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Why Ghanaian-American Jeffrey Ampratwum is the menswear expert to watch in fashion!

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At the start of the Victoria era, early 19th century – the English began to tone down the royal style dressing of the French army, namely those adorned in prestigious regalia and heavy embroidery. It was a sign of English nationalism and sparked a new wave of appearance in men. A few decades later, the suit was born and heavily influenced those in Italy and America. The British and the Americans have a rich revolutionary history, of course, and coincidentally the British colonized the African country – Gold Coast – until 1957 when they declared their independence and changed their name to Ghana. 

 

As part of an independent Ghana, a host of individuals began to exercise new freedoms and venture out of the country into new territories. Many Ghanaians set their eyes on American travel and a wave of trail blazers left the country and settled in the infamous New York City. For most, it was an opportunity to plant new seeds in the hopes that their children would be afforded even more opportunities for a prosperous life.

 

One of these children of the diaspora is Bronx-born Jeffrey Ampratwum. The only child to Kate Bampoe and Eugene Asante-Ampratwum Mpere, who met in the Bronx after immigrating from Ghana. The dynamics of having African parents and being raised in a heavily eclectic environment gave rise to Jeffreys style and prose. More importantly, we can honestly say that there are only a handful of Ghanaian-Americans living in the states that can exhibit a special presentation that reflects both their African heritage married with the esthetic of their nationality. We recently caught up with Jeffrey to discuss how his early influences provided him with a framework to now become such a strong force in the menswear industry in fashion.

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Jeffrey. 

AD: Jeffrey, Ɛte sɛn?

 

Jeff: Haha, Eye.

 

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AD: I had to test your Twi really quick! You know most Ghanaians who are born in the states dont have a clue about the language unless its spoken fiercely in the home.

 

Jeff: You are 100% correct with that. Ha. But for me, I was lucky in that my mother took me to Ghana before I even knew how to use words. So, in actuality, Twi was the first language and vocabulary I learned, and in essence, English is my second language. So, Im really decent when it comes to using Twi. Im a cheat code! But keep that quiet. Ha.

  

AD: How much of the remnants of the Ghanaian culture factored into your approach to your style and presentation?

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Jeff: When I was younger and in school, particularly in the Bronx – it wasnt always your proudest moment to be from Africa or to say your family was African. Part of the silly embarrassment was perhaps from the narratives that were spinning on television. Americans were being indoctrinated with visuals of feed the children” which only highlighted the extreme poverty in a few Africans countries. The images and broadcasts were all the same, for decades. So called philanthropist and humanitarians took camera crews into ravaged areas and televised starving children for us to see here in the states. I believe that had a profound effect on young boys and girls born from African parents.

Jeffrey

However, as for me – I always looked at being dark skinned and being deeply rooted into my African culture as a super power. I liked the idea of being different, even though all the kids in all my classes were also children of immigrants. They just couldnt grasp the concept of it at that time. So, from there, it was showtime. My Uncle, Joseph Ken Mintah – was the pioneer as the first in the family to travel to the states – he had extreme style. My mother also is very detailed with her sense of jewelry and fragrances. I adsorbed it all. 

 

AD: Did you start dressing in traditional African attire? What do you mean exactly?

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Jeff: Not exactly! But, being an only child really allowed for me to sit deep in thought for long periods of time. Being left-handed allowed for me to be extremely dexterous and detailed. And being raised solely by my mother further allowed me to pay attention to the importance of clothing and accessories – as she dressed herself each morning. It was the ultimate cocktail and I was already drunk with creativity. I started customizing all the clothes I had. By no means were we wealthy, so I had to manage just a few outfits for school.

 

My styling began when I would turn 5 outfits into 15 – so essentially, a 5-day school week became New York Fashion Week for me. I would airbrush my sneakers, turn Old Navy sweaters inside out for a fleece appeal, and cuff my jeans in 4 different ways depending on my footwear. This soon became a bad habit and made me late for school many mornings.

 

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AD: You see, if you are late to school in Ghana back then – you might as well have sat by the road to hide from both your mother and headmaster! What was college like for you then?

