People & Lifestyle

A Weekend of Ghanaian Food Festivals: Consolidating the Gains and Improving the Shortfalls

Published

1 year ago

March 11, 2023

Local cuisines play significant roles in attracting tourists to destinations. As a result, several food festivals have emerged around the world, particularly because of the increasing interest and growth in food tourism (Williams, Williams Jr and Omar, 2014). Mention can be made of the “Italian Cuisines Week”, “Taste of Malaysia Festival”, “Taiwan Culinary Exhibition”, Oktoberfest, Germany, and Tulum Taste of Mexico, among others. In Africa, the “Logos Food Festival”, “Nairobi Restaurant Week”, “Letlhafula Food Festival” in Botswana can be cited.

In Ghana, since the first edition of the Kenkey Festival in March 2016, a number of other food festivals have emerged and prominent among them is the Fufu Festival. After a 2-year break as a result of the Covid-19 restrictions, the 6^th edition of the Kenkey Festival was organised on Saturday 4^th March 2023, at Mantse Agbona, Jamestown, Accra, and for the first time, Gↄbε Festival was also organised at Tetteh Quarshie Interchange, Accra, and Waakye Summit at Mmofra Place, Dzorwulu and also on the 6^th of March, Akple Festival was also organised at the same venue. I must say that I attended all three festivals on Saturday and had a good time and more importantly, made some observations that will help improve and sustain the food festivals to achieve gastronomic results.

The Gains

Attendance at all the festivals was great. As argued by Bestor (2014), the aim of gastronomic events is to promote local public participation, domestic consumption, and tourism, to generate social support that can be used to attract international tourists. It is satisfying to see people from different parts of the country travel to Accra to celebrate and enjoy Ghanaian culinary art. In fact, several radio personalities, celebrities, and other influential people attended the festivals. Indeed, a study by Smith and Fink (2015) indicates that influential people have the power of compliance to advocacy messages. As influential personalities attend these events and help in the promotion of the food festivals, some sections of the public may develop an interest in these food festivals because their favourite public personalities are also attending.

Also, the packaging and hygiene of the cuisines were generally good. The cultural makeup of cuisines does not only include the ingredients and the methods of cooking, but also how they are served and eaten. At the Kenkey Festival, some vendors served the kenkey in earthenware bowls (asanka) to further depict authentic Ghanaian culinary culture. Furthermore, vendors at the Gↄbε and Waakye Festival served their various recipes on environmentally sustainable green leaves which will help reduce plastic waste pollution.

Also, the exhibition and sale of local drinks such as asana, sobolo, and palm wine, among others are also laudable as it goes a long way to promote the consumption of authentic locally-made beverages.

The Shortfalls

The main challenge cited by the majority of the people I engaged at the festivals was the cost of the food. The food at the Kenkey and Waakye Summit, to their estimation, was too expensive. Also, while attendance at the Kenkey Festival was free, a ball of kenkey and fish which is sold for Ghc3 and Ghc5 on a normal day was sold for Ghc5 and Ghc10 respectively. An egg was sold for Ghc5 at almost all the festivals. The Situation at the Waakye Summit was more serious. One is expected to pay an entrance fee of Ghc20 and needs between Ghc40 to Ghc60 to buy Waakye with other accompaniments. Surprisingly, Akple Festival was organised at the same venue and a gate fee of Ghc30 and Ghc50 was charged. Some vendors indicated that they were charged some amounts of money for their stands so they had to increase the price of the foods in order not to run at a loss. Their justification for the pricing of the food comes as a call to organisers and other stakeholders to explore possible measures to put in place to reduce the cost of the food during food festivals. This is important because a study by Choe and Kim (2018) analysed comments made by attendants of food events and concluded that people develop positive attitudes toward local food events and are willing to return if they find the price more economical. If we want massive public participation in our food festivals, then the price of the foods must be reasonable to enable people from all economic backgrounds to buy them.

