Ras Kuuku says most industry ‘Beefs’ are staged for publicity

In an era where attention is currency, the entertainment industry often relies on controversy to generate buzz and keep audiences engaged. Renowned Ghanaian reggae and dancehall artist, Ras Kuuku has shared his candid perspective on industry feuds.

According to him, most clashes between artists are nothing more than carefully orchestrated publicity stunts rather than reflective of genuine discord within the music space. 

The ‘Me Mpaebo’ hitmaker while speaking in an exclusive interview on Cape Coast based Property FM asserted that artistes, including himself, harbor no hatred towards colleagues and suggested that the so-called ‘beefs’ are often orchestrated for business reasons, citing instances where artistes themselves admit to staging controversies for increased visibility. 

“It’s all about love amongst the musicians because sometimes even those who are beefing say during interviews that it’s staged for trends.

“So most of these perceived beefs among us might be business, but I’m not sure that there is genuinely any misunderstanding between Ghanaian artistes,” he said.

The singer further asked viewers to distinguish between sincere arguments and staged drama. Ras also addressed artists who claimed to be at odds with their peers, speculating that the conflicts may be caused by personal agendas or local grievances.

“So the fans should know that particular thing, but if you are an artiste and you have ill feelings about your colleagues, then it’s your own palava,” Ras Kuuku added.