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Guest blog: Digital video evolution, a threat to traditional media?

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Digital video evolution a threat to traditional mediaHave you realized that these days more production houses, television presenters and content providers are shifting from the traditional platforms of content consumption? Have you realized that you hardly watch television these days? Have you realized that we are getting Jaded and dog tired of the same foreign contents and repetitiously unvaried local materials on our screens? Have you realized that despite the afore mentioned, television stations and other media houses still charge extortionate amounts from individuals and film makers in the bid to air their good contents ? What the acclaimed big media players DONT REALIZE is that there is a big transitioning happening all over the globe and that is the new VIDEO EVOLUTION. Video began to emerge as a popular content choice with the debut of YouTube in 2005. The video sharing platform allowed users to experiment with self-produced content, which led to a new era of self-appointed influencers. From makeup tutorials to viral “Gangnam style” dance crazes, YouTube proves that just about anyone or anything can “go viral” on the Internet. Now, the channel sees more than 4 billion daily views and has more than 1 billion users worldwide. People are now opting for viewing a Facebook live video or a snap chat or Instagram seconds videos which are now Kings on social media. Facebook has embraced this culture and now we are being bombarded with videos every time we visit our news feed and we predict the tech company Paying creators on the Facebook platforms anytime soon as they have started with some highly engaged contents. Let’s take Youtube for Example. Each year millions of dollars are being paid to creators and content providers on YouTube through the google Adsense program. Surprisingly you don’t even need to pay a dime to register and there is no hosting or domain charges. All you need to do is what you do everyday, keep sharing your contents with friends and loved ones and encourage them to subscribe to assist building your channel. That’s just 10% of how much you can earn from monetizing your hard worked contents digitally. There are numerous choices like referral programs, paid contents, products review and many other ways of making profits out of your online videos. In Ghana the story is not different,we are gradually shifting from traditional activities to the Digital realms as we have over 8 million users on the internet with the tech industry growing and expanding rapidly. Unlike few years ago companies are now budgeting for digital Marketing as we have chanced on either ideal milk or verna Mineral Water running a Sponsored ad with in stream videos on YouTube or Facebook. Big thanks to Guys like Digital Training Ghana and the national youth Authority who have seen the big picture and now training the youth to take advantage of the holy grail presented by the Modern tech know how. The gate way is here and that is tech, Tech is the future and the future is Internet I don’t need to bother you with the accomplishments of E commerce, Mobile Applications, Social Media and other digital developments of our age. The progress of technology generally evokes a range of emotions in people from all walks of life. Some see technology as a great evil that slowly diminishes our humanity, while others view it as a way to bring the world closer together and to help solve some of our greatest challenges. Regardless of your point of view, there is no doubt that since the cradle of mankind this is the era where humanity has experienced oneness and closeness ever. Embrace tech and love the dynamism it comes along with. By Barimah Amoaning Samuel Young Ghanaian Broadcaster (Barimah@entamoty.com) https://twitter.com/amoaningsamuel1]]>

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People & Lifestyle

Call for entries: Lifebuoy Opens Applications for handwashing ‘Chief Education Officers’

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Lifebuoy GHD CEO Globle KV002

Unilever’s Lifebuoy, the world’s number one hygiene soap brand, has launched a creative competition that will see two (2) Chief Education Officers aged between 6-12years appointed to raise awareness on the importance of handwashing among school children.

Leveraging the power of peer-to-peer learning, the ‘CEOs’ will be selected from public and private schools in Ghana to help create impact by teaching other children about handwashing and personal hygiene in a series of fun and exciting activities.

The campaign dubbed ‘Lifebuoy H for handwashing CEOs’ is part of Lifebuoy’s activities to mark Global Handwashing Day which occurs every year on the 15th of October.

 Global handwashing day is an international handwashing campaign dedicated to motivating and mobilizing people worldwide to improve their handwashing habits as a strategy for disease prevention.

In 2020, Lifebuoy launched the H for Handwashing campaign to transform the letter H into a symbol for handwashing and to integrate hygiene awareness into the school curriculum. In 2021, Lifebuoy launched its first ever children’s book- an “H for Handwashing” alphabet book – in which children can explore the Alphabet with Azzy the horse. The book is intended to support school curricula all over the world, whenever and wherever children are taught the ABCs.

This year, Lifebuoy is going a step further by passing on the baton to the next generation who will teach their peers about handwashing, as studies have shown that children are more likely to change their behaviour when influenced by their peers.

Lifebuoy is encouraging Children from public and private schools in Ghana between the ages of 6-12years to take up this unique and exciting challenge.

Parents, Guardians and Teachers are also urged to encourage their children and pupils to participate in the competition by following these guidelines:

  • Share a 30- 45 seconds video of your child reciting their campaign manifesto by explaining what hygiene means to them and how they will promote better hygiene in their schools.
  • All entries must include the #LifebuoyCEOgh #GHD2022 hashtag and be submitted on Facebook and Instagram only via the brand’s pages @LifebuoyGhana.
  • Entries are open until the 10th of October, 2022.

The two selected CEOs will get the chance to become part of Lifebuoy’s award-winning ‘H for Handwashing’ movement and receive a certificate from the Unilever Ghana Leadership Team for their participation and commitment to the cause.  As part of celebrations to mark Global Handwashing Day, they will also visit the Unilever headquarters and factories to teach employees the importance of handwashing

The ‘CEOs’ will commit a minimum of ten hours a year to help spread the message of handwashing with soap to other children, at home and in schools. To enable them perform their roles, they will be trained in the use of Lifebuoy’s decade-old and well-proven  behaviour change material which will equip them to take the message forward.

