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How to Rank Up Your Company Against Others

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With the market filled with other companies that do pretty much the exact same thing, it can be a bit overwhelming to make your business stand out. It can be discouraging for budding entrepreneurs, especially to those who will be starting from scratch. However, that doesn’t mean your business is doomed. 

 

Here are a few tips and tricks to make your company not only look more appealing, but also rank up against the competition. 

Improve your SEO 

One of the first things you need to do to ensure that your company is more visible and easier to find than your competitors is to work on your SEO optimization. For example, law firms have been known to be a bit of a challenge to market online. But, with the right keywords, your company will start ranking higher whenever a potential client searches for a specific product or service. There are other ways to differentiate your firm from competitors, too, and that can be by highlighting what your company offers. Instead of using phrases that have become overused and are no longer appealing to customers, re-phrase your company’s skills and services to make customers feel that your services or products are truly unique, and they’ll be more inclined to choose your company over others because of your authenticity. 

 

Advertising specific skills on your website or page will not only be more appealing to your customer, but could also improve your SEO optimization and make you rank higher on search engines as well. 

Provide excellent customer service 

It’s no longer enough to offer a standard service, because everyone else is doing that, too. In order to truly stand out, you need to make a customer’s experience memorable. Whether that’s by offering exceptional care, always being available for any inquiries, resolving issues professionally or following up; your customer needs to really feel that your company genuinely cares about their experience. Because there are many competitive services available in the market, providing superb customer care and making your customers feel comfortable are only two of the few ways that will ensure their loyalty and prevent them from gravitating to a competitor, even when they offer better prices. Once they’re sure that any mishaps will be resolved and that your company will do their absolute best and go out of their way to guarantee that they’re satisfied, they will automatically resort to your services over any other. 

Customer reviews 

One of the things that potential clients check before they opt to request the services of a new company is the customer reviews. Having positive customer reviews will not only make your company seem more appealing and professional but will also remove any hesitation or doubt a new customer may have. The more positive feedback you receive, the higher you start ranking on searches too. Your company is being labelled as efficient and worthy in that field, helping with your SEO optimization and increasing your visibility in searches. Be sure to encourage customers to leave positive reviews either by asking for it personally, sending them a message after they’ve made a purchase and reminding them to leave a positive review if they’re satisfied, or just offering exceptional care that they feel obliged to share it with the rest of the world. 

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Optimize your business listings 

While credibility, user-experience, and customer reviews are important, one of the key aspects in making your company rank up against competitors is making sure you’ve added all the information necessary when it comes to “My Business” listings to help you rank higher based on your location. One of the first things taken into consideration is proximity, so you could just rank up higher because you’re a lot closer in terms of distance to your potential customer than any other company. In order to get these benefits and have another tool to help you rank higher on Google Business listings, there are a few things you need to do. Be sure to enter all relevant information about your business to help you rank higher. 

 

The more comprehensive details you provide, the higher you’ll be able to rank in Google searches. Don’t forget to include information such as opening hours, phone numbers, or any other contact information to make it easier for your customers to reach you. It is also recommended to include the services you offer to help make your business even more relevant to your clients. Once you’ve added all the necessary information, you need to verify your location, as this helps your company appear in searches on Google maps or any other searches based on location. Don’t forget to include important keywords that most people use to search in your description, and try to include as many good quality photos as possible to give the user an idea of what to expect. 

Learn from your competitors 

Knowing your market well is one of the best ways to gain an edge when it comes to business. Being able to spot competitors that are doing well and analyzing their achievements will help you learn from their experience. Understanding what makes them appealing or what edge they have that attracts competitors will enable you to start applying similar strategies to your own company and even trying to top it up a notch to gain advantage. When it comes to ranking higher; price, customer service, customer satisfaction and reviews, and the quality of the product or service itself are really important to any customer. 

