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I’m a good cook – James Gardiner

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Now, he’s one of the leads on the Showmax Original Ghana Jollof, where he plays spoiled rich kid Kweku, who invites his Nigerian university friends over to Ghana following their inability to secure jobs back home.

 

Now, he’s one of the leads on the Showmax Original Ghana Jollof, where he plays spoiled rich kid Kweku, who invites his Nigerian university friends over to Ghana following their inability to secure jobs back home.

 

In this exclusive interview, the Ghanaian heartthrob shares how he landed the role on Ghana Jollof and shooting in Nigeria versus Ghana, as well as throwing it down in the kitchen!

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Tell us about your character in Ghana Jollof.

 

I play Kweku, who’s a spoiled kid from a very rich home, which gives him a certain level of arrogance. Somewhere along the line, school gets mixed up with romance and the story starts revolving around love, which transcends into ‘bro codes’ being broken. Fast forward a couple of years, Kweku starts to run a big company and that’s where we get to see the other side of him.

 

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How did you land the role?

 

I got a call from Basketmouth and he said he needed me for this job, then asked for my availability. We spoke at length, found dates that worked, and the rest is history.

 

What lessons did you take from the set of Ghana Jollof?

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A lot, actually. Thanks to the cast and crew – they did an amazing job. There were no lags and everyone was professional about their jobs. I don’t really film a lot in Nigeria so it’s always good to know how things work in other places. Things are somewhat different from how we operate in Ghana with regards to timing. In Ghana, our call times don’t usually start as early as 7am; we sort of start around 9am. But I liked how on the Ghana Jollof set we saved the night for rest and tried to juice in as much work during the day. Also the relationship on set was great; no one put on any airs and it was almost as if we all lived in one house, then came to work together. It felt like we had known each other for years, and that really helped the production.

 

What do you want fans to take away from your performance in Ghana Jollof?

 

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I would like for people not to focus too much on the comedy part because there are a lot of lessons to be learned from the show. When people watch series, they connect with certain characters. So if you connect with any character from the show, put yourself in the shoes of the character. That’s the only way you can understand it better and then apply it to real life. There are a lot of lessons with regards to how arrogance can end up, keeping a friendship or brotherhood, and why it matters. So I’d encourage people to take lessons from the show.

 

Tell us something about Nigerians you’ve learnt?

 

Eventually we all end up with the same result but how we go about the production is quite different. We are a bit laid back whereas it’s more fast-tracked in Nigeria, which all has its advantages and disadvantages. I also had to pay more attention when some of my Nigerian colleagues were talking because their pronunciations are different. For instance they would say ‘cut’ (referring to cutting something) rather than ‘cut’ (pronounced cat).

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If there’s a turn-up, which of your cast members are you calling?

 

That would be Joselyn. We get along really well so I would call her. I would call Funnybone as well.

 

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Tell us something about yourself that people don’t know.

 

I cook. I don’t think I’ve ever put it out there but I can throw it down in the kitchen a little bit, surprise a lady if I have to or if I have a guest.

Catch James on Ghana Jollof now streaming on Showmax.
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People & Lifestyle

The Scoreboard Guide: Understanding Basketball Betting Odds

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The Scoreboard Guide: Understanding Basketball Betting Odds

In the dynamic world of sports betting, understanding the language of odds is akin to deciphering the playbook of success. For basketball enthusiasts looking to venture into the realm of betting, mastering basketball betting odds is crucial for making informed decisions and maximizing potential returns. In this comprehensive guide, we’ll break down the intricacies of basketball betting odds, providing you with the knowledge and insights needed to navigate the scoreboard with confidence.

Deciphering Odds Formats

Basketball betting odds can be presented in various formats, including decimal, fractional, and moneyline. Each format has its own nuances, but the underlying principle remains the same: to represent the probability of a particular outcome occurring.

  • Decimal Odds: Commonly used in Europe and Australia, decimal odds represent the potential return on a 1 unit stake, including the initial stake. For example, odds of 2.50 mean that a successful bet of 1 unit would return 2.50 units in total (including the initial stake).
  • Fractional Odds: Popular in the UK, fractional odds express the potential profit relative to the stake. For example, odds of 5/1 mean that for every 1 unit staked, you would win 5 units in profit, plus your stake back if the bet is successful.
  • Moneyline Odds: Predominantly used in the United States, moneyline odds indicate the amount you need to stake to win 100 units (for negative odds) or the amount you would win for a 100-unit stake (for positive odds). For example, odds of -150 mean you need to stake 150 units to win 100 units, while odds of +200 mean you would win 200 units for a 100-unit stake.