For more information, follow Lifebuoy on Facebook, Instagram and Twitter @LifebuoyGhana

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Have You Heard About BitiCodes IO?

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Binance image two hands exchanging crypto coin

Do you like cryptocurrencies? If you do, don’t forget to take a look at BitiCodes IO. (more…)

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People & Lifestyle

MTN Urges Customers To Register Their Sim Cards Before The September 30 SIMRegistration Deadline

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Customers registering their SIM cards at Temporary Registration point at Goaso in Ahafo Region

With only three days to the  September 30, 2022 deadline for SIM registration, MTN is urging its customers to have their SIM cards fully registered to avoid being disconnected.

All customers with voice and data SIM in phones and devices are mandated to register with the Ghana card before the deadline. All SIM cards that are not fully registered at the end of 30th September 2022 will be disconnected from using all services on the network.

Customers who are yet to register should start the process by dialing *404# or use the registration web portal https://simregistrationportal.mtn.com.gh to link their SIM to the Ghana card. Customers who have linked their SIM cards to the Ghana card can complete their registration by either visiting the nearest service centre/agent for the biometric capture or download the SIM Registration Self Service app on google play to complete the registration.

Read Also: MTN delegation meets Nana Addo

Commenting on the SIM registration deadline, the General Manager Regional Sales and Distribution, South, MTN Ghana,Abubakar Mohammed said, “we are encouraging our customers to register immediately to avoid long queues at registration centers and subsequent blocking of SIM cards after the deadline.”

“Customers who are not sure of their status can check their registration status by dialing *400#. “B-Cap Yes” means a customer is fully registered”.

To ensure all customers are fully registered before the 30th of September 2022 deadline, all MTN field staff have been deployed to different locations to check registration status and register customers who have not yet registered their SIM cards.

The Ministry of Communications and Digitalization announced the mandatory re-registration of all SIM cards in Ghana last year. The registration exercise which started in October 2021 is scheduled to end on September 30, 2022.

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Ghana ranks 88th in the world by Digital Quality of Life …Ghana has the slowest mobile internet in Africa ?

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Ameyaw Debrah phone

Global digital wellbeing study finds that Ghana has the slowest mobile internet in Africa. (more…)

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AIDEC Consultancies International & Academic City sign MoU to deepen practical AI knowledge

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The teams from AIDEC and ACity in a group photograph

Africa Integrated Development and Communications Consultancies (AIDEC) has signed a Memorandum of Understanding (MoU) with Academic City University College (ACity) to provide practical knowledge in areas of Science, Technology, Engineering, Arts and Mathematics (STEAM).

The MoU was executed on behalf of the two organizations represented by Mr. Ambrose Yennah, Executive Chairman of AIDEC and Professor Fred McBagonluri, President, and Provost of ACity.

Executive Chairman for AIDEC Consultancies, Ambrose Yennah, said: “the agreement seeks to provide students with practical hands-on-training in Data Science, Machine Learning, Robotics and other advanced technological training in Artificial Intelligence (AI) in areas of STEAM needed to efficiently work in the job market.”

He said the MoU is a private sector initiative between the two organizations to compliment government’s effort at digitalization and will enable them to collaborate with other Consortium Partners for the roll out of several Digital Solutions and Services.

“The agreement will include but not limited to the study and application of Artificial Intelligence (AI) tools, Robotics, Data Science, Machine Learning, Business Process Outsourcing Services (BPO) with specific focus on the health, and Educational Sectors including Executive Training for the Country Ghana and scaling up to the continent of Africa in the near-term,” he added.

President and Provost of ACity, Professor Fred McBagonluri, said the MoU will help in developing ready job skills by providing access to AI programmes that would help student use technology to pursue research initiatives that is focused on solving the needs of the society.

“The MoU, as part of its objectives, agree to establish, implement and create an enabling environment for students to engage in research and practical consulting assignments as a collaboration between industry and other academic institutions for practical, hands-on training, research, and fieldwork for their mutual good,” he said.

The Consortium Partners, he added, will provide top notch business, educational and technology solutions and services including Massive Open Online Courses (MOOC) platform as a virtual and open educational resource facility to our target customers in the public, private and third sectors.

AIDEC and ACity in collaboration with other Consortium Partners will identify projects ideas and invest in them to generate employment in IT/Digital Solutions and Services and generate income for the Consortium Partners whilst providing an avenue for upgrading the skills and competencies of students with creative and innovative technologies that will expose and prepare them for the job market including Students exchange programs for practical hands-on training, research and fieldwork.

The Consortium Partners agree to work to improve and expand their Institutional capacities in Artificial Intelligence, Robotics, Data Science, Machine learning including online learning platforms and programs to whip up the interest of students enrolling for higher education for STEAM, SparX leaning Xperience and other competency-based professional training programs for an all-inclusive digital transformation.

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People & Lifestyle

Can you fly with Delta 8 Gummies?

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Considering taking your Delta 8 Gummies on your next trip? But worried if it’s legit or if there are some unknown laws airlines companies have stated somewhere and you have no idea about them. US domestic flights allow flyers to carry delta 8 gummies that are legalized under the Farm Bill. However, this is not the case for overseas flights. Continue reading to know much more. (more…)

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