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12 Surefire Tips For Successfully Starting An Online Business

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Starting an online business might be exciting, but it also has its fair share of difficulties. The fundamental prerequisites for starting and operating any business also apply to online businesses. Starting a business of any kind is tough and requires lots of work and persistence to make it a success.

To assist you in starting and operating your own online business, we have put together a compilation of time-tested tips and tactics to smooth your path. Let’s dig in

  1. Settle on a business idea and a niche to target

Your “niche” is a specific segment of the market that you primarily aim to serve. This can be broad or narrow. For instance, instead of focusing on women’s clothing in general, you could sell only lingerie.

You must choose your niche wisely, though, as it will define your success. Don’t just choose what appeals to you. Analyze the viability of the niche. To find the ideal niche to target, check that they have:

  • A key problem or need that nobody else is resolving.
  • The readiness to pay for a fix to that problem or need.
  • Sufficient disposable income to cover the cost of the solution.
  1. Research the market to support your business idea

In most cases, your own personal research to establish the viability of a niche may not be enough. Remember the biblical words, “the heart of man is treacherous,”. Many people fail because they’re swayed by their own biases into thinking there’s a big market, when in fact that may not be the case. If you have the resources, you may want to hire an independent agency to conduct proper market research for you.

Another way is usually to pilot the business on a microscale to actually test the level of sustainable demand. In both cases, pay attention to exactly what the data says. It holds the key to your business’s success.

Based on the viability of the data, draft a simple business plan that covers how you will source the product or service, how you plan to market it, and how you intend to raise the capital for both. If you have a good, realistic grasp of these three core issues, you’re good to go.

  1. Develop your product or service

It is now time to put your business plan into action. Either selling products or services is an option. It’s important to figure out how to source your products, if that’s what you’re into. You have two options: either make things yourself or find a supplier or manufacturer for your goods. Create packages of your service offers if you are selling a service.

  1. Build your online brand.

You’ll probably need a website to start, depending on the type of business you’re in. Choose a domain name and confirming its availability. Hosting costs normally begin at $8 per month, while domain names typically cost around $20 per year.

 Remember to effectively brand your website in order to distinguish it from competitors. Create a logo that’s unique to your business. Choose a typeface that is appropriate for your sector and ensure that the colors complement the entire design. When finished, the online brand will start to take shape.

Additionally, since the goal of your company is to generate revenue, your website must support payment processing. However, at the start, this might be expensive and challenging. Thank goodness, there are numerous payment options available. You could simply rely on momo payments or connect with any of the numerous payment platforms currently available to assist you.

  1. Market the hell out of your business.

The next step is to make your internet business visible to potential clients after setting it up. There are numerous marketing channels you may use for this.

We will discuss some of the best marketing channels next.

  1. Utilize email marketing.

Numerous messaging platforms are developed daily. Email, however, still remains one of the most effective online communication tools. Your small business can grow and make more money with the aid of email marketing. I have a detailed article of the benefits of email marketing also on ameyawdebrah.com. You may want to check it out.

Start with an email list of your friends, family, schoolmates, acquaintances, etc. Once your list has grown to a respectable size, you can start promoting your company to current and potential clients.

Tell them why they should pick you over the competition. To market your company to various audience demographics, you can test out various email campaigns. Stick with what works best.

  1. Create an SEO strategy

For your online business, ranking on the first page of search results on websites like Google can be a game-changer. This is what search engine optimization (SEO) means. You must optimize the text, graphics, and videos on your website or online store to rank highly in organic search results.

 With a good SEO strategy, you can significantly increase your consumer base, sales, and financial position. This can be accomplished naturally or with paid advertisements. If you’re internet-savvy enough, you can learn and implement an SEO strategy yourself on YouTube. However, in most cases, you may need an agency that specializes in this to assist you.

  1. Utilize social media to your benefit

The decision to create a social media presence for your small business is no longer a choice. Your online business’s success depends on it. You should get started by learning which social media channel your clients prefer to use and which is most effective for your line of business.

  1. Discounts and promotions are important

Even the tiniest incentives can significantly increase the likelihood that new customers will become repeat ones. Discounts, gifts, free delivery, or anything else that appeals to your customers can be used as incentives. You can use reward-based games and referral programs to express your gratitude to your customers.

