Connect with us

People & Lifestyle

5 Tied-Tested Tips To Make Your Visual Content More Effective

Published

on

Having a good website without any meaningful content or blog post is like having a good house without any attractions or fixtures and fittings. Hence, if you wish to make your website count in a tough and competitive world, there is a need to understand the importance of having a good content marketing strategy.

We need to keep in mind that contents have changed with time. The growth of technology and the growing importance of audio-visual contents is no longer a choice but is truly becoming a necessity. The quality and the way in which contents are being promoted on the various social networks are also changing with times. Today’s internet user is flooded with an overdose of information but reverseimagesearch.us  makes it very simple for us. 

Hence, it is quite likely that he or she will not have the time to go through long contents, however well written or factual they might be. They would rather spend a few minutes through visual contents because it helps them to understand things that much faster and easier. Hence, building visual elements into your content is becoming critical for the success of your website and of course your business. Over the next few lines, let us try and look at a few proven tips that could help enhance the effectiveness and quality of your visual content.

Try And Stay Away From Stocky & Overly Photos

Though this might look a bit difficult if you are not a professional photographer, you can still do reasonably well with practice and perseverance. As a simply rule, when you are interacting with your social media, it would always be better to try and do away with stock photographs. Many of us have the habit of removing them and again reposting them after a few weeks or months. This does reduce the overall effectiveness of your visual content. You should try and be new and should avoid photos and images that might be available all over the place on the internet. Always look for unique options. These will stand a much better chance of attracting the attention of your target audience.

Let The Images Be Of Consistent Sizes

When you are planning to complement your post with a number of pictures and images, ensure that consistency in size is always maintained. If you have one visual image that is tiny and the next one is huge, it does confuse the viewer and it will not be eye-catching to say the least. You will also end up wasting a lot of space that perhaps could have been better utilized or left alone. The image size should be in correlation to the context under which they are being posted.

Are Your Images Relevant

Yes, this is a point that should never be overlooked under any circumstances. There cannot be anything more irritating or even damaging than posting an image that is totally out of context of irrelevant. It will not only confuse the viewer and quite a few of them might be put-off and once this happens, it will only be a matter of time before the negative image spreads around. At the end of the day, make sure that your image is digestible and contextual.

Never Compromise On Quality

If you want your visual content marketing efforts to yield the right results, there are a few more things that you must be aware of. Always stay away from low-resolution images and they will most certainly be a disaster for your digital marketing efforts. You have to bear in mind that in today’s world of mobile technology, quality images and pictures can be shot even using any reasonably good mobile phone. In such a situation, it would be unpardonable if you end up posting low-quality images. Spend some money, do the right research but always makes sure that you are posting something that is totally in line with accepted standards of quality. Quality comes with a price but you will be able to recover the price sooner than later.

Do Not Violate Copyright

Never use images or pictures that could infringe on copyrights. You must be sure that the images that you use should be royalty-free. This is one of the most important internet marketing tips that you must always bear in mind. It does not matter if you have to pay something for making use of these images. This is all the more true when you are a budding internet entrepreneur. The last thing that you would like is to get embroiled in a copyright violation controversy.

Take Professional Help From Likes Of Rapidessay.com

Whether it is visual contents with images or plain contents you must take professional help. You could even get in touch with services providers like rapidessay.com. They do not have only a team of some of the best essay writers. They also could help you with quality contents and could also lend a helping hand in choosing the right images and visually impacting contents. Also, they can be useful for students when something like “pay someone to write my paper” service is needed.

In fine, your success as an online marketer would depend on quite a bit on the quality of contents. In today’s high tech and busy world, content is not all about texts. The contents have to be visually effective and create the right impact. This is where the role of visual content is vital and you should find out the right avenues to make the visual content more effective.

Advertisement

People & Lifestyle

Johnnie Walker Premieres ‘The Ones Who Keep Walking’ film made by Africans for Africa

Published

on

Johnnie Walker, the world’s best-selling-Scotch, and Forbes 30 under 30 filmmaker, Amarachi Nwosu premiere their new feature film – The Ones Who Keep Walking – which showcases inspiring stories of the creators and collectives who are turning the attention of the world to Africa.