Furthermore, from observation, it appeared that organising three food festivals concurrently had some negative impact on the festivals. The Waakye and Gↄbε festivals seemed to have more sponsorship more from major companies such as Malta Guinness Ghana and Maggi Ghana, while the was no major sponsorship for the Kenkey Fest. One of the organisers of the Kenkey Fest indicated that some companies who agreed to sponsor them failed to turn up on the day of the festival but rather went to the other two festivals. More so, there was little education on the historical and cultural background of the foods during the festivals. As argued by Haynes (2015), local foods are essential elements of local culture. Food festivals represent the cultural, educational, and leisure resources of an area (Haynes, 2015). Organisers should, therefore, make it a point to educate attendees on the historical and cultural backgrounds of the foods as it will go a long way to help promote and sustain the culinary culture of the country.

Finally, although there was some publicity of the festival on radio and social media, it appears that they were largely confined to the capital city. Gↄbε Festival seemed to be the most publicised of the four festivals probably because of 3FM’s national coverage. There is a need for more publicity, especially on Social Media platforms to ensure more public participation in the festivals.

Going Forward

The idea to promote Ghanaian cuisine through food festivals is commendable as it provides a huge platform for the celebration of Ghanaian culinary heritage. However, going forward, there is a need for the Ghana Tourism Authority and the Ministry of Tourism, Arts and Culture to engage and support the organisers of the various festivals to explore the possibility of organising a nationwide annual Ghanaian Cuisine Week within which the various food festivals would be organised across all the regional capitals. It is likely that other food festivals are going to come up and considering the variety of local cuisines we have in Ghana, it will be practically impossible to allocate days for all food festivals in the future. That is why Ghanaian Cuisines Week seems the best approach. The Ministries and other stakeholders can secure a venue, for example, Black Star Square for the week-long Ghanaian cuisines week where various local cuisines would be exhibited and sold at reasonable prices for the attendees. This will bring varieties of local cuisines under one umbrella to celebrate and promote the culinary culture of various ethnic groups in the country.

Also, Ghanaian missions abroad should also be encouraged to organise food exhibitions and other food-related events during the Ghanaian Cuisines Week to promote Ghanaian culinary culture to foreign nationals. The Ghanaian Cuisines Week will not only help to promote varieties of local foods but will also help to promote other local foods that are not very popular. Furthermore, it will also help to generate local public support that can be used to attract tourists from within and outside the country. Food has become an important instrument of soft power that is used to attract people to destinations and food festivals are some of the ways by which food soft power is employed. More importantly, food festivals help in the sustainability and projection of a country’s culinary heritage. Therefore, a proper understanding of food soft power will help stakeholders to employ it effectively to achieve the intended results. Perhaps these food festivals may be our new source of tourist attraction.

Samuel Nani

Researcher in food diplomacy

Email: samuel.nani@stu.ucc.edu.gh

Phone: 0247153586

References

Bestor, T. (2014). Most Favoured Nation Status: The Gastrodiplomacy of Japan’s Global Promotion of Cuisine. Public Diplomacy Magazine, 59-62.

Choe, J. Y. J., & Kim, S. S. (2018). Effects of tourists’ local food consumption value on attitude, food destination image, and behavioral intention. International journal of hospitality management, 71, 1-10.

Haynes, N. (2015). Food fairs and festivals. The SAGE encyclopedia of food issues, 565-569.

Smith, R. A. & Fink, E. L. (2015). Understanding the influential people and social structures shaping compliance. Journal of Social Structure, 16(4), 1-15.

Williams, H. A., Williams Jr, R. L., & Omar, M. (2014). Gastro-tourism as destination branding in emerging markets. International Journal of Leisure and Tourism Marketing, 4(1), 1-18.

People & Lifestyle

San Diego on a Budget: Your Guide to Affordable Stays

Published

23 hours ago

May 19, 2024

Ameyaw Debrah

San Diego, with its stunning beaches, vibrant culture, and year-round sunshine, is a dream destination for travelers from near and far.

However, enjoying all that this coastal city has to offer can sometimes come with a hefty price tag, with 3-star hotels averaging $200 per night.

But, a trip to San Diego doesn’t have to break the bank!

We’ve put together a guide to help you find the perfect accommodations in America’s Finest City without breaking the bank.

1. Pick the Ideal Location

Finding affordable accommodations in San Diego is all about knowing where to look.

While the city boasts its fair share of luxury resorts and high-end hotels, there are numerous neighborhoods offering budget-friendly options without compromising on convenience or charm:

Ocean Beach: Known for its laid-back vibe and eclectic mix of shops and restaurants, Ocean Beach is a great choice for budget travelers. You’ll find a variety of affordable accommodations here, including cozy beachside cottages and motels.
Pacific Beach: If you’re looking to be close to the action, Pacific Beach is the go-to place. With its bustling boardwalk, lively nightlife, and wide range of budget accommodations, you’ll never be bored in PB.
Hillcrest: Located just a few miles north of downtown, Hillcrest is a vibrant neighborhood known for its diverse dining scene and thriving LGBTQ+ community. Here, you’ll find a mix of budget-friendly hotels, guesthouses, and vacation rentals.
Old Town: For a taste of San Diego’s history and culture, look no further than Old Town. This charming neighborhood is home to historic adobe buildings, colorful shops, and some of the city’s most affordable accommodations.

2. Understand the Different Types of Wallet-Friendly Stays

From cozy guesthouses to charming beachside cottages, there’s a budget-friendly abode options are as diverse as the city itself.

Budget Hotels: San Diego boasts a plethora of budget hotels scattered throughout the city, offering comfortable stays at wallet-friendly prices. These hotels often provide essential amenities such as complimentary breakfast, free Wi-Fi, and convenient access to local attractions.
Hostels: For solo travelers or those seeking a social atmosphere, hostels are an excellent choice. San Diego’s hostels offer dormitory-style accommodations at affordable rates, along with communal spaces where guests can mingle and exchange travel tips.
Vacation Rentals: Opting for a vacation rental can be a cost-effective solution for families or groups traveling together. Whether it’s a cozy apartment in the heart of the city or a beachfront bungalow with ocean views, vacation rentals offer the comforts of home at a fraction of the cost of traditional hotels.
Hotels with Kitchenette Suites: For travelers looking to save on dining expenses, hotels with kitchenette suites in San Diego are a savvy choice. These accommodations typically include a kitchen area equipped with a microwave, refrigerator, and stovetop, ideal for guests who want to prepare their own meals and snacks.
Airbnb: With its wide range of listings, Airbnb provides budget-conscious travelers with the opportunity to book unique accommodations at competitive prices. From private rooms to entire homes, Airbnb offers flexibility and affordability for those looking to experience San Diego like a local.
Motels and Inns: Along San Diego’s coastal highways and in its charming neighborhoods, you’ll find a variety of motels and inns offering affordable accommodations. These establishments often provide basic amenities and convenient locations for budget travelers looking to explore the city without breaking the bank.

Many budget-friendly stays offer in-suite kitchens, equipped for your cooking convenience.

3. Look for the Cost-Saving Features

When hunting for budget-friendly accommodations in San Diego, keep an eye out for the following features to make the most of your stay:

Free Breakfast: Look for accommodations offering complimentary breakfast to start your day off right without spending extra.
Wi-Fi: Ensure that free Wi-Fi is included to stay connected without incurring additional costs.
On-Site Laundry: Save on laundry expenses during your stay by selecting accommodations with on-site laundry facilities or services.
Free Parking: Look for accommodations offering free parking options to avoid hefty fees that can add up quickly.

Additional Tips for a Budget-Friendly Trip to San Diego

To make the most of your budget-friendly stay in San Diego, consider these tips to save money.

Book Off-Season: Traveling during the shoulder seasons or offseason can lead to significant savings on accommodation rates. Aim for periods outside of peak tourist seasons to find better deals. Typically, San Diego hotels will offer lower rates during fall and winter months (excluding holidays).
Early Booking Discounts: Take advantage of early booking discounts by securing your accommodations well in advance. Many hotels offer discounted rates for bookings made several months ahead of your travel dates.
Special Deals and Packages: Keep an eye out for special deals and packages offered by hotels, especially during promotional periods or holidays. These can include discounted room rates, complimentary upgrades, or added amenities.
Membership Discounts: Check if you qualify for any membership discounts, such as AAA or AARP, which often offer savings on hotel stays. Additionally, consider joining hotel loyalty programs to earn points or access exclusive member-only rates.
Flexible Travel Dates: Remain flexible with your travel dates to take advantage of fluctuations in accommodation prices. Use flexible date search tools to identify the cheapest days to stay in your desired location.
Use Price Comparison Websites: Utilize price comparison websites and booking platforms to compare rates across different accommodations. Look for hidden fees and consider total costs, including taxes and any additional charges.

