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Personal Branding Tricks Every Influencer Should Know



Ameyaw and Nadia Buari

As an influencer, what makes you unique is also what makes your brand unique. Your online presence and your career are one and the same. Therefore, by branding yourself well, you can set a firm foundation for a lucrative career.

These are the personal branding tricks every influencer should know.

Share your expertise often to establish your credibility.

What do you, as an influencer, have to offer your followers? Do you recommend the best products for an on-the-go lifestyle? Do you test new makeup items so your followers don’t waste their money? Do you share travel tips?

Basically, your brand begins with what you have to offer your audience. However, it’s only valuable if you’re an expert. Therefore, to establish your credibility, you need to share a lot of your expertise early on.

For example, fitness influencer Kayla Itsines gained a massive following on Instagram by sharing her workout routines.


Stay authentic and embrace what makes you different.

People who are skeptical of the influencer industry often like to joke that all influencers are the same. However, the kind of fans who engage with influencers on a daily basis know that each one has something special that sets them apart.

Your career will focus on what makes you stand out. Why is what you have to say different from what all the other influencers have to say? It could be your background, a certain experience, or even your worldview.

As an influencer, it’s so important that you embrace what makes you unique. Not only will it make your profile stand out, but your courage will also inspire your followers to embrace their authentic selves.

For example, YouTube star Loey Lane is a successful model and entrepreneur. By embracing the fact that she doesn’t have the same body type as most influencers, she inspires young women all over the world to love themselves as they are.

Keep your voice consistent across all social media platforms.

A lot of what you want to say online will come through Instagram captions, tweets, and Facebook statuses. Therefore, not only should the voice you write in remain consistent, but it should also match the voice your followers hear in videos.


For example, British vlogger and singer Dodie writes her posts in predominantly lowercase, which matches the soft spoken voice her fans hear on camera or in her music.

Engage with both your followers and other influencers.

What makes your personal brand different from a company’s branding is that you are a human. You’re not just selling your followers a product. Your career is built on influencing not only the way they spend their money, but also how they feel about themselves and the world around them.

To keep the focus on the human side of your branding, engage with your followers one-on-one. Reply to comments, like their tweets, and share their artwork, etc. You can learn from them as much as they can learn from you.

You should be engaging with other influencers as well. Even if you don’t hang out with other influencers every day, you can still follow them, leave encouraging comments on their posts, and hype up their product launches. If you support them, they’ll likely support you in return.

The most powerful personal brand is one that a wide, diverse audience can relate to. Embrace what makes you unique and keep your branding consistent across all social media platforms.


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About Author:

Kristen Harris enjoys listening to a wide range of music, from Taylor Swift to, on occasion, Celtic instrumental. She also spends her time writing, reading, and baking.


People & Lifestyle

Is a Free VPN Safe to Use? Exploring the Risks and Benefits



Screenshot 2023 09 30 at 18.34.32

In our current digital age, online privacy and security have become an importantt concerns for internet users around the world. With the increasing prevalence of cyber threats and data breaches, people are actively seeking ways to protect their online activities. Virtual Private Networks, or VPNs, have gained popularity as tools that promise safeguarding your digital footprint. While there are many VPN options available, free VPNs, in particular, have garnered significant attention due to their accessibility. In this article, we will explore the risks and benefits of using a free VPN, with a focus on free VPN for Windows.

Understanding VPNs: What Are They?

Before delving into the world of free VPNs, let’s understand what a VPN is and how it works. A VPN is essentially a service that establishes a secure, encrypted connection between your device (in this case, your Windows PC) and a remote server. This connection masks your IP address and encrypts your internet traffic, making it difficult for third parties, such as hackers or government agencies, to monitor your online activities.

The Benefits of Using a Free VPN

Enhanced Privacy: One of the primary advantages of using a free VPN is the boost in online privacy. Your internet service provider (ISP), websites, and even potential cybercriminals won’t be able to track your online behavior when you’re connected to a VPN.


Bypassing Geo-Restrictions: Free VPNs often allow users to access geo-restricted content. For example, if a streaming platform or website is only accessible in certain regions, a VPN can make it appear as though you’re browsing from an eligible location.

Protection on Public Wi-Fi: When you connect to public Wi-Fi networks, your data becomes vulnerable to interception. A free VPN can add an extra layer of security when you’re using unsecured public Wi-Fi at cafes, airports, or hotels.

The Risks Associated with Free VPNs

Data Logging: Many free VPN providers track and log user data. This can include your online activities, websites visited, and even personal information. This data may then be sold to third parties or used for targeted advertising.

Inadequate Security Measures: Some free VPNs might not implement robust encryption protocols, leaving your data vulnerable to breaches or leaks.


Limited Features: Free VPNs often come with limitations, such as slower connection speeds, data caps, and fewer server locations. These restrictions can hinder your online experience.

Malware and Adware: Some free VPN services have been found to include malware or adware in their software, potentially infecting your device.

Uncertain Jurisdiction: Free VPN providers can be based in countries with lax data privacy laws, which means they may not be obligated to protect your data.


Choosing the Right Free VPN for Windows

If you decide to use a free VPN for your Windows device, it’s essential to exercise caution and select a reputable service. Here are some simple tips for selecting the right one: