People & Lifestyle

10 Top Reasons Why You Should Incoporate Email Marketing In Your Marketing Strategy

Published

1 year ago

November 22, 2022

Being an entrepreneur or marketer today is extremely difficult. The economic disaster we’re in has caused marketing budgets for the majority of small business owners to dramatically shrink. On the other hand, the competition is really fierce. The biggest challenge for most businesses is maintaining market relevance and top-of-mind awareness while operating on a very limited budget in a crowded industry.

This predicament is precisely why you need email marketing more than anything else to be successful. Unfortunately, this is perhaps one of the least used marketing channels in our part of the world. Yet, building strong ties with your customers and cultivating a devoted following of clients can be accomplished quite effectively with email marketing. In this article, we’ll look at the top ten advantages of email marketing and why you should definitely consider using it.

But first, let’s briefly discuss what email marketing is all about. Every email that is sent to a client, whether present or prospective, might be regarded as email marketing in the broadest sense. However, the phrase is typically used to describe more specific actions, such as sending out newsletters, advertisements, or sales alerts to current or prospective customers for the purposes of informing them about the latest offers, educating them about new developments, or simply encouraging them to buy a product or service.

Here are 10 reasons why you definitely should incorporate email marketing into your marketing strategy mix.

Unprecedented Reach

Email is currently used by more than half of the world’s population (4.2 billion by the end of 2022, according to research by the Radicati Group). Email is an ideal marketing channel due to its widespread adoption. This fact holds true even here in Ghana and in many other parts of Africa. It’s a sure guarantee that everyone you meet and most people in your target audience most likely use email in today’s hyper-digital world.

The proliferation of smart phones and other electronic devices has fueled the use of email even more. When you hit “send” on an email, hundreds or even thousands of people immediately receive notification via an electronic device they are carrying in their pockets. You have an unrivaled advantage in speed and reach with email marketing.

Furthermore, email marketing provides you with a direct line of two-way communication with your target audience, unlike other marketing mediums like print ads. Yet, this is only the tip of the iceberg in terms of the huge benefits of adopting email marketing.

Ideal for sending targeted, individualized messages.

In a perfect world, every potential customer should have a customized, distinct value proposition. In reality, though, this is super hard to achieve. As a matter of fact, modern marketing is quickly getting a bad reputation for being too impersonal. Email marketing, on the other hand, comes very close to being perfect.

To achieve targeted messaging, you can divide your email lists into groups based on the client traits you believe are important for your company. If you are a clothing brand, for instance, you can divide your clientele into groups based on the type, size, price, etc. of the clothes. That takes us nicely into the next related advantage.

Very effective in building relationships and credibility.

We’ve already spoken about how email marketing adds a level of customization that other marketing channels don’t.

Relationship-building with your customers is greatly facilitated by personalization, or, to put it another way, by understanding your audience. You can actively contact prospects and clients via email to express your passion and interest in a course that they’re also passionate about. You can create lasting relationships by combining proactiveness with personalization.

With consistency, you can use email marketing to establish credibility. You can achieve this if you keep sending information your audience considers relevant and informative. With this credibility, you can truly leverage the solid relationship and use it to hammer home your marketing message.

Very easy to scale

Scaling your email marketing activity is quite straightforward. As your subscription base grows, you scale.

The best thing about email marketing is that you can begin building an email list right away without implementing any complicated security procedures. Plans that scale as the list increases are offered by almost all email marketing software. This means you avoid paying unnecessary costs up front.

Email marketing also has the benefit of allowing you to scale your campaign and messaging from 10 individuals to 100,000 people without too much hustle.

It is totally measurable

Numbers are the name of the game in modern marketing. You probably have a good understanding of all the numbers you need to work with to account for your spending, whether you’re a marketer or a business owner.

Accounting and measuring campaigns are made simple with email marketing and other accounting software. The majority of email marketing platforms give you access to vital statistics like email open rates, click rates, delivery reports, percentages of clicks, emails opened by location, emails opened by device/browser, and emails opened overall.

