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Samsung Solidifies Its Brand Value with Top-Five Ranking in Interbrand’s Best Global Brands 2021

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Samsung has announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021.

 

According to the Best Global Brands list announced by the global consulting firm Interbrand on October 20 2021, Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

 

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Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

 

According to Interbrand, major factors that played a critical role in Samsung’s growth include:

 

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  • Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritising customer experience and values
  • Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling programme
  • The launches of innovative products including the Galaxy Z Foldable series, Neo QLEDs, and the Bespoke line-up of home appliances.
  • Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive, and robotics through consistent investment.

 

“It is very encouraging to see Samsung reach the top five in the world last year and then achieve enormous double-digit growth this year—our biggest leap in brand value since 2013,” Lucas Lee, MD of Samsung Ghana. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers in Ghana and around the globe.”

 

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase, and brand competitiveness.

 

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Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

 

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.

 

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Year 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Brand value
(USD)
19.5 B

(11%↑)

23.4 B

(20%↑)

32.9 B
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(40%↑)

39.6 B

(20%↑)

45.5 B

(15%↑)

45.3 B

(-)

51.8 B
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(14%↑)

56.2 B

(9%↑)

59.9 B

(6.5%↑)

61.1 B

(2%↑)

62.3 B
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(2%↑)

74.6 B

(20%↑)

Brand ranking 19 17 9 8 7 7 7 6 6 6 5 5

 

Reference: Samsung’s growth in brand value (Interbrand)

 

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People & Lifestyle

Sharaf Mahama holds health screening and walk in Tamale on June 29

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Sharaf Mahama is set to organise a massive health walk and health screening for the teeming youth of Tamale in the Northern Region. In attendance will be the NDC Regional Executives, all MPs and PCs, the National Youth Organizer, other dignitaries and Hon. Haruna Iddrisu, who doubles as the Special Guest.

The event is anticipated to attract young individuals from diverse backgrounds including students, young professionals and community leaders.

“I humbly invite you to join us on Saturday 29th June for a Health Walk and Health Screening. This move is part of activities to help drive home the message for a 24-hour economy and building the Ghana we want,” Sharaf Mahama said in a statement announcing the walk and health screening.

The event, he added will provide free regular health check-ups and screening. Additionally, the health walk will foster community spirit and solidarity, allowing participants to engage with local leaders, healthcare professionals, and fellow community members, thereby promoting unity and collective effort towards common goals.

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Mr. Mahama has a proven track record of similar initiatives in the areas of education and sports, which he uses as an avenue to empower young minds to do better for themselves and improve their potential. This health walk and screening like previous events is expected to attract thousands of young people from Tamale and surrounding communities.

 

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Samsung begins pre-order deals for AI TVs in Ghana

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Samsung has announced a new era of AI TVs with the launch of its Neo QLED 8K, Neo QLED 4K and OLED TVs at the Unbox & Discover event, with an amazing pre-order offer. Samsung, the Global Number 1 TV brand for 18 years, sets the benchmark for video innovation, with the ultimate embodiment of next-level AI TV technology and excellence designed to upscale every moment at home.

Imagine a world where your viewing experience is always extraordinary no matter the content! Thanks to the 2024 Samsung Neo QLED 8K AI TV powered by the NQ8 AI Gen2 Processor with built-in 8K AI Upscaling Pro Technology, the TV offers quantum leaps in performance by transforming any content into 8K resolution, even your old videos. You will see these videos transform into looking so clear and real, it is like bringing the past right into your living room with sizes ranging from 65 to 85 inches.

The 2024 Neo QLED 4K AI TV comes with cutting-edge innovations and elevates the viewing experience with groundbreaking features powered by the NQ4 AI Gen2 Processor. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for color accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar. Neo QLED 4K will be available in sizes ranging from 55 to 85 inches.

Made for more than just watching, the 2024 Samsung OLED AI TV ensures peak performance for ultimate gaming experiences. Samsung is also introducing the world’s first glare-free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights from 65 to 83 inches.

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Pre-Order Offer

The 2024 AI TVs will be available for pre-order with exclusive premium freebies until 27th June 2024 in all Electroland Ghana Limited and CompuGhana Limited showrooms. Pre-order a Samsung AI TV now to receive a Soundbar, Freestyle Smart Projector, and Galaxy Fit3 with free delivery and installation.

 

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Soulful Songstress Emeli Sandé Scores “Roots” for The Macallan’s Bicentennial Celebration

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Internationally renowned singer-songwriter Emeli Sandé takes a surprising turn, crafting a stirring soundtrack titled “Roots” for the esteemed single malt Scotch whisky, The Macallan. This poignant composition marks a unique collaboration as The Macallan celebrates its momentous 200th anniversary.

Sandé, known for her soulful vocals and impactful lyrics, delivers a heartfelt ode to The Macallan’s enduring legacy. Her Scottish roots lend a special resonance to the project, mirroring The Macallan’s deep connection to the land and its unwavering commitment to exceptional craftsmanship.

Just as Ghanaians cherish the rich heritage of Highlife and Afrobeats passed down through generations, The Macallan honors its meticulous craftsmanship and centuries-old legacy with the collaboration.

“Roots” perfectly captures the essence of The Macallan’s enduring spirit. Sandé’s lyrics, “Time will bring its changes, but our roots they will remain,” resonate deeply, reflecting the brand’s commitment to tradition while embracing innovation.

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According to Emeli Sandé, “Roots means legacy. You have your roots and they spread so far around the surrounding ground. You have your trunk and that’s your journey through life – the branches can go here, and there, but at the end of the day, everything is coming from the same point.”