 

Through never heard stories and in-depth conversations, the documentary reveals how fresh creative energy, sheer determination, and a pioneering spirit is bringing authentic African expression to the world.

 

View this post on Instagram

 

A post shared by Ameyaw Debrah (@ameyaw112)

The documentary features more than 20 defiantly optimistic voices across Africa including Legendary photographer James Barnor (Ghana), Bose Ogulu AKA Mama Burna (Nigeria) manager-mother to global superstar and Johnnie Walker partner, Burna Boy, and self-taught artist Nana Danso Awuah-Asante (Ghana).

 

This new feature film is part of an ongoing global roll-out of the next chapter in their iconic Keep Walking campaign and a follow-up to the release of The Man Who Walked Around the World in November 2020.

 

Additionally, it sets out to explore what the next 200 years of Keep Walking can look like and explores what happens when people can liberate themselves creatively, and the rich vibrant world it creates when there are those freedoms.

 

Lesego Lebogang Mohale, Category Marketing Manager (International Premium Spirits &RTDs), Guinness Ghana in her comments to the media said: “At Johnnie Walker, we are always looking to celebrate the stories of those who push the boundaries. That spirit of defiant optimism and the legacy of Keep Walking – two little words that have been inspiring people across the world for more than 20 years – has never felt more important than they do just now.”

 

“We’re delighted to have partnered with Amarachi Nwosu to share these incredible stories through The Ones Who Keep Walking. The Ghanaians featured in the documentary are pioneers who have taken bold steps and have inspired others, and we are so proud to take this journey with them,” she added.

 

Produced by Something™ Originals and a team of 200+ creatives and talent from across Africa, The Ones Who Keep Walking picks up on the closing provocation of The Man Who Walked Around the World – ‘what’s next?’ – to shine a light on those who embody the spirit of Keep Walking and who, on their terms, are forging a bold new direction for their countries, cultures and the World.

 

The Media-led premiere will be happening in Kumasi to spread the message of ‘The Ones Who’ across multiple walks of life. You can watch the trailer for The Ones Who Keep Walking here: www.theoneswho.film

 

Official Hashtags: #JohnnieWalker #KeepWalking #TheOnesWho

 

Continue Reading

People & Lifestyle

Meet Kafui Prebbie, the Techaide CEO improving ICT education across Ghana

Published

on

For developing countries, ICT is a rich investment and one man is leading the charge to ensure students across Ghana have access to practical and impactful ICT education. (more…)

Continue Reading

People & Lifestyle

Rocky Dawuni’s Grammy Nomination Concert set for +233 Jazz Bar & Grill, December 11

Published

on

“We need songs and hymns that can touch our emotional nerve,” Rocky says. Musical offerings that serve as timely reminders that “love and hope are an indestructible aspect of the human experience that no amount of fear can take away.” – #RockyDawuni speaking to “Music in Africa”

Rocky Dawuni’s “Voice of Bunbon Vol. 1” has been nominated for “Best Global Music Album” for the 64th Annual GRAMMY Awards which will be held in Los Angeles on January 31, 2022! Femi Kuti & Made Kuti, Wizkid, Angelique Kidjo and East West Players featuring Daniel Ho have all been nominated in the same category. This is Rocky’s second GRAMMY nomination as he was previously nominated for “Best Reggae Album” for his “Branches of the Same Tree” (Cumbancha) in 2016 making him the first Ghanaian musician to be nominated for a prestigious GRAMMY award!!

“Voice of Bunbon, Vol.1” is available on all major platforms https://tinyurl.com/yy7xo2nf

Rocky Dawuni will be celebrating the GRAMMY announcement with a home town show on Saturday, December 11, 2021 at +233 Jazz Bar & Grill in Accra, Ghana!! Rocky be playing with his full 10-piece band so please come and support LIVE music in Ghana. Tickets are GHC77 and will be available at the door. The concert is kindly supported by Asaase Radio, TV3, Ghana Music, Ghana Web, BeenieWords.com, Kobby Kyei News Live, Ameyaw Debrah, Blagogee.com, OnePlayAfrica.com.