So, once you manage to understand what works, what the customers are looking for, and what makes them choose one company over another, you can adapt them to your own company and highlight them in an even smarter way that makes your company look unique, authentic, and just what they’re looking for. The choice of keywords is important when you want to stand out, but when combined with statistics and true success records, your company will definitely attract the right customers and start to rank higher than others. 

 

Just because the market is oversaturated, it doesn’t mean you can’t make your company stand out or have an edge. It just takes a bit more work, strategy, and dedication to ensure that your company only provides the best of the best. Once you’re known for that, your reputation, word of mouth as well as your optimization will ensure that your business ranks higher than that of your competitors. 

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People & Lifestyle

DStv For Business Enhancing Customers’ Experience with The Right Mix of Entertainment

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At the heart of any business is the customer and at DStv Ghana, the goal is to evolve daily to meet the demands of the ever-changing and competitive market. In a bid to cater to its wide array of audiences, Africa’s number one Pay TV company, MultiChoice Africa has repositioned its commercial service “DStv For Business” with packages specially curated with the right edutainment content to suit various businesses.

According to the Acting Head, DStv For Business, Kelvin Kamasa, “our objective is to deliver a pay TV experience designed for your business. The content and packages are specifically curated to seamlessly fit into the way commercial customers consume it. Our solution for hotels for instance allows guest in different rooms to watch their choice of channels without the intervention of the front desk personnel. Your clientele can continue watching their favourite shows/channels whenever they are on the road for business or stop by your office, hotel, or pub. DStv For Business has a tailored package to suit your business size and pocket so you can have the best working moments with DStv.”

MultiChoice Ghana continues to improve its service offerings over time, with the addition of consultancy service for High-rise buildings, multiple user dwelling on how DStv can be installed. The DStv For Business unit can advise on countless options to ensure the incorporation of either our IPTV service or other alternatives to a seamless and cost-effective TV entertainment solution to your high rise or estate project. According to the Managing Director, MultiChoice Ghana, Alex Okyere, the business is all about the customer’s experience, and the greatest motivation for his team is to offer more value for money to not just our domestic users but commercial users.

DStv For Business has three main offers; DStv Work, DStv Play and DStv Stay. Each package is tailored to suit the needs of offices, bars, clubs, restaurants, hotels and so on. The essence of this, Kelvin Kamasa explains, is to tailor content to specific customers to enhance their viewing experience. Instead of having to watch a wide array of content, these DStv For Business packages now give you what you want based on business customers’ needs and preferences.

The DStv Work package offers the latest news headlines from around the world, sports, weather updates and other work-related entertainment. The goal here is to set the tone for a stimulating work environment and keep everyone well informed. The Work packages are best suited for offices, banks, and other corporate organizations.

The DStv Play packages are best suited for businesses such as pubs, restaurants, bars, clubs, café, and betting houses. These packages enhance the guest’s experience and ensure that they are always entertained with their favourite sports programmes and other first-class entertainment.

The DStv Stay packages are suited for hotels, motels, lodges, resorts, Air BnB’s and serviced apartments. Giving each guest whether a kid, adult or elderly a memorable in-room experience during their stay.

One important feature is that these packages they can be tailored to customers’ budget. This means that customers can enjoy entertainment at a certain threshold which is a unique offer. For less than Ghs 170, one can enjoy several channels. For instance, the DStv Stay (Basic), offers customers an array of entertainment with more than ten channels spanning sports, news, kiddies’ channel, and music with just GHs77.

Businesses also have the flexibility of choosing a package that perfectly suits your business model without worrying about not having the popular channels needed by customers. From small entrepreneurs to 5-star hotels, multinational corporations and government agencies, every business has something that works for them.

For hotels, their customers get a mix of carefully selected movies, music, and sports channels as well as documentary channels. This is the same for a financial establishment where customers are more concerned about the latest updates from the financial sector and latest news over that of a music or movie channel like Akwaaba Magic Abusua and ROK Gh. Similarly,  fast-food joints, pubs and clubs will be in tune with Trace Jama, Akwaaba Magic, SuperSports channels over National Geographic Channel or News channels.