The celebration extends beyond music. A captivating film by Jérémie Rozan accompanies the soundtrack, taking viewers on a mesmerizing journey through The Macallan’s past, present, and future. The film showcases the enduring connection that binds generations who have stewarded this iconic brand.

This unexpected collaboration between Emeli Sandé and The Macallan promises a powerful exploration of heritage,artistry, and the pursuit of excellence.

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Founding Partner and CEO of the Fearless Fund Arian Simone visits Ghana Presidency

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In a delegation led by Pan African company Ifactorylive CCO Michael Djaba with Dora Whittley managing partner of Whittley Agency.

Arian Simone had discussions about Fearless Fund and Fearless fund foundation Africa.


Fearless fund have invested over 27 million US dollars in women of color businesses,Additionally, they have Invested over $850,000 USD in African-founded businesses and provided grants in Côte d’Ivoire.

Follow @fearless.fund for more information

#FearlessFeardom
#ArianSimone

#Fearlessfund
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Edward Asare Inducted into IPR Ghana and CIMG as Associate Member

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Edward Asare, a seasoned digital marketer, media expert, and PR professional, has been inducted as an associate member of both the Institute of Public Relations Ghana (IPR Ghana) and the Chartered Institute of Marketing Ghana (CIMG).

Edward Asare, who currently serves as Digital Marketer at UBA Ghana Ltd, has a passion for helping individuals, brands, and businesses communicate their value and build their online presence. With a background in social media community management and blogging, he has developed a unique approach that integrates marketing and communications to drive brand awareness, visibility, and engagement.

His induction into IPR Ghana and CIMG proves his expertise and commitment to excellence in the field. As an associate member, Edward will contribute to the advancement of public relations and marketing practices in Ghana, sharing his knowledge and experience with peers and professionals.

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Eye Care Tips for Different Age Groups

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Eye Care

Maintaining good eye health is essential at every stage of life. From childhood to old age, our eyes require different types of care to ensure they function properly and stay healthy. Here are some essential eye care tips tailored to different age groups:

Infants and Toddlers (0-3 Years)

  1. Regular Check-ups: Schedule regular eye exams to detect any early signs of vision problems. The first comprehensive eye exam should be done at 6 months of age.
  2. Monitor Development: Keep an eye on developmental milestones related to vision, such as tracking moving objects and recognizing familiar faces.
  3. Protect from UV Rays: Use hats and shades for babies to protect their sensitive eyes from harmful UV rays when outdoors.

Children (4-12 Years)

  1. Annual Eye Exams: Ensure children have annual eye exams to monitor their vision as they grow. Early detection of issues like myopia (nearsightedness) is crucial.
  2. Screen Time Management: Limit screen time and encourage regular breaks to reduce eye strain. Follow the 20-20-20 rule: every 20 minutes, take a 20-second break and look at something 20 feet away.
  3. Protective Eyewear: Encourage the use of protective eyewear during sports and recreational activities to prevent eye injuries. 

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Teenagers (13-19 Years)

  1. Balanced Diet: Promote a diet rich in fruits, vegetables, and omega-3 fatty acids to support overall eye health.
  2. Avoid Smoking: Educate teenagers about the risks of smoking, which can lead to serious eye conditions like macular degeneration and cataracts.
  3. Contact Lens Hygiene: Teach proper contact lens care to prevent infections. Ensure they follow the prescribed wearing and cleaning schedule.

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Contact Lens Hygiene           

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Adults (20-39 Years)

  1. Routine Eye Exams: Schedule comprehensive eye exams every two years to check for vision changes and early signs of eye diseases.
  2. Computer Vision Syndrome: For those who spend long hours on computers, use ergonomic setups, take regular breaks, and consider blue light filtering glasses.
  3. Sunglasses: Wear sunglasses that block 100% of UV rays to protect eyes from sun damage, which can contribute to cataracts and other eye conditions.

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Middle Age (40-59 Years)

  1. Presbyopia Awareness: Be aware of presbyopia, a natural age-related condition that affects near vision. Consider reading glasses or multifocal lenses if needed.
  2. Monitor Health Conditions: Manage chronic conditions like diabetes and hypertension, which can affect eye health. Regular eye exams can help detect related complications early.
  3. Protect from Blue Light: Use blue light filtering glasses and reduce screen time to minimize the risk of digital eye strain and potential retinal damage.

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Seniors (60+ Years)

  1. Frequent Eye Exams: Increase the frequency of eye exams to at least once a year to monitor for age-related eye conditions such as cataracts, glaucoma, and macular degeneration.
  2. Maintain a Healthy Diet: Continue to eat a balanced diet rich in antioxidants, vitamins, and minerals that support eye health.
  3. Fall Prevention: Ensure living spaces are well-lit and free of hazards to prevent falls that could lead to eye injuries.

General Eye Care Tips for All Ages

  • Stay Hydrated: Drink plenty of water to maintain good eye moisture and overall health.
  • Avoid Rubbing Eyes: Rubbing can introduce germs and cause irritation or infection.
  • Practice Good Hygiene: Always wash hands before touching your eyes, especially when inserting or removing contact lenses.
  • Regular Breaks: Follow the 20-20-20 rule to prevent eye strain from prolonged screen use.

Conclusion

Eye care is a lifelong commitment that changes with each stage of life. By following age-appropriate eye care tips and scheduling regular eye exams, you can help ensure that your eyes stay healthy and your vision remains clear. Prioritizing eye health is essential for maintaining overall well-being and enjoying a high quality of life.

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