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Six Things You Need To Know Before Hiring A Reputation Manager

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When you’ve worked hard building up your brand and making it a trusted source for your customers, the last you want is to have to defend it. But all too often, underhanded tactics, scare stories and rumours threaten to undermine all your hard work. While you can turn your hands to most business matters, there are some things that are always better just left to the experts and managing your brand reputation is one of those things.

You’re looking for a Reputation Manager that will not only defend your brand but also be proactive in spotting any hidden dangers on the horizon. You need someone smart and reliable and we have six tips to find that special someone.

1. Make Your Needs Clear

Think about why you need to hire a Reputation Manager to begin with. Are you hoping they’ll be on the frontline dealing with customer complaints or will they take a more strategic role on social media and sit within your marketing team?

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If you’re not sure what their exact role will be, then you need to go back to the drawing board and figure out whom this person is and what they will be doing to defend your reputation. Make sure you have a clear idea of who they will be reporting to and which team they will be supporting.

2. Who Do You Need?

Or perhaps, how will it work? You should ask yourself if your Reputation Manager will work for you on a full-time or part-time basis or if you would consider a contractor on retainment. There are several options on offer if you’re not convinced you need someone full-time, including having employees working remotely.

Graham Smith, Recruiting Consultant at Bigassignments and Study demic, says: “When it comes to getting just the right fit for your team there really isn’t a one-size-fits-all approach. If there’s a lot of initial work to do but then it looks like dying down, you might want to hire someone on a project-by-project basis but if there’s a firefight going on then taking someone in-house might be your best bet”.

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3. Create A Clear And Accurate Job Description

By spelling out your exact requirements before you even get to interview stage, you should help filter out those applicants who just don’t have the skill set you need. Getting your job description just right is crucial, so if you need extra help with your own writing skills use the tools below to help you create accurate, error-free text.

– Mywritingwayand Simplegrad: two online guides to help with your general copywriting needs

– Australian help: a professional online editing and proofreading tool

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– Reviewealand Academized: to help generate specific keywords and titles for job searches

– Australian reviewer: to go over all your grammar for accuracy

4. Make Sure You Really Need A Reputation Manager

This might seem like an obvious thing to say but do you really need to make this hire? It might be entirely possible that the problems you’re experiencing can be dramatically improved with a little staff training, saving you time and money.

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If, for example, you’re receiving negative reviews on customer service then staging an intervention and re-training staff on telephone interaction with customers may be the solution. Avoiding a costly and often time consuming hire may well be better in the long-run and will give you a better idea where problems are on the ground, giving you greater control.

5. Make Sure You Have A Plan

Whether you have a lot of work or just a few ongoing issues having a set of objectives in place is going to make the role a lot clearer for your hire and for your current staff and management.

This reputation management plan doesn’t have to be rushed, it should be the conclusion to a well thought out and considered collaboration between management with input from staff and customers.

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You might even consider it a project your new manager could take on straight away.

As Corby Bennett, an HR Manager at do my homework and Essayroo, says: “You have your marketing and sales goals and this area of your business should be no different. It’s not good enough to think short-term, you need to have a sense of the general direction of this area.”

6. Consider A Wide Range Of Candidates

While you’re looking for the best fit, not all Reputation Managers come from the same backgrounds. Applicants will be as varied as the role itself and will come from areas as diverse as Public Relations, Marketing and Customer Services. Don’t dismiss someone just because they don’t have a formal qualification but consider experience a top priority.

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Your brand is worth the investment so make a great hire and put out those fires before they cause you too much damage.

Freddie Tubbs is a communication manager at Ukwritings. He regularly takes part in online marketing and communications events, and contributes posts to Essayroo and Boomessays blogs.

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People & Lifestyle

Samsung begins pre-order deals for AI TVs in Ghana

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Samsung has announced a new era of AI TVs with the launch of its Neo QLED 8K, Neo QLED 4K and OLED TVs at the Unbox & Discover event, with an amazing pre-order offer. Samsung, the Global Number 1 TV brand for 18 years, sets the benchmark for video innovation, with the ultimate embodiment of next-level AI TV technology and excellence designed to upscale every moment at home.

