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Those doing Asakaa music shouldn’t stop but right now Afrobeats is what has America paying attention

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Michael ‘Emm’ Acheampong-Boateng, President of Highbridge the Label, has explained that it makes sense for African musicians do push the Afrobeats agenda into the US market, since that is what is hot at the moment.

Afrobeats is not new, but in the US, it is. For example, Pop Smoke made drill music with UK beats, that’s how he was introduced to the market. The plan before he died was to transition to more traditional music for people to enjoy. You saw that in his first album after he passed away. If you are a good businessman, the first thing to remember is that you are a business so you position yourself well in order to be successful. If there’s a market for Afrobeats in America and you’re looking into breaking into the market, then you need to come in with what they want and slowly transition to whatever you are looking to bring and see how the market reacts to that,” he said in an interview with Ameyaw TV.

Watch Full interview below:

Asked whether the Asaaka drill music from Ghana was making similar waves in the US, Emm said it wasn’t the case yet.

“I didn’t see it in the US. If I did, I saw it in the African community in the US. If there was an African party, then that’s where you would see it but if you move from the subset of that population, then it didn’t really travel. Afrobeats however, is traveling outside of the African community. So again, I don’t think rappers doing Asaaka should abandon it. But they should be aware that if they want to get a commercial appeal, they should lean towards Afrobeats. Because with rap, Americans speak English, so if they can’t understand what you’re saying, then it’s a little bit tricky.

Highbridge the Label is an American record label founded by A Boogie wit da Hoodie, Don Q, Quincy “QD” Acheampong and Sambou “Bubba” Camara in 2016, based in New York City.

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Let’s not be harsh on TT, he’s an elderly man and deserves respect- Yvonne Nelson

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Ghanaian actress, Yvonne Nelson, has come to the defence of veteran actor, Psalm Ajetefio (TT), over his “plead for leftovers” scandal that has hit the country over the past couple of days. (more…)

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I’ve not gone silent on this gov’t, some NPP folks don’t even talk to me- Yvonne Nelson

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I was seeking refuge in a friend's house due to threats after leading ''Dumsor Vigil''-Yvonne Nelson

Despite public opinion that actress Yvonne Nelson has gone silent on the current ruling party, the New Patriotic Party (NPP), she begs to differ. (more…)

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‘It can get better’- Celestine Donkor’s husband praises GHAMRO as they receive GHC 11,000 as royalties

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Kofi Donkor,  husband of popular Gospel musician, Celestine Donkor has revealed how much money they have received as royalties form the Ghana Music Rights Organisation (GHAMRO). (more…)

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“Sugarcane” season: Camidoh stuns in promotional photos for new single

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GB Recz and Grind Don’t Stop have released new stunning photos of Camidoh for his forthcoming debut album while promoting his commercial hit song, “SUGARCANE”. (more…)

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CARING VOLUNTEERS NETWORK (CAVNET), INC INCORPORATES AS A 501 ( C ) (3) IN THE US

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Caring Volunteers Network (CAVNET), INC, a Ghanaian based Non-Governmental Organization has received approval as a tax-exempt organization under the Internal Revenue Code (IRC) section 501 ( c ) (3) of the United States. (more…)

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Gambo’s ‘Boys Aye Wild’ tops Apple Music’s City Chart for Accra & iTunes

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The Blackmob rapper currently boasts of the hottest song in Accra, Ghana and that’s a fact – according to Apple Music’s City Chart for Accra at least. Listen/stream ‘Boys Aye Wild’ here: https://gambomusic.ffm.to/gambo-boys-aye-wild

 

It turns out the denizens of Accra could simply not get enough of Gambo’s ‘Boys Aye Wild’ today and rightfully so. The fun song beat the odds and for the first time since its release ranked at #1 on the city’s Top 25 chart list for the day and iTunes. Also earning a spot on one of the streaming platform’s big listings for the region, Top Albums, was the artist’s “New Era” EP which stood at #8 to score Gambo yet another exciting feat.

Gambo outdid the competition and had listeners converging on his song by the bucketload. In regards to his big win today, the ‘Boys Aye Wild’ hitmaker shared: ‘’It was a great feeling to see my song sitting at #1. Seriously. Big ups to Accra for making my day and showing my song that much love. I’m at peace now knowing my brothers are taking the right steps to treat their women right. Ha-ha. Keep the plays coming though and don’t stop’’.

 

Introduced in early 2021 by the Cupertino-based tech giant, City Charts is an updated playlist meant to bring local artists to the forefront of the conversation around music discovery, one it achieves by reflecting the musical tastes of listeners in over 100 cities from around the world on a daily basis.

 

You can check Gambo’s amusing video for ‘Boys Aye Wild’ here:

 

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