Meta’s Facebook commercial shot in Ghana featuring skateboarders of the ‘Skate Nation Ghana’ has been nominated for the Primetime Emmy Award for ‘Outstanding Commercial’ of 2022.

Created for Facebook to coincide with the 2020 Tokyo Olympics, which eventually took place in the summer of 2021 due to the Covid-19 pandemic, the film looks at the rise of skate culture in Ghana and features the country’s first-ever skate crew, Skate Nation Ghana.

The film tells the story of how the crew came together as shared by founders Joshua and Sandy. It highlights how through social media, they were able to show off their exploits to the wider world.

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The production team used a wide range of effects to make a standout piece of work that felt unexpected and fresh, including traditional 2D animation, time-slice, drone, hand-held, mixed formats, and transitions.

The production team for the commercial included: Senior Producer – Leah Donnenberg, Creative Director – Thom Glover, Art Director – Inna Kofman, Producer – Imani Dixon, Production Company – Love Song, Directors – Bafic, Elliott Power, Justyna Obasi, and Executive Producer – Daniel Wolfe.

The Primetime Emmy Award for Outstanding Commercial is awarded to one advertisement each year. This year’s nominees include Skate Nation Ghana, Detectives, and The Lost Class.