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Twitter and SuperSport bring football highlights and news closer to African fans

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Photo Credit: History Of Soccer (https://historyofsoccer.info)

Anticipation for the 2022 FIFA World CupTM just hit full throttle for African sports enthusiasts following the announcement of a new partnership between Twitter and SuperSport, the leading broadcast aggregator of sporting content across Sub-Saharan Africa.  This builds on a successful collaboration with the Confederation of African Football (CAF) from the African Cup of Nations (AFCON 2021) and represents a further expansion of sports coverage on the social media platform.

The new sports deal is set to bring the roar of the stadium even closer to football fans on the Timeline. @supersporttv on Twitter will provide dynamic new opportunities for fans to enjoy coverage of the World Cup and some of the world’s biggest sporting events like, the English Premier League (EPL), UEFA Champions League (UCL) and the DStv Premiership.

As part of the agreement, there will be near real-time match highlights, live analysis and commentary via Twitter Spaces as well as hand-curated Twitter moments and more original content from fan favourite league broadcasts every week. And with football being a major conversation driver across the continent on Twitter, fans and pundits can expect an even higher level of engagement with interactive Q&As, Polls, compilations etc. Additionally, video clips via @supersporttv will be available for advertisers to sponsor from DStv and through Twitter’s Amplify program.

In a statement from Twitter, Sr. Partner Manager, GCP Tunde Onakoya said, “For so many Africans, Twitter is the place to follow the latest sports news, join global conversations, and watch intense global sports rivalries unfold. We’re thrilled to capture the energy of these moments by collaborating with our partners at SuperSport to drive conversations in a fresh, new way.”

Marc Jury, Chief Executive of SuperSport, added, “SuperSport embraced digital several years back and this is another important, exciting step in that journey. Partnering with a global business-like Twitter will allow a greater spread of our content, and also help SuperSport engage more with our viewers. The possibilities are endless, and we look forward to a vibrant partnership”.

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SuperSport content is transmitted across various channels on DStv and other digital platforms in Sub-Saharan Africa. Join the conversation along with your favourite countries!

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Afua Asantewaa Lands Ike City Hotel Ambassadorial Deal

Guinness World Record (GWR) attemptee Afua Asantewaa O Aduonum has landed yet another brand ambassadorial deal with Ike City Hotel; Community 25, the second in a spate of five days.

And per the
This Brand Ambassador agreement is made effective as of February 21,  2024, by and between Ike City Hotel,a modern day hospitality facility (Company) at Dawhenya and Mrs Afua Asantewaa O Aduonum (Singathon)-Ambassador.

And per the agreement, the ambassador is expected to act as a representative to promote and market the hotel through traditional and electronic media, including social media, in accordance with the terms of the agreement.

The agreement takes effect from February 22 , 2024  and shall continue in effect until February …202…

President of Ike City Hotel Mr Isaac Ofori Amoako mentioned that his quest to change the narrative in the hospitality industry informed his decision to venture into the industry.

He said “We are extremely delighted to have Afua Asantewaa on board as our brand ambassador.Her tenacity of purpose, resilience and  high level luxury sense aligns with the vision of this hotel.”

In her acceptance speech, Asantewaa said “l am indeed grateful for this opportunity, and I promise to use my various platforms to push this unique brand to the highest pedestal.

” It is a new facility but I can say it will rank among the best not only on the continent, but across the globe. I am looking forward to a very healthy and long relationship.”

Ike City Hotel is one of the subsidiaries of Ike City Group.

Ike City Hotel (Step into luxury) is a 54 bedroom  edifice, has a roof top, sky bar, barbering shop, salon, a full gym, spa, four conference rooms with the biggest having 400 capacity.
It also provides 24- hour security, big car park, among other facilities.
Meanwhile, the official launch of the facility is May 25.

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