Connect with us

People & Lifestyle

Data-driven Management for the Fitness Industry

Published

on

Fitness data is transforming the fitness industry by enabling a business to make data-driven decisions and improve their profits. The fitness industry is projected to be one of the fastest-growing industries in the world as individuals turn to fitness to improve their health. Fitness-related devices are very popular, which provides fitness companies with enormous amounts of data they can leverage to offer better service to their clients and optimize their businesses.

Data analytics is an integral part of running a successful fitness business. Analyzing data can provide accurate trajectories of essential data points such as revenue, attrition, membership, and more. Organizations that use customer behavior data to generate insights outperform others in sales growth and gross margins.

Data handling challenges

Unfortunately, many fitness businesses do not yet know how to handle all the data they acquire. This makes the management of data and analysis much more difficult than it needs to be.

Advertisement

Data has to be current, integrated, accessible and detailed to be of any use and this is why using an operational data store (ODS) can offer a solution. The main purpose of an ODS is to query and report on current operational data. The ODS contains operational data from many sources giving end-users a comprehensive, integrated view. As current operational data comes in, previous data is overwritten. Uncomplicated queries on small quantities of data allow for fast responses, more comprehensive operational reports, and more tactical decision-making.

Ways of leveraging fitness data

There are many ways to leverage fitness data in the fitness industry, from boosting productivity and brand awareness to increasing revenue and even creating new revenue schemes.

Find new customers

Advertisement

Marketing efforts can be much more efficient when they are driven by data. Data can help to provide essential insights about potential customers, such as where they live, their ages, interests and where they engage on social media. Fitness businesses can target specific demographics for campaigns, such as people of a certain age who live in the local area, housewives who want to improve their nutrition and fitness, or bodybuilders who want to build muscle.

Deliver unique experiences

Only once fitness businesses have a deep understanding of the health and behavior of their clients can they help them to meet their fitness goals. For instance, if they discover that they want to improve their nutrition, they could find ways to help them fulfill this goal, such as investing in fitness center software to help them track their progress. There is technology that can record what type and quantity of foods they eat and convert this into calories.

Personalize workouts and track progress

Advertisement

With all the fitness trackers and apps available like gym software free download, fitness businesses have access to the activities of individuals around the clock. They can use information like how often and how long people work out, what muscles they contract, and how many calories they burn during a session to personalize workouts.

Trainers can track the progress of individuals according to predetermined goals and make adjustments where necessary to obtain desired results. By warning individuals who exert too much pressure on muscles, they can help to prevent injuries. Mobility workouts can become an integral part of classes and reconnect people to body awareness and correct breathing.

Boost member engagement and retention

With a more comprehensive view of business functions and their current state, it is easier to identify issues as they happen and work on them. It is also possible to offer more personalized experiences, one of the top factors that can persuade members to remain loyal.

Advertisement

Members are often willing to offer their personal data in exchange for personalized offers and discounts. Data such as attendance, equipment usage, purchase transactions etc., can offer insights on how to enhance membership online and offline. Offering more meaningful and personalized experiences makes members feel valued and more likely to keep renewing their membership. Focusing on member needs and behaviors is the best way to increase member retention because experiences can be crafted entirely based on them.

Answer key business questions

Analyzing data can answer descriptive, predictive and prescriptive business questions. Descriptive business analytics give historical perspective by looking back at a point in time. Predictive analytics are directed at understanding the future. Prescriptive analytics are more advanced and look at possible outcomes to try and find the best route to take. By utilizing all these business analytic methods, fitness businesses can find the answers to many different business questions and make the best decisions based on the data.

Predict member churn

Advertisement

Using predictive analytics to identify members who may have a higher risk of churning may involve looking at data such as class attendance data. This may alert attention to the fact that certain members have not attended classes for a while. This gives an opportunity for staff to check in with them and identify any problems or convince them to come back with an offer they can’t refuse.

Stay competitive

Fitness businesses can be very competitive and those that do not use data effectively to produce actionable insights may fall behind. Fitness businesses with access to analytics like attendance predictions, church forecast, and sales need to fully implement their insights if they want to stay competitive and meet consumer needs in the present and the future.