The Voice Of Bunbon has spoken! Those who like Rocky Dawuni’s former works will love this EP – it adds a new flavour to the artist’s output without losing his characteristic style. Well done, Team Rocky!” #Reggaeville

Rocky Dawuni “Woara” Video:

https://youtu.be/NQbuYWSXzsU

Rocky Dawuni “Beautiful People” Video

https://youtu.be/Upb7bjyZJeA

Rocky Dawuni “Ghost Town” Video

https://youtu.be/WIGe4-YjWWQ

Reggaeville Review:

https://www.reggaeville.com/artist-details/rocky-dawuni/releases/mode/review/release/rocky-dawuni-voice-of-bunbon-vol1/

Music In Africa Review:

https://www.musicinafrica.net/magazine/rocky-dawuni-talks-about-his-new-ep-voice-bunbon-vol-1

For more information and social media connects, please follow Rocky Dawuni at:

http://www.rockydawuni.com

http://www.youtube.com/rockydawunimusic

http://www.facebook.com/rockydawuni

http://www.instagram.com/rockydawuni

http://www.twitter.com/rockydawuni

Continue Reading

People & Lifestyle

Collaboration is the New Competition – Absa Bank Ghana MD

Published

on

Abena Osei-Poku - MD, Absa Bank Ghana_111

Managing Director of Absa Bank Ghana, Abena Osei-Poku says collaboration is the new competition in the digital financial services space across the continent. She made the comments during a panel discussion on how Africa can build resilience and drive differentiation in the financial sector at the ongoing Financial Times Global Summit.

 

Africa’s financial services sector has transformed from a decade ago with digital technology leading a revolution that is impacting every facet of human life. Three players in the ecosystem – Banks, Fintechs and Telecoms – are at the forefront of this unique opportunity. Whilst the orientation of these three players is diverse in several ways, the overall assessment has been for them to collaborate with their complementary skills in creating an ecosystem that reflects scalability, accessibility, and convenience for the customer.

 

Fintechs and telecom companies have consistently displayed creativity, agility and an innovative mindset that tend to cause positive disruption for the benefit of the customer. Banks, on the other hand, have a robust system of stringent governance and stability at their disposal, which is critical to the partnership.

 

Taking her seat alongside Sim Tshabalala, Chief Executive of Standard Bank Group and Aishah Ahmad, Deputy Governor of Nigeria’s Central Bank, Abena Osei-Poku said:

“Collaboration will always prove to be the way forward for these key stakeholders to co-exist and create sustainable synergies for the benefit of customers, clients and the financial inclusion agenda. It is a shared responsibility and there is no one size fits all. Regulation is also of extreme importance in this dynamic and already we are seeing Central Banks continuously proving assertive, proactive and transformative in their work in this space. Thanks to the global pandemic as well, awareness around digital payments and collaboration is becoming mainstay, which is a good thing. Essentially, we continue to see a gradual harmonisation of the ecosystem thanks to the understanding of all key stakeholders and this is quite satisfying.”

 

Led by David Pilling, Africa Editor of the Financial Times, the panellists covered several areas, including impact of the Omicron variant of COVID-19 on African economies, financial sector regulation and cross-border transactions aided by digital currency.

 

On her views around blockchain technology and cryptocurrencies, Abena Osei-Poku said:

“We continue to take a closer look at the cryptocurrency concept as a Bank. It seeks to disrupt the entire financial system by driving regulation away from the Central banks into the hands of individuals aided by a web of computer connections. Most opponents to the model worry about the risk of decentralisation to the financial system. There is also the other important point of price volatility, which becomes an issue of concern to most mainline actors in the sector. At Absa Bank, we are still accessing the diversity of information and structure of the concept and are yet to conclusively devise a direction around it. Again, issues around closing legal loopholes to prevent cybercrime and fraud are of immense importance to us and we shall continue to keep an eye on this area.”

Continue Reading

People & Lifestyle

Safety Tips for Pets during the Christmas festive season

Published

on

‘Tis season is here and as a joyful season which is marked with a lot of loud noises, it can be stressful for pets and frustrating for pet parents especially first timers. It is always important to inform guests about your pets prior to their arrival, don’t startle  them. Below are some  other guidelines that would help you and your pet this holiday season.