This information allows you to quickly assess the quality and effectiveness of your campaign. This makes it possible to deploy immediate remedial action if needed.

Incredibly effective for customer acquisition

You can easily establish a strong rapport with your potential customers by creating an email marketing campaign that takes into account their wants and pain points.

You’ll undoubtedly attract new clients if you include call-to-action alternatives in your campaign.

Mckinsey conducted research in 2013 and discovered that email is a far more effective way to attract clients than well-known social media platforms such as Facebook and Twitter (McKinsey Internet iConsumer Survey 2012).

Although the data used only ended in 2013, the trend toward email has grown tremendously from 2010 on, according to the study. Email marketing is becoming more and more popular as a client acquisition channel due to its efficacy and directness.

Can help boost sales

Email marketing allows you to stay in touch with your consumers and persuade them to make additional purchases from you. You can deliver communications that are pertinent to your customers’ interests via email marketing, which allows for very precise targeting.

Additionally, it is an economical approach to reaching a large audience. Given these advantages, it should come as no surprise that email marketing is one of the most widely employed marketing strategies in many parts of the world today.

Helps boost online traffic

One of the best ways to increase website traffic and sales for your company is through email marketing.

You can keep your business top-of-mind and entice customers to visit your website or make a purchase by creating a list of subscribers and giving them regular updates about your goods or services.

You can also regularly update customers and prospects on any deals and offers, the details of which will usually be available on your website.

It is significantly less expensive.

I’ve already made several references throughout this piece to how inexpensive email marketing is when compared to other types of advertising. However, because of the significance of this benefit, especially in view of the current economic crunch, it merits highlighting.

For less than a penny per message, you can communicate with a sizable audience of customers. Additionally, most email marketing services will cover you with their free plans if you have a tiny mailing list.

Email errors are simple to fix and don’t cost any extra money. Additionally, you are virtually foregoing any media acquisition charges. By eliminating the middleman and, in essence, starting your own media company, you can communicate directly and privately with your audience using your email lists.

Allows you to control your own data and messaging.

To enhance the user experience, search engines and social media platforms frequently update their algorithms. Your social media presence and search results ranking may occasionally be impacted by these adjustments.

Imagine being buried in the debris if a significant algorithm update occurs. In this situation, having a sizable email list will be crucial. Your leads and clients would still be able to reach you directly, and you could update them on the most recent business news. You certainly will not be at the mercy of ever-changing social media algorithms.

Conclusion

I am hopeful that the above will convince you to include email marketing in your marketing strategy. Or at least give it serious consideration to assess if it’ll be a good fit for your products or services. Even though the benefits listed above can be immense for your business, it’s important to remember that your email marketing should have a clear strategy and implementation plan. Finally, you must be patient and wait for results to start showing. Don’t quit too quickly, good things, they say, take time.

By Aboagye T. Mintah

People & Lifestyle

San Diego on a Budget: Your Guide to Affordable Stays

Published

13 hours ago

May 19, 2024

Ameyaw Debrah

San Diego, with its stunning beaches, vibrant culture, and year-round sunshine, is a dream destination for travelers from near and far.

However, enjoying all that this coastal city has to offer can sometimes come with a hefty price tag, with 3-star hotels averaging $200 per night.

But, a trip to San Diego doesn’t have to break the bank!

We’ve put together a guide to help you find the perfect accommodations in America’s Finest City without breaking the bank.

1. Pick the Ideal Location

Finding affordable accommodations in San Diego is all about knowing where to look.

While the city boasts its fair share of luxury resorts and high-end hotels, there are numerous neighborhoods offering budget-friendly options without compromising on convenience or charm:

Ocean Beach: Known for its laid-back vibe and eclectic mix of shops and restaurants, Ocean Beach is a great choice for budget travelers. You’ll find a variety of affordable accommodations here, including cozy beachside cottages and motels.
Pacific Beach: If you’re looking to be close to the action, Pacific Beach is the go-to place. With its bustling boardwalk, lively nightlife, and wide range of budget accommodations, you’ll never be bored in PB.
Hillcrest: Located just a few miles north of downtown, Hillcrest is a vibrant neighborhood known for its diverse dining scene and thriving LGBTQ+ community. Here, you’ll find a mix of budget-friendly hotels, guesthouses, and vacation rentals.
Old Town: For a taste of San Diego’s history and culture, look no further than Old Town. This charming neighborhood is home to historic adobe buildings, colorful shops, and some of the city’s most affordable accommodations.

