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Sony/ATV signs D-Black to Global Publishing and Distribution Deal
A decade ago a young rapper out of nowhere rapidly rose to the top of the ranks of the Ghanaian music industry spitting slick witty bars mainly in the English language.
Very unheard of at the time, he attained the same level and maybe even bigger mainstream success than most of the local dialect rappers in Ghana were at the time, making jiggy danceable records with a blend of rap, hiplife and highlife music.
It was unprecedented at the time. You couldn’t be nominated for Artist of the Year or Song of the Year at the revered Ghana Music Awards rapping in English, or Most Influential Artist of the Year at their 4Syte MVA’s with anglophone Hip-hop records. Who had done that before? No one. Hip-hop in English was for the underground and didn’t go anywhere they all said a decade ago.
That was the case, until D-Black came on the scene in 2010 and did it all.
He immediately hit the BET Awards scene as Best International Act (Africa) representing Ghana with his first album ‘Music, Love & Life’ that same year, had arguably the year’s biggest song ‘Vera’ with his next album ‘The Revelation’, in 2012 won The VGMA’s Hip-hop/ Hiplife song of the year , won the Channel O Awards Best West African Act in 2014 with ‘Falling’, after multiple nominations beating Nigeria’s Wizkid, D’banj and more. With multiple collaborations with Africa’s finest from Davido on ‘Carry Go’, Ice Prince on ‘Get On Da Dancefloor Remix’ to M.I on ‘Champ’ to HHP and Cassper Nyovest from South Africa to Navio from Uganda, Tay Grin from Malawi, Cleo Ice Queen from Zambia, D-Black has done it all and is about to do more. The young D-Black showed class and such business acumen you had to wonder. In 2015 after topping charts with his Castro collaborations ‘Personal Person’ & ‘Seihor’ and winning awards at Ghana’s Music Awards and 4Syte Music Video Awards, D-Black took a brief hiatus.
His success gave birth to the dawn of a new era of Hip-hop, a fusion of the Ghanaian sound and the western influenced Hip-hop drum patterns over English and maybe pidgin vocals.
Fast forward, in 2020 years almost a decade later, Forbes Africa magazine in their June 2019 cover edition called him ‘The Creative in the numbers game’.
‘I want to put Ghanaian music on the forefront of the Afrobeats global wave and this is just the first step with Sony / ATV. This isn’t just for me, I’m in the process of finalizing a label deal with them for all my artists, producers and partners and also sharing information with other acts so together we could all move forward as a unit, as a collective from Ghana, Africa. I’m excited to learn more and empower myself and my team to be a force to reckon with not only as an artist but as a music business executive and as an African label as a whole worldwide’ D-Black shared.
The young enterprising D-Black hits his 10th year as a solo act in the music industry in July 2020 as he wraps up his 5th studio album in Los Angeles, California on the back of signing a global publishing deal with the world’s biggest publishing company Sony/ATV amidst the Corona Pandemic.
“D-Black’s skills and talents will be a great addition to the Sony/ATV family. We are excited to represent and partner with him in the next phase of his career” said Rowlin Naicker MD of Sony/ATV Music Publishing.
“I sincerely hope this signing showcases to Ghana our commitment to prioritize and work with Ghanaian songwriters and producers. Chale I am excited for what the future holds for us” said Munya Chanetsa the newly appointed A&R Manager: Africa.
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The Role of Communication in Coaching Sales Teams to Success
Effective communication is the cornerstone of any successful sales team. When sales leaders harness the power of clear and constructive interaction, they create an environment where trust prospers, and their effectiveness soars through the roof in terms of coaching sales teams. From active listening to personalized feedback, each conversation shapes the future of sales engagements. This impacts not only the team’s cohesion but also its ability to close deals and foster client relationships. In this article, we explore how communication channels and styles can significantly impact sales team dynamics and outcomes.
Understanding the Impact of Effective Communication in Sales Team Performance
Effective communication fosters a culture of transparency, enabling a sales team to operate as a united front. When sales representatives understand the goals, strategies, and tactics at play, they are better equipped to function cohesively. Clear guidelines and expectations mitigate confusion and provide a solid foundation from which sales teams can rise to the occasion.
Beyond clarity, effective communication also involves empathy and understanding. Sales managers who listen to their team’s feedback and concerns can make informed decisions that boost morale and productivity. Acknowledging achievements and addressing challenges head-on shows a level of engagement that encourages team members to strive for excellence.
Leveraging Active Listening to Identify Sales Opportunities
Active listening extends beyond simply hearing a client’s words; it involves understanding the underlying needs and desires that drive their actions. For sales professionals, this skill is critical in identifying opportunities that might otherwise be missed. Active listening can reveal the subtle nuances of a sales conversation, leading to more effective positioning of products or services.
Sales coaching often highlights the importance of active listening in building rapport with clients. When team members demonstrate that they truly understand a client’s situation, it builds trust and credibility—two essential components in any sales relationship. By mirroring and validating client concerns, sales professionals increase the likelihood of a successful transaction.
However, beyond understanding the client, active listening within the team itself is also vital. When sales leaders listen to their representatives, they capture valuable insights into frontline experiences, customer feedback, and product pain points. This internal intelligence is instrumental in refining strategies and addressing market challenges.
The Power of Constructive Feedback in Sales Team Development
Providing constructive feedback is one of the most significant contributions a manager can make to a salesperson’s growth. Constructive feedback celebrates strengths while also addressing areas for improvement in a supportive manner. This approach encourages continuous personal and professional development, which is essential in the fast-paced world of sales.
To be truly effective, feedback must be timely and relevant. This means highlighting specific instances where a sales representative excelled or could use improvement, rather than vague generalizations. In doing so, sales leaders set clear benchmarks for performance and create a roadmap for individual and collective progress.
Tailoring Communication Styles to Enhance Sales Training
Recognizing that each sales representative has a unique communication style is essential for leaders nurturing their teams. Customizing the delivery of training content to match the learning preferences of each member can lead to more effective uptake of sales techniques and improved performance. This means varying the mode of delivery between written, visual, or experiential learning as necessary.
Finally, with technology at our fingertips, incorporating digital communication tools into the training mix can help reinforce concepts and provide a platform for ongoing learning. Webinars, interactive e-learning modules, and digital coaching sessions cater to diverse learning needs and help solidify the practical application of sales strategies.
Measuring the Success of Communication Strategies in Sales Growth
Any communication strategy’s effectiveness is ultimately measured by its impact on sales growth. Tracking key performance indicators like lead conversion rates, customer retention, and sales cycle lengths can provide tangible insights into the success of communication methods. Regularly analyzing these metrics enables leaders to fine-tune their approaches for optimal results.
Tools such as customer relationship management (CRM) software provide a treasure trove of data to assess communication efficacy. By examining patterns in customer engagement and sales outcomes, sales leaders can identify which communication tactics are resonating and which need reevaluation.
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