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NATIONAL FILM AUTHORITY OF GHANA SETS DATE, THEME AND EXECUTIVE TEAM FOR AFRICA CINEMA SUMMIT 2024 EDITION

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Under the patronage of H.E. President Nana Addo Dankwa Akufo Addo, and the Ministry of Tourism, Arts and Culture (MoTAC), the National Film Authority of Ghana, in partnership with Silverbird Cinemas, today announced the second edition of the Africa Cinema Summit. The event, themed “The Relevance of Cinema in African Communities,” will take place from October 7-10, 2024, at the Movenpick Ambassador Hotel in Accra.

 

Last year, the inaugural Africa Cinema Summit convened representatives from 20 African countries. This landmark event facilitated critical discussions on the cinema landscape in Africa, focusing on exploring and tailoring opportunities to suit the unique characteristics of each geographic location across the continent.

 

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The 2023 edition yielded significant accomplishments, notably highlighted by the President of Ghana, His Excellency Nana Addo Dankwah Akufo-Addo’s assurance to approve the Film Tax Incentive for the Ghanaian film industry. Furthermore, collaborative ventures were successfully established among African countries, with the Filmhouse Group committing to distribute Ghanaian films across Nigeria and other partner nations. In the same vein, Silverbird Ghana pledged to incorporate local snacks into their cinema foods and Ster-Kinekor, the leading cinema chain in Southern Africa committed to exploring e-sports in their cinemas.

 

This year’s edition aims to further consolidate the progress made in the African cinema industry, fostering collaboration, innovation, and sustainable growth. The 2024 summit will focus on the ‘Growth in quality of local content production and consumption driving the case for increased cinema investment’ the summit will further delve into ‘Reimagining and rethinking cinema for Africa’s mass market segment’. The Africa Cinema Summit 2024 will bring together Cinema exhibitors, builders and investors, industry leaders, filmmakers, producers, distributors, studios, policymakers and stakeholders from across the continent and the globe.

 

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In addition to the theme and date announcement, the NFA also named their executive steering committee consisting of executives from the global cinema, content and creative communities who will spearhead the summit alongside Ms Juliet Yaa Asantewa Asante, CEO of the National Film Authority of Ghana, and her team.

 

  • Moses Babatope, Co-founder and former Group Managing Director, Filmhouse Group
  • Rob Arthur, Founder and partner, Entertainment Solutions
  • Tim Yaw Struthers, Senior Advisor, Global Engagement, National Film Authority of Ghana
  • Ojoma Ochai, Managing Director, Co-creation Hub (CcHUB) Africa
  • Funmi Onuma, Country Manager, Silverbird Cinemas

 

In line with H.E. Nana Addo Dankwa Akufo-Addo’s assertion that “both the cinema world and Africa need each other,”Africa represents an underserved market. Currently, with less than 2000 cinema screens catering to over 1.4 billion people, and with less than 20% of the population having experienced a cinema visit, there exists significant potential for growth. Moreover, considering the rapid population growth across Africa, the demand for cinematic experiences is poised to increase substantially.

 

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Hon. Andrew Egyapa Mercer, Minister of Tourism, Arts and Culture, Ghana commented, “Funding the film industry is a wise investment. Opportunities for investment in the sector are wide and we call on all those interested in investments in Africa and especially Ghana, to consider investing in the infrastructure that supports the ecosystem, especially in studios and cinemas.  This can only yield great returns on investments considering that the future of cinema is this continent. Ghana as well is committed to working on the policy changes needed to help propel a thriving film ecosystem”

 

Ms. Juliet Yaa Asantewa Asante, CEO of the National Film Authority of Ghana and convener of the summit, commented,“Africa’s cinematic prowess is undeniable, yet remains largely untapped. Through the biggest cinema event in Africa, the Africa Cinema Summit, we envision a transformative journey that can create over twenty million jobs and contribute an impressive $20 billion to the continent’s combined GDP, as projected by the 2021 UNESCO Report. I am also delighted to welcome back key executives from the global cinema, content, and creative communities to collaborate with me on this new edition and beyond. This year’s focus on the growth in quality local content and reimagining ways of introducing the cinema culture to Africa’s largely youth population who have never been to a cinema, is exciting in that we are diving into the deep end of some really core issues. Over 80% of Africans on the continent have never been to a cinema, as the lack of cinema infrastructure has meant the eroding of the cinema culture in African communities. This is a big opportunity, and we have the mindset that it is possible to drive Africa’s 1 billion youth population to think about Cinema as a viable entertainment option. The entire cinema world must join us on this journey that holds the future sustainability of not only African cinema, but world cinema”.

 

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The Africa Cinema Summit will take place from October 7-10, 2024, at the Movenpick Ambassador Hotel in Accra, Ghana.

