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Lil Baby Releases New Song “Dark Mode” About Ja Morant In New Beats Campaign

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Beats by Dre (Beats) teams up with Grammy Award-winning artist Lil Baby and NBA All-Star Ja Morant in its latest campaign. The 90-second video will air in Game 3 of the NBA Playoffs, during which Morant will be playing.

 

The campaign is centered around Lil Baby and Ja Morant’s friendship and mutual admiration, which ultimately led to Lil Baby writing “Dark Mode” about the player. Both the track and the campaign play off Morant’s ethos around basketball, which can be summed up with the phrase, “welcome to the dark.” While many want to bask in the spotlight, one’s work ultimately illuminates itself as a result of relentlessly honing their craft in the darkness.

 

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Lil Baby’s track focuses on “going into dark mode,” a behavior which has ultimately made Morant one of the most exciting players to watch in the league. The spot also visually reflects darkness, with both superstars appearing solely in monochromatic black and white throughout the entirety of the video.

 

“Ja has been one of my favorite players to watch. We’ve been locked in,” said Lil Baby. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”

 

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Beats first partnered with Lil Baby on its 2020 award-winning campaign titled “You Love Me,” while Ja Morant was recently signed as an ambassador to the brand. In the new spot, Lil Baby sports Beats Studio Buds in Moon Gray and Morant wears Beats Studio Buds in Sunset Pink, available exclusively at Target.

 

Watch the video on YouTube HERE. It will also go live on Beats’ InstagramTikTok and Twitter at time of embargo.

Images and lyrics to “Dark Mode” can be found HERE.

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Credits

Brand: Beats by Dre

Creative Direction: Translation

Production: Love Song

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Production: Quality Films

Edit: Trim / Cosmo Street

Color: Company 3 London

Finishing: The Mill London

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Sound Design and Mix: Barking Owl

Music: Lil Baby (Motown Records)

Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history.

 

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He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

 

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U.S.-Based Ghanaian Artist Qwamenewking Releases New Single “Adwoa Serwaa”

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Qwamenewking

U.S.-based Ghanaian artist Eric Frimpong, better known as Qwamenewking, has just released his much-anticipated single titled “Adwoa Serwaa.” The song is now available on all major streaming platforms, capturing the hearts of fans with its vibrant rhythm and soulful lyrics.

“Adwoa Serwaa” is an excellent blend of Afrobeat and highlife, infused with Qwamenewking’s unique style that has consistently charmed Music lovers both in Ghana and abroad. This single tune shows how much he pays homage to his root ,beauty and grace of a Pure Ghanaian woman named Adwoa Serwaa.

In the track, Qwamenewking employs a rich fusion of traditional Ghanaian musical elements and modern production techniques, creating a sound that is both nostalgic and contemporary. The song’s instrumentation features vibrant percussion, melodic guitar riffs, and smooth vocal harmonies, showcasing Qwamenewking’s ability to blend the old with the new seamlessly.

Eric Frimpong, well known as Qwamenewking, has been a prominent buddy in the Afrobeat and highlife music scenes, particularly among the Ghanaian diaspora in the United States. His music is known for its Amazing storytelling and cultural resonance in his songs. With each release.

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Stream “Adwoa Serwaa” Now via the links below ⬇️

https://audiomack.com/qwamenewking-/song/qwamenewking-adwoa-serwaa?key=qwamenewkingadwoaserwaa

https://www.boomplay.com/share/music/170570523?srModel=byWH&srList=ANDROID

Music lovers  can also stream “Adwoa Serwaa” on all major platforms, including Spotify, Apple Music and YouTube And Don’t Forget to follow him on all Social Media platforms.

Facebook- @Qwamenewking / @ Kingsmusic

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X – Qwamenewking

Instagram- Qwamenewking

Linktree- Qwamenewking

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6LACK Returns With New Song “Fuck The Rap Game

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6LACK Returns With New Song "Fuck The Rap Game

Today, the multi-platinum, four-time GRAMMY-nominated artist 6LACK returns with the release of his stirring new song “FTRG” (“Fuck The Rap Game”) via LVRN/Interscope Records. The track sees 6LACK in deep reflection as he honors his rap roots, revealing much about his own staggering personal and professional journey. A journey lined with the tumultuous ups and downs of the music industry that goes hand-in-hand with  his own journey as a man in today’s world. It’s the result of a man vehemently working to be his best for his family, his friends, his peers, his community and himself, choosing to stay focused on his higher purpose that led him to find music. Directed by AboveGround, the video brings to life the many sentiments at play in this song: The flashiness and allure of the industry while 6LACK bares himself and remains authentically him.

 

“FTRG” follows the release of his beloved More Lonely Nights acoustic project that celebrated the one year anniversary of his Grammy-nominated album, Since I Have A Lover. It also arrives as 6LACK is in the middle of his striking No More Lonely Nights Tour that has introduced a series of intimate performances that capture the raw emotion that lines the collection of songs on Since I Have A Lover, delving into 6LACK’s personal journey with mental health, healing, personal growth, love and finding his way through it all — the good and the bad.

