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Vernacular rap will limit you – Hammer to rappers
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Ghanaian music producer, Edward Nana Poku Osei, popularly known as Hammer has expressed the view that African rappers who use their local languages face challenges in breaking international boundaries.
According to him, the global reach of rap is influenced by the language used, although he noted that this does not apply to songs.
In an interview with Joy FM’s Kwame Dadzie on the Showbiz A-Z show, Hammer emphasized that it is easier for ‘sing-songs’ in vernacular languages to cross over, citing examples such as Asake with Yoruba.
He also pointed out that rap songs rely heavily on beats, while ‘sing-songs’ have melody, making them more accessible to international audiences.
“It’s easy to sell vernacular in a singing format than in rap because ‘sing-songs’ have melody. Rap songs are words. So the beats drive rap songs. Listen to Zibote, we still don’t know what they were talking about but we love it because it is a song-song.
”It is easier for a ‘sing-song’ to cross over, like Asake with the Yoruba. He can cross over with it because it is a ‘sing-song’ but if you rap in Yoruba you will go hungry,” he said.
The renowned music producer further highlighted the transformation of Award-winning rapper Sarkodie, who now focuses more on English rap, attributing this shift to the limitations of vernacular rap in reaching a wider audience. He also commended Sarkodie’s English rap delivery on his ‘No Pressure’ album.
“Sarkodie has suffered out there. The reason he has transformed into an English rapper, is that he has to move on because the vernacular rap will limit you,” he stated.
Buzz
The highest amount I’ve been paid is GH₵70,000 – Champion Rollie
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Member of the Dance With Purpose (DWP) group, Roland Frimpong Nyarko, popularly known as Champion Rollie has revealed the highest payment he has ever received for his work as a dancer. (more…)
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Nudity not my thing regardless of the financial offer – Adjetey Anang
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Renowned Ghanaian actor, Adjetey Anang has firmly established his stance on the portrayal of nudity and graphic content in his line of duty. (more…)
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Sarkodie will not perform at Olympics opening – DJ Mensah provides clarity on Paris event
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Ghanaian disc jockey and event promoter DJ Mensah, who serves as the official DJ for Africa’s most decorated rapper Sarkodie, has recently made headlines with announcements about their upcoming performances. (more…)
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The founding pastor of Mount Olives Baptist Church, Rev. Dr. Anthony Woode, has endorsed Teser Group Limited as the go-to provider for churches seeking reliable transportation solutions. (more…)
Buzz
Sarkodie to perform at 2024 Olympics opening ceremony – DJ Mensah reveals
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Renowned Ghanaian disc jockey and event promoter DJ Mensah, who serves as the official DJ for prominent rapper Sarkodie, has unveiled an impressive lineup of forthcoming engagements, including a performance at the opening ceremony of the 2024 Olympic Games in Paris, France. (more…)
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