2. Understand the Different Types of Wallet-Friendly Stays

From cozy guesthouses to charming beachside cottages, there’s a budget-friendly abode options are as diverse as the city itself.

Budget Hotels: San Diego boasts a plethora of budget hotels scattered throughout the city, offering comfortable stays at wallet-friendly prices. These hotels often provide essential amenities such as complimentary breakfast, free Wi-Fi, and convenient access to local attractions.
Hostels: For solo travelers or those seeking a social atmosphere, hostels are an excellent choice. San Diego’s hostels offer dormitory-style accommodations at affordable rates, along with communal spaces where guests can mingle and exchange travel tips.
Vacation Rentals: Opting for a vacation rental can be a cost-effective solution for families or groups traveling together. Whether it’s a cozy apartment in the heart of the city or a beachfront bungalow with ocean views, vacation rentals offer the comforts of home at a fraction of the cost of traditional hotels.
Hotels with Kitchenette Suites: For travelers looking to save on dining expenses, hotels with kitchenette suites in San Diego are a savvy choice. These accommodations typically include a kitchen area equipped with a microwave, refrigerator, and stovetop, ideal for guests who want to prepare their own meals and snacks.
Airbnb: With its wide range of listings, Airbnb provides budget-conscious travelers with the opportunity to book unique accommodations at competitive prices. From private rooms to entire homes, Airbnb offers flexibility and affordability for those looking to experience San Diego like a local.
Motels and Inns: Along San Diego’s coastal highways and in its charming neighborhoods, you’ll find a variety of motels and inns offering affordable accommodations. These establishments often provide basic amenities and convenient locations for budget travelers looking to explore the city without breaking the bank.

Many budget-friendly stays offer in-suite kitchens, equipped for your cooking convenience.

3. Look for the Cost-Saving Features

When hunting for budget-friendly accommodations in San Diego, keep an eye out for the following features to make the most of your stay:

Free Breakfast: Look for accommodations offering complimentary breakfast to start your day off right without spending extra.
Wi-Fi: Ensure that free Wi-Fi is included to stay connected without incurring additional costs.
On-Site Laundry: Save on laundry expenses during your stay by selecting accommodations with on-site laundry facilities or services.
Free Parking: Look for accommodations offering free parking options to avoid hefty fees that can add up quickly.

Additional Tips for a Budget-Friendly Trip to San Diego

To make the most of your budget-friendly stay in San Diego, consider these tips to save money.

Book Off-Season: Traveling during the shoulder seasons or offseason can lead to significant savings on accommodation rates. Aim for periods outside of peak tourist seasons to find better deals. Typically, San Diego hotels will offer lower rates during fall and winter months (excluding holidays).
Early Booking Discounts: Take advantage of early booking discounts by securing your accommodations well in advance. Many hotels offer discounted rates for bookings made several months ahead of your travel dates.
Special Deals and Packages: Keep an eye out for special deals and packages offered by hotels, especially during promotional periods or holidays. These can include discounted room rates, complimentary upgrades, or added amenities.
Membership Discounts: Check if you qualify for any membership discounts, such as AAA or AARP, which often offer savings on hotel stays. Additionally, consider joining hotel loyalty programs to earn points or access exclusive member-only rates.
Flexible Travel Dates: Remain flexible with your travel dates to take advantage of fluctuations in accommodation prices. Use flexible date search tools to identify the cheapest days to stay in your desired location.
Use Price Comparison Websites: Utilize price comparison websites and booking platforms to compare rates across different accommodations. Look for hidden fees and consider total costs, including taxes and any additional charges.