The insights from data can point to business issues and implementation of processes that can save time, resources and money. Without data, they don’t know what new classes their members would like to see on the timetable in the future or any other needs or desires they might have that could contribute to the success of the business.

Advertisement

Conclusion

By integrating fitness analytics into the fitness business, they can stay on top of the competition, gain a complete profile of each member and be able to provide personalized experiences for them that go above and beyond their expectations. This will enhance their brand loyalty and retention, which will improve the businesses’ bottom line. To manage big data and provide actionable insights from it, the use of an operational data store can be a great solution.

 

Advertisement
Advertisement

People & Lifestyle

3 Tips For Hosting The Perfect Cookout

Published

on

A cookout is a great opportunity to get together with your friends and loved ones in the summer weather and enjoy some great food with one another. However, holding a cookout at your house isn’t always an easy endeavor, especially if you’re planning to provide all of the food for everyone. 

To help you make sure any cookout you’re throwing turns out great, here are three tips for hosting the perfect cookout this summer. 

Opt For The Easy Choice

When hosting a cookout, there are going to be a lot of different responsibilities that fall on your shoulders. So to help you not feel quite so stressed about everything in the lead up to your event, you should consider opting for the easiest choices and making decisions that will be the most convenient for you. 

Advertisement

While you might like the idea of having a signature cocktail for all of the guests at your party, if this is going to be one too many things on your plate for this event, choose to just have premixed drinks or cans and bottles that people can open for themselves. Additionally, if cooking all of the food on your own will be too much, ask your guests to bring a dish to share or consider catering some of the dishes you want to provide. 

Prep As Much Food Beforehand As Possible

On the day of your cookout, you’re likely going to have a million and a half things to get taken care of before your guests arrive. So if you have the capability to prep some of the food you’ll be providing before everyone arrives, this can ease a lot of your stress. 

By leaving just the necessary food to be cooked in your outdoor kitchen once your guests arrive, you’ll have more time to focus on the same-day tasks that you need to accomplish to get ready for your cookout. Any prep that you’re able to do ahead of time can be a real lifesaver. 

Advertisement

Get Creative With Keeping Things Cool

During a summer cookout, the weather may turn hot on you, which can make it a bit uncomfortable to be outside and trying to prepare food to eat.

To combat this, you’ll want to get creative with keeping things cool for your guests. While you can use things like fans, shade, and misters to keep things cool, you could also consider replacing the ice around your drinks with frozen water balloons that, as they melt in the heat, your guests can have their own water balloon fight, too.

If you’re wanting to host a cookout this summer, consider using the tips mentioned above to help you with your preparations and to make the most of your time on the day of your event. 

Advertisement
Continue Reading

People & Lifestyle

OmniBSIC Bank enhances local policing with vehicle donation to Airport Police

Published

on

OmniBSIC Bank has donated a Nissan Navara Pickup to the Airport Police Station, aiming to bolster its operational efficiency as well as strengthening security within the community and its surroundings. The Bank’s initiative aims to reinforce the peace and security enjoyed by residents and institutions within the Airport enclave. 

During the presentation, OmniBSIC’s Managing Director (MD), Daniel Asiedu, praised the diligent efforts of the Airport Police Force, attributing the Bank’s seamless relocation to the Airport area to their support.

“Since we relocated our head office here, we have enjoyed enormous support from the Airport Police. This support extends to other locations where we are present. We believe it is important to support the Airport Police to enhance their capabilities. We have never experienced any crime incidents or shortages of police presence here. Amidst all challenges, they are doing their best,” Mr. Asiedu remarked.

The OmniBSIC Bank MD emphasised the collective responsibility in policing, urging other corporate organisations to support security agencies, particularly the Ghana Police Service, enabling them to further safeguard citizens. 