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Fly Emirates to Dubai and enjoy a free night’s stay at Fairmont The Palm

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Ghanaian Travellers planning their next escape to Dubai and beyond who purchase an Emirates return ticket in First or Business Class can enjoy a complimentary night’s stay at one of Dubai’s most iconic hotels (more…)

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People & Lifestyle

IIPGH, AFOS Foundation and partners launch Tech Job Fair (TJF) 2023

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Organisers and partners at the launch of Tech Job Fair 2023

Organisers of the annual Tech Job Fair (TJF) are geared up to give potential employees and employers yet another thrilling and exciting opportunity to recruit and be recruited into the job market after a media launch of the fair in Accra. (more…)

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People & Lifestyle

Ghana’s Nana Yaa Serwaa Sarpong honoured as Female Entrepreneur of the Year at AWELFA 2023

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Ghana’s Nana Yaa Serwaa Sarpong has been honoured for her contribution to Women and Business in Africa at the Africa Women Economic and Leadership Forum and Awards (AWELFA 2023), held in Cameroon. During the forum, Miss Sarpong spoke on the “Impact, Opportunities and Strategies for Women in Entrepreneurship under the AfCFTA”. AWELFA later presented Miss Sarpong with an award as Female Entrepreneur of the Year. (more…)

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People & Lifestyle

How to Start Playing in an Online Casino Safely

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When you’re ready to start playing in https://irelandbestcasinos.com/, it’s important to do so safely. Here are a few tips to follow:

  1. Make sure the casino is reputable and has a valid license.
  2. Only use trusted payment methods, such as credit cards or Paypal.
  3. Never share your personal information with the casino or anyone else.
  4. Keep your login information confidential and never let anyone else access your account.
  5. Make sure you understand the terms and conditions of the casino before you play.
  6. Play for fun, not to make money. Never gamble more than you can afford to lose.

The Risks and Rewards of New Online Casinos

When it comes to gambling, there’s no doubt that the internet has made things a lot more convenient for people all over the world. Instead of having to travel to a physical casino, players can now simply log on to their favourite online casino and enjoy all the action from the comfort of their own home.

While this has undoubtedly made gambling more accessible and enjoyable for many people, it has also led to the rise of a new breed of online casino – the so-called ‘newcomer’. These casinos are often established by relatively unknown companies and tend to offer players lower betting limits and a narrower range of games than more established brands.

So, what are the risks and rewards of playing at new online casinos? On the one hand, these casinos may be less reliable and secure than more established brands, so there is a risk that your personal information or money could be compromised. On the other hand, new casinos often offer generous bonuses and other promotions which can allow you to make some free money or get extra value for your bets.

Ultimately, whether or not you decide to play at a new online casino is up to you. However, if you do decide to take the plunge, it’s important to do your research first and make sure that you choose a reputable brand. With a little bit of care, you should be able to enjoy all the fun and excitement of online gambling without any major problems.

Benefits of Using a Good Betting Site

When it comes to gambling, there’s no doubt that the internet has made things a lot easier for people. These days, there are tons of great betting sites available online, and this means that you can enjoy all the convenience and excitement of gambling without ever having to leave your home.

But with so many different sites to choose from, it can be difficult to know which one is right for you. So what should you look for when choosing a betting site? Here are some of the key benefits of using a good betting site:

  1. Security and safety – One of the most important things to look for in a betting site is security. You want to make sure that your personal information and your money are safe and secure, and that the site has measures in place to protect you from fraud and other scams.
  2. Variety of games – A good betting site will offer a wide range of games, including slots, poker, blackjack, roulette and more. This means that you’ll always have something new to try and you’ll never get bored.
  3. Good customer service – A good betting site will have excellent customer service, with staff who are friendly and helpful and are happy to answer any questions you may have.
  4. Easy payment options – Another important thing to look for is easy payment options. The site should offer a range of payment methods such as credit card, debit card, PayPal and more. This makes it for you to deposit money and start playing right away.
  5. Bonus offers – Many betting sites offer bonus offers to their customers, such as free bets or match deposit bonuses. This can be a great way to boost your winnings and give you an edge over other players.

