Connect with us
NOT IN USE

People & Lifestyle

6 Lessons For The Entertainment Industry To Learn From The Greater Works Conference

Published

on

Greater Works e1659393051612

“Greater works is always a huge endeavor; we start working from the end of one edition for the next one. These things don’t just happen by chance. What we call the ANOINTING is deliberately nurtured and cultivated. We have to build a place for GOD; a system for GOD to use; you can’t just out of the moment pull up anything and say GOD use it. We have to prepare for HIM and so we take time to prepare. “

These were the [paraphrased] words of the venerable Dr. Mensah Otabil in his opening remarks on the final day of the GREATER WORKS Conference 2022.

From all indications the thousands of people in the main auditorium of the ICGC CHRIST TEMPLE EAST, the overflows, viewing centers across the 16 regions, and from around the world joining online agreed that the organizers nailed the seemingly impossible task of executing a near flawless event of such mega proportions.

The adjectives in the preceding paragraph may sound like an exaggeration but I dare say they are not.

In a country where we have embraced mediocrity in event organization; where technical glitches and late starts are a ‘norm’; GREATER WORKS deserves special commendation.

WHY? For 5 days, the conference ‘spoke’ competence and excellence in multiple languages; from the audio-visual quality and stage management; to crowd control; security, and the overall event management from the top; right down to the orderlies handling parking and the ushers dealing with massive crowds with a consistent smile and soft touchevery time.

Here are 6 lessons I believe the Ghanaian entertainment industry; especially concert and festival organizers could benefit from; as another busy December beckons and Ghana is billed once again to take center stage on the continent;

Read Also: Rae Sremmurd Link With Flo Milli For New Single “Community D**k”

  1. THE MUSIC, PERFORMANCES, PERFORMERS & THE STAGE MANAGEMENT

Dr. Otabil dedicated the first part of his sermon on DAY 5 to call on stage and BLESS the leaders of the various music groups from across the ICGC branches who led the praises and worship for GW2022. The crowds were ecstatic inside and outside the auditorium; the live chats on the online stream were hyped in agreement too. And rightfully so.

Homegrown from the various ICGC churches across the country; the performances were precise, concise, energetic when need be; soothing when required, and all-around anointed.  The GW Choir led by Pastor Edwin Dadson and Ella; the ALL Choir, the Mass Choir, the ZAMAR band with FELA-like afro-jazz renditions of evergreen African gospel favorites; that had London-based Nigerian Pastor, Matthew Ashimolowo heaping praises on them; the soloists, Sandra Huson-Kelly, Perez Music and the Afro Gospel Choir [hope I got the names right] set the perfect backdrop to receive the Word and the Anointing of the Lord.

TIP:  Sometimes homegrown talent; well groomed, trained, and empowered can deliver excellence in leaps and bounds above what expensive outsourced talent could ever produce.

 

And then the stage management; no uncomfortable pauses in between performances or speakers; MCs were prompt and precise accompanied by video introductions that left little to guessing; all details captured and delivered in sequence as if thoroughly rehearsed over months. Having seen and been part of so many events in the last 10 years; I can boldly say that stage management was an absolute masterclass.

Tip: every event organizer should go back and watch the YouTube re-runs on the various channels and then learn a thing or two from them.

Read Also: Nigeria Bar Association disowns disqualified BBNaija housemate, Beauty Tukura

  1. THE STREAMING

GW2022 has raised the bar on how to execute online streaming for maximum impact. Viewing centers spread across all 16 regions of the country tuned in and were part of every minute of the conference via online streaming. If you watched the live streams on YouTube from the ICGC channels and media partner channels; you witnessed end-to-end seamless broadcasting.

Save for brief interruptions in the early stages of Day 1 and 2, which were quickly fixed. Impeccable sound and video quality. No buffers.

From Accra to all of Ghana and the world.

A major cue to concert organizers: the most important takeaway from here; is the world-class audio-visual quality of the live streams delivered consistently over multiple days under intense pressure.  A job well done by the media team.

 

  1. AUDIO-VISUAL QUALITY
    Mensah Otabil on Day 2 was so impressed with the sound quality of his auditorium he had to applaud the sound guy; I believe the name mentioned was Seyram.

