On Friday 1st November 2019, Ghana-based award-winning Liberian Afrosoul singer/songwriter turned entrepreneur, Irene Logan launched her omnichannel retail company, called Tribassa.
The private event which was held at Kwarley’s Residence in Accra saw the unveiling of the Tribassa group of companies which include art, luxury fashion and home goods, retail outlets, and mobile applications inspired by African design and culture.
According to Irene, The company plans to use technology as a platform to connect sophisticated consumers to the product collection which will be available online and at select retail outlets.
The launch saw some key players in the entertainment industry in attendance. Ghanaian actresses Yvonne Nelson, Joselyn Dumas, Zynell Zuh, Yvonne Okoro and Fashion designer Elikem Kumordzi among others were present to support the singer cum entrepreneur.
Authentic statement pieces from the Tribassa collection were on display to provide a unique insight into African culture through the products.
Watch video below