 

Jeff: Right! Ha. It grew legs during my undergrad. Now all the pretty girls were around, I had more freedom to come and go, and more importantly – I had a stage to showcase my style. I joined a student club in the SEEK Program, and soon became the President and started hosting a string of events based around fashion. 4 years and a bachelors degree later, there were 6 fashion shows and 3 beauty pageants under my belt. Huge successes. I started to doubt my real educational reason for attending college, which was to become a dentist. Fashion was dancing on one shoulder and dentistry on the other. But somehow, I figured out how to still involve the two. My best buddy, Kenny – whom I met at the college on the road to become dentists – made it through. So, I live vicariously through him. And now, coincidentally – together we’ve developed a brand – a service of bespoke mens luxury shoes and women’s handbags, and ready to wear womenswear shoes as well. Named, Kenjeffreys. It is serendipitous because all of the products are sourced and handcrafted in Haiti and infused with Ghanaian culture. As Kenny is from Haiti, we properly employ artisans within the community and focus heavily on our social impact.

Following undergrad, I then began at FIT as student, really just trying to test my styling hand – and to learn more about the industry. While there, I came across extremely talented and knowledgeable fashion professionals that have really guided me. Namely, Sadia Seymour and Joseph DeAcetis. Both wildly experienced, patient and embedded with a wealth of information. Respectfully in womenswear and menswear. You cannot beat that, and I am grateful for it.

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AD: That is strangely unique and admirable. Talk to us about how all those experiences and inspirations give rise to the Jeffrey or Che we see today and ultimately, where that places you in your field of fashion and menswear.

 

Jeff: Sure. Great point. I have been indoctrinated by the basic principles of creativity as an adolescent – with respect to clothing. That is extremely hard to shake. Innately, styling was my ultimate form of communication, seeing that I was a shy introvert. So now, I still revert back to those same feelings…. the feeling of home, warmth, memories, great food and innocent fun. My approach now is exactly the same in the sense that when I am dressing, styling or designing for someone – I am taking into account their entire repertoire and holding a mirror in front of them which reflects the items that they love most. It is a skill that perhaps only empaths are only able to exhibit.

 

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Having the ability to read into thoughts and connecting with the motivating spirits that drives people – is a gift. I ran the New York City marathon three times, and the 2nd time I ran it in a tuxedo! It was my ultimate homage and pledging of allegiance to fashion. Ha.

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I also believe my extensive traveling experience has aided to the arsenal. Recent trips to Ghana always resets a creative instinct with me, as I look around and arrive back to a place of self-awareness. It feels right. My cousin Harry knows where to be to capture the real essence of the land. And, coincidentally enough, I am often back and forth to the UK as well. Savile row in London, England -as you know – is a menswear connoisseurs Disney Land. It is the traditional hub for the world’s best tailored-bespoke suits. Naples and Florence are a close second. However, sartorially, the British have etched their names in the fine-art making of the suit. I do though spend most of my time in Brighton, UK. Its where my love is and also like a second home for me. The culture there is infused with various styles and the community is inviting. The Duchess of Brighton-Hove, Lady Donna and her amazing friends will assure that you have a great time! 

 

AB: Finally, talk to us about your styling approach with respect to specific talent that you work with.

 

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Jeff: Definitely. This is perhaps an area you cannot teach. It is learned with years of experience and even reading the room wrong most times. I tell my fashion students often that they have to continue shooting airballs at the basket. Get out the miss shots, now – and properly learn your subjects. For example, if I am styling a celebrity for the red carpet – several nuances are to be considered before arriving at a dress or a tuxedo. Such as, what stages in life is your talent currently in, how body conscious are they and what are they most nostalgic about. These (and some of my other secrets that I cannot give away) are the pillars to nailing great style, image and presentation.

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If I am shooting for a magazine in a studio – its party time. If you are not dancing as a model or grooving as a photographer, you are are in the wrong business, per say! Haha. With me, you are very liable to hear everyone from Bob Marley, James Brown, MJ, and Jay-Z to Queen, Lady Gaga, Biggie, Nas and Beyonce all on the same playlist. I say that to say: I enjoy what I do in fashion, and I will always represent the joys of that. I believe that is what makes me an enigma in this industry. Always professional however, but make it subjective and inject areas of your creativity wherever you can. Particularly in menswear – I keep a very intimate and close pulse on traditional, casual and street styles of these sub genres – and study them gravely like the science they are. That all still comes from sitting deep in thought as I did
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Fashion

Holyco turns up in style!!!

