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Kasapreko Company Limited Halts the Production of Drinks to Produce Hand Sanitizers

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Kasapreko Company Limited, an Indigenous Manufacturing giant and (ISO) Certified company, has responded positively to the request of H.E. President Nana Addo Danquah Akufo Addo’s appeal for local Industries to produce hand sanitizers to curb the spread of Coronavirus disease in Ghana.

At a ground breaking production and media briefing, the Chief Executive Officer of Kasapreko Company Limited, Mr. Richard Adjei Said  “The spread of Coronavirus  is a national concern and as a result we have put on hold the production of drinks and focused on the production of  quality, affordable Hand Sanitizers and Hand Rubbing Alcohol amid shortage of these products and price hikes.”

Mr. Adjei reiterated H.E. President Nana Addo Danquah Akufo Addo’s quote “these are not ordinary times”; in which we need to do everything possible to support the government’s efforts in smart ways to help prevent the viral outbreak.

Commenting further on the new product, Mr. Adjei commended the Research and Development Unit of Kasapreko and the Food and Drugs Authority for responding quickly to the challenge and hence the approval of the production of Kasapreko Hand Sanitizers and Hand Rubbing Alcohol.  He went on further to say that the production capacity can produce over 200,000 bottles a day.

Kasapreko Hand Sanitizer and Rubbing Alcohol contain active ingredients such as Ethanol, Hydrogen Peroxide, Glycerin and Purified Water. This type is without gelling agent, fragrance or colour as recommended by World Health Organization.

The Hand Sanitizer and Hand Rubbing Alcohol comes in various sizes, 750 ml and 200 ml bottle. It is made in a way that you can easily dispense into any container with the spray pump.

Concluding, He assured the government and the general public of the product’s availability across the country and pledge to donate free quantities to various Health and governmental agencies.

Meanwhile the company advised the general public to keep to the standard protocols from the World Health Organization and the Ghana Health Service.

  • Avoid Hand Shaking and Hugging.
  • Wash your hands frequently with soap under running water.
  • Practice Social Distancing.
  • Don’t touch your Face, eyes, mouth or nose with unwashed hands.

If you are coughing, feeling feverish or having difficulty in breathing report to the nearest Hospital. Follow the Hygienic and Safety precautions and Stay Alive and Healthy.

 

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People & Lifestyle

Kobina Ansah and Wife to Celebrate Their Son’s First Birthday with A Children’s Book Written For Him

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Kobina Ansah and Wife

The first birthday of every child means a lot to their parents. It is, thus, usual to have such parents celebrate these birthdays with a party. In the case of Kobina Ansah and his wife, Elorm Ansah, they are doing something unusual. (more…)

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Introducing Samsung Galaxy Z Flip4 and Galaxy Z Fold4: Samsung’s Most Versatile Devices, Changing the Way We Interact with Smartphones

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GalaxyUnpacked A Panel session on the new Galaxy Z Fold4 Z Flip4

Samsung has announced the next generation of ground-breaking foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4. Both devices feature customisable form factors, tailored experiences, and upgraded performance. Now in its fourth generation, Galaxy Z series continues to break from convention to deliver new, impactful interactions that enhance everyday life. (more…)

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Want to train your brain? Here are 5 top puzzle games to flex your logic and strategic thinking skills

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More than 2.8 billion active mobile gamers around the world are benefitting from improved memory, increased problem-solving capabilities and enhanced learning by developing several skills for today’s digital world. There’s no arguing the fact that mobile gaming can help train your brain in ways you’ve never thought of. (more…)

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CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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The failure of Xherdan Shaqiri at Inter

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The failure of Xherdan Shaqiri at Inter

Xherdan Shaqiri is one of the major talents of his generation. He has always played great in the Swiss national team. The footballer is one of its leaders. By the way, choose online betting in Ghana only on 1xBet website, and you can follow this national team. (more…)

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How to Make Money From Non-Fungible Tokens: Tips and Tricks

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If you’re looking for a new way to make money, you should consider investing in non-fungible tokens. (more…)

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