As you can see, there are plenty of great reasons to use a good betting site. So if you’re thinking about gambling online, be sure to choose a site that offers all of the above benefits.

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Everton Welcomes Ghana’s Ridge City Women as Club Partner

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Everton Welcomes Ghana's Ridge City Women as Club Partner

Everton is proud to announce that Ridge City has become the first women’s football club to join forces in an exciting new partnership.

The Ghanaian club, based in Accra and formed just four years ago, is the newest addition to Everton’s International Academy Affiliate Programme (EIAAP) as the Club looks to build on the huge progress made in the women’s game in recent years.

It is also the first African club to join the EIAAP programme, which aims to expand the knowledge and expertise of Everton’s player development processes to affiliated clubs across the world.

Everton aims to help expand the profile of Ridge City Football Club by facilitating and developing the women’s game in Ghana and offering a pathway for players.

The two clubs will also collaborate on player and coach development, coach education and helping Ridge City establish themselves as a foundation club for women in Ghana.

Formed in 2018, Ridge City FC has thrived following a truncated start as a professional club caused by the Covid pandemic: earning promotion to the Ghanaian Premier League in only their third season, as champions of Division One.

The club, which currently has around 30 women in its ranks, plus a burgeoning academy, has aims to facilitate the development and promotion of women’s football in Ghana.

Ridge City’s mission also includes creating career opportunities for girls and women as footballers and in the technical and managerial aspects of the game, and contributing positively to the upliftment of female football in Ghana.

Cleopatra Nsiah Nketiah, CEO of Ridge City, said: “I am super excited about the partnership. We have been looking for an opportunity like this for a long time and the most important thing for us is that women in Ghana are serious about playing football.

“I feel like our relationship with Everton will help us on that pathway and let our people know that in Ghana you can play football and that there can be a career path, perhaps even having a chance to travel to the UK and trial there.

“The environment and resources Everton can provide is a huge pull and the opportunity to have online coaching programmes to follow, and even potential visits by their coaches, is another real positive that we can tap into, to help our women feel that they are part of something bigger.

“I want to let the world know that we can see a pathway forward for Ridge City and this is a relationship we can’t wait to be a part of.”

The EIAAP initiative provides clubs at all tiers of the game with access to the finest coaching knowledge from Everton’s renowned Academy to support with growth – a level of support that sets it apart from more traditional models.

These include:

  • A holistic approach to player, coach and club development, offering technical support from Everton’s Finch Farm training complex and business and marketing support from its Royal Liver Building business headquarters
  • Weekly support from a dedicated Everton Academy coach
  • Full access to the Everton Academy curriculum

Under the EIAAP initiative, coaches from Ridge City will have access to Everton’s state-of-the-art Finch Farm complex – the home of Everton’s senior men’s, senior women’s and academy teams – for education and training.

Paddy Byrne, Everton’s International Technical Manager, plans to make a future visit to Ridge City to assist in sharing the Everton Academy curriculum and implement methods used at Finch Farm to develop both player and coaching skills.

In turn, this provides Ridge City Women with further knowledge and help grow their club to achieve their vision and objectives.

Byrne added: “We are delighted to welcome Ridge City as an inaugural women’s partner club to Everton’s International Academy Affiliate programme.

“I’m excited to work with Cleopatra and her team and help them to build on the solid foundations laid in only four years of existence.

“We feel there is plenty of opportunity for them to grow – and by sharing our values and coaching methods we will build on the affiliate programme in a new territory. 

“I am sure this will prove a fruitful partnership for both clubs, and we can’t wait to get started.”

Everton’s International Academy Affiliate Club programme, which is available to grassroots teams, professional sides, youth academies, girls’ and women’s teams, as well as colleges and universities, was launched in 2020.

The programme already has affiliates in the US, Canada, South America, Australia and Ireland.

To find out more, visit EvertonInternationalAcademy.com

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