  1. Go Mobile

More individuals than ever before utilize mobile devices in their daily lives. Nowadays, a growing number of people utilize their mobile devices for the majority of their daily activities, including shopping. This is why it’s important to make your website mobile-friendly as early as possible.

  1. Create a community for your brand

Building a community around your internet business might seem difficult, but it is doable. You can create powerful communities like many other successful firms have done. You can accomplish this by assembling small groups of your clients—those who have similar values to your company—and capitalizing on them.

It’s the simplest method to turn your customers into brand ambassadors. As soon as you have a sizeable enough customer base, you can create a Facebook group with your customers. Be sure not to surprise them. Get their approval first. Be sure that the parameters for the group are well targeted. With this, Facebook’s robots will help find you more people like your customers to join the group.

Once formed, keep the group active and busy. Offer relevant information about your product or services as well as other incentives. The bigger the group gets, the more potential customers you have to sell to.

  1. Think big

The capacity to leverage the global reach of the internet is the primary distinction between traditional businesses and online ones. Using the internet, you can easily expand your small business internationally.

This is a great approach to growing your consumer base and generating more revenue. Your brand’s awareness may soar if you get into the global market.

Conclusion

Yes, times are hard, but the fact remains that opportunities also abound. Every day, regular folks with unique ideas, training, and services as well as products are building small and big fortunes online. The trick with making it online is to move from being a consumer to a producer. So don’t just binge on YouTube videos and buy from your favorite online stores. Aspire to also leverage the power of the internet to create something that others will be interested in buying.

If you choose to go this route, then I certainly hope you find the tips in this article helpful. Let’s go make some money. To your success!

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People & Lifestyle

Jameson Widens The Circle With Jameson Connects GH 2023: A Celebration of Freedom and Creativity

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Jameson Connects Gh is back and this year’s edition promises to be better elevated and more connected. (more…)

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Guest Blog: Is religion becoming Ghana’s new parliament?

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When religion begins to influence policies that affect every single person, then there is a problem. Religious beliefs are private and personal, but laws are not,” says Alex Kofi Donkor. (more…)

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MTN Ghana Reviews Tariffs Upward

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NOEL KOJO GANSON CHIEF COMMERCIAL OFFICER MTN

Scancom PLC (MTN Ghana) has announced an upward review of the tariffs of its products and services effective February 07, 2023.

The review is as result of two changes. Firstly, the implementation of the 2.5% statutory adjustment of VAT from 12.5% to 15% across all services. This will impact both Prepaid and Post-paid customers. Secondly, MTN Ghana is proceeding with a 15% average upward review of its mobile data tariffs which was originally announced in November 2022 and was subsequently put on hold. The increase in mobile data tariffs will impact both Pay Monthly and Pay-As-You-Go users. The review in mobile data bundle offers cover products available on the short codes 138 & 170, as well as on purchases through Electronic Voucher Distribution (EVD), MTN Pulse, and Data Zone except for XtraTime.  The data tariff increases do not apply to Fiber Broadband and Fixed Wireless Access (4G Router / Turbonet) customers.

With this review, voice users will receive less airtime due to the VAT implementation, and mobile data customers will receive less data bundle allocations for the same price purchased before the tariff increase was made.

The Chief Commercial Officer for MTN, Mr. Noel Kojo-Ganson, explained the impact by giving an example of how the new pricing will work. He said, following the review, a three cedis airtime purchase before the VAT increase, which previously gave customers 24.4 minutes will now give customers 23.9 minutes, whilst a three cedis data bundle which previously gave customers 471 MBs will now give customers 401 MBs.

Explaining the reason for the upward review of the Data Bundle prices, Mr. Noel Kojo-Ganson said the review was necessitated by the recent economic shifts leading to increasing cost of operations largely due to continuous increase in inflation. “These economic shifts have impacted us directly and for us to ensure we have the right balance for sustaining growth and investments into the network, we have had to consider price increases in various segments of our business.”

Mr. Kojo-Ganson added, “MTN recognises that we are in very tough times and would like to assure our customers that we will continue to offer them the convenience and flexibility in the purchase of data bundles at their desired price points via the MTN Flexi and Non-Expiry Bundles. Also, customers will continue to enjoy the 50% bonus incentive on mobile data purchases via MyMTN App & MoMo (valid for 7 days) for 4G customers”.

MTN remains committed to investing USD1 Billion by 2025 to continue its network expansion and improve the network experience for customers. In line with our Ambition 2025 strategy, our purpose is to lead digital solutions for Africa’s progress.