Understanding Implied Probability

Implied probability is the likelihood of a particular outcome occurring, as implied by the odds. It can be calculated using the following formulas:

  • Decimal Odds: Implied Probability = 1 / Decimal Odds
  • Fractional Odds: Implied Probability = Denominator / (Denominator + Numerator)
  • Moneyline Odds: Implied Probability = (100 / (Odds + 100)) * 100

Implied probability provides bettors with valuable insights into the perceived likelihood of an outcome and allows them to assess whether the odds offered by bookmakers represent value.

Evaluating Odds and Finding Value

When evaluating basketball betting odds, it’s essential to consider various factors that can influence the outcome of a game, such as team form, player injuries, head-to-head records, and home-court advantage. Assessing these factors alongside the odds can help bettors identify value bets—opportunities where the odds offered by bookmakers underestimate the true likelihood of an outcome. By identifying value bets and capitalizing on them, bettors can maximize their returns over the long term.

Utilizing Odds Comparison Tools

In the digital age of sports betting, odds comparison tools have become invaluable resources for bettors seeking the best value. These tools allow bettors to compare odds offered by different bookmakers for the same event, enabling them to find the most favorable prices for their chosen bets. By shopping for the best odds, bettors can increase their potential returns and optimize their betting strategy.

Conclusion

As you delve into the world of basketball betting, understanding the language of odds is essential for making informed decisions and maximizing your chances of success. By deciphering odds formats, calculating implied probability, evaluating odds, identifying value bets, and utilizing odds comparison tools, you can navigate the scoreboard with confidence and finesse. So, next time you’re placing a bet on a basketball game, remember to consult The Scoreboard Guide and make your move with precision.

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UBA America Strengthens Commercial Diplomacy, Hosts Diplomats, Business Leaders at World Bank Summit in Washington.

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UBA America, the United States subsidiary of United Bank for Africa (UBA) Plc hosted diplomats, government officials and business leaders to the networking reception in partnership with the esteemed Business Council for International Understanding (BCIU) and the U.S. Department of States in Washington DC on Monday 

 

The event which was held on the sidelines of the ongoing IMF World Bank Spring Meetings was organised by the BCIU and US Department of State to enhance collaboration and fortify commercial diplomacy among nations, institutions and individuals.

 

Speaking during the event, UBA’s Group Managing Director, Oliver Alawuba, noted that the bank’s co-hosting of the event via its American subsidiary, underscores its commitment to cultivating robust relationships within the development communities in the United States.

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“As a distinguished member of BCIU, a non-profit organisation providing customised commercial diplomacy services, UBA Group and UBA America share BCIU’s vision of actively pursuing strategic opportunities, contributing to global economic cooperation, deepening of economic diplomacy, facilitating ideas, forging partnerships, and adding value for all stakeholders.” Alawuba said.

 

“Our resolve to co-host this Networking Reception symbolises our dedication to fostering inclusive economic growth and partnership across borders. By leveraging platforms like this, we can collectively address shared challenges and seize opportunities for sustainable development,” he stated further. 

 

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BCIU is a non-profit Association comprising of policy experts, strategic advisors, and trade educators, and offers bespoke commercial diplomacy services to the world’s governments and leading organizations, from Fortune 100 companies to global investors and multilateral institutions.

 

Only last year, the CEO UBA America, Sola Yomi-Ajayi, was appointed to the Board of BCIU, where she collaborates with fellow board members to ensure the organisation operates in alignment with its by-laws and New York 501(c)3 non-profit legislation.

 

Yomi-Ajayi has been committed to nurturing long-term organisational growth and sustainability, thereby reinforcing the bonds between UBA America, BCIU, and the broader international community.

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UBA America is the United States subsidiary of United Bank for Africa (UBA) Plc, one of Africa’s leading financial institutions with presence in 20 African countries, as well as in the United Kingdom, France, and the United Arab Emirates. UBA America serves as a vital link between Africa and the global financial markets, offering a range of banking services tailored to meet the needs of individuals, businesses, and institutions.

 

As the only sub-Saharan African bank with an operational banking license in the U.S., UBA America is uniquely positioned to provide corporate banking services to North American institutions doing business with or in Africa.

 

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UBA America delivers treasury, trade finance, and correspondent banking solutions to sovereign and central banks, financial institutions, SMEs, foundations, and multilateral and development organizations. Leveraging its knowledge, capacity, and unique position as part of an international banking group, the Bank seeks to provide exceptional value to our customers around the world. 