Takeaways

In San Diego, discovering on a budget is within reach with a little planning. From laid-back Ocean Beach to vibrant Pacific Beach, there’s a neighborhood for every budget.

Whether you choose a budget hotel, hostel, or vacation rental, affordable options abound. Prioritize essential amenities and seize off-season rates and deals for a quality experience without overspending. Dive into the charm of America’s Finest City without breaking the bank.

People & Lifestyle

Actress and Activist Akosua Asieduaa Advocates for Youth Empowerment and Gender Equality at USAID Youth Conference

Published

1 day ago

May 18, 2024

Ameyaw Debrah

Budding Ghanaian actress and activist, Akosua Asieduaa Asare Brewu, took center stage at the recently concluded USAID Youth Conference in Washington, where she passionately voiced her commitment to addressing the challenges facing the most vulnerable demographic in society – the youth.

As a fervent advocate for youth empowerment and gender equality, Asieduaa highlighted the urgent need for concerted efforts in empowering the girl child and tackling period poverty, particularly prevalent in Ghana. Drawing from her own experiences and observations, she underscored the importance of prioritizing these issues to ensure a brighter and more equitable future for all.

Discovered and signed in 2019 to Pave; a prominent hub dedicated to discovering and nurturing creative talents in Ghana, Asieduaa has garnered widespread acclaim for her role as “Tilly”, a high school senior who battles the turbulence of adolescence in the popular YOLO TV Series. Leveraging her platform as an actress and activist, she continues to inspire change and drive meaningful dialogue on pressing social issues.

Her impassioned address at the USAID Youth Conference resonated deeply with attendees, igniting discussions and catalyzing action towards building a more inclusive and prosperous society. Asieduaa’s dedication to advocacy serves as a beacon of hope for youth empowerment and gender.

Asieduaa holds a degree in Earth Sciences from the University of Ghana and is currently pursuing her post graduate degree in Environmental Resources Management at KNUST.

Asieduaa identifies as a #Paver; a term which is synonymous to an individual who uses their influence to promote positive change in society.

People & Lifestyle

Telecel Ghana CEO Calls for Multilateral Collaboration and Investment in Digital Public Infrastructure

Published

2 days ago

May 17, 2024

Ameyaw Debrah

Chief Executive of Telecel Ghana, Ing. Patricia Obo-Nai has made a clarion call for stronger multilateral partnerships and cooperation between industry, government, and investors to accelerate the growth of digital public infrastructure in Africa.

Delivering the keynote remarks on ‘Digital Infrastructure and Innovation: Accelerating Africa’s Development’ at the Mobile Technology for Development (MT4D) session of the 3i Africa Summit on Wednesday, Ing. Obo-Nai outlined a roadmap for leveraging technology to fast-track digital infrastructure, innovation and literacy across the continent.

“My first call on the topic is for cooperation and partnership between governments, industry, domestic direct investors and foreign direct investors to work together on increasing digital public infrastructure if we are serious about it. Let’s not just discuss, let’s implement” Obo-Nai said.

Ing. Obo-Nai highlighted three key areas that require attention to expedite the integration of technology into public service to benefit every community – infrastructure, innovation, and digital literacy.

Hosted by the Ghana Chamber of Telecommunications under the auspices of the 3i Africa Summit, the MT4D sessions also hosted multiple panel discussions with experts from the field of technology, innovation and public information, who shared insights and solutions on expanding digital public infrastructure for inclusive development.

Future-proof infrastructure

Citing a report on the state of mobile internet connectivity in sub-Saharan Africa that showed that15% of people on the continent remain without network coverage, and 59% have coverage but are not connected, Ing. Obo-Nai advocated for expansion of safe, resilient and high-quality communication.