For more information on the revised prices for the data bundle offers, visit www.mtn.com.gh.

 

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Lamar Berko, jeweller to Floyd Mayweather, Wizkid, Beenie Man, Andy Cole and more VIP clients

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Floyd Mayweather, Joey Essex and Stefflon Don may not be three celebrities you would expect have much in common, but they’re just some of the big names whe jeweller Lamar Berko counts as his VIP clients.

With his company LB Jewellers, Lamar is dominating the celebrity jewellery scene,counting a slew of stars as fans as he’s able to tailor to their individual style and needs.

The industry is a competitive one, with thousands of young jewellers doing all they can to become a well-known and respected name amongst a sea of rivals.

Yet at the age of 29, Lamar has managed to become one of the best known jewellers in the UK due to his work with high profile clients and his quality pieces.

Born from humble roots in South West London, Lamar used his interest in the business world and constant innovation to make a name for himself, starting out by buying and selling top-quality watches before branching out into a range of jewellery.

He credits his perseverance and self belief with making a success of LB Jewellers, saying: ‘With the right mindset you can accomplish anything.

‘You can’t win today’s game off yesterday’s points. Always strive to do better than your last result and stay relevant. The world is forever evolving!’ – Lamar Berko

Using this plan he saw the importance of celebrity partnerships in the social media era, working with a number of top social and sports personalities who quickly became his beloved customers.

Among his VIP clients are the likes of Russ Millions, 6 Kenza, Wizkid, Beenie Man, DJ Spinall, Eva Apio and Danny Rose. Yet Lamar ensures all of his clients get the VIP treatment, equally valuing every customer and ensuring they will be satisfied with his high-quality products.

Among his VIP clients are the likes of Russ Millions, 6 Kenza, Wizkid, Beenie Man, DJ Spinall, Eva Apio and Andy Cole.

Yet Lamar ensures all of his clients get the VIP treatment, equally valuing every customer and ensuring they will be satisfied with his high-quality products.

Lamar encourages others to learn from every challenge and turn it into an opportunity, pushing his followers to keep pursuing their dreams even if the start seems tough.

He uses his experience to help others and often mentors young entrepreneurs to help them succeed.

Through LB Jewellers, he has helped create jobs in Ghana, Nigeria, and South Africa and encouraged other aspiring businesspeople to keep at it.

Lamar’s mission is to help more promising young businesspeople break into the industry and uses his platform to help others overcome adversity.

Having experienced success with his own business, Lamar wants to help others achieve their goal and has set his sights on the youth market to expand his business.

Culled from DailyMail

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People & Lifestyle

ARTSPLIT Introduces MUSICSPLIT, Announces Auction of Upcoming Extended Play by Top Nigerian Music Artiste, King Perryy

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ARTSPLIT, the pioneering alternative investment platform has launched MusicSplit, its latest offering that allows for investment in music projects. Its maiden online auction features Continental Playlist of top Nigerian Music Star, King Perryy and kicks off on the app from 24 January to 10 February 2023.

MusicSplit allows music lovers own fractions of any trending Afrobeat music and earn monthly royalties to their ARTSPLIT wallet. Users on ARTSPLIT now have access to previously unavailable royalty assets when you buy splits and invest in your favorite Artistes’ upcoming projects. It’s a win for all; your favourites gets the required funding to create great music for your enjoyment and you earn passive income and high-yielding returns from the projects streaming revenues.

Read Also: ARTSPLIT launches platform in Ghana with auction and exhibition by artists Ablade Glover, Kofi Agorsor and Isshaq Ismail

In a statement, ARTSPLIT’s executive director for technology and communications, Onyinye Anyaegbu, said. “Our goal has always been to provide a platform that democratises access to investment in African art and artistes through co-ownership and technology while elevating their global standing. Too often, ideas are not appropriately valued, such as music. With MusicSplit, creators can offer a percentage of their upcoming projects for users to invest in and directly fund it. Users on the ARTSPLIT app benefit from access to a high-yielding asset class while artists benefit from debt-free funding while maintaining artistic freedom. As a result, we have moved closer to our goal of providing alternative investments opportunities for everyone.”

