Alicia Keys named Global Creative Director of BlackBerry

Alicia Keys was just named as the Global Creative Director of Blackberry.  Alicia and her husband Swizz Beatz love a “Creative Director” title don’t they?  They have yet another one to add to their arson. At today’s Blackberry 10 launch event at Pier 36 in NYC (pictured above), RIM’s chief executive, Thorsten Heins, named the androgynous dressed “Girl On Fire” singer as the Blackberry phone company’s Global Creative Director.  Likely a move to rev up publicity for the brand. As for BB’s newest roll out, the Z10, (that the company hopes will save it from going into oblivion thanks to the takeover of iPhones & Samsungs), it’s fully touch-screen, lots of hi-tech capabilities like video in BB messenger, and more than 70,000 apps.  It’s set for a March 2013 launch here in the states, and Feb. 10th in Canada. According to Alicia’s website, her new role is described as the following:

In her new role, Alicia will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality. From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10.

Alicia tweeted just a few minutes ago:

Excited2jump right in2my new role as Global Creative Director of@Blackberry! #BlackBerry10 #keepmoving #forwardthinking

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