“As a service provider, Telecel, we believe in investing in network infrastructure and will continue to do so. However, we also believe in participating in infrastructure sharing and co-investment programmes to close the gap,” she said. “This will ensure the much-needed progress towards achieving Sustainable Development Goal 9 to provide universal and affordable access to the internet across Africa.”

Innovation powers progress

Quoting the e-Conomy Africa report which revealed that Africa’s digital economy is one of the largest overlooked investment opportunities with a potential to add US$180 billion to Africa’s GDP by 2025, Ing. Obo-Nai urged stakeholders to invest in Africa’s innovative capacity and prioritise invention in schools and industry.

“Innovation is the fuel that powers progress and drives change. We must be more deliberate and invest in tapping into the innovative capacity of our talents and prioritise innovation in schools and industry to drive development at scale.”

Ripple effect of digital literacy

Making the case for the scaling up and adoption of digital literacy programmes in schools to equip African youth with skills for the digital economy, Ing. Obo-Nai said, “If we have the infrastructure and sort out all the innovative solutions, will we have an African population ready to take advantage of it and accelerate our development?”

With Africa’s working-age population projected to increase to approximately 450 million individuals from by 2035, Ing. Obo-Nai believes expanding internet accessibility holds the potential to generate millions of job opportunities and upskill young people for tech opportunities in the digital landscape.

“Governments and businesses must invest in digital literacy programmes to equip African youth with the skills needed to thrive in the digital economy, from coding to digital marketing to cybersecurity and data analytics. Instil digital technology knowledge in our young people right from primary school and build their exposure.”

Crack the code.

In concluding the keynote address, Ing. Obo-Nai advised stakeholders to go beyond the dialogues and implement the shared solutions to ensure the acceleration of Africa’s development through digital public infrastructure.

“Together, we must crack the code to realise the full potential of Africa’s digital revolution and development.”

People & Lifestyle

Why Are People Raving About Pizzaman’s Food? Watch The Bite Buzz to See!

Published

2 days ago

May 17, 2024

Ameyaw Debrah

Hey food enthusiasts! We’ve got some exciting news for you. Pizzaman Chickenman is launching a brand-new weekly series called “Bite Buzz,” and it’s hosted by the energetic and fun-loving Wizbid. Get ready to dive into a world of flavors and honest reviews with their tagline: “Taste, Review and Join the Buzz.”

Every week, Wizbid will be bringing you lively and entertaining episodes where customers give their honest review on their delicious meals, from Chickenman’s meals paired with Boneless beef and chicken , to their flavorful noodles and their cheesy pizzas. But this isn’t just about us talking – it’s about you sharing your experiences and joining the conversation.

What makes “Bite Buzz” unique? It’s all about community and connection. With Wizbid right there with you as you enjoy your meals at the branch, every bite and every laugh is shared, making the experience even more special. Plus, you’ll discover new favorites and might even see your own review featured!

So, mark your calendars and get ready to taste, review, and join the buzz. “Bite Buzz” is here to celebrate great food and a great fast food chain, and we can’t wait for you to be part of it. Follow Pizzaman Chickenman all Social Media Platforms and let’s make every meal an adventure!

https://www.instagram.com/p/C7EhhWVIGCo/

People & Lifestyle

Francis Afful Gyan Speaks on Veunex At 2024 World Telecommunication and Information Society Day

Published

2 days ago

May 17, 2024

Emmanuel Sarpong

The Business Development manager for Reservoir Management Group (RMG), Francis Afful Gyan, on Friday, May 17, 2024, detailed the benefits of the company’s digital flagship innovation, Veunex, an Artificial Intelligence Software System tailored for Health, Safety, Security and Environment (HSE).
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People & Lifestyle

Custom Tote Bags: A Trendy and Sustainable Choice in Fashion and Marketing

Published

3 days ago

May 17, 2024

Ameyaw Debrah

In a world increasingly attentive to sustainability and personal style, custom tote bags have emerged as a popular and versatile accessory. Whether used for grocery shopping, as a stylish day bag, or a promotional item, these bags combine functionality with a strong fashion statement. This article explores the significance of custom tote bags in contemporary culture, their benefits, and the impact they have on both personal use and as marketing tools.