Takeaways

In San Diego, discovering on a budget is within reach with a little planning. From laid-back Ocean Beach to vibrant Pacific Beach, there’s a neighborhood for every budget.

Whether you choose a budget hotel, hostel, or vacation rental, affordable options abound. Prioritize essential amenities and seize off-season rates and deals for a quality experience without overspending. Dive into the charm of America’s Finest City without breaking the bank.

People & Lifestyle

Actress and Activist Akosua Asieduaa Advocates for Youth Empowerment and Gender Equality at USAID Youth Conference

Published

1 day ago

May 18, 2024

Ameyaw Debrah

Budding Ghanaian actress and activist, Akosua Asieduaa Asare Brewu, took center stage at the recently concluded USAID Youth Conference in Washington, where she passionately voiced her commitment to addressing the challenges facing the most vulnerable demographic in society – the youth.

As a fervent advocate for youth empowerment and gender equality, Asieduaa highlighted the urgent need for concerted efforts in empowering the girl child and tackling period poverty, particularly prevalent in Ghana. Drawing from her own experiences and observations, she underscored the importance of prioritizing these issues to ensure a brighter and more equitable future for all.

Discovered and signed in 2019 to Pave; a prominent hub dedicated to discovering and nurturing creative talents in Ghana, Asieduaa has garnered widespread acclaim for her role as “Tilly”, a high school senior who battles the turbulence of adolescence in the popular YOLO TV Series. Leveraging her platform as an actress and activist, she continues to inspire change and drive meaningful dialogue on pressing social issues.

Her impassioned address at the USAID Youth Conference resonated deeply with attendees, igniting discussions and catalyzing action towards building a more inclusive and prosperous society. Asieduaa’s dedication to advocacy serves as a beacon of hope for youth empowerment and gender.

Asieduaa holds a degree in Earth Sciences from the University of Ghana and is currently pursuing her post graduate degree in Environmental Resources Management at KNUST.

Asieduaa identifies as a #Paver; a term which is synonymous to an individual who uses their influence to promote positive change in society.

People & Lifestyle

Telecel Ghana CEO Calls for Multilateral Collaboration and Investment in Digital Public Infrastructure

Published

2 days ago

May 17, 2024

Ameyaw Debrah

Chief Executive of Telecel Ghana, Ing. Patricia Obo-Nai has made a clarion call for stronger multilateral partnerships and cooperation between industry, government, and investors to accelerate the growth of digital public infrastructure in Africa.

Delivering the keynote remarks on ‘Digital Infrastructure and Innovation: Accelerating Africa’s Development’ at the Mobile Technology for Development (MT4D) session of the 3i Africa Summit on Wednesday, Ing. Obo-Nai outlined a roadmap for leveraging technology to fast-track digital infrastructure, innovation and literacy across the continent.

“My first call on the topic is for cooperation and partnership between governments, industry, domestic direct investors and foreign direct investors to work together on increasing digital public infrastructure if we are serious about it. Let’s not just discuss, let’s implement” Obo-Nai said.

Ing. Obo-Nai highlighted three key areas that require attention to expedite the integration of technology into public service to benefit every community – infrastructure, innovation, and digital literacy.

Hosted by the Ghana Chamber of Telecommunications under the auspices of the 3i Africa Summit, the MT4D sessions also hosted multiple panel discussions with experts from the field of technology, innovation and public information, who shared insights and solutions on expanding digital public infrastructure for inclusive development.

Future-proof infrastructure

Citing a report on the state of mobile internet connectivity in sub-Saharan Africa that showed that15% of people on the continent remain without network coverage, and 59% have coverage but are not connected, Ing. Obo-Nai advocated for expansion of safe, resilient and high-quality communication.

“As a service provider, Telecel, we believe in investing in network infrastructure and will continue to do so. However, we also believe in participating in infrastructure sharing and co-investment programmes to close the gap,” she said. “This will ensure the much-needed progress towards achieving Sustainable Development Goal 9 to provide universal and affordable access to the internet across Africa.”

