How to Attract High-End Guests to Your Resort

Guests at hotels appreciate how they are treated and how their experience was at a particular place. When dealing with a resort, you need to employ these tactics to attract and maintain your clients. A resort is a place people go for a vacation to relax and have fun. Most resorts provide an all-inclusive for visitors that is food, lodging, and some other expenses. But how do you attract more people to your resort amid all the competition? 

Well, in this post, we focus on helping you to know ways of getting more guests to your fancy resort; buckle up. 

Go All in With the Architecture

Yes, the most significant way to lure those travellers is by building your resort with appealing architecture. Who doesn’t want to be in an impressive building for their holiday? Invest in good architectural companies that will blow your prospects’ minds making them unable to resist it. Tourists like taking photos of the places they visit, especially for social media influencers. If your resort is appealing enough to be part of their content, they will choose your resort over others. 

The design of the building should also include spacious ensuite rooms for your guest’s comfort. 

Spare No Expenses With Decor

The decor is an essential element in your resort. You can only entertain high-end guests if your decor is on point, which means, hire the best interior designers in the game to make your resort outshine its competitors. Also, design is not limited to the interior only; partner with renowned landscapers to transform your outdoors. Since it is a vacation destination, the outdoors play a vital role in maintaining your clients. 

Include a custom made pool that fits the overall design of the premises. The pool doesn’t have to be regular; ensure you add some eccentric shape, a hot tub, music, lighting, unique furniture to match, an infinity edge, among others. When installing electrical components, ensure you keep them safely in waterproof metal enclosures to void any accidents. 

Strategic Marketing 

Marketing is a crucial part of any business; hence, experts who understand the industry and the market well should be led by experts. Tourism is a global industry bringing in revenue to various countries. Although there might be good seasons and bad ones, it will never go out of business. For this reason, investing in your marketing team will propel your resort ahead of your competitors. 

Advertise the resort on television and radio, to reach more local people. You can also use travelling-based magazines and LED displays. Lastly, use social media. Social media has made marketing a bit easy since you only require to hire the right influencers to market your resort. You can pay them for the advert or offer them an all-inclusive free vacation on the condition they market for you. 

Recreational Areas and Activities

Make your resort stand out from the rest by offering additional recreational areas and activities. Resorts are meant for relaxation and fun, and if you add more fun to them, they will be the most preferred. Have a spa area that includes saunas, tanning areas, massages, pedicures and manicures, yoga, etc. These additional elements will be a plus for you, and you will attract more tourists. 

Activities like kayaking, zip-lining, surfing, snorkelling, diving, and so on will keep your visitors engaged while staying at your resort. Incorporate a dock system to create a seamless transition from the water to land. Plastic floating docks are the best.

Offer the Best Services in the Market

You might be wondering why some outstanding hotels do not have as many guests as expected; well, worry no more. It all comes down to the service. How you treat your guest will either make or break your business regardless of its size. Incorporate good values into your staff and ensure they follow the letter. People will never forget how you made them feel more than how the place looked. 

Good services include respect for guests, listening to their grievances, responding quickly and accordingly, and offering what you agreed on during reservations. Some of these may seem minor, but they will contribute to how your guests perceive the resort. 

Create an Online Presence

In this day and age, having a stable online presence will work best for your business. Build a website for your resort and include all the services offered to your guest. Optimize the website well to create seamless navigation whenever prospects are browsing. Remember to include pricing, rooms, advantages and setbacks, recreations available, and other crucial information guests might need. 

Be transparent to help you build trust in the market. Do not display a product or service that is not available as this will create doubt in your guest, and they will fail to book in the future. 

Conclusion 

It is not an easy job to please people, especially now that many have been exposed to various outstanding features worldwide. Guests want a comfortable place to stay while having their vacation. Be a provider who meets all the needs of what the market demands. Integrate the above guidelines into your resort and stay on top of the game. Your rivals will be nowhere near you since you will get all the high-end guests.