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Delay, Anne Sophie Avé, Salma Mumin, Fella Makafui and more attend Twinsdntbeg’s second major art exhibition in Accra

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Award-winning Ghanaian photography twin Twinsdntbeg recently hosted their second major art exhibition at a prestigious cocktail event in Accra, held at the elegant Country Club in Trassaco. (more…)

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Pizzaman Chickenman’s Heartwarming Surprise Delights TikToker Ama Yeboah and Her Family

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In a heartwarming display of generosity and community spirit, the Lunch Time team at Pizzaman Chickenman stepped up to bring joy to the Yeboah family after a viral TikTok video captured their unexpected pizza dilemma.

It all started with Ama Yeboah’s video, where she found herself facing the delightful dilemma of sharing a single medium-sized pizza box with her extended family, despite not initially planning for their company. The video quickly gained traction on TikTok, resonating with viewers who could relate to the chaos and joy of unexpected family gatherings.

Moved by the genuine warmth and love radiating from the Yeboah family, the team at Pizzaman Chickenman  decided to turn their heartwarming story into an opportunity to spread even more joy. They chose a special surprise for the family, delivering a full meal treat from Pizzaman Chicken man to their doorstep on a sunny Sunday afternoon.

As Pizzaman’s delivery team arrived at their house nestled in a suburb in Kumasi, the faces of Ama Yeboah and her family lit up with delight and gratitude. What began as a simple TikTok video capturing the everyday struggles of sharing a pizza turned into a moment of unexpected kindness and connection, thanks to the generosity of Pizzaman.

The arrival of the Pizzaman team with a delectable meal brought smiles and laughter to the Yeboah family, transforming an ordinary Sunday into an unforgettable day. From the tempting pizza to their savory chicken meals, Pizzaman Chickenman’s offering showcased the strength of community and the happiness derived from sharing acts of kindness with others.

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https://www.instagram.com/p/C6D0st-M8OF/

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How to Promote Delivery Services Through Content Marketing?

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In today’s fast-paced world, delivery services have become a cornerstone of convenience for consumers. Whether it’s food, groceries, or other essentials, people are increasingly relying on delivery services to meet their needs. This trend has only accelerated with the rise of e-commerce and on-demand services. For instance, in bustling urban centers like Dallas, the demand for convenient delivery options is particularly high. From groceries to gifts, and even flower delivery in Dallas, consumers expect seamless and efficient service right to their doorstep.

What are Delivery Services?

Delivery services encompass a wide range of businesses, from food delivery apps to courier services. These services offer convenience and efficiency, making them highly attractive to modern consumers. Content marketing, on the other hand, involves creating and distributing valuable, relevant content to attract and engage a target audience. By combining these two strategies, delivery businesses can effectively reach their target market and drive growth.

Understanding Your Target Audience

The first step in promoting delivery services through content marketing is understanding your target audience. This involves identifying key demographics such as age, location, and preferences. For example, in a diverse city like Dallas, understanding the unique needs and preferences of different neighborhoods can be crucial. Analyzing customer data and behaviors allows businesses to tailor their content to resonate with their target market, increasing the effectiveness of their marketing efforts.

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Creating High-Quality Content

One of the pillars of successful content marketing is creating high-quality, engaging content. Whether it’s blog posts, videos, or infographics, content should be informative, entertaining, and relevant to the target audience. For instance, a flower delivery service in Dallas could create content highlighting the significance of different flowers for special occasions or tips for caring for fresh blooms. By providing value through their content, delivery businesses can build trust and credibility with potential customers, ultimately driving conversions and sales.

Utilizing Social Media Platforms

Social media platforms offer a powerful channel for promoting delivery services. Platforms like Facebook, Instagram, and Twitter allow businesses to reach a wide audience and engage with customers in real-time. By sharing compelling content, running targeted ad campaigns, and interacting with followers, delivery businesses can effectively promote their services and attract new customers. In a vibrant city like Dallas, where social media usage is high, leveraging these platforms can be particularly impactful. Through visually appealing posts and engaging captions, businesses can capture the attention of potential customers and drive them to take action.

Search Engine Optimization (SEO) Techniques

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Search engine optimization (SEO) plays a crucial role in ensuring that delivery services are discoverable online. By conducting keyword research and optimizing website content, businesses can improve their search engine rankings and drive organic traffic to their site. Additionally, off-page SEO strategies such as link building and guest blogging can further enhance visibility and credibility. For a flower delivery service in Dallas, optimizing for local keywords like “Dallas florist” or “flower delivery Dallas” can help attract customers in the area who are actively searching for floral services.

Utilizing Email Marketing

Email marketing is another effective tool for promoting delivery services. By building an email list of subscribers and sending out targeted campaigns, businesses can nurture leads and encourage repeat business. Personalized email content, such as exclusive discounts and promotions, can incentivize customers to place orders and increase brand loyalty. For example, a flower delivery service in Dallas could send out emails highlighting seasonal arrangements or limited-time offers to entice customers to make a purchase.