Innovation powers progress

Quoting the e-Conomy Africa report which revealed that Africa’s digital economy is one of the largest overlooked investment opportunities with a potential to add US$180 billion to Africa’s GDP by 2025, Ing. Obo-Nai urged stakeholders to invest in Africa’s innovative capacity and prioritise invention in schools and industry.

“Innovation is the fuel that powers progress and drives change. We must be more deliberate and invest in tapping into the innovative capacity of our talents and prioritise innovation in schools and industry to drive development at scale.”

Ripple effect of digital literacy

Making the case for the scaling up and adoption of digital literacy programmes in schools to equip African youth with skills for the digital economy, Ing. Obo-Nai said, “If we have the infrastructure and sort out all the innovative solutions, will we have an African population ready to take advantage of it and accelerate our development?”

With Africa’s working-age population projected to increase to approximately 450 million individuals from by 2035, Ing. Obo-Nai believes expanding internet accessibility holds the potential to generate millions of job opportunities and upskill young people for tech opportunities in the digital landscape.

“Governments and businesses must invest in digital literacy programmes to equip African youth with the skills needed to thrive in the digital economy, from coding to digital marketing to cybersecurity and data analytics. Instil digital technology knowledge in our young people right from primary school and build their exposure.”

Crack the code.

In concluding the keynote address, Ing. Obo-Nai advised stakeholders to go beyond the dialogues and implement the shared solutions to ensure the acceleration of Africa’s development through digital public infrastructure.

“Together, we must crack the code to realise the full potential of Africa’s digital revolution and development.”

People & Lifestyle

Why Are People Raving About Pizzaman’s Food? Watch The Bite Buzz to See!

Published

2 days ago

May 17, 2024

Ameyaw Debrah

Hey food enthusiasts! We’ve got some exciting news for you. Pizzaman Chickenman is launching a brand-new weekly series called “Bite Buzz,” and it’s hosted by the energetic and fun-loving Wizbid. Get ready to dive into a world of flavors and honest reviews with their tagline: “Taste, Review and Join the Buzz.”

Every week, Wizbid will be bringing you lively and entertaining episodes where customers give their honest review on their delicious meals, from Chickenman’s meals paired with Boneless beef and chicken , to their flavorful noodles and their cheesy pizzas. But this isn’t just about us talking – it’s about you sharing your experiences and joining the conversation.

What makes “Bite Buzz” unique? It’s all about community and connection. With Wizbid right there with you as you enjoy your meals at the branch, every bite and every laugh is shared, making the experience even more special. Plus, you’ll discover new favorites and might even see your own review featured!

So, mark your calendars and get ready to taste, review, and join the buzz. “Bite Buzz” is here to celebrate great food and a great fast food chain, and we can’t wait for you to be part of it. Follow Pizzaman Chickenman all Social Media Platforms and let’s make every meal an adventure!

https://www.instagram.com/p/C7EhhWVIGCo/

People & Lifestyle

Francis Afful Gyan Speaks on Veunex At 2024 World Telecommunication and Information Society Day

Published

2 days ago

May 17, 2024

Emmanuel Sarpong

The Business Development manager for Reservoir Management Group (RMG), Francis Afful Gyan, on Friday, May 17, 2024, detailed the benefits of the company’s digital flagship innovation, Veunex, an Artificial Intelligence Software System tailored for Health, Safety, Security and Environment (HSE).
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People & Lifestyle

Custom Tote Bags: A Trendy and Sustainable Choice in Fashion and Marketing

Published

2 days ago

May 17, 2024

Ameyaw Debrah

In a world increasingly attentive to sustainability and personal style, custom tote bags have emerged as a popular and versatile accessory. Whether used for grocery shopping, as a stylish day bag, or a promotional item, these bags combine functionality with a strong fashion statement. This article explores the significance of custom tote bags in contemporary culture, their benefits, and the impact they have on both personal use and as marketing tools.

