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Rae Sremmurd Return With “Denial,” Their First Joint Single in Four Years

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Today, Rae Sremmurd releases “Denial,” their first single as a duo in four years. Listen HERE. Laced with stirring strings and earnest reflections on relationships, the track is a gentle departure from their typically high-octane club anthems — but their chemistry is as strong as ever. The track also arrives alongside an immersive new video.

Swae Lee kicks off “Denial” by ruminating on struggling lovers, a cautionary tale he’s not all that sure he wants to abide by: “I must confess, I ain’t never loved a girl like this/It’s worth a try, you in denial.” For his part, Slim Jxmmi also takes a dip into sentimentality, letting loose soul-baring revelations.

The striking visual for “Denial” finds Swae and Slim belting their hearts out as they roam a beach in Brazil, and travel through the nightlife of a busy city’s streets. Idyllic and romantic, the colorful and heartwarming video suits the intimate feeling of the track itself—as well as making the case that the song will make the perfect soundtrack for a warm summer night with the people you love. Given the excitement around Rae Sremmurd’s long-awaited comeback, it’s fitting that the video made its broadcast premiere on MTV Live, MTVU, and on the Paramount Times Square billboards.

Read Also:Rae Sremmurd’s Slim Jxmmi arrested for allegedly attacking baby mother

“Denial” marks the first time Swae Lee and Slim Jxmmi have connected on record since 2018’s SR3MM, a triple-album that established their solo prowess while reaffirming their status as defining tastemakers of the 2010s. With “Denial,” the duo is all set to continue reinforcing their status as the most innovative duos in hip-hop. That’s a process that began nearly a decade ago.

In the mid-2010s, Rae Sremmurd emerged from Tupelo, Mississippi as a duo with a knack for party-oriented anthems, with tracks like “No Flex Zone” quickly propelling them to stardom. They signed to Mike WiLL Made-It’s Ear Drummers Records and Interscope in 2014 and since then, they’ve only continued to level up, releasing anthems like the Young Thug and Nicki Minaj-assisted “Throw Sum Mo,” the Gucci Mane-featuring “Black Beatles,” “Guatemala,” and more. They’ll continue their long run of uniquely textured hits with a new project called SREMM4LIFE, due later this year. If “Denial” is any indication, it could be Rae Sremmurd’s most ambitious, layered record yet.

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Apple Music’s latest Africa Rising artist is Afrofusion singer, Gyakie

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Apple Music today announced the latest featured artist in its Africa Rising artist development program as Ghanaian Afrofusion singer-songwriter Gyakie (real name Jacqueline Acheampong).

 

“I’m so excited to be sharing the music I made all the way from Ghana to the global stage and grateful to Apple Music for being a huge part of my journey so far. I’m honoured to play my part in widening the global African story,” she tells Apple Music.

 

As the daughter of Ghanaian highlife legend Ernest “Owoahene” Nana Acheampong of the legendary Lumba Brothers, Gyakie’s musical roots run deep and her eclectic take on Afrofusion has seen her make immense strides in a short space of time.

Read Also: Gyakie Drops Second Single Ahead Of Her “My Diary” EP

Gyakie achieved massive success with singles “Love Is Pretty” (2019), “Never Like This”(2019) and “Sor Mi Mu feat Bisa Kdei” (2020), but it was her debut EP release SEED(2020) that set her apart from her contemporaries, with its lead single “Forever”, alongside“Forever Remix featuring Omah Lay” (2021).

 

Her latest EP, MY DIARY (2022), available to stream on Apple Music in Spatial Audio from 22 July, reinforces her knack for merging multiple genres seamlessly, from the jazz lounge-esque opener “AUDIENCE”, to the Afrobeats-rooted “MY BABY” and first single “SOMETHING”.

 

The latest music from Gyakie along with that of Africa’s hottest new artists, is available now on the Apple Music Africa Rising Playlist.

 

Apple Music’s Africa Rising, is an exclusive artist development programme and companion playlist geared towards identifying, showcasing and elevating rising talent and introducing the next generation of African superstars. Africa Rising alumni to date include: Omah Lay, Manu Worldstar, Tems, Amaarae, Ayra Starr, Yaw Tog, Blxckie, Nikita Kering, Buju, Fave, Nomfundo Moh and Victony. Africa Rising sees Apple Music select six artists every year who each receive a minimum of two months of editorial support across the Apple Music platform including a launch interview with Nadeska on Apple Music 1. Nadeska has also launched a new weekly Africa Rising feature on her show highlighting the hottest new artists on the continent.

Read Also: Gyakie shares teaser clip from upcoming interview with GRAMMY.com’s new series

Africa Rising is the latest of many Apple Music initiatives aimed at taking African talent to the world. Now available in 33 countries across Sub-Saharan Africa, Apple Music 1 is home to Africa Now Radio which has featured interviews with some of the continent’s hottest artists such as Tiwa Savage, Yemi Alade, Cassper Nyovest, Mr Eazi, Patoranking, Rayvanny, Kiddominant, Mayorkun, Fireboy DML, Adekunle Gold, Master KG, Yaw Tog, Blxckie, Nikita Kering, Buju, FAVE and Nomfundo Moh.

 

Apple Music also selected Nigerian Afrobeats singer-songwriter Tems as its Up Next artist in 2021, Nigerian Afropop star Rema in 2020, Grammy Award-winning Afrofusion superstar Burna Boy in 2019, and Nigerian singer and entrepreneur Mr Eazi as the first recipient in 2017. Up Next is Apple Music’s global emerging artist program.

 

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EARTHGANG Release GHETTO GODS (DELUXE)

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Atlanta duo EARTHGANG have released a deluxe version of their critically acclaimed record, Ghetto Gods. Featuring five additional tracks ranging from remixes, new songs and reimagined versions of album favorites, Ghetto Gods (Deluxe) brought along friends Wiz Khalifa, Curren$y, Smino and Blxckie to add their flair to the songs. (more…)

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N.ana YS and Parko West face-off with a collaborative ‘RealEati’ EP

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Hot off of their previous EP, the two Ghanaian rappers N.ana YS & Parko West have graced fans and avid listeners with their sophomore project titled, ‘RealEati‘ EP. The 4-track EP reflects the superstar’s growth in both talent and status. (more…)

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Amanda Ofori elevates our spirits on new song ‘Abba’

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Music doesn’t get more celestial than Amanda Ofori’s new song ‘Abba’. Stream or download ‘Abba’ across all major digital platforms here: https://fanlink.to/ABBA-AO (more…)

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Gyakie Drops Second Single Ahead Of Her “My Diary” EP

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Gyakie has released another single, “For My Baby” just a few weeks after her first single of the year and its accompanying video. (more…)

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Apple Music’s Africa Now Radio this Friday with Ruger

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This Week’s Episode Features a Conversation With Ruger, the 5 Hottest Tracks of the Week, Africa Rising and Dadaboy Ehiz’s Favourite Track of the Week!

Tune in to Africa Now Radio with Dadaboy Ehiz this Friday, July 1st at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 and broadcast on Cool FM in Nigeria every Sunday at 6pm.

Cover Star Interview
Nigerian Afropop star Ruger joins Dadaboy Ehiz via FaceTime on Apple Music 1 to talk about his latest track, “Girlfriend.” He also discusses his new album, ‘The Second Wave (Deluxe),’ recording music in unusual places, and reaffirming his talent.

The Big 5
Dadaboy Ehiz shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Ibraah feat. Maud Elka, Timaya, Mlindo The Vocalist feat. Madumane, Yemi Alade, and Sampa the Great feat. Chef 187, Tio Nason and Mwanje.

Africa Rising 
Ghanaian Afro-fusion singer-songwriter Gyakie is the latest Africa Rising cover star, a campaign which shines a light on the next generation of African superstars, and this week’s show features her singles, “FOR MY BABY,” and “SOMETHING.” Listen HERE.

Read Also: Headie One Releases “Bigger Than Life” Featuring Dutch Rapper Frenna

Dadaboy’s Song of the Week
Each week, Dadaboy Ehiz chooses his favourite track from one of Apple Music’s African playlists. This week he spotlights South African singer-songwriter Samthing Soweto and his single, “Amagents,” from Apple Music’s Mzansi Hits playlist, showcasing South Africa’s biggest hits. Listen HERE.

Tune in and listen to the full episode this Friday July 1st at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow or on Cool FM in Nigeria every Sunday at 6pm.

RUGER ON RELEASING A DELUXE EDITION OF ‘THE SECOND WAVE’

 

It was only right for us to do that, because these songs were supposed to be on that from the beginning. We were supposed to release like 7 songs, but we cut it down to 4. Then, the idea came from releasing ‘The Second Wave’ EP. We said that we’d release 4 songs, then release 3 additional songs as a deluxe. Then, as life goes on new vibes came from the studio, so we said we’re not even putting those additional 3 songs, we’re going to put new additional 3 songs. That’s how it happened, and I’m happy with how it’s going. Thank God for everything.

Read Also: Nigeria’s new hiphop star, Portable granted bail after reporting himself to police

RUGER ON HIS GRATITUDE AND DETERMINATION

 

I feel good, I feel blessed going to every country that I go to. Netherlands, Australia… People singing my songs word for word. It’s an amazing feeling because not every artist comes out within a year and that song travels that far, but I am a testimony. I thank God and I thank everyone that enjoys my music as it comes out every time. It’s just encouragement for me to work harder and keep doing my best. Never going to the studio to do any mediocre sounds, never going to the studio to say “Whatever I drop they’re going to listen,” I go into the studio giving my 100% best and God will do the rest for me.

RUGER ON FAST-CONSUMING FANS

 

People tend to forget how good Ruger is. People are fast consumers so they consume what they have now and then… Do they forget about you? I don’t know but I feel like if they don’t hear anything from you in a while they feel like “Where’s Ruger?” They should always know that whenever Ruger comes through, it’s always a 100% vibe so these songs are very personal songs to me – “Girlfriend” is a personal song, “WeWe” is a personal song, “Warning” is a personal song – it’s just me stating about my personal experiences, and people who can relate to what I’m talking about, can relate. I feel like these songs are going to go very far, I’m proud of what I’ve done in the studio and I’m thankful to everyone supporting me in every little way they can. I’ll keep giving my best.

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