Advertisement

He acknowledged the government’s resource challenges and called for a collaborative approach, especially from corporate institutions, to enhance the police’s capacity to perform their duties. “Policing is not solely the responsibility of the Ghana Police but of all of us. While the government is tasked with resourcing them, it faces significant challenges. Therefore, I call on other corporate organisations to support the security agencies, especially the Ghana Police,” he urged.

“Our commitment to supporting the communities where we operate is unwavering,” Mr. Asiedu further stated. “We will continue to expand our initiatives to give back and enhance the well-being and security of these communities.”

Regional Commander, Deputy Commissioner of Police (DCOP) Arhin Kwesi Annor, reiterated the importance of shared responsibility in policing and highlighted the significance of logistics in their work. He expressed confidence that the donated vehicle would enable the Airport Police Station to “patrol a wider area, respond to emergencies promptly, and engage in proactive policing strategies.”

On behalf of the Airport Police Station, DCOP Annor conveyed profound gratitude to OmniBSIC Bank’s management and staff. He further instructed the District Commander, Superintendent (SP) Michael Asiedu, to ensure proper maintenance of the vehicle to guarantee its longevity and continued service to the community.

Advertisement

SP Asiedu affirmed the station’s dedication to upholding the safety and tranquility enjoyed by residents and institutions in the area. “We are committed to maintaining the high standards of safety and security that our community relies on. This vehicle will significantly enhance our ability to serve and protect,” he stated. 

Other executives of the Bank present at the ceremony were the Company Secretary and Head of Legal and Recoveries, Mrs. Akyaa Afreh Arhin Addo-Kufour, as well as the Group Head, of Corporate Communications, Service Quality and E-Business (CSE), Mrs. Chidinma Braye-Yankee.

About OmniBSIC Bank

OmniBSIC Bank is a fully-fledged universal bank that traces its roots to a merger between the erstwhile OmniBank and Sahel Sahara Bank. The merger was spurned by the banking sector consolidation program introduced by the Bank of Ghana (BOG) in 2017, through several directives including the increment of the minimum capital requirement almost fourfold.

Advertisement

The union between the banks is one of the most successful mergers in the financial services industry. 

With headquarters at Atlantic Tower, Airport City, and an extensive Branch network of 40 across Ghana, OmniBSIC Bank provides a complete range of products, services, and digital offerings tailored to the needs of its Corporate, SME, and individual customers while supporting the communities in which the Bank operates.

The Bank is a member of the Ghana Deposit Protection Scheme. For more information, please visit: www.omnibsic.com.gh

Advertisement
Continue Reading

People & Lifestyle

German State Parliament honours Former KNUST Publishing Studies

Published

on

Dr Ralph Nyadu-Addo, a former head of the Department of Publishing Studies at the Kwame Nkrumah University of Science and Technology (KNUST) has been honoured by the German State Parliament for his significant contribution to the promotion of Ghana-German cooperation for more than two decades. (more…)

Continue Reading

People & Lifestyle

Dj Loft and Kojo Manuel’s Cups & Bass Mix Live at Garage This Sunday,  July 7

Published

on

Get ready for an electrifying night as Dj Loft and Kojo Manuel bring their renowned Cups & Bass mix to life this Sunday, 7th July 2024, at Garage. Known for their dynamic synergy and incredible mixes, this duo has captured the hearts of many Ghanaians both locally and internationally.

The live event promises to be an unforgettable experience, filled with pulsating rhythms, crowd engagement, and an atmosphere charged with excitement.

Dj Loft, a maestro behind the decks, will be delivering his signature sound that has made him a household name. Kojo Manuel, known for his charismatic presence and hype-man skills, will ensure the crowd is energized and fully immersed in the night’s festivities.

Whether you are a long-time fan or new to the Cups & Bass phenomenon, this is a night you won’t want to miss. Join the party at Garage and witness firsthand why Dj Loft and Kojo Manuel are celebrated as some of the best in the business.

Advertisement

Mark your calendars and prepare for a musical journey like no other. See you on the dance floor this Sunday!