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Holyco

Holyco bevys Herh u girls got me gagged oo. Y’all got me on chokehold with your fashion for your speech day.You girls I know took a page out of my article last year for that major faux pas by your seniors. let me not go there!
Y’all brought your yellow and dark brown to life. DAMN!!! I saw some pictures here and there and held myself from jumping the gun.img 20240308 wa00641285702328081350654 1img 20240308 wa0063247496369056734119I told myself I will wait for the official pictures. I was walking with bated breath. Then finally my dear photographer extraordinaire the man I call “lens god” Mr. Yaw Pare posted the album. God bless you bra Yaw.
Let’s go….

This look was everything… its giving royal ascot or the Kentucky derby with no fascinator or hat. I love the creativity that went into it and the tailoring brought it to life 😍😍😍

Simple and elegant. The details and the cut 👌🏾Good colour choice of bag and accessories. My only P with this is the hair. An all back ponytail or a bob would have been ideal but hey I give her a pass for it 😍😊

I see alot of ladies try this style and ends up making it look a mess. But this was everything. It’s giving simplicity and allure. I like how she toned down on the acessories. She kept it cute and classy. Shoe and purse I’m not buying tho.

Love the hair, sunglasses and purse. She took her acessorization serious. Outfit beautiful the chinese neck was well done. The comma for me is the slit should have been a bit tight with a nice A-line shape. As it stands it’s giving headmistress in-charge of academics 😂

Sewn according to her body type and I love it 😍 lovely shoes and bag colour. but not that imposing valentino V. So many fake on the market we can’t tell which one is real. Let’s just say yours is real 😂😘

I love it 😍 screaming prim and proper 😘😘😘

I like this no doubt… I like it when you think of your comfort rather than choosing something which will make u uncomfortable. But let me borrow her designers scissors ✂️ for a min. I will cut off the beading around the illusion net. I get what she was trying to do but the execution is giving JSS needle work. Aside that I love it. Her choice of nail polish colour and accessories is 👌🏾

This is elegant. I had to zoom in to see there was an illusion net at the top. That’s how it’s done. It needs to blend well with your skin tone. Love the hair and I must give it to the red ladies for incorporating the red in a subtle way. Some red lipstick and others nail polish color. That’s smart 👏🏾

How to pose for pictures elevate your look. It’s called poise. Aside her posture and the hair. Nice outfit same for purse and shoes.

This is just fabulous. Love everything about this look. Her confidence is also shining through. 😍 it’s giving boss lady, it’s giving I’m in a meeting call me back in the next hour, it’s giving these are my terms go with it or opt out! 😂

Everything but not the fringes. Let me borrow the scissors ✂️ again. I will cut the fringes off and maintain the bow. It’s a nice outfit no need for extras. You don’t come across as someone who back in school altered her uniform in form one 😂 I like how the shoes and the finger nails are working together.

Straight forward and spot on. 😍😘👏🏾👏🏾

Nice dress and I love the braids. Red lipstick 💄 😘 but too much brown going on. You should have thrown in abit of colour especially for the shoes.

Choice of colour for shoes and purse. I like it! You know your colours. The only dash is the blouse should have synched the midsection small p3. aside that I love it 😍

Nice outfit, but the rich melanin for me 😘

The cornrows… in fact the hair for me 😍

Simple and nice… quintessential Holyco babe 🥰

Let me put the outfit aside and focus on the hair. She brought root realness. I miss natural edges. A rest from the baby hair pandemic! Sis you look good and thanks for bringing authenticity to the speech day 😍

Beautiful work of art. The aduana f3f33f3 Kojo Antwi sung about is this one. Effortlessly beautiful 😍

Everything was going well oo. Whose decision was it to add the ruffles? this is a good piece of work but the … I beg pass me the scissors ✂️ I’m cutting the ruffles under the boobs. It works well on as shoulder straps. You too during exams you ask for graph sheet and extra sheets for simple questions erh. Don’t do that!! 🥰😂 I like ur matter.

School daughter on the left. Nice bustier and your waist is effortlessly synched. Let me borrow you my scissors ✂️ cut that thing down there off. Or buy a new fabric. Also what’s the grand idea for a purple shoe? Gurl!!!

Nice dress with an effectious vibe 💯👌🏾

Those earrings.. it’s doing the Good Samaritan work. 🥰😍

Hi Ms. Pretty lady where did you cut your hair? Please go back and pay more. They over delivered. Whaattt! I love ur demure too 😍😘

Tidy makeup and ohh the embellishments on your dress. I need to see the full look. I’m sure back in school you had a chit that exempts you from chores right? 😂 soft life looks good on you.