If the performances were electrifying; the sound was the plug that fired it up. Clear sound with every decibel profoundly emitted through the auditorium and outside to the overflows that exceeded the numbers in the auditorium and were spread far and wide.  Visuals were a key component that brought it all together; how else do you communicate the anointing to thousands who are not in the room to feel it? No doubt, international standard quality. Must have cost a fortune and a half.

Good sound is not cheap; great sound is expensive but amazing sound is a luxury few can afford; however, it is the stuff that International standard events are made of. So perhaps if you cannot afford it, you may not need to bring in that international artiste who is probably taking up all your budget and then proceed to give him bad sound to work with. Invest elsewhere. A word to the wise……

 

  1. SECURITY

The Ghana Police Service earned a special mention from Dr. Otabil on Day 5 and it was well deserved; there weren’t uniformed men in your face and being intimidating, but no doubt they were there, and their presence was felt in how secure everything was from parking; to securing spaces; crowd control inside and outside; not a single blip to the lay man’s eye; there may certainly have been internal glitches but none so that anyone may have felt insecure. When you think of managing thousands of different types of people each day for 5 days; and not a single car was broken into; no bag was stolen and no drama. Kudos to the security service personnel.

 

  1. THE EVENT STAFF

Polite, ever smiling; ever courteous even in difficult situations; such as people wanting to force their way into the main auditorium when it is full [ there were marked-out signs indicating this]. Tons of people trying to push their way through and all shouting at the same time with the most emotionally charged pleas.  And yet; there was no physicality employed; situations tactfully managed and contained; most importantly always with a smile and a soft ‘No please’. No drama.  Praise the Lord.

The tip here is obvious.

  1. THE ORGANISATION:

2 Major keys to tap into.

Firstly, every session started on time over 5 days and through 9 sessions [Morning & Evening]. No technical glitches or late arrivals to cause delays; space opened to the public 2 hours to start time; full within 1 hour of start time; event starts on time and finishes on time. Hard to believe right? Well, it happened at GW2022.

Second major key. The washrooms were crowded, 10,000 people were using them! And yes, there were queues [of course]; but most importantly it always smelled fresh in there; always clean; tissue paper never run out; liquid soap dispensers were neither empty nor malfunctioning at any point in time. The water never stopped running. Need I say more?

Kudos to Chief Organizer, Lady Joy Mensah Otabil and her big team spread from all the ICGC branches across the country.

Following a successful GW2022; indications are that the dates and planning for GW2023 have already started in earnest. I am almost certain that 2023 would be a major improvement on the success of 2022; as has been declared; “IT IS GOING TO BE MORE GLORIOUS” in this new SEASON.

This leaves us with yet another cue for all event organizers; the end of your last event is and should be the beginning of planning for the next edition.

KUDOS TO DR. AND LADY JOY MENSAH OTABIL and the entire GW2022 team. All accolades duly earned.

ABOUT THE WRITER

 

DERICK ADDAI-DARKO is a seasoned PR & Brand Marketing Consultant; with experience curating experiential and digital marketing campaigns for multi-national brands such as Jack Daniels, Johnnie Walker, CIROC, LUC Belaire, Remy Martins, Django Brothers Glenmorangie, and many others in Ghana and Kenya. A writer by passion and a former blogger. He worked on the AFRONATION Concert in 2019 in GHANA, curating the CIROC VVIP Lounge, and was the PR Manager for the first 3 editions of the GHANA MEETS NAIJA Concert. He is the founder of the NIGHTLIFE AWARDS GHANA.

Email: derickaddaidarko@gmail.com  / derick.ad@blacktracegroup.com

Advertisement
Click to comment

Leave a Reply

Your email address will not be published.

People & Lifestyle

Our fundamentals are weak: Lessons from the Global Citizen Festival

Published

on

AA 1568

Event organization is an arduous and complex terrain. From conceptualization to the composition of a team, to resource mobilization, to marketing, to delivery, it is such a mammoth task which requires grit. Some people presume event organization as an easy task until they have first-hand experience. Unfortunately, the smooth ecosystem in Ghana to facilitate event organization is virtually non-existent. While industry players and ‘ordinary’ citizens strive to see a miraculous change in new event organizations, a new yardstick has been created – the Global Citizen Festival. (more…)

Continue Reading

Fashion

Meet Ellanore; the Ghanaian fashion brand stapling its name in the hearts of many