King Perryy stands out as one of the country’s most distinctive and ambitious young acts. The creator of what he calls the “Continental Sound,” the former seminary student and would-be Catholic priest fuses the melodies and rhythms of today’s Afrobeats with pan-African influences and reggae/dancehall to create deeply resonant songs that transcend cultures and borders. With a run of successful singles (“Man on Duty,” “Work ‘N’ Grind”) to his credit and over 70 million streams on digital platforms, he released his debut album, Citizen of the World, in 2021.

This Auction comes shortly after a tripartite agreement between ARTSPLIT and music service companies M.A.D Solutions and ENGAGE to enable fans invest in the success of their favourite musicians.

MUSICSPLIT involves taking the estimated value of a music project (Eps, LPs, and Albums) and dividing it into 100,000 units (or Splits) to allow users and music lovers to finance it and profit from their investments. By presenting MUSICSPLIT, ARTSPLIT intends to further elevate African music worldwide while ensuring artistes freedom with alternative investment options.

To find out more about MusicSplit on ARTSPLIT, please visit www.artsplit.com/MusicSplit or contact info@artsplit.com

You can also reach the ARTSPLIT team on call or WhatsApp at +234(0)9088962169 or follow @artsplitofficial on Twitter, Instagram, and Facebook to keep up to date. Also follow King Perryy @kingperryy on Twitter, Instagram, and Facebook.

The ARTSPLIT app can be downloaded on App Store and Google Play Store. Start investing today in Afrobeat for great returns.

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How to Leverage Employee Experience to Drive Customer Experience Outcomes?

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Employee experience is a key factor in determining customer experience outcomes. For companies to achieve optimal customer experience, they need to invest in their employees first. This can be done through employee motivation management or even an entire employee engagement software and other initiatives that create a positive work environment for employees. In this article, we will discuss how to leverage employee experience to drive customer experience outcomes. 

Happy Employees Create Happy Customers

The idea behind this phrase is that employees who are satisfied at work are more likely to provide better customer service. When employees are happy, they are more motivated, productive, and engaged, which creates a better customer experience. When customers have a positive experience, they are more likely to return, and this, in turn, leads to increased customer loyalty and revenue. In short, when employees are happy, they tend to create an environment that encourages customers to come back and make repeat purchases. 

 

Employee experience is about creating a positive work environment for employees. Companies should invest in creating a workplace culture that is engaging, supportive, and rewarding. This can be done by creating a clear job structure and career progression, offering competitive salaries and benefits, and providing training and development opportunities. Companies should also provide their employees with the necessary tools, resources, and support to be successful. 

5 Ways to Improve Customer Experience through Employee Experience 

  1. Encourage a Positive Workplace Culture: Creating a positive work environment is key to providing employees with a great experience. This can include fostering an atmosphere of respect, open communication, and mutual trust. Employees who feel valued and appreciated are more likely to go the extra mile for customers. 

 

  1. Offer Career Development Opportunities: Investing in employees’ career growth, such as through training and development programmes, can give them the skills and confidence to better serve customers. 

 

  1. Reward Employees for Good Performance: Rewarding employees for a job well done can help to create a culture of recognition and appreciation. This can help to boost morale and motivate employees to maintain high standards of customer service. 

 

  1. Support Employees’ Health and Well-being: Creating a healthy and safe work environment, providing access to mental health resources and offering flexible working arrangements can help to improve employee well-being. This can lead to a more engaged and productive workforce. 

 

  1. Listen to Employees’ Feedback: Gathering employee feedback is essential for understanding their needs and the issues they are facing. Listening to employees’ ideas and suggestions can help to identify areas where customer experience can be improved.

How Can Employee Motivation Management Help?

Employee motivation management is an essential component of employee experience. It involves creating an environment that encourages employees to work hard and achieve their goals. This can be done through incentives, recognition, and other employee engagement initiatives. Companies should also ensure that their rewards and recognition programmes are tailored to the needs of their employees. 

 

Nowadays, leading companies use employee engagement software to measure and track employee motivation. Such software can provide valuable insights into how employees are feeling at different stages of their employee lifecycle and what they need to be successful. Companies should use this data to create meaningful employee engagement initiatives that can help to boost employee motivation, performance, and a customer-oriented mindset.

Conclusion 

Employee experience is key when you want to see positive customer experience outcomes. Companies should invest in employee motivation management and ideally use advanced employee engagement software to create a positive work environment for their employees and measure their engagement. This can help drive improvement in customer experience by increasing employee motivation and performance.

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