Continue Reading

People & Lifestyle

Paulina Mefia Denteh Becomes First Black Valedictorian with Red Diploma in Russia’s Yaroslav-the-Wise University

Published

on

Paulina Mefia Denteh, a recent graduate of general medicine from Yaroslav-the-Wise Novgorod State University, has made history by becoming the first Ghanaian, African, and female foreigner to receive the prestigious red diploma from the university.

This extraordinary achievement marks a significant milestone in the university’s history and serves as a testament to Paulina’s unwavering determination, perseverance, and dedication to excellence.

Paulina’s journey began at Methodist Senior High School in the Eastern Region of Ghana, where she demonstrated exceptional academic prowess despite the school’s limited science facilities.

Watch Dr. Paulina’s Acceptance Speech as Valedictorian & Red Diploma Certificate recipient below:
Advertisement
She played a pivotal role in pioneering the school’s first robotics team and was an integral member of the inaugural National Science and Maths Quiz team, showcasing her passion for science and technology from an early age.

Her pursuit of higher education led her to Russia, where she embarked on a rigorous academic journey at Yaroslav-the-Wise Novgorod State University. Throughout her medical studies, Paulina not only excelled academically but also served as a teaching assistant from her fourth year until graduation.

Her contributions to the university community were recognized with numerous praises and citations, underscoring her commitment to academic excellence and service.

Paulina’s groundbreaking achievement as the first black foreigner and first female foreigner to receive a red diploma in the university’s history is a source of immense pride and inspiration. Her story is a powerful reminder that with determination, hard work, and resilience, barriers can be broken, and new heights can be reached.

Advertisement

In addition to her academic accomplishments, Paulina is currently spearheading an innovative project aimed at addressing the issue of long queues and limited access to doctors in Ghana. Her project involves the development of an AI-backed platform that enables patients to communicate with doctors anytime and without geographical boundaries.

This revolutionary platform has the potential to transform healthcare delivery not only in Ghana but globally, by providing remote medical advice and consultations, thus reducing waiting times and improving access to healthcare services.

Paulina Mefia Denteh’s achievements reflect her dedication to improving healthcare and her commitment to making a meaningful impact in the world. As she continues to break new ground, her story will undoubtedly inspire many others to pursue their dreams and contribute to the betterment of society.

About Paulina Mefia Denteh:

Paulina Mefia Denteh is a trailblazing medical doctor and recent graduate of Yaroslav-the-Wise Novgorod State University, where she made history as the first black foreigner and female foreigner to receive the highly-coveted and prestigious Red Diploma Certificate.

Advertisement
From her very humble beginnings in Ghana, Paulina’s journey of perseverance and dedication has inspired many, and she continues to contribute to the field of medicine through innovative projects aimed at improving healthcare access.
Continue Reading

People & Lifestyle

Understanding Clay Powder for Hair Care: A Comprehensive Guide

Published

on

Clay powder has detoxifying properties that can be used to cleanse your skin and hair. Using clay powder for hair is beneficial as it removes impurities like dead skin cells, dust, excess oil, etc. from your scalp. So, you can use them for maintaining the health and hygiene of your hair and scalp. Powder clay hair care recipes like hair masks have become quite popular in recent times. In this article, we will study how to use Clay Powder for Hair. Also, we will look at the benefits of using hair powder clay DIY recipes in detail.

Understanding Different Types of Clay for Hair

Different types of clay powder are available in nature. Now, let’s understand how different types of clay powder are included in the hair care routine:

  1. Bentonite Clay: Bentonite Clay is found in volcanic ash and possesses highly absorbing and cleansing properties. It is usually used in hair detox hair masks and hair packs to remove toxins from the hair and scalp. You can also use it to cleanse your hair before using colour treatment. 
  1. Kaolin Clay: Kaolin Clay is mostly used for cleansing sensitive scalp skin. It is also known as white cosmetic clay because of its pure white colour. Due to its mild cleansing properties, it is also used to prepare hair masks for removing dandruff. 
  1. Fullers Earth Clay: Fullers Earth or Multani Mitti also removes excessive oil, dead skin cells, and dirt from the scalp. Due to its mild cleansing properties, it is often used in several hair care recipes. It is also beneficial for preventing hair loss. 
  1. Rhassoul Clay: Rhassoul Clay is a rare form of clay that needs to be mined from deep parts of the ground. It is brownish-red in colour and is known for its antiseptic and anti-inflammatory properties. So, it is normally used to soothe irritated and sensitive scalp. 
  1. French Green Clay: French Green Clay is sourced from France where it is made using green illite clay. It is antibacterial in nature and soothes the scalp due to its anti-inflammatory effects on the scalp skin. It gives a natural shine to the hair and is mostly used in scalp detox methods. 