 

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Since I Have A Lover has received large critical acclaim from the likes of NPR, Zane Lowe, Rolling Stone, Forbes, Business Insider, Complex, Fader and Pitchfork to name a few. It introduced a collection of profound songs speaking on mental health, recovery, self-improvement, love and revealed much about 6LACK’s personal journey navigating life’s highs and lows. It’s 6LACK like we’ve never seen or heard him before. The album features stunning collaborations with Don Toliver, Wale, India Shawn, Ty Dolla $ign, QUIN, and production by Leon Thomas, OZ, Fwdslxsh, Scribz Riley, EarthGang’s Olu, Teddy Walton and others.

 

ABOUT 6LACK:

Pronounced “Black”, the four-time GRAMMY-nominated and multi-platinum selling artist has brilliantly captured a voice of a generation through his dynamic art for years now. Born and raised in Zone 6 of Atlanta, 6LACK exploded onto the scene with his breakout debut FREE 6LACK album in 2016, cementing his insatiable, singular sound. He was later catapulted into stardom in 2018 with the arrival of his critically acclaimed album, East Atlanta Love Letter, which hit No. 1 on the Top R&B Albums and peaked at No. 3 on the Billboard 200.

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The revered artist has amassed over 9.2 billion global streams across platforms while also giving the world some of the biggest hits from the past decade through explosive collaborations with some of today’s most beloved artists including J. Cole, Future, Selena Gomez, Young Thug, Timbaland, Normani, Isaiah Rashad, Rita Ora, Ty Dolla $ign, Lil Baby, Khalid, Jessie Reyez, Nao and many more. Most recently, his colossal collaboration with Lil Tjay on the song “Calling My Phone” earned him a No. 1 on Billboard’s Hot R&B/Hip-Hop Songs chart, No. 1 on the Hot Rap Songs chart and hit No. 3 on the all-genre Billboard Hot 100 chart. The track has since reached platinum status and was brought to life through a moving performance on The Tonight Show with Jimmy Fallon.

 

6LACK: NO MORE LONELY NIGHTS TOUR DATES:

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Sat Jun 22 | Waukee, IA | Vibrant Music Hall

Thu Jun 27 | McKees Rocks, PA | Roxian Theatre

LISTEN TO THE SINCE I HAVE A LOVER LP HERE

LISTEN TO THE NO MORE LONELY NIGHTS EP HERE

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6LACK Press Photos: https://umusic.box.com/s/aul0i6w5w7x1c3kos9jtihrnwsxo5y86

Follow 6LACK: INSTAGRAM I TWITTER I YOUTUBE I SOUNDCLOUD | FACEBOOK I WEBSITE

 

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For more information visit www.6LACK.com

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Listen Up: Maiikii drops ‘Wanna Own’ featuring Bamfo

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Rising Dutch Afrobeats sensation, Maiikii with real name Michael Kwame Okyere Akowuah has collaborated with Ghanaian music maestro, Bamfo, on a beautiful Afrobeats piece ‘Wanna Own’. (more…)

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Zie’s latest EP “Kwesi” arrives with seven distinctly African flavors

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The latest EP from Ghanaian-American artist, Zie is ordained as something special and is his most accomplished work yet. (more…)

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KIKI CELINE LEARNS FROM OLD LOVE ON NEW SONG

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KIKI CELINE LEARNS FROM OLD LOVE ON NEW SONG

Love being the greatest emotion has never been an overstatement. However, when talking about what it means to love and be loved, we often forget that sometimes the way someone loves us can change. When that happens, we are left with nothing but the memories of how we were loved by that person.

Audio link: https://tiememusicdistro.lnk.to/OldLove 

On her first single of the year 2024, Ghanaian singer KiKi Celine continues her beautiful run from 2023 as she pours out her heart and emotions on her new song titled “Old Love.”

The song cements Celine’s position as one of the best vocalists around and puts her songwriting abilities on full display. The song is reminiscent of early 2000s R&B classics we grew up on, with KiKi Celine’s bounce. Produced by Insvne Auggie, the song takes listeners on a journey of love gone wrong, pain, and reliving the few good times spent with a significant other.

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If Celine’s writing or vocals were ever in doubt, “Old Love” will clear any doubts there are about the singer’s artistry. With a burgeoning R&B scene in Ghana and West and East Africa, Celine enters the conversation with this record. The melodies, delivery, and overall storytelling are remarkable and are sure to leave listeners in their “feels.”

Love teaches us a lot about others and ourselves that we do not know until we experience being loved by them. The song is an appreciation of how it feels to be loved while calling out people who introduce you to an experience they can never keep up with. When all is said and done, we will need more than just flowers and a touch of old love.

 

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R&B music is alive, and KiKi Celine is determined to be one of the names synonymous with the genre whenever conversations about the genre come up.

Stream “Old Love” now on all platforms.

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King Paluta Drops Official Video For ‘More Money’ Featuring Sista Afia

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The current Telecel Ghana Music Awards- TGMA best new artiste, King Paluta after stealing the hearts of many with back-to-back hits has drop the official video to his latest song ‘More Money’ featuring the Sista Afia.

Listen Here: https://yve.ampl.ink/MoreMoney

King Paluta keeps proving his versatility in all his releases and ‘More Money’ is not exempted. He is seen chanting and commanding money indicating how important is it to be wealthy.

‘More Money’ is another soul lifting song following up his chart-topping record ‘Aseda’.

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Sister Afia does a splendid job by adding up with her sweet vocals given the song the feminine feel of the whole vibe. The video was directed by Joe Aggrey 

Enjoy the visuals of ‘More Money’ below

https://www.youtube.com/watch?v=mE-eltjeBH0

Story By: Cofy Dela

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