Lovely 🥰 that’s all I can say.

Last President and Vice 😍😘

Noko nice and beautiful. Class is written all over her. Let me ask o was it a deliberate attempt to depart from baby hair and frontals? Wow 🤩

😘😘😘😘😍

The hair is well laid…!👌🏾🥰

Exquisite 🥰😍

Pristine look. Just oozing class 🥰😍

Billion dollar smile… turban and fascinator well done. Please insure your teeth. Colgate your model for the next campaign in Elle, cosmopolitan, essence, vanity fair and vogue is here 😍😘

I see the full look now… wow the intentionality. 👏🏾👏🏾👏🏾

Sister sister

Angels wings on angels hill 💛🤎

Dazz 😍

Pretty

Squad goals 💃
Overall I’m impressed, the ladies put in the work. Those that read my previous articles about Gey Hey and rushed to their tailors for readjustments et al I see you all 😂😂😂
2000 year group is hosting next year I understand y’all better come and gag. Same challenge in three to 2003 Gey Hey. The fashion battle lines are drawn now!!!
Abugiss and other female schools, Holyco is carrying the torch now… which of you will topple them over?
God bless nothing less enjoy the read. Approach it with a sense of humour and share it to all!
By yours truly Nana Kwesi Acquaye
Photo credit; Yaw Pare 🙌🏾🙌🏾🙌🏾

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Akosua Brand Unveils EXODUS: A Mesmerizing Blend of Diaspora, Hip Hop, and Fashion

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HELP CORPORATION dba eHELPbrands, the creative force behind the Akosuabrand, is poised to make a resounding statement with the launch of its second-year collection. Following the groundbreaking debut at the Kumasi Fashion Week Runway Show in May 2023, Akosua is not only returning to the Kumasi Fashion Week in May 2024 but is also set to grace the prestigious New York Fashion Week (NYFW) in September 2024 at the Sony Theater in New York City!PHOTO 2024 03 07 11 11 01 5

The EXODUS Collection: A Cultural Odyssey Revolutionizing Fashion

The theme for this year’s collection, titled “EXODUS: 50 Years of Diaspora, Hip Hop, and Fashion,” promises a captivating journey through time and culture. Each paired runway look represents a decade drawing inspiration from the dispersion of people in Africa during the Transatlantic Slave Trade. In a profound reflection of Akosua’s 50 year personal journey navigating between Ghana and America, this year’s showcase will reincarnate U.S. celebration of 50 years of hip hop iconic fashion staples materfully blending iconic hip hop looks, Akosua’s upbringing, rooted cultural elements, historical events, and modern-day trends. The showcase invites you to experience the rich tapestry of stories told through fashion, celebrating life, diversity, culture, knowledge, and sharing the essence of Beyond the Return.PHOTO 2024 03 07 11 11 01 4

Sustainable Fashion Takes Center Stage

The collection goes beyond aesthetics with sustainable elements such as handmade batik, tie dye, cowrie shells, brass & recycled jewelry and sustainable luxury leather bags, hats and slides.

Key Highlights of the Event:

Sustainable Leather Debut: Akosua is set to make a bold statement by introducing ethical leather. This upcycled luxury leather dyed with natural pigments innovation, aligns with Akosua’s vision of creating one-of-a-kind runway couture fashion infusing ancestral craft and environmental consciousness into every piece.PHOTO 2024 03 07 11 11 01 2

Pan African Sophistication: Every piece tells a story of Pan African sophistication, celebrating heritage with a modern twist. Additionally, each piece features kente labels that are hand woven and stamped in Kumasi, paying homage to Akosua’s Asante roots.

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Global Collaboration: Akosua’s journey from Adansi Praso, Dompoase, and Kumasi in Ghana to New York is a testament to the brand’s global impact but she doesn’t stop there. Akosua has taken this collection a step further by releasing a limited edition graphic white tee — the “hip-hop T-shirt.” Featuring graffiti and a typographic picture of Africa, this iconic vintage tee pays homage to U. S. 80s and 90s hip-hop fashion with Africa’s popularized modern day afrobeats music. The social enterprise is looking to partner with other Ghanaian organizations using contemporary afrobeats to uplift the youth to promote traditional and modern art culture. Collaborations both locally and internationally, bring forth a collection that transcends borders.PHOTO 2024 03 07 11 11 01 3

Celebrating Artisanal Craftsmanship and Community Impact

Akosua is not just a brand; it’s an avant-garde symbol of Pan African sophistication. Made in Ghana, the brand is deeply rooted in artisanal craftsmanship, collaborating with locals to champion sustainability while empowering communities and providing employment opportunities. From recycled plastic accessories to innovative Ghana-Must-Go multi-purpose bags, Akosua designs are a testament to social responsibility. Every purchase empowers Ghanaians to create a better quality of life embodying a commitment to social impact and responsible goods where fashion transcends time, culture, and borders.