Benefits of Using Clay Powder for Hair

Now that you have understood the different types of Natural Clay Powder For Hair Care available in nature, let’s have a detailed look at the benefits of using clay powder for hair:

Advertisement
  1. Detoxification: The primary purpose of using clay powders is the detoxification of hair and scalp. Their natural cleansing properties ensure that your scalp and hair become clean. They also eliminate the foul smell from your hair by cleansing the hair follicles deeply. 
  1. Oil Control: The deep yet gentle cleansing properties of clay powders help to control oil or sebum production in your scalp. This automatically prevents further issues like dandruff and scalp infections. 
  1. Moisture Retention: Clay powders help to retain the natural moisture of  your hair. Their natural formulation ensures that your hair remains soft, smooth, and shiny even after cleansing them. So, they are a key ingredient of several commercial hair masks these days. 
  1. Volume and Thickness: Clay powders are rich in minerals and nutrients. So, they reach deep into your hair roots and strengthen them. Eventually, they help in increasing the volume and thickness of your hair strands. 
  1. Scalp Health: Using clay powders for hair is beneficial because they help in maintaining scalp health. Clay powders also enhance hair health by cleansing the scalp thoroughly. Their natural composition also soothes and nourishes your scalp. 

How to use Clay Powder for Hair

1. Clay Hair Mask

Ingredients:

Clay Powder (Bentonite, Rhassoul, etc.)- 1/2 cup

Water or apple cider vinegar- 1/2 cup

Advertisement

Honey or aloe vera gel – 1 tablespoon

Directions:

Step1. Mix the clay powder with water or apple cider vinegar in a non-metal bowl. 

Step 2. Add honey or aloe vera gel if extra moisture is needed.

Advertisement

Application:

Step 1. Apply the mixture to your scalp and hair, ensuring even coverage. 

Step 2. Massage gently to stimulate blood circulation and enhance absorption.

Step 3. Leave the mask on for 15-20 minutes and Rinse thoroughly with lukewarm water. 

Advertisement

2. Clay Shampoo

Ingredients:

Clay powder – 2 tablespoons

Water – 1/2 cup

Advertisement

Essential oils (optional, for fragrance and additional benefits)

Directions:

Step 1. Combine the clay powder with water to form a smooth, liquid consistency.

Step 2. Add a few drops of essential oils like lavender or tea tree for added benefits.

Advertisement

Application:

Step 1. Apply the mixture to wet hair, focusing on the scalp. 

Step 2. Massage gently to cleanse.

Step 3. Rinse thoroughly with lukewarm water, ensuring no residue is left.

Advertisement

How to Choose the Right Clay Powder?

Choosing the right Natural Clay Powder for Hair depends upon the hair issues you are facing. For instance, using bentonite clay powder for hair removes hair impurities and suits curly hair. Similarly, using Kaolin Clay powder for hair prevents dandruff and improves hair elasticity. You can use French Green Clay for hair if you are struggling with scalp itchiness. It also helps in styling hair. So, keep these things in mind before choosing the right clay powder for your hair. 

Conclusion

These were some clay powder benefits for hair. For more details, you can research the individual clay powder and their uses for skin and hair. Get them from trusted sources such as VedaOils as they offer pure and high-quality natural clay powders. Use natural clay powders in your hair care routine and detoxify your hair naturally without using chemical-based hair treatment products! 

Advertisement
Continue Reading
Advertisement
You want to bet with the best odds on every football match? bestbets.com.gh shows you the highest odds for all important games.

Trending