Published

on

thumbnail 1
Being uniquely creative in a saturated industry as the fashion industry requires more than just the ability to make a perfect stitch. Just as they say, Imagination encircles the world. Ellanore; a Ghanaian fashion brand through its creative ingenuity is spearheading a new paradigm in today’s fashion space.
Raised in a fashion-obsessed household, Emmanuella Abena Amankwah, an old student of Radford University, the face behind the undisputed brand ELLANORE, has grown to become a household name in the fashion industry while cherishing her desire and strides to make fashion her residence and also, ignite some difference while at it.
Born and raised in Ghana by an affectionate and devoted fashion-oriented mother, Emmanuella, from the get go knew what she wanted, and marked her tracks in achieving that.

Ellanore

Ellanore

Though her ambitions of becoming a seasoned fashion designer were boundless and could not be distracted, she was poised for global excellence and has since worked assiduously towards that.
Her love to create and bring her creative designs to life has been the foundation of her brand. As talented as she is, it is no surprise her outstanding works speak heavily for themselves. Her secret, the desire to see her customers satisfied and happy.
Emmanuella began her fashion brand in 2017 and jumped unto the online platform in the year 2020. She is an all-round fashion designer with great experience in both haute couture and ready-to-wear pieces. She strives to create clothes that are both useful and aesthetically pleasing to stay relevant.
For her, making a perfect garment demands more than just body measurement. The herculean process of creating and making an ideal gown goes through diverse analysis and selection process, including who is wearing it, where it is being worn, and how it must be worn.
While at this, there is also the task of considering materials to work with, as well as a range of colors, designs, accessories, and styles to choose from.
As the creative face behind the Ellanore brand, Emmanuella Abena Amankwah focuses on certain concepts and as a fashion designer, centers on making a statement when it comes to her designs rather than selling out.
According to Abena Amankwah, though the work sometimes can be nerve-racking and stressful, her daughter and family have been her biggest source of inspiration. She however added that it is most fulfilling to receive recommendations from clients who happily wear your brand’s custom-made outfits.
Ella, whose mother takes center stage of her business and growth obviously has got a big shoe to fill, and that she take with pride.
Madam Jane Eck of Janeck Fashion has been a major source of strength to her daughter. Though aged, madam Jane Eck till date, oversees production and plays a role in the affairs of Ellanore. It is no wonder their works exhumes so much life.
Speaking on some challenges associated with her work, the CEO of Ellanore mentioned that with a chunk of her client being foreign-based, it sometimes becomes a challenge to get accurate measurements since you would have to take customers through a guided live video session on how to take body measurements.
Yet, Emmanuella and her team know no limitations, work on all body types and shapes, and nail them all. Even though her brand specializes in making clothes for women, she still has plans on bringing men on board.
As a brand, she specializes in creating clothes which will sway you away, put a smile on your face and leave constantly satisfied. To Emmanuella, her customers are her first and foremost priority.
Her loving and pursuing heart makes her fond of her clients and makes sure they enjoy working with her. Her adventurous spirit creates a satisfying environment to slay on her designs.
She aims at adding beautiful touches to her work from size 6 down to even a size 22. She hammers the word neat in her job description and makes it professional.
Ellanore has been in the fashion design industry for 5 years and she’s not stopping until her dream of becoming a world-known fashion label becomes a reality.
By : William Lamptey
Continue Reading

People & Lifestyle

Kenya’s Jennifer Riria to be Honoured as Model African Woman of the Year 2022 by YAWC

Published

on

Dr Ririas Africn Pic 1

The Group Chief Executive Officer of Echo Network Africa (ENA), formerly Kenya Women Holding which is a woman led, women serving development institution has been nominated to be honoured at the 6th Annual Continental Convocation of the Young African Women Congress (YAWC) which is set to take place in Accra, Ghana from 2nd to 6th October, 2022 under the theme, “Network for Empowerment: Eliminating Barriers to Women’s Development”.

She will be honoured in relation to her interventions in improving the socio-economic situation of women and girls in Kenya, having been admitted into the EY Global Hall of Fame.

A special event dubbed, “Jennifer Riria Day” will be held in her honour on Tuesday 4th October within the period of the congress.