Imagine a world where your viewing experience is always extraordinary no matter the content! Thanks to the 2024 Samsung Neo QLED 8K AI TV powered by the NQ8 AI Gen2 Processor with built-in 8K AI Upscaling Pro Technology, the TV offers quantum leaps in performance by transforming any content into 8K resolution, even your old videos. You will see these videos transform into looking so clear and real, it is like bringing the past right into your living room with sizes ranging from 65 to 85 inches.

The 2024 Neo QLED 4K AI TV comes with cutting-edge innovations and elevates the viewing experience with groundbreaking features powered by the NQ4 AI Gen2 Processor. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for color accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar. Neo QLED 4K will be available in sizes ranging from 55 to 85 inches.

Made for more than just watching, the 2024 Samsung OLED AI TV ensures peak performance for ultimate gaming experiences. Samsung is also introducing the world’s first glare-free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights from 65 to 83 inches.

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Pre-Order Offer

The 2024 AI TVs will be available for pre-order with exclusive premium freebies until 27th June 2024 in all Electroland Ghana Limited and CompuGhana Limited showrooms. Pre-order a Samsung AI TV now to receive a Soundbar, Freestyle Smart Projector, and Galaxy Fit3 with free delivery and installation.

 

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People & Lifestyle

Soulful Songstress Emeli SandĂ© Scores “Roots” for The Macallan’s Bicentennial Celebration

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Internationally renowned singer-songwriter Emeli SandĂ© takes a surprising turn, crafting a stirring soundtrack titled “Roots” for the esteemed single malt Scotch whisky, The Macallan. This poignant composition marks a unique collaboration as The Macallan celebrates its momentous 200th anniversary.

SandĂ©, known for her soulful vocals and impactful lyrics, delivers a heartfelt ode to The Macallan’s enduring legacy. Her Scottish roots lend a special resonance to the project, mirroring The Macallan’s deep connection to the land and its unwavering commitment to exceptional craftsmanship.

Just as Ghanaians cherish the rich heritage of Highlife and Afrobeats passed down through generations, The Macallan honors its meticulous craftsmanship and centuries-old legacy with the collaboration.

“Roots” perfectly captures the essence of The Macallan’s enduring spirit. SandĂ©’s lyrics, “Time will bring its changes, but our roots they will remain,” resonate deeply, reflecting the brand’s commitment to tradition while embracing innovation.

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According to Emeli SandĂ©, “Roots means legacy. You have your roots and they spread so far around the surrounding ground. You have your trunk and that’s your journey through life – the branches can go here, and there, but at the end of the day, everything is coming from the same point.”

The celebration extends beyond music. A captivating film by JĂ©rĂ©mie Rozan accompanies the soundtrack, taking viewers on a mesmerizing journey through The Macallan’s past, present, and future. The film showcases the enduring connection that binds generations who have stewarded this iconic brand.

This unexpected collaboration between Emeli Sandé and The Macallan promises a powerful exploration of heritage,artistry, and the pursuit of excellence.

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People & Lifestyle

Founding Partner and CEO of the Fearless Fund Arian Simone visits Ghana Presidency

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In a delegation led by Pan African company Ifactorylive CCO Michael Djaba with Dora Whittley managing partner of Whittley Agency.

Arian Simone had discussions about Fearless Fund and Fearless fund foundation Africa.


Fearless fund have invested over 27 million US dollars in women of color businesses,Additionally, they have Invested over $850,000 USD in African-founded businesses and provided grants in CĂŽte d’Ivoire.

Follow @fearless.fund for more information

#FearlessFeardom
#ArianSimone

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People & Lifestyle

Edward Asare Inducted into IPR Ghana and CIMG as Associate Member

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Edward Asare, a seasoned digital marketer, media expert, and PR professional, has been inducted as an associate member of both the Institute of Public Relations Ghana (IPR Ghana) and the Chartered Institute of Marketing Ghana (CIMG).

Edward Asare, who currently serves as Digital Marketer at UBA Ghana Ltd, has a passion for helping individuals, brands, and businesses communicate their value and build their online presence. With a background in social media community management and blogging, he has developed a unique approach that integrates marketing and communications to drive brand awareness, visibility, and engagement.

His induction into IPR Ghana and CIMG proves his expertise and commitment to excellence in the field. As an associate member, Edward will contribute to the advancement of public relations and marketing practices in Ghana, sharing his knowledge and experience with peers and professionals.