 

 

About National Film Authority of Ghana

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The National Film Authority is a government agency mandated to enforce the legal framework for the production, regulation, nurturing and development of the Ghanaian film industry, and for the distribution, exhibition and marketing of films and related matters. It was set up by the Government of Ghana under the Development and Classification of Film Act, 2016 (Act 935) to regulate and streamline the ecosystem of film in Ghana.

 

About Silverbird Cinemas

Silverbird Cinemas is a trailblazer in the entertainment industry, acclaimed for its exceptional cinema experiences and impactful contributions to the growth of African cinema. With state-of-the-art facilities and a commitment to innovation, Silverbird Cinema continues to elevate the cinematic landscape in Africa and beyond.

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People & Lifestyle

Samsung begins pre-order deals for AI TVs in Ghana

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Samsung has announced a new era of AI TVs with the launch of its Neo QLED 8K, Neo QLED 4K and OLED TVs at the Unbox & Discover event, with an amazing pre-order offer. Samsung, the Global Number 1 TV brand for 18 years, sets the benchmark for video innovation, with the ultimate embodiment of next-level AI TV technology and excellence designed to upscale every moment at home.

Imagine a world where your viewing experience is always extraordinary no matter the content! Thanks to the 2024 Samsung Neo QLED 8K AI TV powered by the NQ8 AI Gen2 Processor with built-in 8K AI Upscaling Pro Technology, the TV offers quantum leaps in performance by transforming any content into 8K resolution, even your old videos. You will see these videos transform into looking so clear and real, it is like bringing the past right into your living room with sizes ranging from 65 to 85 inches.

The 2024 Neo QLED 4K AI TV comes with cutting-edge innovations and elevates the viewing experience with groundbreaking features powered by the NQ4 AI Gen2 Processor. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for color accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar. Neo QLED 4K will be available in sizes ranging from 55 to 85 inches.

Made for more than just watching, the 2024 Samsung OLED AI TV ensures peak performance for ultimate gaming experiences. Samsung is also introducing the world’s first glare-free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights from 65 to 83 inches.

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Pre-Order Offer

The 2024 AI TVs will be available for pre-order with exclusive premium freebies until 27th June 2024 in all Electroland Ghana Limited and CompuGhana Limited showrooms. Pre-order a Samsung AI TV now to receive a Soundbar, Freestyle Smart Projector, and Galaxy Fit3 with free delivery and installation.

 

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People & Lifestyle

Soulful Songstress Emeli Sandé Scores “Roots” for The Macallan’s Bicentennial Celebration

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Internationally renowned singer-songwriter Emeli Sandé takes a surprising turn, crafting a stirring soundtrack titled “Roots” for the esteemed single malt Scotch whisky, The Macallan. This poignant composition marks a unique collaboration as The Macallan celebrates its momentous 200th anniversary.

Sandé, known for her soulful vocals and impactful lyrics, delivers a heartfelt ode to The Macallan’s enduring legacy. Her Scottish roots lend a special resonance to the project, mirroring The Macallan’s deep connection to the land and its unwavering commitment to exceptional craftsmanship.

Just as Ghanaians cherish the rich heritage of Highlife and Afrobeats passed down through generations, The Macallan honors its meticulous craftsmanship and centuries-old legacy with the collaboration.

“Roots” perfectly captures the essence of The Macallan’s enduring spirit. Sandé’s lyrics, “Time will bring its changes, but our roots they will remain,” resonate deeply, reflecting the brand’s commitment to tradition while embracing innovation.

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According to Emeli Sandé, “Roots means legacy. You have your roots and they spread so far around the surrounding ground. You have your trunk and that’s your journey through life – the branches can go here, and there, but at the end of the day, everything is coming from the same point.”

The celebration extends beyond music. A captivating film by Jérémie Rozan accompanies the soundtrack, taking viewers on a mesmerizing journey through The Macallan’s past, present, and future. The film showcases the enduring connection that binds generations who have stewarded this iconic brand.

This unexpected collaboration between Emeli Sandé and The Macallan promises a powerful exploration of heritage,artistry, and the pursuit of excellence.

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People & Lifestyle

Founding Partner and CEO of the Fearless Fund Arian Simone visits Ghana Presidency

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In a delegation led by Pan African company Ifactorylive CCO Michael Djaba with Dora Whittley managing partner of Whittley Agency.

Arian Simone had discussions about Fearless Fund and Fearless fund foundation Africa.


Fearless fund have invested over 27 million US dollars in women of color businesses,Additionally, they have Invested over $850,000 USD in African-founded businesses and provided grants in Côte d’Ivoire.

Follow @fearless.fund for more information

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#ArianSimone

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People & Lifestyle

Edward Asare Inducted into IPR Ghana and CIMG as Associate Member

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Edward Asare, a seasoned digital marketer, media expert, and PR professional, has been inducted as an associate member of both the Institute of Public Relations Ghana (IPR Ghana) and the Chartered Institute of Marketing Ghana (CIMG).

