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Useful Tips for Creating a Natural Backlink Profile

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Search engine optimization has changed the business world as we know it, giving businesses a detailed approach to reach a lot more people around the world. A company that leverages SEO techniques properly will most likely succeed, and ones that don’t will have a hard time achieving their goals. One of the most important SEO techniques is backlinking, which is when other websites and blogs refer to yours, helping you improve your search engine ranking and reach more people. 

The trick to backlinking, though, is it has to look natural. Some companies hire link-building firms to help them build a profile, which gets detected by search engine algorithms and doesn’t make a difference in your ranking, and can even make it worse. These are some useful tips for creating a natural backlink profile that would help your website rank higher. 

Work on Your Content 

The key to natural backlinking is creating valuable content that is of high quality and fresh. Natural backlinking means that a website or a blog found your content so valuable that they decided to link to it so that their own readers could benefit. So, how can you make that happen? You create content that adds to something to the reader and provides a fresh take or new information that they didn’t know. No website is going to link to yours if you tell them a piece of information that is years old or can be found with a 30-second search on the internet. 

This is why it is imperative that companies invest in creating regular content that is relevant, and more importantly targeted. Know your target audience in terms of backlinks as well as viewership so you could create content that caters to those instead of general content that doesn’t cater to a specific audience and thus doesn’t serve you.

Avoid Paid Links 

The more time and money you invest in creating paid links, the less likely you will be able to create a natural backlink profile. Google constantly works on developing its algorithms so it could detect such things, and you won’t be doing yourself any favors by paying a company to get you a lot of links. You would be much better off focusing on offering value so that websites would want to link to you instead of you trying to buy them off to do it.

Vary the Anchor Text 

You need to pay attention to the anchor text in your link building efforts. It is never a good idea to focus on just one term and keep building different links with the same anchor text. You need to add variety so you could ensure a natural backlink profile can be created. According to the article “The Simple 3 Step SEO Backlink Strategy That Works Like Magic”, it is important to have natural links in order to have a natural profile. This is how Google can trust you as a brand. You also shouldn’t just link to your homepage, and when you do, avoid using key phrases there. It is better to use keywords for on-page SEO rather than the homepage.

Leverage Influencer Marketing 

Whether you like it or not, influencer marketing is a big deal right now and it can do your business a lot of good if you do it right. It doesn’t necessarily mean dealing with Instagram models; there are people and companies that are quite influential in certain fields and offer a lot of value to their audiences. 

It is those that you need to reach out to for a collaboration that could benefit both parties. You can find a lot of companies that have a dedicated press section for such influencer news and interviews, and if you get featured there in one way or the other, it can help you get a bigger reach and rank higher.

Don’t Focus on Certain Pages

Many companies make the mistake of trying to land certain pages with a high SEO ranking to help them backlink, and they neglect all other options. This is a big mistake because you need variety in your backlinks. For starters, you don’t need only high ranking pages. As long as the website is of good quality and indexed, then you could ask them to link to you, even if they don’t rank that high in search engine results; they would still help you climb up the rankings, and it is natural backlinking, too. 

You also shouldn’t focus on a particular type of link; add variety. Get any links that could help your backlink profile –– blogs, directory listings, social media websites, and even sponsorships and awards. 

Guest Posting 

This is one of the most common and successful ways of backlinking naturally, and it works quite well. Reach out to websites and blogs in your field and ask them to guest post, and they can do the same on your website and blogs. This gives you an opportunity to carefully curate the content you want associated with your name, and you could link back to your website. You will find that blogs and websites are quite open to such contributions because it gets them exposure as well, so it’s a win-win situation. 

Search the Web for Questions and Comments Sections 

Another clever strategy to backlink to your website and/or blogs is searching the web for unanswered questions and comments sections where your input might be of value. You will definitely find relevant questions on Quora and Reddit where you can shine the light on some points that people want to learn about, while naturally linking to your content. This will help you help others while showing your brand to be the answer to their problems and questions.

Backlinking is one of the most powerful SEO strategies for a reason, but it has to be done right. You can’t rush this and try to get a hundred new links every day. You need to keep a steady pace in which you generate backlinks, and don’t try to force it. In time, with a natural backlink profile, you will be able to reach a lot more people and Google will acknowledge your efforts to backlink naturally. 

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