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People & Lifestyle

Eye Care Tips for Different Age Groups

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Eye Care

Maintaining good eye health is essential at every stage of life. From childhood to old age, our eyes require different types of care to ensure they function properly and stay healthy. Here are some essential eye care tips tailored to different age groups:

Infants and Toddlers (0-3 Years)

  1. Regular Check-ups: Schedule regular eye exams to detect any early signs of vision problems. The first comprehensive eye exam should be done at 6 months of age.
  2. Monitor Development: Keep an eye on developmental milestones related to vision, such as tracking moving objects and recognizing familiar faces.
  3. Protect from UV Rays: Use hats and shades for babies to protect their sensitive eyes from harmful UV rays when outdoors.

Children (4-12 Years)

  1. Annual Eye Exams: Ensure children have annual eye exams to monitor their vision as they grow. Early detection of issues like myopia (nearsightedness) is crucial.
  2. Screen Time Management: Limit screen time and encourage regular breaks to reduce eye strain. Follow the 20-20-20 rule: every 20 minutes, take a 20-second break and look at something 20 feet away.
  3. Protective Eyewear: Encourage the use of protective eyewear during sports and recreational activities to prevent eye injuries. 

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Teenagers (13-19 Years)

  1. Balanced Diet: Promote a diet rich in fruits, vegetables, and omega-3 fatty acids to support overall eye health.
  2. Avoid Smoking: Educate teenagers about the risks of smoking, which can lead to serious eye conditions like macular degeneration and cataracts.
  3. Contact Lens Hygiene: Teach proper contact lens care to prevent infections. Ensure they follow the prescribed wearing and cleaning schedule.

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Contact Lens Hygiene           

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Adults (20-39 Years)

  1. Routine Eye Exams: Schedule comprehensive eye exams every two years to check for vision changes and early signs of eye diseases.
  2. Computer Vision Syndrome: For those who spend long hours on computers, use ergonomic setups, take regular breaks, and consider blue light filtering glasses.
  3. Sunglasses: Wear sunglasses that block 100% of UV rays to protect eyes from sun damage, which can contribute to cataracts and other eye conditions.

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Middle Age (40-59 Years)

  1. Presbyopia Awareness: Be aware of presbyopia, a natural age-related condition that affects near vision. Consider reading glasses or multifocal lenses if needed.
  2. Monitor Health Conditions: Manage chronic conditions like diabetes and hypertension, which can affect eye health. Regular eye exams can help detect related complications early.
  3. Protect from Blue Light: Use blue light filtering glasses and reduce screen time to minimize the risk of digital eye strain and potential retinal damage.

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Seniors (60+ Years)

  1. Frequent Eye Exams: Increase the frequency of eye exams to at least once a year to monitor for age-related eye conditions such as cataracts, glaucoma, and macular degeneration.
  2. Maintain a Healthy Diet: Continue to eat a balanced diet rich in antioxidants, vitamins, and minerals that support eye health.
  3. Fall Prevention: Ensure living spaces are well-lit and free of hazards to prevent falls that could lead to eye injuries.

General Eye Care Tips for All Ages

  • Stay Hydrated: Drink plenty of water to maintain good eye moisture and overall health.
  • Avoid Rubbing Eyes: Rubbing can introduce germs and cause irritation or infection.
  • Practice Good Hygiene: Always wash hands before touching your eyes, especially when inserting or removing contact lenses.
  • Regular Breaks: Follow the 20-20-20 rule to prevent eye strain from prolonged screen use.

Conclusion

Eye care is a lifelong commitment that changes with each stage of life. By following age-appropriate eye care tips and scheduling regular eye exams, you can help ensure that your eyes stay healthy and your vision remains clear. Prioritizing eye health is essential for maintaining overall well-being and enjoying a high quality of life.

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Ada Senior High Tech Students Receive 600 Math Sets from UK-Based Philanthropist Stacey Rosa

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In a commendable act of generosity and commitment to education, Stacey Rosa, a renowned Ghanaian philanthropist based in the UK, has donated over 600 math sets to the students of Ada Senior High Technical School. This significant contribution is aimed at enhancing the learning experience and academic performance of the students, particularly in mathematics. (more…)

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