Conclusion

The EXODUS collection is Akosua’s commitment to redefining fashion, blending opulence with environmental responsibility and social impact. As the brand marks its second year, the runway at NYFW awaits a showcase that transcends boundaries, weaving together history, culture, and sustainability.

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Miami Fashion Week kicks off with streetwear panel, and Karl Kani’s MIAFW debut!

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Miami Fashion Week® (MIAFW) became the epicenter of the fashion world as industry icons and guests gathered for a commemorative press conference, streetwear panel, and Karl Kani’s MIAFW debut!

The event kicked off with an official press conference at the Gary Nader Art Centre where Gary Nader (Art Collector), CaSandra Diggs (CFDA President), Karl Kani (Fashion Designer), Oliver Gilbert (Miami-Dade Commissioner) and Lourdes Fernández-Velasco (MIAFW Executive Managing Director) welcomed the Miami community and shared details of this year’s event.

The day continued with a special brunch at Kiki on the River where Karl Kani, filmmaker Jessy Terrero, and songwriter Ashley Joi discussed the influence of style and culture in a dedicated panel moderated by CaSandra Diggs.

The evening concluded with a powerful runway show by the one and only “Godfather of Streetwear” Karl Kani, who serves as this year’s featured designer and the first streetwear designer ever showcased at MIAFW. The runway pulsated with energy as influential talent like actress Pretty Vee, MMA world championDavid Evans, former NBA star Larry Sanders Jr. strutted down the runway in oversized silhouettes and vibrant designs.MFWKARLKANI 175 scaled MFWKARLKANI 143 scaled MFWKARLKANI 179 scaled T9A1378

The runway show took place at The Elser Hotel, which drew in notable attendees such as:

Guerdy Abraira, Real Housewives of Miami
Vena E., MTV reality star and comedian
Kiko El Crazy, Musician
Dalex, Musician
Pretty Vee, Actress
David Evans, World Champion MMA Fighter
Larry Sanders Jr., Former NBA Player
Oliver Gilbert, Miami-Dade Commissioner
Shantall Lacayo, Fashion Designer
Leli Hernandez, Influencer
Arjun Petgrave, Model

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Larry Sanders

Taking place from January 24th – 27th, this year marks an exciting evolution for MIAFW, taking on new event dates and expanding into the streetwear space as it welcomes Karl Kani, the legendary “Godfather of Urbanwear,” as the official featured designer.

For 26 years, MIAFW has served as a vibrant platform that transcends boundaries to celebrate fashion as art, culture, and lifestyle. Taking place in the diverse city of Miami, the event serves as a cultural bridge that unites style enthusiasts from around the world. Returning to iconic venues like the Gary Nader Art Museum and its Botero exhibit, this year’s event will fully immerse attendees into the world of MIAFW.

“We are thrilled to bring back Miami Fashion Week with an expanded lineup that showcases creative forces from across the globe,” said Lourdes Fernandez-Velasco, Executive Director of Miami Fashion Week. “This year’s event will not only showcase exceptional brands but will also offer a platform for insightful discussions, innovative ideas with new technologies, and the convergence of diverse perspectives.”

Expanding upon its robust lineup, MIAFW 2024 will pay homage to Karl Kani with a dedicated runway show highlighting his signature designs. Drawing inspiration from Hip Hop and street culture, Karl Kani saw a gap in the market and began creating apparel at the age of 16. Today, Karl Kani is a global phenomenon, having introduced the concept of baggy jeans and the first urban design company with an all-Black sales force. This historic collaboration marks the first time that the Karl Kani brand will headline MIAFW, and the first time the event has ever featured a streetwear designer.

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CutOut: The quiet fashion brand making all the significant moves

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Where do I start from…. Lately I’ve been seeing flashes of CutOut,CutOut on my timelines on my socials. Out of curiosity, I decided to take a peek at their page, and now, I understood why the name seems to be flying all over. (more…)

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Osebo to launch collections on January 12

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Ghanaian ‘fashion icon’, Richard Brown, affectionately called Osebo is set to launch his collections under his name.