Keep your pet inside to avoid harsh weather

Christmas is here again with the harmattan weather conditions which mostly present extreme dryness and cold temperatures especially at night times. Your pets should be keep indoors and inside warm caging to ameliorate the precarious weather conditions. Ensure water is always present for pets to prevent dehydration and to increase humidity  within their environment.

Avoid foods that are poisonous to pets

This season is associated with several feasting bouts and pet owners might sometimes want to invite their fury-friends  to the party by dolling out food from  their plates to the pet animal. Most of these food components like onions can be toxic to your pet which may result in a medical emergency. Table leftovers especially bones are not advisable for pets.

Control your pet during outdoor socializations

You may want to take your pet out for outdoor events around the neighborhood, to the beach or other activities. Ensure to keep your pet on leash to avoid it attacking people or other pets. Unrestraint access to other pets can also allow your pet pick up ectoparasites like ticks from the other animals.

Clean up wrapping papers and gift packages

Christmas is characterized with shopping sprees, and various kinds of gift items. It can be stressful and tiring after the day’s activities but one must ensure that all wrappings or packages gifts, food items came in with are immediately dispose off properly to prevent access by once pet.

Create a safe, quiet place for your pet to relax away from the party

As the celebrations and bustling unfold with a home party, it would be safe to provide a safe, quiet place for your pet to relax away from the party to prevent it getting too excited, especially with cats, in the midst of the people.

 

By Daniel Baba Abiliba, Emmanuel D. Piiru

Ghana Animal Welfare Society

Continue Reading

People & Lifestyle

5 marketing tips from the digital space experts

Published

on

There have never been so many ways to communicate with businesses. Phones, e-mails, messaging, but also chatbots, which are on the increase. With the Covid-19 epidemic, discussions have multiplied, giving an even stronger reach to conversational marketing and to these bots, which make it possible to automate part of the exchanges and provide clear and rapid answers to your customers and prospects. But to take advantage of this emerging discipline, you will need to continue experimenting in 2022, starting by determining precisely what issues you want to respond to, with what tool but also on what criteria you will judge the success of your action.

Market research

Positioning yourself against your competitors and arousing the interest of consumers requires regular market research. In 2021, they will continue to be of great importance, in a context where competition is intensifying and where positioning your brand has never been more important. Consistency will make the difference: it’s not just about measuring, it’s also about doing it regularly. The data collected should help companies to base their decisions, but also to set up performance indicators.

Make sure your website is mobile-friendly

Due to the COVID pandemic, the use of mobile devices increased sharply in 2020  . It is very important that your website is optimized for mobile. This will make the user experience easy and convenient for the customers. Time flies when you’re having fun or having a good time, and that’s what you want for your users. A mobile-optimized website will also help you with Google’s Core-Web-Vitals, helping you measure speed, visual stability, and responsiveness. In 2021, paying attention to these metrics will help your Google search rankings accordingly. Remember, you want to be accessible to your customers on mobile and desktop. Most users will find you on mobile devices in 2021, so let’s make sure they enjoy the experience.

Focus on User Experience

According to Google, users show they prefer sites with a great page experience. That makes sense, because who wants to spend hours wrestling online, right? Prioritizing user experience (UX) means that visitors will likely stay engaged with your business website rather than visiting your competition. To help businesses measure their website’s user experience, Google has rolled out a new set of metrics called “Core Web Vitals” that help measure website speed, responsiveness, and visual stability.

Create content to answer your users’ questions

The content of the best and most attractive always answers questions from your users. If a user feels they can’t find the answers to their questions, they’ll leave.  You want this content to be informative or to enhance the user experience and ultimately help solve their problems. TikTok is another way to answer users’ questions. You can buy TikTok views and wait for the viral-nature of the video. Most of the videos on TikTok go viral because of the easy-to-use interface.

Take advantage of paid ads

Traditionally, businesses have used radio, television, print, or other forms of media to increase the visibility of their business. However, the pandemic has affected the efficiency of most of these platforms. Digital was the least affected of these and in fact improved during the pandemic. To reduce costs and increase returns, companies are allocating less to their traditional marketing strategies and more to their digital marketing strategies. This improves traffic to the company’s website, and more traffic means more people find you, which means more sales and potential long-term profits.

Continue Reading

Trending