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YouTube is what is feeding filmmakers now – Ruth Kadiri

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Well-known Nollywood actress and movie producer, Ruth Kadiri has detailed reasons for uploading her movies on YouTube.

According to Ruth, she began uploading her films on YouTube as she sought a platform where she could freely express herself and tell her stories. She recalled how she was discouraged while starting out but decided to give it a try.

She made this known during a recent interview with BBC pidgin.

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“I have been a producer for a long time but there are too many rules and regulations during production. So I called my team and told them that I want an opportunity to express myself. For instance, if I see something online I want to learn it and after learning, I want to upload it somewhere.

“When I traveled to give birth, I was bored and started watching a lot of musical videos and noticed that some people put their films on YouTube. I told myself that I’ll come back to try it. Some people discouraged me and told me that there is no money in it. But because I needed a platform to express myself and tell my stories, I decided to try it. I told my team that we should shoot and if the film is not good enough, we will learn and use it as a learning process,” she said.

The renwoned thespian also stated that she is not bothered about competition in the YouTube space, emphasizing on the abundant opportunities available on the platform.

“Personally I don’t worry about competition and I feel like as filmmakers, we are at the fore front and we hustle. If you remove YouTube from the industry, apart from filmmakers and content creators, people will go hungry.

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“YouTube is an opportunity for a lot of filmmakers to make money and that’s what is happening now. Because YouTube is what is feeding people now,” she said. 

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