Edward Asare, who currently serves as Digital Marketer at UBA Ghana Ltd, has a passion for helping individuals, brands, and businesses communicate their value and build their online presence. With a background in social media community management and blogging, he has developed a unique approach that integrates marketing and communications to drive brand awareness, visibility, and engagement.

His induction into IPR Ghana and CIMG proves his expertise and commitment to excellence in the field. As an associate member, Edward will contribute to the advancement of public relations and marketing practices in Ghana, sharing his knowledge and experience with peers and professionals.

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People & Lifestyle

Eye Care Tips for Different Age Groups

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Eye Care

Maintaining good eye health is essential at every stage of life. From childhood to old age, our eyes require different types of care to ensure they function properly and stay healthy. Here are some essential eye care tips tailored to different age groups:

Infants and Toddlers (0-3 Years)

  1. Regular Check-ups: Schedule regular eye exams to detect any early signs of vision problems. The first comprehensive eye exam should be done at 6 months of age.
  2. Monitor Development: Keep an eye on developmental milestones related to vision, such as tracking moving objects and recognizing familiar faces.
  3. Protect from UV Rays: Use hats and shades for babies to protect their sensitive eyes from harmful UV rays when outdoors.

Children (4-12 Years)

  1. Annual Eye Exams: Ensure children have annual eye exams to monitor their vision as they grow. Early detection of issues like myopia (nearsightedness) is crucial.
  2. Screen Time Management: Limit screen time and encourage regular breaks to reduce eye strain. Follow the 20-20-20 rule: every 20 minutes, take a 20-second break and look at something 20 feet away.
  3. Protective Eyewear: Encourage the use of protective eyewear during sports and recreational activities to prevent eye injuries. 

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Teenagers (13-19 Years)

  1. Balanced Diet: Promote a diet rich in fruits, vegetables, and omega-3 fatty acids to support overall eye health.
  2. Avoid Smoking: Educate teenagers about the risks of smoking, which can lead to serious eye conditions like macular degeneration and cataracts.
  3. Contact Lens Hygiene: Teach proper contact lens care to prevent infections. Ensure they follow the prescribed wearing and cleaning schedule.

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Contact Lens Hygiene           

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Adults (20-39 Years)

  1. Routine Eye Exams: Schedule comprehensive eye exams every two years to check for vision changes and early signs of eye diseases.
  2. Computer Vision Syndrome: For those who spend long hours on computers, use ergonomic setups, take regular breaks, and consider blue light filtering glasses.
  3. Sunglasses: Wear sunglasses that block 100% of UV rays to protect eyes from sun damage, which can contribute to cataracts and other eye conditions.

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Middle Age (40-59 Years)

  1. Presbyopia Awareness: Be aware of presbyopia, a natural age-related condition that affects near vision. Consider reading glasses or multifocal lenses if needed.
  2. Monitor Health Conditions: Manage chronic conditions like diabetes and hypertension, which can affect eye health. Regular eye exams can help detect related complications early.
  3. Protect from Blue Light: Use blue light filtering glasses and reduce screen time to minimize the risk of digital eye strain and potential retinal damage.

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Seniors (60+ Years)

  1. Frequent Eye Exams: Increase the frequency of eye exams to at least once a year to monitor for age-related eye conditions such as cataracts, glaucoma, and macular degeneration.
  2. Maintain a Healthy Diet: Continue to eat a balanced diet rich in antioxidants, vitamins, and minerals that support eye health.
  3. Fall Prevention: Ensure living spaces are well-lit and free of hazards to prevent falls that could lead to eye injuries.

General Eye Care Tips for All Ages

  • Stay Hydrated: Drink plenty of water to maintain good eye moisture and overall health.
  • Avoid Rubbing Eyes: Rubbing can introduce germs and cause irritation or infection.
  • Practice Good Hygiene: Always wash hands before touching your eyes, especially when inserting or removing contact lenses.
  • Regular Breaks: Follow the 20-20-20 rule to prevent eye strain from prolonged screen use.

Conclusion

Eye care is a lifelong commitment that changes with each stage of life. By following age-appropriate eye care tips and scheduling regular eye exams, you can help ensure that your eyes stay healthy and your vision remains clear. Prioritizing eye health is essential for maintaining overall well-being and enjoying a high quality of life.

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Ada Senior High Tech Students Receive 600 Math Sets from UK-Based Philanthropist Stacey Rosa

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In a commendable act of generosity and commitment to education, Stacey Rosa, a renowned Ghanaian philanthropist based in the UK, has donated over 600 math sets to the students of Ada Senior High Technical School. This significant contribution is aimed at enhancing the learning experience and academic performance of the students, particularly in mathematics. (more…)

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