1. The Rise of Tote Bags

Historical Background

Tote bags were originally used to carry ice from cars to freezers in the mid-20th century. Their simple, sturdy design has since evolved into a fashion statement and a banner for personal expression and environmental consciousness. Today, tote bags are made from a variety of materials, including traditional canvas, recycled plastics, and organic fabrics, reflecting a growing concern for sustainable practices in fashion.

Popularity in Modern Fashion

As fashion increasingly leans towards practicality, tote bags have become a staple accessory. They are celebrated not only for their eco-friendly appeal but also for their versatility and capacity, which make them ideal for a range of activities from shopping to traveling.

2. Benefits of Custom Tote Bags

Environmental Impact

One of the most significant benefits of tote bags is their reusability. Unlike disposable bags, which contribute to landfill waste and pollution, tote bags can be used repeatedly, drastically reducing the need for single-use plastics. They are a practical component of a sustainable lifestyle, encouraging consumers to make eco-friendly choices.

Marketing Advantage

For businesses, custom tote bags serve as an effective marketing tool. They are a practical item that consumers are likely to use regularly, ensuring repeated exposure for the brand. Customizing these bags with a company’s logo or slogan turns an ordinary item into a mobile advertisement, enhancing brand visibility and consumer engagement.

Versatility and Convenience

Custom tote bags are not only eco-friendly and stylish but also highly versatile. They can be designed to suit various needs, from grocery shopping to serving as a daily carryall. Their spacious design and durability make them suitable for nearly any occasion or purpose.

3. Customizing Your Tote Bag

Design Options

Customization allows individuals and businesses to create tote bags that reflect their style or brand identity. Options can include various colors, graphics, and text. Adding unique designs or messages can transform a simple tote into a statement piece or a personalized gift.

Material Choices

Choosing the right material is crucial for both aesthetics and functionality. Common materials for tote bags include:

Canvas: Durable and sturdy, ideal for everyday use.
Cotton: Soft, lightweight, and often organic, perfect for casual use.
Polypropylene: A recyclable plastic option that’s sturdy and water-resistant, suitable for heavy groceries.

Size and Function

The size of the tote bag should be tailored to its intended use. Smaller bags are great for everyday essentials, while larger ones are perfect for shopping or as beach bags. Features like zippered pockets, adjustable straps, and interior compartments can also be customized to enhance functionality.

4. Using Custom Tote Bags in Marketing

Promotional Events

Custom tote bags are excellent giveaways at trade shows, conferences, or community events. They are practical, which increases the likelihood of them being used by recipients, thereby extending the reach of the brand.

Retail Merchandise

Many retailers offer branded tote bags as part of their merchandise, either for sale or as a complimentary gift with a purchase. This not only enhances the shopping experience but also encourages brand loyalty.

Corporate Gifts

Custom tote bags make thoughtful corporate gifts. Whether filled with other promotional items or given alone, they are a useful and appreciated token that can foster better relationships with clients and employees.

5. Sustainability and Social Responsibility

Supporting Eco-Friendly Practices

Businesses that use custom tote bags demonstrate a commitment to sustainability, an increasingly important factor for consumers. This commitment can strengthen a brand’s image as environmentally responsible and socially conscious.

Reducing Plastic Waste

By promoting the use of reusable tote bags, companies contribute to a reduction in plastic waste, a critical factor in global environmental conservation efforts.

6. Choosing a Supplier for Custom Tote Bags

When selecting a provider for custom tote bags, it is essential to consider the quality of materials, customization options, and the company’s environmental practices. Vograce, for instance, offers a comprehensive selection of custom tote bags with a focus on quality and customer satisfaction, making them a reliable choice for both personal and professional needs.

Conclusion

Custom tote bags blend functionality, style, and environmental responsibility, making them a smart choice for consumers and businesses alike. They offer an effective way to promote sustainability, enhance brand visibility, and express personal style. As society continues to embrace eco-friendly practices and personalized products, custom tote bags stand out as a practical and stylish solution that meets the needs of modern consumers.