The exclusive collections are made of slippers, sandals, shoes, and clothes among others.

This unveiling slated for 5pm on January 12, 2024, at the Sunlodge Hotel in Accra is set to usher the fashionista into the next phase of his fashion journey.

Osebo revealed to a section of the media during a brief interaction on Thursday that the time has come for him to take on the world and show his fashion prowess, and extend his tentacles to create more job employment as well as other opportunities for the youth.

He noted that the journey to this phase of his brand has taken time and patience to build such a brand for himself.

According to him, his Spiritual Father, Apostle Kwadwo Sarfo named him Osebo (Tiger), who is arguably the King of the jungle.

Osebo further revealed that the name helped and propelled him to this heights in life.

Against this backdrop, he encouraged the youth not to give up in their journey of life, adding that regardless of the difficulties, with determination to succeed, coupled with hard work every dream is achievable.

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Elevating Heritage: HEMADÉ Unveils “Sweet Family” Resort Collection at Accra Fashion Week

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In a stunning display that set Ghana’s fashion scene ablaze, HEMADÉworldwide, the visionary designer known for her innovative creations, recently graced Accra Fashion Week with the unveiling of her exquisite Resort Collection, titled “Sweet Family.” HEMADÉ once again showcased her mastery of the fashion craft, presenting a collection that pays homage to unique silhouettes, bespoke cut lines, and a nostalgic nod to vintage fabrics reminiscent of a bygone era.

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At the heart of Hemadé’s “Sweet Family” collection lies an exploration of silhouettes that seamlessly weave modernity with a touch of sentimentality. The designer’s meticulous attention to detail and a flair for distinctive cut lines resonate in each meticulously crafted piece, providing wearers with a profound sense of individuality and a personal connection to their attire. What truly distinguishes this collection is its heartfelt incorporation of Africa print fabric, intricately embroidered to add an extra layer of cultural richness.

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Each garment in the collection narrates a story of Hemadé’s unwavering commitment to infusing a unique character into her designs, ensuring they command attention in any setting. The Africa print fabric, celebrated for its vibrant patterns, took on new life as it was meticulously embroidered, creating a harmonious blend of tradition and modernity.

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What sets the “Sweet Family” collection apart is its homage to fabrics that once graced the wardrobes of generations past. Hemadé has curated vintage textiles with finesse, invoking a sense of familiarity and warmth. Delicate floral fine chiffon and intricately printed silk take center stage, breathing life into the collection. These fabrics, reminiscent of cherished memories and timeless elegance, add a layer of sophistication and charm to each ensemble.

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Beyond the embroidered Africa print fabric, Hemadé has introduced an eco-conscious element to the collection. Some pieces are crafted using demolished recycled beads, showcasing the designer’s commitment to sustainability and innovation. The incorporation of these beads adds a unique texture and visual appeal, making each piece a statement of conscious fashion.

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The fusion of unique silhouettes, bespoke cut lines, embroidered Africa print fabric, and the incorporation of demolished recycled beads reflects Hemadé’s commitment to crafting pieces that transcend fleeting trends. Her designs not only emanate elegance but also carry a sense of heritage and individuality, resonating with fashion enthusiasts who appreciate the blend of contemporary style and classic allure.

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Accra Fashion Week, set against the iconic Kwame Nkrumah Memorial Park, served as a deliberate homage to Ghana’s rich history and cultural significance. The park, a tribute to Ghana’s first president, Kwame Nkrumah, became a symbolic canvas echoing the designer’s celebration of family, unity, and the intergenerational thread binding us.

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As Hemadé continues to push the boundaries of creativity, her Resort Collection stands as a testament to unwavering dedication to craftsmanship and innovation. The designer’s ability to transmute vintage aesthetics into modern-day elegance, combined with her conscious approach to fashion, sets a new standard in the world of fashion, leaving an indelible mark on the runway and in the hearts of global fashion enthusiasts.

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For those enamored by this exquisite display, the good news awaits. The “Sweet Family” collection by Hemadé will be available for purchase starting April 2024. Fashion aficionados can explore and acquire these stunning creations by visiting www.hemadeworldwide.com or connecting via Instagram at @hemadworldwide. Alternatively, inquiries and orders can be placed by calling +233557620502. Elegance, culture, and sustainability await.

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