1. The Rise of Tote Bags

Historical Background

Tote bags were originally used to carry ice from cars to freezers in the mid-20th century. Their simple, sturdy design has since evolved into a fashion statement and a banner for personal expression and environmental consciousness. Today, tote bags are made from a variety of materials, including traditional canvas, recycled plastics, and organic fabrics, reflecting a growing concern for sustainable practices in fashion.

Popularity in Modern Fashion

As fashion increasingly leans towards practicality, tote bags have become a staple accessory. They are celebrated not only for their eco-friendly appeal but also for their versatility and capacity, which make them ideal for a range of activities from shopping to traveling.

2. Benefits of Custom Tote Bags

Environmental Impact

One of the most significant benefits of tote bags is their reusability. Unlike disposable bags, which contribute to landfill waste and pollution, tote bags can be used repeatedly, drastically reducing the need for single-use plastics. They are a practical component of a sustainable lifestyle, encouraging consumers to make eco-friendly choices.

Marketing Advantage

For businesses, custom tote bags serve as an effective marketing tool. They are a practical item that consumers are likely to use regularly, ensuring repeated exposure for the brand. Customizing these bags with a company’s logo or slogan turns an ordinary item into a mobile advertisement, enhancing brand visibility and consumer engagement.

Versatility and Convenience

Custom tote bags are not only eco-friendly and stylish but also highly versatile. They can be designed to suit various needs, from grocery shopping to serving as a daily carryall. Their spacious design and durability make them suitable for nearly any occasion or purpose.

3. Customizing Your Tote Bag

Design Options

Customization allows individuals and businesses to create tote bags that reflect their style or brand identity. Options can include various colors, graphics, and text. Adding unique designs or messages can transform a simple tote into a statement piece or a personalized gift.

Material Choices

Choosing the right material is crucial for both aesthetics and functionality. Common materials for tote bags include:

Canvas: Durable and sturdy, ideal for everyday use.
Cotton: Soft, lightweight, and often organic, perfect for casual use.
Polypropylene: A recyclable plastic option that’s sturdy and water-resistant, suitable for heavy groceries.

Size and Function

The size of the tote bag should be tailored to its intended use. Smaller bags are great for everyday essentials, while larger ones are perfect for shopping or as beach bags. Features like zippered pockets, adjustable straps, and interior compartments can also be customized to enhance functionality.

4. Using Custom Tote Bags in Marketing

Promotional Events

Custom tote bags are excellent giveaways at trade shows, conferences, or community events. They are practical, which increases the likelihood of them being used by recipients, thereby extending the reach of the brand.

Retail Merchandise

Many retailers offer branded tote bags as part of their merchandise, either for sale or as a complimentary gift with a purchase. This not only enhances the shopping experience but also encourages brand loyalty.

Corporate Gifts

Custom tote bags make thoughtful corporate gifts. Whether filled with other promotional items or given alone, they are a useful and appreciated token that can foster better relationships with clients and employees.

5. Sustainability and Social Responsibility

Supporting Eco-Friendly Practices

Businesses that use custom tote bags demonstrate a commitment to sustainability, an increasingly important factor for consumers. This commitment can strengthen a brand’s image as environmentally responsible and socially conscious.

Reducing Plastic Waste

By promoting the use of reusable tote bags, companies contribute to a reduction in plastic waste, a critical factor in global environmental conservation efforts.

6. Choosing a Supplier for Custom Tote Bags

When selecting a provider for custom tote bags, it is essential to consider the quality of materials, customization options, and the company’s environmental practices. Vograce, for instance, offers a comprehensive selection of custom tote bags with a focus on quality and customer satisfaction, making them a reliable choice for both personal and professional needs.

Conclusion

Custom tote bags blend functionality, style, and environmental responsibility, making them a smart choice for consumers and businesses alike. They offer an effective way to promote sustainability, enhance brand visibility, and express personal style. As society continues to embrace eco-friendly practices and personalized products, custom tote bags stand out as a practical and stylish solution that meets the needs of modern consumers.