Collaborating with Influencers and Partners

Influencer marketing has emerged as a popular strategy for promoting delivery services. By partnering with influencers in the food and delivery niche, businesses can reach a highly engaged audience and generate buzz around their services. Collaborating with complementary businesses, such as restaurants or grocery stores, can also help expand reach and attract new customers. In a diverse city like Dallas, partnering with local influencers and businesses can help delivery services tap into different communities and broaden their customer base.

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Offering Discounts and Promotions

Everyone loves a good deal, and offering discounts and promotions is a surefire way to attract customers to your delivery service. Whether it’s a percentage off their first order or a buy-one-get-one-free deal, promotions can incentivize customers to give your service a try. By promoting these offers through content marketing channels, businesses can increase visibility and drive sales. For a flower delivery service in Dallas, offering discounts for special occasions like Valentine’s Day or Mother’s Day can help attract customers looking to send thoughtful gifts to their loved ones.

Implementing User-Generated Content

User-generated content (UGC) refers to any content created by customers, such as reviews, photos, or testimonials. By encouraging customers to share their delivery experiences on social media and review platforms, businesses can harness the power of UGC to build trust and credibility with potential customers. Repurposing UGC in marketing materials can also provide valuable social proof and validation. For example, a flower delivery service in Dallas could showcase photos of happy recipients with their floral arrangements, accompanied by glowing reviews from satisfied customers.

Monitoring and Analyzing Results

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As with any marketing strategy, it’s essential to track and analyze the results of your content marketing efforts. By monitoring key metrics such as website traffic, engagement, and conversion rates, businesses can gain insights into what’s working and what’s not. This data can then be used to refine strategies and optimize future campaigns for better results. For a flower delivery service in Dallas, tracking metrics like conversion rates for different floral arrangements or the effectiveness of email campaigns can provide valuable insights for improving marketing efforts and driving business growth.

Case Studies and Success Stories

One effective way to showcase the effectiveness of delivery service promotions is through case studies and success stories. By highlighting real-life examples of businesses that have successfully used content marketing to promote their services, businesses can provide social proof and inspiration to potential customers. Case studies can also demonstrate best practices and actionable insights for others to emulate. For example, a flower delivery service in Dallas could share stories of satisfied customers who used their service to send beautiful bouquets for special occasions, highlighting the emotional impact of their deliveries and the convenience of their service.

Staying Updated with Industry Trends

The delivery services industry is constantly evolving, with new technologies and innovations emerging regularly. To stay ahead of the curve, businesses must stay updated with industry trends and adapt their marketing strategies accordingly. Whether it’s implementing new delivery technologies or tapping into emerging consumer trends, staying informed can help businesses maintain a competitive edge in the market. For a flower delivery service in Dallas, keeping abreast of floral industry trends like popular flower varieties or design styles can help ensure that their offerings remain relevant and appealing to customers.

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Building Trust and Credibility

In an increasingly competitive market, building trust and credibility with customers is crucial for long-term success. By delivering on promises, providing excellent customer service, and addressing feedback promptly, businesses can establish a strong brand reputation that resonates with customers. Consistent messaging across all marketing channels can further reinforce trust and credibility with potential customers. For a flower delivery service in Dallas, this could mean guaranteeing the freshness and quality of their arrangements, providing transparent pricing, and offering exceptional customer support to ensure a positive experience for every recipient.

Creating a Content Calendar

To ensure consistency and relevance in content marketing efforts, businesses should create a content calendar outlining their publishing schedule and content themes. By planning ahead and organizing content creation and distribution, businesses can maintain a steady stream of content that resonates with their target audience. This also allows for flexibility in adapting to current events and trends. For a flower delivery service in Dallas, a content calendar could include seasonal themes, promotional offers, and educational content about different types of flowers and their meanings, ensuring that their content remains engaging and informative year-round.

Conclusion

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Promoting delivery services through content marketing offers a powerful way for businesses to reach their target audience and drive growth. By understanding their audience, creating high-quality content, and utilizing various marketing channels, businesses can effectively promote their services and stand out in a competitive market. By staying updated with industry trends, monitoring results, and continuously refining their strategies, businesses can achieve long-term success in promoting their delivery services.

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Caveman Watches launches global project with NFL giant Jeremiah

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Caveman Watches, renowned for its luxury timepieces blending elegance with rugged durability, has unveiled an exciting global project dubbed ‘Take on the World’ in partnership with NFL powerhouse and Ghanaian descent, Jeremiah Owusu-Koramoah. (more…)

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