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LUUKNOW brings emerging acts in the African music space under one roof – THE HOUSE

It’s music industry peak season, where the media, music lovers and everyone who matters is waiting to see who fizzles out at the end of the year and which emerging and new acts are expected to ramp up their game and bring more heat to 22 and hopefully, beyond.
For the first time, we’ve been able to get emerging acts in the African music space under one roof – THE HOUSE. The house sessions will be a musical performance show where selected acts will be given a platform to perform their original music. All acts will benefit from working with LUUKNOW to create engaging, live performance content to expose their brand and works to a new global audience. This is in a bid to help them develop into household names.
The first phase will see a teaser video unveiling the list of selected emerging acts which will be followed later with a line-up of their activities and dates. LUUKNOW will work closely with the acts and their management teams to ensure the content created feeds directly into their marketing plan and also to create high quality entertainment content content for their existing and new fans to discover and learn more about their craft.
Some of the emerging acts selected for the premier edition of THE HOUSE 2022 are; Cina Soul, Camidoh, Twitch, Kweku Smoke, Offei , Kirani Ayat , Chris Adjei , Rcee , Papachie, Moliy Music, Raph Enzee, Alee and Savaga & Sablar
LUUKNOW is a content production company that seeks to produce a series of original African entertainment content in an ever demanding era of social media for a global audience. Our mission is to propel and project super talented African artistes, creatives and content onto the next level. Our unique marketing, content production and promotion will seek to support artists at all stages of their careers.
LUUKNOW seeks to play a crucial role in maximizing Ghanaian sound with this campaign to match up to the global sound happening in the Afro beats universe.
LUUKNOW is a content production company that seeks to produce a series of original African entertainment content in an ever-demanding era of social media for a global audience. Our mission is to propel and project super-talented African artists, creatives, and content onto the next level. Our unique marketing, content production, and promotion will seek to support artists at all stages of their careers.
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Africa’s Hottest Pop Newcomer Tyla Celebrates New Single “Been Thinking” At Her 21st Birthday Party In Hollywood

At an exclusive birthday party at The Classic Cat, during 2023 Grammy Week, African superstar singer/songwriter TYLA celebrated the release of her latest single “Been Thinking” with Epic Records. Attendees included British rapper, singer and songwriter Ms. Banks, music producer DJ Blaq Pages and notable media from various media outlets, radio, and brand partners. Tyla made an explosive entrance to the packed house by strutting to the stage for a surprise performance of her latest single “Been Thinking.”
Listen to “Been Thinking” HERE.
Watch the video HERE.
Since its release last Friday, ‘Been Thinking’ was featured on Rolling Stone’s weekly list of Songs You Need To Know as well as OkayAfrica’s list of The Best South African Songs Out Right Now.
(Photo by Natasha Campos/Getty Images for Epic Records)
Epic Records Head of A&R Ezekiel Lewis, Tyla, Chairwoman/CEO Sylvia Rhone
(Photo by Natasha Campos/Getty Images for Epic Records)
Tyla & DJ Blaq Pages
(Photo by Natasha Campos/Getty Images for Epic Records)
Additionally, Tyla has been making waves internationally by fusing Amapiano with pop R&B vocals, earning her critical acclaim from PAPER Magazine, I-D and CLASH.
Her debut single ‘Getting Late’ featuring Kooldrink has amassed over 5.5 worldwide million views. She followed it up with the incredible DJ Lag collaboration ‘Overdue’, which soundtracked the trailer for Netflix’s Blood & Water. Tyla returned with ‘To Last’ in 2022 to great acclaim, earning praise from CLASH and The Independent.
Last year, Tyla turned up on “To Last.” It has tallied nearly 1 million cumulative streams thus far and continues to gain traction at DSPs. Out Now dubbed it “dreamy,” and HITSnoted, “Tyla’s music shimmers with the euphoria of South African amapiano, as she puts her vibrant personality on full display.”
Get ready for more soon!
(Photo by Natasha Campos/Getty Images for Epic Records)
(Photo by Natasha Campos/Getty Images for Epic Records)
ABOUT TYLA
Tyla’s music pushes boundaries. Infused with her vibrant personality, her songs offer an innovative take on pop and R&B, shimmering with the euphoria of South African amapiano, and an otherworldly approach to production that makes every track feel like something totally new. The Johannesburg native introduced herself internationally with her debut “Getting Late” featuring Kooldrink, and “To Last,” her new singles via Epic Records, push her artistry forward and solidify her versatility as she bounds toward her goal. But despite her big dreams, Tyla is doing her best to remain carefree. She never anticipated that “Getting Late” would permeate beyond South Africa, much less reach the U.S., but realized something was happening when people all over the world were making TikToks to the song, eventually resulting in millions of streams. Tyla’s emotionally rich music began when she was just 12, penning songs in her diary, which led to writing and singing more seriously as a high schooler. Ever since, she’s been guided by her intuition, which has her primed to build out her fan base and maximize her reach. She’s focused on the year ahead, performing and crafting her debut studio album, with the same intention from when she began. Signed to Epic Records through a joint venture with Johannesburg/New York-based Fax Records, and co-managed by We Make Music and Africa Creative Agency, Tyla is poised to achieve international dominance with style, soul, and spirit.
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