Connect with us

People & Lifestyle

NFL Super Bowl commercial showcases Accra, Ghana’s bustling market

Published

on

The NFL is set to spotlight its global initiatives in the upcoming 2024 Super Bowl commercial.

The teaser, revealed during Sunday’s AFC championship game on CBS, features star players Saquon Barkley, Justin Jefferson, and Cameron Jordan navigating the vibrant ‘Kantamanto’ market in Accra, Ghana. Directed by Andrew Dosunmu, the teaser, part of the “Born to Play” campaign, pays homage to the NFL’s international endeavors, emphasizing its commitment to developing local talent worldwide and expanding fan engagement.

Advertisement

This initiative aligns with the NFL’s broader strategy, including the Global Markets Program, which involves 21 teams across 14 international markets. The league’s 2024 Super Bowl commercial aims to showcase not only thrilling football moments but also the NFL’s dedication to fostering a global fan base.

Advertisement

Set to air after the Apple Music Halftime Show on Feb. 11, this commercial reflects the NFL’s ongoing efforts to drive fan growth beyond U.S. borders.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Ghana Club 100

Advertisement
You want to bet with the best odds on every football match? bestbets.com.gh shows you the highest odds for all important games.