Dr Riria is distinguished as a Microfinance Banker and Practitioner, Researcher and Gender Specialist. She has led Kenya Women Finance Trust Microfinance (KWFT) Bank for over three decades, and propelled it from an unprofitable NGO to a medium sized Bank, serving low income women and their families all over the Kenya. KWFT has served over 3 million women and disbursed over US$ 3 billion over a period of 30 years. As the CEO she spearheaded the transformation of KWFT from a microfinance institution to a regulated middle-sized bank (2004-2009).

She has served in many other leadership roles both in financial, public, and health institutions for which she has been recognised locally and internationally. Dr Riria is the Patron of the Democracy Trust Fund (DTF) a semi-autonomous organization that supports and positions women to participate in democratic processes. Additionally, Dr Riria is the Chairperson of the Africa Women Leaders Network – Kenyan Chapter. Recently she re-launched the “Jennifer Riria Foundation” whose focus is to enhance young women’s leadership through innovations and connecting them with the private sector. Working with and touching people’s life is her passion. Dr. Riria served on many Boards including the Women’s World Bank Board which is an international microfinance network of microfinance institutions and banks for 21 years, which she was the Chairperson.

The “Jennifer Riria Day” will be the second in a series of events to recognise and celebrate astute women of Africa for their contributions to women empowerment for national and global impact. The first, having been conferred on the first female Chief of Staff of the Republic of Ghana, Hon. Akosua Frema Osei Opare in 2019. The day is specifically named after the woman proposed to be celebrated at the specific congress to leave an imprint on the minds of delegates on the achievements of the honouree.

The Young African Women Congress is a Pan-African event opened to young women of African descent. It is a platform which fosters knowledge-sharing and cultural exchanges among nations and generations. Major activities at the congress include Keynote Presentation, Panel Sessions, Career Workshops, Group Brainstorming Sessions as well as Project Story Presentations by delegates. There is also a full day trip to interesting sites to promote Africa’s heritage and tourism.

Its main objective is captured in its motto: Empowering Women for Continental Development and Integration for a Better World.

Continue Reading

People & Lifestyle

Ghana’s new dancing super-talent, Endurancegrand steps into the light with her effervescence

Published

on

Endurancegrand

Dance With Purpose Academy (DWP) have established themselves as one of the best producers of dance talent on the African continent. One of their most exciting prospects emerging on the scene is Endurancegrand.

Born Endurance Dzigbordi Dedzo, the dancing queen who has been stepping gracefully to the rhythm since she was 7-years old has already performed on some of the biggest stages in the country including the VGMA, TV3, Coca Cola, Ghana Football Awards, Ghana’s Most Beautiful and most recently, The Global Citizen Festival: Accra as part of the DWP Academy collective during Usher’s show-stopping performance. To top that impressive feat, she has also worked with brands like AirtelTigo and Dark & Lovely.

Endurancegrand’s interest in dance was piqued by her brother-in-law, Joshua Rana, back when she was just a kid who loved playing football, video games and singing; and she has never looked back since. For her, dancing has never been just a job or a simple means to an end, dancing has always been the “end” itself, her north star. “I faced neglect, doubt and lost some people very close to me because I chose dance as a career but that did not stop me because I always knew what I wanted. To me, dancing is just as important as the air I breathe or the water I drink. Dancing is my life! When I step on the stage, nothing else makes sense. Only my body and the rhythms and energy it releases”, Endurance describing what dancing means to her.

The Capricorn dancer’s biggest dream is to be able to touch lives globally, travel around the world to share her knowledge to the young and old and show women around the world that they can be whatever they choose to be.

Dance with Endurancegrand on her socials and keep up with what will be a very majestic career. Instagram: endurancegrand | TikTok: endurancegrand | Twitter: EnduranceGrand

Instagram: endurancegrand
Twitter: @EnduranceGrand
TikTok: endurancegrand 
Continue Reading

People & Lifestyle

Understanding probable cause

Published

on

Probable Cause vs Reasonable Suspicion DWI in

Probable cause refers to a legal basis that gives the police officer a chance to arrest a person, seize property, or conduct a search. This originates from the United States constitution Fourth Amendment. So what is probable cause? (more…)

Continue Reading

People & Lifestyle

Global publisher to release first graphic novels from South Africa’s award-winning Triggerfish Animation Studios

Published

on

Cover KARIBA

North American independent book publisher Catalyst Press will publish two graphic novels from Cape Town’s world-renowned animation studio next year, its first venture into the literary sphere. (more…)

Continue Reading

Trending