The National Commission on Culture (NCC) under the auspices of the Ministry of Tourism, Arts and culture, in collaboration with the Ghana Tourism Authority, Aayalolo Festival and CeeJay Multimedia has presented its annual Wear Ghana Festival23.

In a statement issued and signed by Mad Janet Edna Nyame, the Executive Director of NCC, the commission noted that the festival, which is under the theme ëwear Ghana for Jobs in Ghana, aims to showcase and promote Ghana’s culture and heritage and local textile industry, as well as to recognise creativity in the fashion industry.

According to the Culture Commission, its mission is to promote growth and development of Ghanaian culture, making it more relevant to human development.

This year’s festival is an opportunity to promote our national identity and encourage institutions to support our local fabrics and accessories, NCC disclosed.

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The statement further opined that as the world becomes increasingly globalised, it has important more than ever to celebrate and preserve our culture traditions and uphold the integrity and memory of cultures, particularly the Ghanaian culture.

One way to do this is by making conscious efforts in promoting our Ghanaian wears and their accessories.

Per the commission, this yearís edition of the festival will feature several activities aimed at creating employment opportunities for Ghanaian youth in the fashion and creative industry. National Commission on Culture urged Ghanaians to participate in this yearís Wear Ghana Festival by wearing colourful local fabrics such as smock, kente and GTP and woodin at all state and international functions to help promote the project.