts behind making this video…We know that there’s a lot going on in the world right now. A lot of pain, a lot of heartache, a lot of frustration, a lot of people losing jobs.” – Justin Bieber
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Unveiling The Reign of Suspense and Intrigue in ‘KING OF T3MA.’

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US-based Ghanaian filmmaker Kobina de Graft-Johnson has released the trailer for his drama series, ‘KING OF T3MA,’ set in the streets of Tema, Ghana. (more…)

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JESSY DEGREAT: Ghanaian Hip-Hop Star Jessy GH Announces New Stage Name and Rebrand

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lessnation Music proudly announces that its frontline artist, the renowned Ghanaian rapper, singer, and songwriter Jessy Honu Edem, popularly known as Jessy GH, is officially changing his stage name to JESSY DEGREAT.

Born and raised in Hlevi, a suburb of Sogakope in the Volta Region, Jessy GH has made an indelible mark in the world of music through his unique voice, infectious beats, and emotive lyrics. His distinctive blend of hip-hop and Afrobeat has consistently resonated with fans, sparking a dialogue through his insightful narratives.

As JESSY DEGREAT, he continues to bring the depth of his talent, life experiences, and creativity to the fore. He has consistently shown a dedication to stepping into the shoes of his listeners, crafting a musical journey that not only entertains but also imparts a deeper understanding of the world we inhabit.

This evolution to JESSY DEGREAT is more than just a name change. It marks a new phase in the artist’s career, with fresh aspirations that extend beyond music alone. The Blessnation Music team firmly believes that this transformation will enhance Jessy’s ability to connect with his listeners on a more profound level.

While Jessy GH may have been the name that introduced him to the world, JESSY DEGREAT is the name that will elevate his journey to new heights. The label is deeply grateful to every fan who has supported Jessy thus far and looks forward to the continued support for JESSY DEGREAT as he embarks on this exciting new chapter.

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Stay updated on the latest news and upcoming projects by following our social media handles and those of JESSY DEGREAT. We are immensely excited about the future and are eager to share it with you.

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Acclaimed Gospel collective, Halal Afrika drop first single “You No Be Man” off new album featuring Ghana’s Joe Mettle

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Halal Afrika, the acclaimed gospel music collective, have released of their much anticipated single, ” You No Be Man,” featuring multiple award-winning gospel artist Joe Mettle, who brings a soul-stirring performance that resonates deeply with listeners. (more…)

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Rocky Dawuni & Kyekyeku “Africa Till I Die” Video Launches on Pan African Music!

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Friendship between musicians often materializes in collaborations. This is clearly evident on one of the most beautiful pairings from Ghana in the last year, “Africa Till I Die” which grew out of the friendship between multiple GRAMMY nominee Rocky Dawuni and Ghanaian musician Kyekyeku. The brand new video for the track premieres today on Pan African Music.

According to Kyekyeku; ‘’I first heard Rocky in 1997 when his monster hit “In Ghana” was on constant rotation on the radio. It wasn’t until 2007 at the Labadi Beach Hotel on the occasion of the 40th Independence Celebration of Ghana where Rocky held his annual “Rocky Dawuni’s Independence Splash” concert that the two met for the first time.” Moving forward to 2022, at a concert at +233 Jazz Club, Kyekyeku invited Rocky on stage for an impromptu jam on one of his songs. After the concert, it was clear that they had finally found a groove and inspiration for a song to work together on.

After the chaos of the last few years, it became even more evident that a good place to visit and spend time was within Africa. The video was filmed in France and Ghana focusing on the dreams of Kyekyeku in conversation with Rocky on an old phone toy that you still see children playing with in the streets of Accra. It is evident that in those cold empty French streets Kyekyeku dreams to go over the Atlantic and join Rocky in Ghana as he performs with his band and enjoys the sunny weather, bustle and energy of Accra. The music video for “Africa Till I Die” was shot by Slingshot who has worked with Rocky on a number of videos including his most recent GRAMMY Nominated song “Neva Bow Down.” Slingshot states “this video seeks to depict Africa and its beautiful people in its own light, its own words and its very own story and not one portrayed by the skewed perception of the mainstream media of the west.”

Plus the line “no where cool’’ which refers to the wars in Europe, Middle East as well as the general dissatisfaction with daily living in many nations. As a United Nations Goodwill Ambassador for the Environment for Africa, Rocky Dawuni has traveled to many nations and attests first hand from his encounters that indeed all life begins in Africa. ‘“People wey I dey meet, places wey I dey go, na ibi you be the mother, Mama Africa” which he sings in Pidgin English on the track.

African music has finally taken its place as a force; gaining the deserved recognition it commands. Rocky’s line ‘’Now my people dey stand like giant’’ speaks concisely of the achievements of many Africans across the globe.

Africa Till I Die is a musical success. It blends the native sound of Ghana, itself the product of a melting pot, with reggae born in Jamaica and claiming its African roots. The highlife rhythm has been slowed down and, by letting the bass flourish, the organ and the horns place their punctuations, offers a perfect backdrop for the reggae vocals, without even a skank guitar. This is the finest demonstration of a successful encounter, and it could only take place in Africa.”PanAfrican Music

Purchase link: https://linktr.ee/kyekyeku

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Vodafone Icons Street Edition Winner Cweku Korsah Reveals How He Lost A Universal Music Deal

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Crowned winner of the prestigious Vodafone Icons Street Edition in 2013, Ghanaian music star Ryan Henry Korsah has for the first time shed light on why a distribution deal from Universal Music could not materialize. (more…)

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Wutah Kobby Releases Captivating New Single “For Your Love”

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Wutah Kobby Releases Captivating New Single "For Your Love"

Wutah Kobby has once again captivated fans and music enthusiasts with his latest single, “For Your Love.” The talented artist, known for his soulful vocals and poignant lyrics, has continued to solidify his position as one of the country’s most beloved musical exports. (more…)

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